Fall 2012
U.S. Department of State Consular Affairs’
SOCIAL MEDIA BEST PRACTICES
U.S. Embassies all over the world are using social media outreach to connect to audiences about travel!
U.S. Embassy Tirana
U.S. Embassy Tirana uses Facebook as a way to communicate with their audience! Check out their website:
http://www.facebook.com/usembassytirana Embassy Tirana does a regular Ask the Consul section through their Facebook Notes. If people ask questions via their regular Facebook posts, they refer them to the notes section.
Submitted By: Breton Boudreaux Social Media Coordinator, EUR/PD Please visit the Embassy’s website at: http://tirana.usembassy.gov/
U.S. Embassy Moscow
m-mcfaul.livejournal.com
U.S. Ambassador to Russia McFaul uses his blogs to communicate with his audiences! Check it out: Russia: Summary of the blog: Ambassador McFaul discusses the importance of travel between the US and Russia in order to strengthen their ties. In order to facilitate this, the embassy has simplified the visa application process in order for Russian citizens to increase travel to the US. They can now travel to Guam and the Commonwealth of Northern Mariana without a visa for a period of 45 days. Visa appointments can be scheduled online, and visa application fees can be paid online as well as at Russia Post branches. The interview will now be waived for all whose visa expired within 4 years, and call center fees and passport delivery fees will no longer exist. Overall the easier application process will incentivize Russian citizen to apply to travel to the US.
Submitted By: Breton Boudreaux Social Media Coordinator, EUR/PD Please visit the Embassy’s website at: moscow.usembassy.gov/
U.S. Embassy Rome
U.S. Embassy Rome tweets to their audiences! Check it out:
Italy: Embassy Rome Communications Strategy for the Costa Concordia Crisis: 3.2 million Twitter Impressions and a Rebroadcast to Half of All Italians
The US Embassy Press Office employed Social Media to pro-actively engage Italian and broader audiences on our activities in response to the Costa Concordia tragedy as well as to provide accurate information on the number of Americans involved in the accident. We also fielded numerous inquiries from Italian, US and international media; though we believe the number of inquiries was reduced by the quick and accurate information provided via our Embassy website, Facebook and Twitter.
Submitted By: Breton Boudreaux Social Media Coordinator, EUR/PD Please visit the Embassy’s website at: http://italy.usembassy.gov/
U.S. Embassy Beijing
U.S. Embassy Beijing uses travel.state.gov website to get the message to their audience!
Communicating with the ever-growing and on-the-move U.S. citizen community in China can be difficult. Mission China estimates that in 2012, over two million U.S. citizens will arrive in China. The PRC sometimes blocks the Smart Traveler Enrollment Program (STEP) and the travel.state.gov website, so anyone in China wishing to register must then contact the Embassy or a consulate directly. Embassy Beijing has a Facebook page, but Facebook and several other social networking sites are also blocked in China. This also complicates welfare and whereabouts cases and communication between U.S. citizens and their families in the United States. China posts typically use e-mail list-servs or Internet groups to contact registered U.S. citizens. These tools, as well as posts’ web pages (which use “org” rather “gov” in their domain name to avoid being blocked by the PRC government) are the primary ways for posts to stay in touch with registered U.S. citizens.
Submitted by: Stuart Hatcher Director, CA/P Please visit the Embassy’s website at: beijing.usembassy-china.org.cn/
U.S. Consulate Mumbai
Audiences can contact U.S. Embassy Mumbai through e-mail!
In the fast changing world of internet technology and social media, fraud investigation tools can soon become technologically archaic. Mumbai Fraud Prevention Unit (FPU) has noticed that applicants are aware of the impact of their social media accounts on consular adjudications, meaning surface internet searches do not always reveal the full story. Mumbai FPU has creatively layered online internet tools to unravel vital information that applicants have attempted to conceal to gain immigration and non-immigration benefits fraudulently. A full list of our favorite online tools is available, please contact mumbaif@state.gov.
Submitted by: Robert Hannan Deputy Director, CA/P Please visit the Consulate’s website at: mumbai.usconsulate.gov/
U.S. Consulate General Ciudad Juarez
U.S. Consulate General Ciudad Juarez uses Facebook, Twitter, and Youtube to reach out to audiences! http://www.facebook.com/usdos.ciudadjuarez Every other week, post hosts a chat on a consular topic that corresponds to the print 'Gaceta Consular' article published in a local newspaper.
http://www.twitter.com/comunidadfront
Post's Twitter page is linked to the Facebook page.
http://www.youtube.com/pasjuarez Post uploads videos created by the Consular section, Fraud Prevention Unit and PAS. Submitted by: Robert Haldane Deputy, OCS/ACS/WHA Please visit the Consulate’s website at: ciudadjuarez.usconsulate.gov/
U.S. Embassy Manila
U.S. Embassy Manila launched a blog to connect to their audiences!
Embassy Manila launched VISAtisfied Voyager, a joint NIV and IV blog, in August 2011. We contacted Embassy London for initial contacts in the Department and then worked with our local ISC and PAS offices to create the blog. From conception to launch was approximately ten months. Each unit has a blog team of one officer and several LES. The teams write posts for the blog, which are edited and cleared by the Unit Chief and Deputy Chief. Blog posts are a few paragraphs long and focus on various topics related to the visa process. Each unit is responsible for writing one post per week. Our blog posts are simpler and more informal than the information posted on the Embassy website, as we are trying to disseminate information in a wide variety of ways and reach a new audience. Each post is focused on a narrow aspect of the visa process to make the information more digestible for the readers; we have also developed various themes and characters to make the posts relatable. At the creation of the blog, we decided to moderate all comments to prevent the blog from being overwhelmed by questions about individual visa cases. Comment moderation has proven to be the most time-consuming aspect of the blog. VISAtisfied Voyager typically receives five to ten comments per day and almost all comments require responses. The LES teams are primarily responsible for checking and responding to comments; all responses are cleared by the officers managing the blog. The comment checking occurs twice per day, and responses are usually posted within 24 to 48 hours. The teams also go through the spam comments to ensure that no legitimate questions have been missed. Since its launch, the blog has attracted almost 1,000 comments. You can view VISAtisfied Voyager at blogs.usembassy.gov/philippines
Submitted by: Margo Huennekens Consul Officer, U.S. Embassy Manila Please visit the Embassy’s website at: manila.usembassy.gov/
U.S. Embassy Tel Aviv
U.S. Embassy Tel Aviv is using YouTube to launch innovative ideas to their audience!
YouTube video, "It's Not Rocket Science." This type of outreach not only increases applicants' understanding of our visa process, it improves the public's image of the U.S. and increases the likelihood of applicants being well-prepared on the day of their interview. In an operating environment where maximizing efficiency and managing public perceptions are both essential, you have simultaneously achieved the two.
Submitted by: Lawrence Mire Consul General, U.S. Embassy Tel Aviv Please visit the Embassy’s website at: israel.usembassy.gov/
U.S. Embassy Baghdad
U.S. Embassy Baghdad’s Principal Assistant Secretary uses social media to get connected to the public!
Embassy Baghdad’s consular section maintains a close relationship with PAS on social media. Due to restricted mobility, particularly in the aftermath of the military withdrawal in December 2011, social media has become an integral component to our overall consular outreach strategy. Our consular team works with PAS to create YouTube videos on consular topics and conduct webchats via both the Embassy Baghdad and StudyUSAIraq Facebook platforms.
. Submitted by: Maryum Fatima Saifee Vice Consul, U.S. Embassy Baghdad Please visit the Embassy’s website at: iraq.usembassy.gov/
U.S. Embassy Guatemala
U.S. Embassy Guatemala is getting involved in social media practices! Using Social Media to Disseminate Consular Messages
In August 2011, Consular Section personnel, working closely with the Public Affairs Section, implemented monthly webchats on consular topics in order to reach both the American citizen community in Guatemala and potential and current visa applicants. Webchat topics rotate among NIV, IV and ACS issues, in order to reach the broadest possible audience. The August, September, October and November webchats focused, respectively, on J visas, the NIV application process, Consular Reports of Birth Abroad, and the IV process. The Consular Section has also increased its visibility through the Embassy’s Facebook page, with consular-related posts and designated LES and FSO staff dedicated to providing consular replies. The additional consular involvement in social media has resulted in an increase in the number of postings reporting fraudulent activity, such as diversity visa scams and fraudulent invitations for trainings and other education-related travel.
Submitted by: Andrea Kalana Vice Consul, U.S. Embassy Guatemala Please visit the Embassy’s website at: guatemala.usembassy.gov/
U.S. Embassy Riyadh
U.S. Embassy Riyadh is increasing their social media usage!
Consular sections are increasingly using social media to advance American foreign policy and engage local communities in an ongoing dialogue. The move from traditional websites to a network of social interaction is a model that presents the Department of State with opportunities for, and challenges to, the ways in which we conduct our work with both our colleagues and public audiences.
Submitted by: Robin Busse NIV Chief, U.S. Embassy Riyadh Please visit the Embassy’s website at: riyadh.usembassy.gov
U.S. Consulate General Matamoros
U.S. Consulate General Matamoros’ employees share social media responsibilities to give their best outreach!
Social media engagement is performed as necessary between 3 to 5 hours a week being spent on routine social media tasks. When time-sensitive information needs to be disseminated, however, we are increasingly turning to the use of social media in addition to the standard methods of emailing STEP registrants and posting information on our website. When the need arises, we estimate that it takes about 1-1.5 hours to get an emergency message posted to our website, Twitter, Facebook, and emailed.
Submitted by: Stuart Hatcher Vice Consul, U.S. Con Gen Matamoros Please visit the Consulate’s website at: matamoros.usconsulate.gov
El Paso Passport Agency
Even the U.S.’ El Paso Passport Agency is staying connected with Embassies to gather information!
Passport Agencies do not have their own FB and Twitter pages, but we ask others to post our information for us. For example, the U.S. Consulate in Ciudad Juarez PAS often assists us by tweeting about Passport Day in the USA and posting information about it on their Website. In addition, the local Congressional office has tweeted information about our event in the past and colleagues at Fort Bliss, a large military base nearby have also posted our information to their Facebook pages in the past.
Submitted by: Jennifer Archibech Customer Service Rep, El Paso PPT Agency
Office of Policy Coordination and Public Affairs (CA/P)
CA/P supported Passport Day in the USA with the use of social media by participating in a behind-the-scenes tour tweet-fest with travel bloggers.
How? CA/P used the @TravelGov twitter account to tweet the opportunity, which was wildly received. Prominent travel industry entities then re-tweeted and engaged with @TravelGov in a discussion on Passport Day (#PassportDay). Specifically, we had a dialog with Conde Nast Travel, and between their 200,000 + followers and our 200,000 + followers, we reached a very large national audience. Other notable influencers who have interacted with us about Passport Day via twitter include: AAA, Huffington Post, Samantha Brown, and CNBC.
Check out some behind-the-scenes articles and blogs!
Have Passport -- Will Travel
On Saturday, March 10, the U.S. Department of State celebrated its 4th annual Passport Day in the USA and the holiDAYtrips blog was invited to attend a behind-the-scenes tour of New York’s main passport agency, located at 376 Hudson Street. How in the world could we pass that up! Well, luckily, we didn’t; and, here is the account of our day and the answers to some questions that we were excited to get to ask the folks in know!
The Passport Agency is located in the Greater NY Federal Building.
We were hyperaware all day that we were fortunate to be on the premises and to have this special access. And, there is nothing more exciting than walking into a government agency with a camcorder and a still camera (and permission to use them) and having the sign above be one of the first things you encounter!
Groovy Passport Day logo! Our tour was conducted by Customer Service Manager, Kathryn Foss, and we were joined later by Regional Director, Michael Hoffman. Once the tour began, we
headed first to where the passports are crafted. I was particularly excited to check out the inserts that we savvy travelers tend to send a away for, when our standard size passports start to get too full to accommodate our stamps. And, that’s when I got my first nugget of great news...
Listen up, this one’s good! When you fill out an application for a new passport, you can select the option to get the larger, 52page book (with the insert pages already
included) for NO ADDITIONAL COST!! There’s an additional box (to the right of the option for the standard size, 28-page book) and if you didn’t know to check it, you’d never know that you could save yourself a massive headache and some bucks down the road! (I’m slapping you a virtual high five from here over this one!)
Behind the Scenes Look At the Passport Process & Useful Tips
appointments but they also handle all the passport applications sent in from post offices in Maryland and D.C. Last year they processed 155,947 passports!
March 14, 2012 | Filed under: Slider,Travel Tips | Posted by: worldtravelmom As important as it is to have a passport, many people either don’t own one, wait until the last minute to get one, or inadvertently allow an existing one to expire. Admittedly, I’ve been guilty of the last two offenses in the past. Most of the time you don’t realize how much you really need the passport until, well, you need it (i.e. you have an overseas trip in less than 4 weeks).
An empty D.C. Regional Passport Agency
When I arrived, the lobby was almost empty, a stark contrast from when I came for a passport last year in mid-July. But don’t be fooled by the picture. The Washington Passport Agency is one busy shop. Not only do they take care of the face-to-face
Behind the Glass
Winding down from what was a very busy day, Community Relations Staff
Chief Madelynn Lane, Assistant Director Tracey DiGiaccomo, and Customer Service Manager Paula Baccus Williams sat with me to talk about the agency. By 2pm, over 400 people had been processed for Passport Day. Everyone who stopped by was a walk-in, and was processed in less than 40 minutes. It was a very successful day, in terms of outreach. Ms. Lane and Ms. Williams noted that efforts this year were more successful than before due to timing and the outlets they used to get the word out. They reached out through social media channels, AAA, AARP, Customs and Border Protection, naturalization ceremonies, and airports. They also disseminated a national media note and gave out flyers to individuals and businesses located right outside the doors of the agency.
Friendly Passport Pick up Area
Here were some other useful tips from our conversation, including answers to a few of my readers’ questions: The best time to apply for a passport is October – February when overseas travel isn’t as high. The agency charges an expediting fee when you apply in person because there’s “extra labor associated with that expedited service.” The fastest service that they offer for a new passport is 3 days. Anything faster than that is
offered on a caseby-case basis. “If you have family overseas, you need to have a passport.” Even if you have children traveling abroad you should have one because you never know what could happen to them. 4-6 weeks is the standard amount of time to get a passport (without expediting). Naturalized citizens should consider getting and using a passport card as another form of identification so that they don’t have to walk around with their naturalization papers. “The passport card is not just for traveling.” The passport process needn’t be a painful one. As Ms. DiGiaccomo pointed out, “the whole key to traveling is
preparation.” Isn’t that what I always say? Do you own a passport? Are you in
State Department Release
Passport Day keeps travelers on the road State Department, Media Note March 7, 2012
Nothing keeps you grounded like an expired or non-existent passport, so if you’re planning to travel overseas this summer, you’ll want to be sure to have a valid one. On Saturday, March 10, the Department of State will host its fourth annual ―Passport Day in the USA. This is the only day all year U.S. citizens may apply
the market for one or need one renewed? Now’s a
directly at a passport agency without making an appointment, and we encourage applicants to apply early to avoid the lastminute rush. Even the Secretary of State needs a passport. Click here to hear her ―My First Passport‖ story.
News Articles
For the love of passports National Geographic, by Audrey Scott March 8, 2012
On Passport Day in the USA (March 10, 2012), regional
good time to apply before the processing rush begins.
passport offices will be open and taking passport applications without prior appointments. So if you’ve never applied for a passport before, this is a good opportunity to do so. Otherwise, here are online resources to guide you through the process. Don’t leave your passport application until the last minute before a trip! Try to apply at least 6 weeks in advance. On Passport Day, no appointments necessary MSNBC March 9, 2012
Need a passport or some extra pages for the one you’ve got? ―This is the only Saturday that passport offices will be open this year,‖ said Elizabeth Finan, spokeswoman for the Bureau of Consular Affairs. ―And it is a good opportunity for people who work during the week and parents who need passports for their children to take care of this task.‖
Passport Day 2012 The Los Angeles Times, by Mary Forgione March 8, 2012
U.S. Secretary of State Hillary Rodham Clinton's first trip with her first passport took her across the
pond. She describes her experience in the video (above) that she made to publicize Passport Day 2012 this Saturday. The day provides an opportunity for walk-ins to apply or renew passports, no appointment needed, at passport offices, libraries, post offices and other locations.
Need a passport? Saturday might be the day The Philadelphia Inquirer, by Peter Mucha March 8, 2012 People who need a new passport or a renewal might want to take advantage of "Passport Day in the USA" on Saturday, the U.S. State Department says. "This is the only day all year U.S. citizens may apply directly at a
passport agency without making an appointment," according to the news release. Passport Day returns to Atlanta Global Atlanta February 22, 2012
Getting a passport is one of those things travelers often put off until they need it. But sometimes that's too late. On Saturday, March 10, the Atlanta Passport Agency is offering wouldbe travelers a chance to get ahead in their preparations for globe-trotting. Missoula celebrates Passport Day KPAX, by Alex Schwier March 10, 2012 Missoula celebrated a holiday Saturday
but it's probably not something you've heard of before. It's Passport Day, a national passport acceptance and outreach event and Missoula's main post office celebrated the day by providing passport information and accepting passport applications. Hundreds turn out in Port City for National Passport Day Foster’s Daily Democrat, by Andrea Bulfinch March 11, 2012
Those looking to get ahead of the summer rush and have documentation for travel on hand were welcomed at the National Passport Center at the Pease International Tradeport Saturday where hundreds filled out
applications to obtain or update their passport.
Passport Day offers to help travelers FOX 29 News March 10, 2012
For many people Saturday was the first full day of spring break. So local offices helped them get ready for a summer a getaway. The city, county, and area post offices held Passport Day. The event allowed hundreds people to get their travel documents ready for their next vacation. The response turned out to be huge at the City Clerk's office where they expected to process 100 applications instead of the normal 25 to 30.
National Passport Day will get you going The Bellingham Herald, by Juleyka Lantigua-Williams March 9, 2012
This Saturday (March 10) is National Passport Day. You can walk into a nearby post office and apply for one on the spot. You don't need an appointment. So if you've ever wanted to travel abroad, or if your passport has expired, now is the time to do something about it.
Passport Day in the USA The News-Herald, by John Arthur Hutchison March 10, 2012
To help and to encourage American citizens
to apply for a passport, the U.S. Department of State has designated today as Passport Day in the USA. Select regional passport agencies have beefed up their staffing levels or expanded operation hours to allow people to apply for the document without an appointment.
Passport Day on Saturday Mercury News, by Linda Zavoral March 9, 2012
Planning a trip outside the United States? Travelers can apply for a passport without making an appointment at "Passport Day in the USA." On Saturday, the State Department will throw open the doors at its San Francisco
Passport Agency and several other Bay Area locations. Travelers may apply for standard processing (four to six weeks) or pay an extra $60 for expedited processing (two to three weeks, door-to-door). Applicants can check for forms and fees at www.travel.state .gov. Passport Day in the USA celebrated in Buffalo WGRZ March 11, 2012 The Buffalo Passport Agency along with the rest of the country held "Passport Day in the USA" on Saturday. It was an opportunity for folks to get their questions answered when it comes to getting a passport. People could also
apply for their passports at the event. It even gave those people who may have lost or misplaced their passports to get a new one.
Hundreds turn out at Norwalk passport event The Hour, by Steve Kobak March 10, 2012
Violetta Plesz, who immigrated to the United States from Poland, was among the hundreds of residents who lined up at the Connecticut Passport Agency, 50 Washington St., to apply for their passports during Passport Day in the USA 2012, a national passport drive.
Blogs Happy Passport Day Alexinwanderland March 9, 2012
The U.S. Department of State has introduced Passport Day on March 10th as a way to raise awareness of the U.S. Passport and as a bonus, open their agency doors to applicants on a Saturday. As part of the initiative, the Department invited certain bloggers, myself included, to tour their agencies and learn more about the passport application process.
Since the Western Hemisphere Travel Initiative passed in 2007, the oftquoted statistic that only 20% of Americans have passports has been raised to 30%. Yet there is still much room for improvement. The U.S. Department of State is the agency dedicated to raising that number and providing a U.S. Passport to any citizen that desires one. Thus, the birth of Passport Day on Saturday, March 10th!
Passport Day in the USA 2012 - just take a little step forward Nodebtworldtrave l.com February 20, 2012
Happy Passport Day ... tomorrow! Thelostgirls March 9, 2012
Passport Day 2012 in the USA is Saturday, March 10, and it provides the opportunity for
you to visit your local Passport Agency Office and apply for a passport without an appointment if you don’t have one. If you need to renew or add pages, this is a great time to do it too. It's Passport Day so go apply for one Destinationsyourj ourneyyourpassi on, by Molly Fergus March 11, 2012 If you need a passport in a jiffy, you can always go to one of the 25 regional passport agencies to apply for expedited papers. But it’s an inconvenient ordeal—many of the offices require a weekday appointment, proof of plans to travel within the
next two weeks, an extra $60 fee, and more paperwork than we care to think about. Today is Passport Day, which means the feds are going wild and letting people apply on a Saturday sans appointment. March 10 is Passport Day Sergetheconcier ge March 10, 2012 Since March 10 is Passport Day 2012 in the USA, I went looking for trends on passport adoption. Is it because until recently Americans wanting to visit their 2 neighbors, Canada and Mexico, could do so with only a piece of ID and a birth certificate or
because with a country so vast as the USA, there are many distant destinations one can visit without crossing any border? Passport Day in the USA Twoweekstotrav el March 9, 2012 And turns out, it can be hard to do much international travel if you don’t have a passport. Back last year, I wrote one of my most popular and commented upon posts about my theories on why only 30% of Americans have passports, and why I feel it is so important to experience international travel in life. Well today is a chance to get
your passport on! March 10th is Passport Day in the USA. Passport Profiles: San Francisco Passport Agency Passportpartypr oject March 11, 2012 I was one of a number of bloggers nationwide invit ed by the U.S. Bureau of Consular Affairs office in Washington DC to visit my local passport office on Passport Day in the USA, a day when the general public is invited to apply for or renew a passport on a Saturday, a day when passport offices are never open and without an appointment. Passport Day held Saturday Travelzoo
March 9, 2012 If you’ve been putting off renewing – or applying for – your passport and letting the international offers in each week’s Top 20 pass you by, it’s time to add a visit to Passport Day to your Saturday plans. Passport offices, including many post office locations, across the country will be open Saturday, March 10, to meet the needs of wouldbe travelers who can’t come in during the traditional workweek to renew, add pages, apply and ask questions. Passport Day in USA March 10 Etravelinsider March 8, 2012
On Saturday, March 10, 2012 Passport Services around the country will be open for Passport Day in the USA 2012. This is a once per year opportunity for any and every U.S. citizen that is entitled to a U.S. Passport, and who is thinking of traveling abroad, to come in to Passport Agency’s around the country to apply. Get your passport IwonderasIwand er March 10, 2012 Big plans for wandering this year and I'll share more later. Can't think of a better way to relaunch than by celebrating
Passport Day in the USA. Taking a tour today to see how passports are made. I have mine but still thought it'd be cool to see. You got yours? Ready to travel? I am. Passport Day in the USA, Saturday March 10th Travelblogger March 8, 2012 On March 10, this Saturday, the Department of State will host its 4th annual ―Passport Day in the USA.‖ U.S.
citizens may apply for a passport book or card at any one of the 25 domestic agencies listed below or hundreds of participating non-Department passport application acceptance facilities. Your Key to the World I’m Black and I Travel March 9, 2012 One of the best tour guides I’ve ever seen is a young man named David Li, who works for a
Seattle-based tour company called China Spree. He takes special care to remind his American charges to safeguard their passports. ―A man without a passport,‖ he said, ―is a man without a country.‖ I bring this up because March 10 is Passport Day across the United States, part of the State Department’s annual campaign to get more Americans to apply for a passport. Behind the Scenes on Passport Day Wanderlusty March 10, 2012
When I had heard that the State Department’s Bureau of Consular Affairs was opening up their passport agencies to travel bloggers on passport day, I couldn’t refuse! a passport is more than a little book that you stuff in your pocket and get stamped: it’s your key to the world. To be honest, I wasn’t sure what was in store and certainly didn’t think it could fill up two hours (it did), but I had a great time and learned a lot more than I expected.
Submitted by: Corina DuBois Chief, New Media Unit Please visit CA/P’s website at: http://intranet.ca.state.gov/reference/outreach/9874.aspx
For more information on U.S. Embassies and Consulates using social media:
Please visit www.socialmedia.state.gov
Like us on Facebook www.facebook.com/travelgov
Follow us on Twitter: @travelgov
Thanks to everyone who submitted their social media best practices! Please continue to submit entries at ca-newmedia@state.gov
www.travel.state.gov
Need suggestions on improving your social media best practices?
Check out the Social Media Guide @ http://wordpress.state.gov/socialmedia/guides/facebook/ Or Check out these sites www.hootsuite.com www.twitterfall.com www.tweetreach.com http://www.searchenginejournal.com/analyze-sentiment-of-brand-social-mentions/18478/ http://www.socialmention.com/ http://www.adamsherk.com/social-media/best-free-twitter-analytics-tools/ http://socialmediatoday.com/soravjain/488958/30-things-tweet-about-your-brand-short-guide-brands
We suggest starting small. Join the community platform you wish to engage (twitter, Facebook, YouTube) and spend time watching how similar entities engage. Follow other Consular Sections and Embassies to see how they are interacting. Make note of hashtags, trends, themes, events that gain attention. Have a plan that encompasses your Mission’s global outreach strategy. If you can have one community manager and many content providers, you will be in a good position.
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