essenceofafrika

Iloni

The narrative

Iloni is a contemporary jewellery brand with a twist, designed and handcrafted by Madri van Zyl in Cape Town. Iloni means ‘My Joy’ which is exactly why Iloni was started says the brand.

Their signature style jewellery is bold, minimal, timeless and elegant with an element of surprise and is characterised by classic simplicity, understated detail and precise finishes. “Iloni aims to connect with the jewellery wearers from all walks of life, from the trend followers to the loyal I-never-take-this-off-ers.”

“We pride ourselves on our individuality and refuse to follow trends. We create pieces that are unique and surprising, minimal yet bold and will stay in families for generations. Iloni Jewellery encourages you to be more playful and dare to express your true self, with no pressure or pretence.”