J E W EL L ER Y RUS SI A
INFORMATION-ANALITICAL
â„–
12 September, 2015
M AGA ZINE
Russian Pavilion in Hong Kong Days of Russian Jewellery Market Leaders Focus on JUNWEX
September Hong Kong Jewellery & Gem Fair Hall 3FG, 3F435
Dear Readers! L
Valery Budny, Head of Media-holding RESTEC JUNWEX
et us introduce you the latest issue of international edition of JUNWEX Jewellery Russia Magazine – a project of RESTEC JUNWEX Media-Holding, JEWELLERY RUSSIA Publishing House and RUSSIAN JEWELLERY TRADE CLUB. This issue includes the most interesting and actual for international jewellery market information: analytical reviews, comprehensively characterizing jewellery business in our country, and articles about operational experience of foreign companies on the Russian market, as well as interviews with representatives of the industry reflecting prospects of cooperation with foreign partners. JUNWEX Jewellery Russia, established by the RUSSIAN JEWELLERY TRADE CLUB and RUSJEWELLEREXPERT Consulting Agency is the most distributed and reliable В2В edition in the Russian jewellery market. The target audience of the magazine are investors, CEOs, commercial directors, top-managers, heads of sales departments, commodity researchers, jewellery enterprises of small, medium and large scale, and everybody who is interested in further development of business in the jewellery industry. The magazine JUNWEX Jewellery Russia is distributed: • By address base of RUSSIAN JEWELLERY TRADE CLUB covering more than 7000 most significant jewellery stores in Russia; • by address base covering all manufacturing enterprises of the jewellery branch; • Among participants and visitors accredited for all JEWELLERY RUSSIA PROGRAMME Exhibitions; • by VIP-mailing (state officials, regional administrations, business elite); • by subscription. The materials of this edition represent the whole range of information relevant for jewellery business. JUNWEX Jewellery Russia is a professional tool for establishing partner relations and effective promotion of business. We are sure that every reader of the English edition of JEWELLERY RUSSIA Magazine will find on its pages not just interesting but also necessary and helpful information regarding the Russian jewellery market.
JEWELLERY RUSSIA Publishing House is a recognized leader in the market of mass-media industry in terms of volumes of publishing: 2 500 000 hard-copies of B2B JUNWEX Jewellery Russia magazine annually and this figure is constantly increasing. It also publishes B2C “The Best Adornments in Russia” magazine (155 000 copies, 8 issues per year) which gives the key information about the latest trends in jewellery industry. In 2012 a new edition was launched — JEWELLERY BESTSELLER. It is a catalogue of the most demanded jewellery collections on the Russian market, a indispensable directory for the retailer.
First cover image: ALEXEY POMELNIKOV
4
www.pomelnikov.ru +7 921 918 72 00
page
EDITORIAL BOARD V. Budny, Head of Jewellery Russia Programme B. Borisov, First Deputy Director of Russia Assay Office O. Mironova, General Director of RusJewellerExpert Consulting Agency A. Gorynya, Chairman of Russian North West Union of Jewellers G. Kovaleva, Chairman of Judges of a Jewellery Contest within the Jewellery Russia Programme D. Percossi Papi, Jewellery Designer, Italy T. Noskova, Deputy Chief Editor V. Puryguin, Director of Jewellers Guild GOLDEN RING of RUSSIA K. Avakyan, President of FORMIKA Company V. Meshalkin, Federal Jewellery Holding GOLDEN STANDART ESTABLISHER Russian Jewellery Trade Club RusJewelleryExpert Consulting Agency EDITORIAL STAFF V. Budny, Publisher T. Noskova, Editor-in-Chief I. Fedorova, Script Editor J. Runova, International Department Editor A. Dobrov, Art Director D. Besetskaya, O. Surkova, Designers L. Lebedeva, Proofreader A. Andronova, Circulation Department I. Kadzhaya, Head of International Department ADDRESS 12 Petrozavodskaya St., St.Petersburg, 197110, Russia Tel.: + 7 812 303-98-60, +7 812 320-80-99 E-mail: overseas@restec.ru www.junwex.com Printed by Tsvetprint Printing House Romenskaya St. 10, St.Petersburg, 191119, Russia 5 000 copies. Materials are not returned and not reviewed. All rights reserved. No part of this publication may be reproduced in any form without the written permission of Jewellery Russia Magazine. Reference to the journal is required. Jewellery Russia Magazine is registered by Federal Service for Supervision of Legislation in Mass Communications and Protection of Cultural Heritage in the Russia’s North-West Federal District. Registration Certificate PI #FC2 — 8476.
page
1 Editorial EVENTS
4 16
Russian Pavilion at September Hong Kong Gem & Jewellery Show Days of Russian Jewellery Market Leaders
PERSON
6
ALEKSEY POMELNIKOV
16 page
JUNWEX — Jewellery Russia Magazine is an english didgest with information about Russian Jewellery market printed by publishing house "Jewellery Russia"
6
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83 12,
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8,09
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31,33
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Souvenirs of Baltic
Central
5,73
9,52
ANALYTICS & STATISTICS
sian Cauca North
12,83 11,21
North
West
tern Far Eas
Leading Amber Jewellery producer in Russia
Geography of Russian Retail Market How Well Do We Know Retailers’ Tastes? Focus on JUNWEX – Largest Russia’s Jewellery Shows
36
Focus on Visitor Figures at JUNWEX Shows
page
8 12 28 34
8
al
page
Ur
JEWELLERY TRADE
36
Russian Jewellery Trade Club
EXPERT OPINION Your Gateway to Russia
38
page
38
236039, 45 Portovaya str., Kaliningrad, Russia Tel. 007 (4012) 64-42-88 E-mail: suvenirbalt@mail.ru
HONG KONG JEWELLERY & GEM FAIR
4R Designer Avenue Chancellor Room 3B & 3C
International Premier Pavilion
3B227 4R207
3C123
3B305
m
3F & 3G 3F423
International Fine Jewellery 3F425
3F427
3F429
3F433
3F435
3F437
ALEKSEY POMELNIKOV 速
3F438
速
3F436
3F434
3F432
3F430
3F428 SILVER AGE 3F424
Название раздела Magazine 6 | Person | JUNWEX | JUNWEX Magazine
And it all started with a small business, established by Aleksey Pomelnikov in the late 1990. During foundation the talented and purposeful jeweler didn’t aim only for reaching business-targets. His main creative target was to recover famous traditions of Russian jewelry art based on artistical and technical devices of mastery of world-known jewelers of Old Saint Petersburg, that he studied in his youth, watching at jewelry masterpieces of Gold stockrooms of the Hermitage and passionately studying in libraries. The main stream of Aleksey Pomelnikov activity was making precious Easter eggs and miniature egg-pendants, decorated with baking enamel over guilloched background. It’s the most difficult and by that time almost forgotten form of enamel art. A. Pomelnikov not only retrieved old technics, but he improved it and soon he reached the same variety of enamel color palette and the same technical perfection of performing that works of Great Faberge’s firm enamellers’ were famous for. Having a great and effective experience A. Pomelnikov developed and extended products assortment using stable fundamental creative principles, employing well experienced
ALEKSEY POMELNIKOV TRADEMARK Among other companies that Russian Jewelry Business can be proud of is Saint Petersburg Aleksey Pomelnikov Trademark.
Double Souvenir EAGLE (eagle-glass)
Person
Jewelry Ring and Cufflinks for Men JUBILEE
masters and using both new equipment, technologies and manual working. Effectively pursuing good traditions of Russian jewelry art of XIX-XX centuries, Aleksey Pomelnikov creates jewelry with poetics of classic, evoking a feeling of noble luxury. They are different luxury diamond jewelry, hospitality and corporate gifts made of gold and gems, decorated with baking enamel. The style of most of women jewelry has characteristics of art deco or pictorial-poetic basis, specific for Russian National View. Most of them have inspired artistry of motives of Nature – luxury flowers, different flies, humble-bees, spiders. Each product is a sort of jewelry quintessence of Nature, made to ornament the most perfect creature – Woman. In another style are made jewelry and costume accessories for men: diamond rings, cufflinks, tie clips. Their terse forms and vivid graphics of geometric pattern, respectable luxury and elegance carry the aura of the Northern Capital - Saint Petersburg, with its precise, harmonious lines and sovereign greatness. It’s not surprisingly that activities of Aleksey Pomelnikov Trademark received a wide acknowledgement. On various occasions its products won awards at authoritative professional contests. So, Aleksey Pomelnikov Trademark is a diploma-winner of “Glory and Traditions of Russia”, headed by T.F. Faberge, a three-time winner of the greatest Russian contest AK ALSORA, a winner of Russian public award – prize “Russian National Olympus”, a multiple prize-winner of contests and a participant of exhibitions. A creative gift of the faithful worker and creator is honoured with a lot of prestigious awards. Aleksey Pomelnikov is awarded with the order “In recognition of Inventions”, Brussels, Belgium; with the medal “In
Straight Pin SOVEREIGN
honor of Millennium of Kazan”; the Badge of Honor of Memorial Foundation by Karl Faberge “150 years of Mikhail Perkhin”. He is awarded the title “Honoured Jeweler” for merit and personal contribution to the development of Russian Jewelry Art and Saint Petersburg Enamel School. The work of Aleksey Pomelnikov is based on the use of best traditions of jewelry art and permanent creative research of new things. The leading and directing force is, of course, Aleksey Pomelnikov – the character, surprisingly combining wide professional knowledge, delicate artistic taste, formative imagination and brilliant managerial abilities. But he dreams about time, when he’ll be able to sit down at his working table and feel himself just an artist.
I. V. Shatalova, A member of International Association of Art Experts and Critics, a member of the Union of Artists of Russia
Medallion FLOWER
Ring FLOWER
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8 | Analytics & Statistics | JUNWEX Magazine
Geography
of Russian Retail Market RusJewellerExpert Consulting Agency with Russian Federal State Statistics Service data taken into account studied the distribution of jewellery sales volume between the territorial entities of the Russian Federation, marking out the regional sales’ leaders and evaluating the concentration ratio of retail market. This information could help new investors, as well as accomplished participants of jewellery market, in finding new possibilities for their retail business development and in definition of most efficient regions. Geography of Russian retail market: FEDERAL DISTRICTS
8,09 9,52 10,49
Central
5,73
Southern
31,33
%
Ural Siberian Volga North Caucasian
10,80
11,21
12,83
North West Far Eastern
1. RUSSIAN FEDERATION, FEDERAL DISTRICTS BREAKDOWN AND THEIR GROWTH DYNAMICS.
In the year 2014 the total volume precious stones jewellery sales was 182 050 493 700 rub. The annual increment amounted 11,1 % comparing to 2013, which is the minimum value in last four years (16,1 % in 2011). Therefore, despite the continuous growth of retail market, the annual rate of increment is slowing down. In general, the geography of Federal districts sustained minor changes, although we should note: • The decrease of Central (for 2,1 %) and Siberian (for 1 %) Federal districts share and slight decrease of Ural Federal district’s share (for 0,2 %); • The increase of Southern (for 1 %) and North Caucasian (for 1,53 %) Federal districts share and slight increase of the Volga (for 0,3 %) and North West (for 0,3 %) Federal districts shares; • Nearly unaltered share of Far Eastern Federal district.
Analytics & Statistics
|9
Distribution of annual retail jewellery sales volume in 2014 year between the territorial entities of the Russian Federation, bln rub. Federal district
Sales volume in 2013, mln. rub.
Sales growth on annual basis, %
Central
57 040,74
+ 4,08%
Southern
23 357,82
+ 21,05%
Ural
20 399,04
+ 8,72%
Siberian
19 663,99
+ 1,79%
Volga
19 099,43
+ 14,47%
North Caucasian
17 326,58
+ 33,31%
North West
14 734,66
+ 15,96%
Far Eastern
10 428,23
+ 11,68%
In total
182 050
+ 11,07%
2. ALTERATION OF VOLUME OF RUSSIAN FEDERAL DISTRICTS
whereas in 2013 it was about 18 %. Siberian Federal district resulted on a fourth place (second in 2013) in terms of total sales volume in Russia. • The annual accession rate in Volga Federal district is a little bit above the average in Russia. This fact lets Volga Federal district keep the fifth place in terms of summarized sales volume in Russia. • North Caucasian Federal district demonstrated the fastest annual growth of retail sales — more than 33 %, which is three times higher than national. Like the last year, it keeps the sixth place of total sales volume. • North West district showed the annual sales gain at about 16 %, which is higher than national level. However, it is still on a seventh place in terms of total sales volume in Russia. • The level of annual growth of Far Eastern district is near average for Russia – around 11,7 %. That way, it is still Russian retail market’s outsider.
Therefore, retail sales gain in 2014 are significantly different: • Central Federal district kept absolute leadership in sales, but the annual sales gain in 2,7 times lower than on the average in Russia. The annual growth rate is more than three times down comparing to 2013 year. • Southern Federal district demonstrated excellent improvement: more than for 4 billion rub., and became second in Russia in terms of annual gain (third in 2013 year). That kind of sales gain can be observed third year in a row. • Ural Federal district showed lower annual growth level than average in Russia, but kept the third place in terms of total sales volume in Russia. • Siberian Federal district is distinguished by the lowest annual sales gain – less than 400 mln. rub. and 1,8 % for 2014 year. This is the most contrast deceleration of growth rate,
10 | Analytics & Statistics | JUNWEX Magazine
Distribution of annual retail jewellery sales volume between the territorial entities of the Russian Federation in TOP-10, 2014 year, % FEDERAL DISTRICTS
8,09
Central
5,73
9,52 10,49
Southern
31,33
%
Ural Siberian Volga North Caucasian
10,80
3. RETAIL SALES’ LEADERS IN THE RUSSIAN FEDERATION
In addition to Geography of Russian retail markets it is also necessary to point out the leading territorial entities of the Russian Federation (cities, provinces and republics) in terms of jewellery sales to be able to evaluate their market share. The leading position of Moscow in TOP-10 of retail sales’ ranking is foreseeable: it’s share (21,26 bln rub.) equals 11,7 % of national volume and more than 22 % of total of first top 10 ratings’ sales. The share of Krasnodar Krai (17,08 bln rub.) which is second in ranking is essential as well: 9,4 % of national volume and almost 18 % of total of first ten, and on third place we see the Republic of Daghestan (11, 92 bln rub.) with more than 6,5 % share of national sales volume and near 12,5 % of total of first top 10. The first top 3’s summary share is near 28 % of total national sales volume and 52,5 % of total top 10’s sales volume. The volume of Tyumen Region which occupies fourth place in ranking is close to the Daghestan’s sales — 11 bln rub. The main contribution (7,45 bln rub.) is provided by Khanty-Mansiisk Autonomous District contribution. The Sverdlovsk Region rounds out the first topfive with the share of 7,285 bln rub. and together with following territorial entities gives in total only 36 % of first top ten.
11,21
12,83
North West Far Eastern
The total jewellery sales of first TOP-10’s of national ranking equals 95,71 bln rub. (for the year 2014), which is about 52,57 % of retail sales volume in all Russian Federation. Russian retail market can be called the Market with high level of regional concentration: out of 83 constituent territories of the Russian Federation the contribution of top-10’s is 52,6 % of nationwide sales. Subjects from 11th to 20th place give 18,4 % (in total) of nationwide sales, whilst other 63 objects — only 29 %.
Total volume share of first and second tens of regions in terms of annual retail jewellery sales volume in 2014, %
29,01
TOP-10 regions, total
52,57
from 11th to 20th regions, total other regions, total
18,42
12 | Analytics & Statistics | JUNWEX Magazine
How Well Do We Know
Retailersʹ Tastes? A comparison of jewellery retailers and customers opinion. RusJewellerExpert Consulting agency systematically makes polls among visitors of JEWELLERY RUSSIA PROGRAMM Exhibitions — among the trade visitors, as well as consumers. One of the main goals of this research is to get the expert analysis of how precise could be the retail sector in giving estimations based on customers tastes. During JUNWEX St.Petersburg 2015 show which took place in February, more than a hundred retailres and about three hundred visitors
PRECIOUS METAL SUITABLE FOR JEWELLERY WITH DIAMONDS 45% 40% 35% 30% 25% 20%
Customers’ opinion
15%
Retailers’ opinion
10% 5% 0% White gold
Yellow gold
Red gold
Silver
have been questioned. The analytical overview demonstrates how retailers ideas about the most popular type of products correspond with customers preferences for the precious metals and settings. The information given below can be used by market members as a perfect instrument to optimize their product policy.
1. DIAMOND
Therefore, the retailers’ demand forecast in reference to which type of gold will be the most suitable in combination with diamonds this year, doesn’t correspondent much with the customers’ tastes, although they are almost similar in relation to the white gold jewellery. Most of the customers believe that white gold is the best precious metal for diamonds: almost 38,2 %. Retailers forecast (42,6 %) is adequate to customers’ preferences. And almost exact understanding of the market’s situation is demonstrated by specialists if we talk about the female target group (38,5 %). The retailers demand forecast for the red gold jewellery with diamonds corresponds to the customers preferences. As for the yellow gold jewellery, the specialists’ estimation is similar to customers’ views (just 4 %). But at the same time the retailers highly underestimate the attractiveness of silver jewellery with diamonds: it is silver that has been chosen by customers (more than 15 % ) as the most preferable metal for diamonds, whilst only 7,5 % of retailers expects high demand for this type of jewellery.
Analytics & Statistics
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PRECIOUS METAL SUITABLE FOR JEWELLERY WITH RUBIES 60%
50%
40%
30%
Customers’ opinion Retailers’ opinion
20%
10%
0% White gold
Yellow gold
Red gold
Silver
2. RUBY
As we can see, the proportion between customers’ expectations and demand forecast for the gold and silver jewellery with rubies is opposite to the situation in diamond sector. As long as there’s almost an exact matching in retailers’ and customers’ views on the silver jewellery with rubies, the opinion about gold jewellery is significantly different. Mostly it lies in the estimation of popularity of yellow and red gold jewellery with rubies. The number of customers choosing red or yellow gold with rubies is quite the same (around 36 % each), however 50 % of retailers see the red gold as the best matching for the rubies, whilst only 22,2 % believe in the popularity of yellow gold jewellery with that stone. Therefore, you can see that in first case the retail overestimates the demand, and in second case underestimates it. Customers’ views and retailers’ forecast for the white gold jewellery are similar, but retailers are unnecessary optimistic: 16,7 % of them are expecting the highest demand in this sector, whilst only 13,8 % of customers prefers rubies in combination with white gold.
3. EMERALD
Rather significant difference between clients’ preferences and demand forecast in reference to jewellery with emeralds (apart from gold jewellery) was registered: the customers’ preferences are just a little underestimated by retailers (31 % to 36 % ).
PRECIOUS METAL SUITABLE FOR JEWELLERY WITH EMERALDS 40% 35% 30% 25% 20%
Customers’ opinion
15%
Retailers’ opinion
10% 5% 0% White gold
Yellow gold
Red gold
A white gold survey showed up the maximum difference between retailers’ and customers’ opinion: almost 25 % of customers think that that is the most suitable material for emeralds, when in fact only 11,5 % of retailers expecting a high demand for this type of jewellery. That is to say, the forecast is obviously underestimated in this case. On the contrary, retail’s expectations of the red gold and silver jewellery demand look overestimated – by 8-10 % in both cases.
Silver
14 | Analytics & Statistics | JUNWEX Magazine
4. SAPPHIRE
In comparison with customers’ preferences the retail’s opinion about the applicability of white gold jewellery with sapphires and silver jewellery with the same stone looks inadequate: about 7-8 % higher for both sets. On the contrary, the anticipated demand for yellow and red gold jewellery with sapphires looks underestimated comparing to customers’ notions, about 7-8 % as well.
PRECIOUS METAL SUITABLE FOR JEWELLERY WITH SAPPHIRES 45% 40% 35% 30% 25%
PRECIOUS METAL SUITABLE FOR JEWELLERY WITH TOPAZES
20% 15%
50% 10%
45% 5%
40%
0%
35%
White gold
Yellow gold
30%
Red gold
Silver
Customers’ opinion Retailers’ opinion
25%
Customers’ opinion
20%
Retailers’ opinion
15%
The biggest difference between the forecast and customers’ tastes in this sector is related to silver jewellery products: a little more than a quarter of customers consider topaz as the most appropriate stone for silver jewellery and about half of retailers believe that this set exactly will be in high favour. As for the jewellery with topaz made of different types of gold, the retail specialists’ opinion is well below customers’ preferences. The demand for white gold jewellery with topazes is particularly underestimated by the retail: only 21,43 % of retailers consider this combination popular, whilst most of ultimate customers – 33,8 % - prefers it.
10% 5% 0% White gold
Yellow gold
Red gold
5. TOPAZ
Silver
PRECIOUS METAL SUITABLE FOR JEWELLERY WITH AMETHYSTS 60%
50%
6. AMETHYST
40%
30%
Customers’ opinion Retailers’ opinion
20%
10%
0% White gold
Yellow gold
Red gold
Silver
Retailers and customers perceive jewellery with amethyst, as well as with topaz, in different ways: highly overestimated demand for silver forecast is the case: some 50 % of retailers anticipate high demand on this kind of jewellery, whilst only 26,1 % of customers prefers it. The retail’s forecast for jewellery with amethyst made of different types of gold is underestimated, but to different extents. For yellow gold – by 15 %, for red gold – less than by 5 % and for white gold – just by 2,5 %. That is in fact adequate to actual customers’ preferences.
16 | Events | JUNWEX Magazine
D ays of Russian Jewellery Market Leaders One of the largest All-Russia jewellery competitions was held from 27 to 30 May 2015 within the JUNWEX New Russian Style Exhibition. Jewellery world has always had many admirers. The jewellery fashion news are interested not only for professionals but people for whom the beauty of jewellery is the beauty of life. Trade shows give a wide possibility to disclosure creativity, esthetical preferences for both jewellery manufacturers and buyers. Russian companies have consistently demonstrated genuine solutions in the production using various materials, but the advantage belongs to the gold with precious and semiprecious stones. European brands are much more likely to use a combination of gold and silver with wood, fabric, glass and plastic. Works with new materials for the jewellery occupy a worthy place among the best foreign collections in 2015. Union of black titanium or silver, gold or gilt with harmoniously matched rich colours precious stones is the basis of many chic and elegant models. What has changed in modern fashion? The origin of most of the trends this season we have seen already in 2013-2014. The main stream trend is an idea of multi layers, a game of proportions and forms of different size. Instead of red gold products we saw jewellery compositions with metal and stone of cold and dark colours. At the exhibition the most convincing this trend was represented by a magnificent MEDITERRANEAN series of the Damascus steel and silver pendants. Another traditional spring-summer season trend is the enamel inserts of bright colours. Massive jewellery is also one of the main trends of recent seasons. Russian designers have long been working with large stones to create complex colour compositions, using stained glass enamel, surprising bizarre forms. Similar neck
adornments, brooches, bracelets and rings, you can easily find among the works of the competition winners. Despite the apparent solidity of jewellery they are easy and convenient to wear. Romantic style, animalistic and floral motifs are still in fashion. Ethnic style has long been firmly settled on the catwalks of fashion jewellery and is not going to take positions this year. The competition category Ethnic Style is the possibility to select the best works reflecting the national colours of the world. Design of this jewellery is a harmonious alliance of ancient and modern. And finally, a classic - the striking contrast of black and white diamonds – is always in fashion! Galina Kovaleva, the chairman of the jury of jewellery competition within the JEWELLERY RUSSIA Programme, the president of FORM, the international jewellers support fund. Supreme Board of Experts: Galina Kovaleva the chairman of the jury of jewellery competition within the JEWELLERY RUSSIA Programme, the president of FORM, the international jewellers support fund. Natalia Korovina Fine Art Expert, Art Critic Olga Kostyuk Ph.D. in Art History, Senior Researcher, the State Hermitage Museum Tatiana Muntyan Fine Art Expert, Senior Researcher, Moscow Kremlin Museums Larissa Peshekhonova Fine Art Expert, Senior Researcher, Moscow Kremlin Museums Anna Ratnikova Lead Researcher, Russian Museum of Ethnography Galina Smorodonova Fine Art Expert, Lead Researcher of Precious Metals Department, Russian History Museum
D iamond style Ring MARQUISE, necklace DREAM TIME TULUPOV Jewellery House Ekaterinburg
Ring DUET ANTAL Company Nizhny Novgorod
Events
Earrings FANS, ring GAUDI, set CHANDELIERS ARTEFACT (Jewellery House Ekaterinburg) Ekaterinburg
Sets: The ONE, ENIGME, SPRING MELODY, SWEET DREAMS MASTER DIAMOND COMPANY Kostroma
J ewellery collection Ring IZAURA, set CRISTELLE, necklace ALEXANDRIYA URAL JEWELLERY COMPANY Ekaterinburg
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18 | Events | JUNWEX Magazine
Necklace EMPRESS CHRYSOS Jewellery House St.Petersburg
G olden style Set LIGHT of EAST AZURIT COMPANY Novosibirsk
Set TENDERNESS CORONA COMPANY Kostroma
Events
Earrings RUSSIAN EMPRESS JF Carat Ekaterinburg
Collection ONE with NATURE, set INDIGO KOSTROMA DIAMOND COMPANY Kostroma
Precious stone Collection STAIN-GLASS WINDOWS of NOTRE DAME LEO TOTTI COMPANY Togliatti
Pearls Brooches collection TALES of OUR CHILDHOOD ZHEMCHUZHNOYE PODVORIE COMPANY Moscow
Necklace VICTORIA MAYSAKU Jewellery House Moscow
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20 | Events | JUNWEX Magazine
Icon FEDOROV MOTHER of GOD, Psalms in a silver frame, Easter eggs KRASNOSELSKY YUVELIRPROM COMPANY Krasnoye-na-Volge
Collections REACH of RIVER and RUSSIAN SOUVENIR KOSTROMA JEWELLERY PLANT Kostroma
S ilver style Seafood dish FISHERMAN ALTMASTER & K COMPANY Kostroma
Sets POPPY and SOLAR ECLIPSE ALMAZ-GROUP COMPANY Lyubertsy
Events
| 21
Brooches DAHLIA and BOW RUSSKIYE SAMOTSVETY COMPANY St.Petersburg
Art enamel Collection DOLLS PERASKEVA COMPANY Izhevsk
Pendants: GLOBE SHAPED, SMALL HOUSE, MASHA Kolgatina T., Entrepreneur Moscow
22 | Events | JUNWEX Magazine
Collection ILLUSION KABAROVSKICH Jewellery House Kostroma
F ashion trends Collection of rings and earrings HOOLIGAN GIRL ALET Company St.Petersburg
Collection FLOWERBUD, set FLOWERBED SHINE JEWELS Company Moscow
Events
| 23
Pendants: ANGEL POINTING TO THE STAR, GUARDIAN ANGEL, PRAYER, PRAYER GAITANI, MOTHER of GOD ORANS SOFIYSKAYA NABEREZHNAYA COMPANY Moscow
HOLY FACE Cross with pendants A (Alpha) and W (Omega) Breast cross with peacocks YURY FEDOROV, Art Workshops St.Petersburg
Religious objects
Pendant: ST. GEORGE RIBBON. ST. GEORGE CROSS. GEORGE AND THE DRAGON. Beads in the Russian Orthodox tradition in the leather bracelet. ANASTASIYA, Art Workshop St.Petersburg
24 | Events | JUNWEX Magazine
Kaleidoscope:
materials, techniques, ideas
Brooch COLIBRI, earrings and pendants from DUET collection ESTET Jewellery Company Moscow Collections INFINITY and SHOCK LIZA GELD brand, GRANAT Company Vladimir Collection DUET ART-JEWELLER Potapenko M. Entrepreneur Rostov-na-Donu
Events
Collection of bridal adornments VERSAL AQUAMARINE Company Krasnoye-na-Volge
Mass production Wedding rings collection VINTAGE PICHUGOV V. Entrepreneur Ekaterinburg
Men bracelets PRESTIGE STATUS company Ivanovo
Collection of rings inspired by the City of St.Petersburg PATTERN OF YOUR FENCES, FILLART COMPANY St.Petersburg
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26 | Events | JUNWEX Magazine
Collection MARUSSIA KU&KU Company Kostroma
E thnic style Souvenir egg with shot glass GLORY OF THE FATHERLAND SEVERNAYA CHERN COMPANY Velikiy Ustyug
Hair accessories GEISHA GOLDEN AGE Company Ekaterinburg
Название раздела
Collection “Russian stones” Pendant, ring and earrings: white gold, diamonds, charoite. +7 (499) 390-20-43 www.shop.gabilo.com
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28 | Название раздела | JUNWEX Magazine
Focus on the largest Russia’s jewellery shows
GENERAL INFORMATION
JUNWEX St.Petersburg was established in 1992 JUNWEX St.Petersburg is a traditional event in jewelry business where manufacturers meet wholesale traders and determine the main trends of jewellery and watch industries for the whole year J U N W E X St . Peter sbu rg i s held on t he t h re shold of ne w spring-summer season collections launching, marketing of jewellery novelties, production capacity requirements planning for the next six months and executions with trading companies JUNWEX St.Petersburg gives an opportunity to: - Consolidate partnership relations with Russian and foreign partners - Establish new business networks - Find new distributions channels - Determine pricing and marketing policy for further business activity - Assess the competitive ability of own production and determine technological policy
EXHIBITOR PROFILE • Jewellery brands • Watch brands • Diamonds, precious stones and pearls • Antiques • Gifts, Presents • Packaging and equipment (JUNWEX TECH Exhibition) JUNWEX TECH IS:
• opportunity to see the latest technologies, up-to-date equipment, new materials for jewellery industry • solution for equipment modernization, effective period prolonging, maintenance, repairs, replacement of separate units, guarantee and post-guarantee service • a meeting place for jewellery industry professionals where they can discuss the establishment and development of relations with jewellery equipment manufactures and new technologies developers • jewellery packaging, demonstration and lighting equipment
30000
25000
Analytics Название & Statistics раздела
20000
| 29
15000
10000
FACTS and FIGURES of previous 10 years 5000
0
2005
2006
700
• Equipment and technologies jewellery Exhibition areafor 2005 - 2015mass production 600 • Jewellery tools and operating supplies; gem-cutting • Accessories (semi-finished goods, mountings) 30000 500 30000 • Services on adjustment, after-sales services and maintenance of equipment 400 25000 25000 • Services on complete technical support at the stages from master-models 300 20000 to the storage of finished products 20000 • Systems of three dimensional prototyping and development of 200 mas15000 15000 ter-models scales and gemology equipment 100 • Demonstration and sales equipment; packaging 10000 10000 0 • Security systems for jewellers 2005 5000
5000
STATISTIC DATA 2005
2006
2008
2009
2010
2011
2012
2013
2014
2015
2014
2015
Number of exhibitors 2005 - 2015
JUNWEX TECH SECTIONS
0
2007
Exhibition area20102005 2008 2009 2011- 2015 2012
2007
0 2013
2014
2015
Exhibition areaof2005-2015 Number exhibitors 2005 - 2015
2005
Exhibition area 2005 - 2015
2006
2007
2008
2009
2010
2011
2012
2013
Number of visitors 2005 - 2015 2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2015
45000
Number of exhibitors 2005 - 2015 Number of exhibitors 2005-2015
40000
30000 700
700 35000
25000 600
600 30000
25000 500
500 20000
20000 400
400 15000
15000 300 10000
300 10000
200 5000
200 5000 100
0 100
0 0
0 2005 2005
2006 2006
2007 2007
2008 2008
2009 2009
2010 2010
2011 2011
2012 2012
2013 2013
Number of exhibitors 2005 - 2015 Number of visitors 2005 - 2015 700 Number of visitors 2005-2015
2014 2014
2015 2015
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2005 2005
2006 2006
2007 2007
2008 2008
2009 2009
2010 2010
2011 2011
2012 2012
2013 2013
2014 2014
2015 2015
Number of trade visitors 2005 - 2015 Number of visitors 2005 - 2015 Number of trade visitors 2005-2015
45000 25000
45000 600
40000
40000 500 35000
35000 20000 30000
400 30000
15000 25000
25000 300
20000
20000 200
10000 15000
15000
10000 5000 5000
100 10000
50000 2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
0
Number of visitors 2005 - 2015
00
Number of trade visitors 2005 - 2015
Number of trade visitors 2005 - 2015
45000 40000 35000
25000
25000 30000
25000 20000 20000
20000
15000 15000
15000
10000 10000
5000 10000 0 5000
0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Number of trade visitors 2005 - 2015 2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
5000
0 2015
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
30 | Название раздела | JUNWEX Magazine
Focus on the largest Russia’s jewellery shows
GENERAL INFORMATION
• was established in 2002 • it was the first practical implementation of the mechanism of interaction between Russian governmental and business entities and foreign colleagues to solve problems of transportation, insurance, customs clearance in the course of temporary import and export of items from precious metals and stones • it is the first time such a large-scale event reflecting the integration strategy of development of our country and its jewellery industry was held • it is the first time trade specialists had the possibility of renewing and replenishing the assortment of jewellery stores in the run-up to the summer season and retail buyers were able to learn about the products of the leading foreign and Russian brands • it is the first time a Russian exhibition organization tried to reverse the public opinion about the impossibility of mutually beneficial partnership of Russian and foreign companies and to put civilized business cooperation into practice
EXHIBITOR PROFILE • Jewellery brands • Watch brands • Diamonds, precious stones and pearls • Antiques • Gifts, Presents • Packaging and equipment In 2014, Restec Junwex in co-operation with UBM ASIA organized an International Pavilion consisting of 20 companies from China, Hong Kong, USA, and Thailand. • More than 200 sq.m. • All exhibitors with jewellery samples 100% rebooking for 2015. • More than 200 useful meetings and contacts
30000
Number of exhibitors 2005 - 2015
700 25000
Analytics Название & Statistics раздела
600 20000
30000
| 31
500
25000
15000
400
FACTS and FIGURES of previous 10 years
20000
10000
300
15000
5000 200
STATISTIC DATA
10000
0 100
Exhibition area 2005-2015
700
30000 0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Number of exhibitors 2005 - 2015
25000
2005
2006
2007
2008
2009
2010
2005
2006
2007
2008
2009
2010
2011
2012
Number of exhibitors 2005-2015 Number of exhibitors 2005 - 2015 0
5000
2011
2012
2013
2013
2014
2014
2015
2015
Number of visitors 2005 - 2015
35000 600 30000 500
700 20000
25000 400
600 15000 500
20000 300
10000 400
200 15000
5000 300
100 10000
200 0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Number of exhibitors 2005 - 2015
100
0 35000
700 0
2005 2006 2008 2009 2010 2011 Number of 2007 visitors 2005-2015
600
2012
2013
2014
2015
Number of visitors 2005 - 2015
35000 500
2005
2006
2007
2007
2008
2009
2010
2011
Number of visitors 2005 - 2015 2008 2009 2010 2011
2012
2013
2012
2013
2014
2014
2015
2015
Number of Number tradeofvisitors 2005-2015 trade visitors 2005 - 2015
30000
8000 15000 7000
6000 10000
20000 200
5000 5000 4000
15000 100
3000 0 2005
2006
2007
5000
2008
2009
2010
2011
2012
2013
2014
2015
Number of visitors 2005 - 2015
35000 30000
2006
9000 20000
25000 300
0
2005
10000 25000
30000 400
10000 0
0 5000
2005
2006
2007
2008
2009
2010
2011
2000
2005
2006
1000
2012
2013
2014
2015
0 10000
2007
2008
2009
2010
2011
2012
2013
2014
2015
Number of trade visitors 2005 - 2015 2005
2006
2007
2008
2009
2010
2011
2012
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
9000
Number of trade visitors 2005 - 2015
25000
8000
10000 20000 9000
7000
15000 8000
5000
7000 10000
4000
6000
3000
5000 5000
2000
4000 0 3000
6000
1000 2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015 0
2000
Number of trade visitors 2005 - 2015
1000 10000 0 9000 8000 7000 6000 5000 4000 3000 2000 1000
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2013
2014
2015
32 | Название раздела | JUNWEX Magazine
Focus on the largest Russia’s jewellery shows
GENERAL INFORMATION
• was established in 2005 • is an efficient way of cooperation with foreign partners and investments attraction • is one of the large-scale shows in Russia for promotion and presentation of international jewellery brands and goods for export • held at the up-to-date venue - All-Russian Exhibition Centre • the strong support of Russian Jewellery Trade Club guarantees high attendance of wholesalers and orders placement • Pre-Show and At-the-Show marketing resources
EXHIBITOR PROFILE • Jewellery brands • Watch brands • Diamonds, precious stones and pearls • Antiques • Gifts, Presents • Packaging and equipment STATISTIC DATA Exhibition area 2005-2014 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 2005
2006
2007
2008
2009
2010
2011
2012
Number of exhibitors 2005-2014 800 700
2013
2014
25000 20000 10000 20000 15000 5000 15000 10000 0 10000 5000
Analytics Название & Statistics раздела 2005
2006
2007
2008
2009
2010
2011
2012
2013
2007
2008
2009
2010
2011
2012
2013
2014
2007 2008 2009 2010 2005-2014 2011 2012 Number of exhibitors
2013
2014
| 33
2014
5000 0 0
2005
2006
2005
2006
FACTS and FIGURES of previous 10 years 800
Number of exhibitors 2005-2014 Number of exhibitors 2005-2014 Number of exhibitors 2005-2014 700
800 600 800 700 500 700 600 400 600 500 300 500 400 200 400 300 100 300 200 0 200 100
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
100 0 0 45000
2005
2006
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2007
2008
2009
2010
2011
2012
2013
2014
2012
2013
2014
Number of visitors 2005-2014
Number of visitors 2005-2014 Number of visitors 2005-2014 40000 45000 35000 45000 40000 30000 40000 35000 25000 35000 30000 20000 30000 25000 15000 25000 20000 10000 20000 15000 5000 15000 10000 0 10000 5000
Number of visitors 2005-2014
2005
2006
2007
2008
2009
2010
2011
5000 0 0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2013
2014
Number of trade visitors 2005-2014 Number of trade visitors 2005-2014 25000
Number of trade visitors 2005-2014 Number of trade visitors 2005-2014
25000 20000 25000 20000 15000 20000 15000 10000 15000 10000 5000 10000 50000 5000
2005
2006
2007
2008
2009
2010
2011
2012
0 0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
34 | Название раздела | JUNWEX Magazine
Visitor Social Status
Focus on Visitor Visitor Social Status 3% Social Status Senior manager Visitor 11% 12% Employee 6% Visitor 3%Social Status Senior manager 11% Pensioner 12% Employee 6% 3% Senior Middle manager manager 17% 11% Pensioner 12% Employee 23% 6% Worker Middle manager 17% Pensioner Businessman 23% Worker Middle Studentmanager 17% 28% Businessman 23% Worker Student Businessman
28%
Student
28%
How often do you visit the jewellery shows? How often do you visit the jewellery shows?
How often do you visit How often do you visit the jewellery shows? jewellery shows? 8% 27%
8%
27%
8%
30%
27%
30%
16%
30%
19%
16%
19%
16%
For the first time For the second time For the first time For over 3 years For the second time For the overfirst 5 years For time For over 3 years Not consider For the second time For over 5 years For over 3 years Not consider For over 5 years Not consider
Price 19% Range
Price Range Price Range Price Range 9% 5%
4%
5% 9%4% 9% 24% 9% 5% 9%4% 24% 16% 9% 24% 16% 33% 16% 33% 33%
Not Specified From $ 200 to $ 500 Not Specified More than $ 1 500 From $ 100 200 to $ 500 Until $ Not Specified More than 1 500 From $ 500$ to $ 1 000 From $ 200 to $ 500 Until $ 100 From $ 100 to $ 200 More than $ 1 500 From to to $ 1$ 000 From$$ 500 1 000 1 500 Until $ 100 From $ 100 to $ 200 From $ 500 to $ 1 000 From $ 1 000 to $ 1 500 From $ 100 to $ 200 From $ 1 000 to $ 1 500
Fam
Fam
Fam D
D
D
Visitor Social Status
e
er
Other
10%
Tableware
3%
Tableware
4% 7%
Beads
Beads
2%
7% 2%
Religious objects
Senior manager Religious objects
7%
| 35
4%
Watch
Watch
11% anager
%
Analytics & Statistics 10%
Other
7%
Stud earrings
3%
Figures at JUNWEX Exhibitions 12%
Stud earrings
3%
Employee
Tie clip
Pensioner Cufflinks
17%
manager %
Tie clip
2%
2%
Cufflinks
6%
6%
Bracelet
Bracelet Middle manager
16%
Pendant
16%
Pendant
18%
Chain WhatWorker doChain you what to 13% buy at theBrooche exhibition? 4% 18%
13%
Businessman Brooche 4% Neklace 5% Other 10% Other 10% Neklace 5% Earrings 23% Student Tableware 4% Tableware 4% Earrings 23% Ring Watch 7% Watch 7% Ring 50% Beads 2% Beads 2% Religious objects 7% Preferable Jewellery Metal Religious objects 7% Stud earrings 3% Preferable Jewellery Metal Stud earrings 3% Steel 2% Tie clip 2% often do you visit the jewellery shows? Tie clip Steel 2% 2% Palladium 2% Cufflinks 6% ? Cufflinks 6% Palladium 2% Bracelet 16% Platinum 5% Bracelet 16% Platinum 18% 5% Pendant Silver Pendant 18% Chain 13% Silver 44% Red gold 30% Chain 13% Brooche 4% Red gold 30% Brooche 4% Yellow gold 35% Neklace 5% Yellow gold time 35% Neklace 5% For the first White gold 20% Earrings 23% rst time Earrings 23% White gold 20% For the second time Ring 50% Ring 50% econd time
sman
28%
44%
8%
27%
For over 3 years
3 years
5 years
ider
For over 5 years Preferable Jewellery Metal Preferable Jewellery Metal Preferable Jewellery Metal Not consider
16% 2%
Steel Steel Palladium Palladium Platinum Platinum Silver Silver Red gold Red gold Yellow gold Yellow gold White gold White gold
19%
2% 2% 2%
Other 5% 5%
Pearls Semi-precious stones 20% 20% Precious stones
40% Enamel
44% 44%
Amber
3% 13%
Semi-precious stones
35% 13% 35%
34%
34%Precious stones
24%
Diamonds
24%
16%
16%
Opinion on the Online Shopping Opinion on the Online Shopping
Not Specified
From $ 200 to $ Opinion 500 on the Online Shopping Preferable Insets
%00 to $ 500
40% 4%
Pearls
Diamonds
9% 5%
12%
Without inserts
12% 4% 30% 3% 30%
6%
Mix
Without inserts Amber
Other
6%
Mix Enamel
Price Range
4% ified
Preferable Insets Preferable Insets
Preferable Insets
Preferable Insets 24% More than $ 1 500
Other Famous 6%international brands 2% n $ 1 500 only Other 6% Until $ 100 Mix 12% Mix 12%From $ 500 to $ 1 000 00 Without inserts 40% Regular purchases 4% 40% Without inserts 00 to $ 1 000 Enamel 4% From $ 100 to $ 200 Enamel 4% Amber 3% 00 to $ 200 Do not want to buy without From $ 1 000 to $ 1 500 Amber 3% keeping in hand Pearls 13% 000 to $ 1 500 Pearls 13% Semi-precious stones 34% Semi-precious stones 34%6% No trust in delivery Precious stones 24% Precious stones 24% Diamonds 16% Diamonds 16% Afraid of counterfeits
%
33%
Opinion on the Online Shopping Opinion on the Online Shopping
mous international brands only mous international brands only Regular purchases
2% 2% 4%
Famous international brands only Regular purchases
2% 4%
Do not want to buy without keeping in hand
26%
26%
No trust in delivery
6%
Afraid of counterfeits
6 66%
36 | Jewellery Trade | JUNWEX Magazine
Russian Jewellery Trade Club North Western Federal District 1223 shops Central Federal District 2786 shops
Urals Federal District 520 shops
Volga Federal District 662 shops
Far Eastern Federal District 286 shops
Siberian Federal District 520 shops
Southern Federal District 597 shops
I
n many countries professional associations play a very important role: similar business associations serve as a link between business and government, not just performing public functions. They are actively involved in the distribution of investments and decisions that affect the interests of the industry. Cooperating with the government, they give full support to the policy aimed at economic development. In addition, their work brings valuable to community results in such areas as professional ethics, scientific and market research, statistics and information support. The club "Russian Jewellery Trade" took on challenging mission on unification of market players in the Russian jewellery industry. It is founded by the Russian information-analytical agency "RusJewellerExpert" with the support of regional public organizations of jewellers. Why do Russian consumers prefer shop, which is part of the Club, and not sale outlets of competitors around? Taking care of customers, the Club supports only reliable companies. High customer service standards and offer of high quality products have become the main principles of corporate
Today the Club is the largest professional association in the industry not only in wholesale and retail trade, but also manufacturing companies, which are interested in the formation of the modern market mechanisms and the development of business cooperation and partnership.
Official representatives of the Club are opened today in the Urals, Central, Far Eastern, Siberian and Volga federal districts, as well as in the Republic of Karelia. retail chain. Club membership implies the absence of false information with intention to disorient the customer, in particular offering huge discounts on initially overly inflated prices and features of inserts. Belonging to a leading industry association proves the professionalism and stability of the company, so participation in the federal action "Buy in sops of the "Russian Jewellery Trade" club provides such shop with unconditional trust of customers. It is no coincidence that the best jewellery factories and dealers of foreign companies cooperate with the club shops — who are the participants of major exhibitions organized by the media holding "RESTEC JUNWEX". The club developed a "Business & Leisure" program, to be visited by experts of the world's most important forums in the framework of the official Russian delegation. Each trip is a great opportunity to give a new impetus to the development of the company and also learn about the culture of another country. Italian expression, Hong Kong scale or ancient Istanbul — everyone can choose a program to suit the taste, and, most importantly, goals. Club membership has two formats, confirmed by "gold" or "platinum" cards, which is awarded
Jewellery Trade
| 37
to companies that consistently work in the jewellery market of Russia, and confirms the importance of the enterprise and its belonging to the elite professional associations. "Gold Card" proves higher specialist status of the holder and ensures comfortable working conditions in all exhibitions of media holding "RESTEC JUNWEX", as well as various bonuses by PH "Jewellery Russia" and the Training centre "JUNWEX". "Platinum" card proves VIP— status of the company under the Uniform exhibition program "Jewellery Russia" and is issued to the "gold" card holders, stable on the industry market for at least three years. The decision on the issue of "platinum" card shall be made by the Board of the Club. The owners of this card are associated members of the International Jewellery Confederation CIBJO. This is a personalized document with identification number, which has a high degree of protection against forgery. "Gold" and "platinum" cards are subject to annual re-accreditation. Another successful project of Club — Annual federal competition "Reliable Partner". Each participant of the exhibitions of the "Jewellery Russia" program may provide recommendation to the organizing committee of ten trading partners, proven excellent join work. Companies with the highest number of votes from different suppliers become winners. "Reliable Partner" is a competition in which it is necessary to go rounds and fight for places. It is enough to be a conscientious wholesale buyer and to have as many vendors willing to vote for you as possible. Awards ceremony is traditionally held as part of the September exhibition "JUNWEX Moscow." "The title of RELIABLE PARTNER is valuable in that it is not far-fetched and it is the result of the vote. In addition, the award can not be bought, that makes it even more valuable and prestigious. We are happy to congratulate all the winners and wish you a fruitful work, what you showed at all times. Today many people talk about the difficulties, passive buyers, but those who are constantly in search of new marketing moves and customers always will be successful!" – Budnaya Olga, general director of RusJewellerExpert. The winners of the contest "Reliable Partner 2014" 1. GOLD jewellery shop (Voloshina N.P., individual entrepreneur ), Lesnoy; 2. GOLD&ART jewellery shop (Urumiants A.A., individual entrepreneur), Yuzhno-Sakhalinsk; 3. ZOLOTAYA RUSS, trading house (Shevelev, E.K., individual entrepreneur) Khabarovsk); 4. ZOLOTOY ZAPAS jewellery company (Kropachova S.B., individual entrepreneur), Ekaterinburg; 5. ZOLOTOY OSTROV, network of jewellery shops, (Solodukha E.E., individual entrepreneur), Blagoveschinsk; 6. ZOLOTIYE KUPOLA network of jewellery shops, (Timonova T.V., individual entrepreneur), Yuzhno-Sakhalinsk; 7. SEREBRO trading house, Samara 8. STILNY BLESK jewellery shop (Frolova T.A., individual entrepreneur), Krasnodar 9. RUSSKOYE ZOLOTO network of jewellery shops, (Fedorenko A.V., individual entrepreneur), Protvino 10. TOPAZ-ZOLOTO network of jewellery shops (Burashev A.V., individual entrepreneur), Gorodets
RUSSIAN JEWELLERY TRADE Club RUSSIAN JEWELLERY TRADE Club is the biggest business association at the Russian jewellery market uniting more than 6500 wholesalers and retailers from 806 cities of Russian Federation.
BUSINESS ACTIVITY Buy at the stores of RUSSIAN JEWELLERY TRADE Club — Integrated corporative action for strengthening Club members’ competitive ability. Business Contacts Exchange — Establishment of business links between manufacturers and trade companies to arrange active supplies to the jewellery stores of Russian Jewellery Trade Club. Regional project — Russian Jewellery Trade Club supports regional shows within the framework of Jewellery Russia Exhibitions in Ekaterinburg, Kazan, Kalinigrad, Kostroma, Makhachkala, Perm, Samara, Yaroslavl. The main purpose is to represent the interests of the Club members in regions by developing and maintaining customers loyalty.
COOPERATION WITH RUSSIAN JEWELLERY TRADE CLUB Buyer’s Programme — delegations of trade visitors; Direct-marketing — a program specifically designed to build the booth traffic; Match-making service — Business Contacts Exchange — assistance in scheduling the business meetings. Tel./fax: +7 (812) 235 83 83 E-mail: info@jewellerclub.ru | www.junwex.com
38 | Expert opinion | JUNWEX Magazine
Your Gateway to Russia I
n 2012, reports of a vast quantity of high-quality diamonds resting beneath a Siberian meteorite craterrocked the diamond and jewelleryworld. Such quantities of diamonds, reportedly numbering in the trillions of carats, couldsignificantly alter the world diamond supply — and diamond prices — for years to come. Later it was revealed these meteorite-made diamonds, while twice as hard as normal diamonds, are not of gemstone grade and, therefore, would have little impact on the diamond market, and this forecast is proving true. Despite uncertain worldwide economic conditions, retail sales of diamond jewelleryin 2012 reached a new high, growing 18 percent from 2010. Given the demand for diamond jewellery, it is no wonder trade shows such as JUNWEX St. PETERSBURG, held annually in St. Petersburg, attract a wide audience. In 2015, nearly 50,000 visitors attended JUNWEX St.PETERSBURG, one of more than 100 diamond andjewellery trade shows that take place each year across the globe and one of five international jewellery shows produced by RESTEC JUNWEX throughout Russia. These showsdraw suppliers, dealers, retailers and others from around the world who want to grow their businesses and explore new opportunities in the Russian jewellery market.
YOUR GATEWAY TO RUSSIA
One of the most promising markets for diamond jewellery is Russia, an area traditionally considered a logistical challenge for trade show exhibitors. “Some people have the impression that exhibiting in Russia is too complex,” says Anastasia Senotrusova, who heads Brink’s customer service department in Russia. “While there are unique regulatory factors to consider, there are ways to work within these requirements to penetrate a new market that is virtually untapped by foreign companies; a market hungry for new designs and new suppliers.” One of the ways exhibitors can take part in the country’s lucrative diamond
and jewellery business is to work with secure logistics experts such as Brink’s to help them navigate the complexities of exhibiting in Russian diamond and jewellery shows. “Brink’s Global Services pioneered secure trade show service for the diamond and jewellery industries,” explains Senotrusova. “Brink’s is a certified member of the C-TPAT program, a joint government business initiative to build co-operative relationships that strengthen overall supply chain and border security.” The benefits of working with Brink’s Russia are many. First, members of the C-TPAT, or Customs Trade Partnership Against Terrorism, program receive a reduced number of inspections, which results in shorter border times, an assigned account manager, access to the C-TPAT membership list and an emphasis on self-policing. Further, Brink’s knows the process. Leveraging decades of experience and knowledge of customs regulations and requirements worldwide, Brink’s can help exhibitors with a variety of trade show services, from door-to-door secure pick-up and delivery and on-site security at the show to trade show insurance and overnight secure storage. “Foreign exhibitors may be confused by the ATA Carnet, the customs process that governs temporary importation of goods for exhibition purposes,” adds Senotrusova. “Although Carnet prohibits exhibitors from selling their goods at shows in Russia, Brink’s makes bringing goods into the country for trade shows seamless so potential buyers can feel and touch real goods — an important step in building long-term relationships, finding new business partners and signing contracts.” Another benefit to using Brink’s as your gateway to Russia is trade show support. Brink’s staff members are always on-site, usually at a Brink’s booth, to explain and help with emerging issues and offer advice to customers. “There’s no substitute for experience, and Brink’s has the diamond and jewellery experience to make exhibiting at Russian trade shows a simple decision,” says Senotrusova. “The opportunity is tremendous, the market is ripe for new and exclusive jewellery designs and, with Brink’s, the challenges of bringing trade show goods into the country are virtually eliminated.”
Expert opinion
Planning on exhibiting at upcoming diamond and jewellery shows in Russia contact Brink’s. A qualified trade show expert will help you through the customs process and serve as your gateway to the Russian market which hosts exciting opportunities for those in the diamond and jewellery business.
| 39
e-mail: import@brinks.ru Tel: +7-495-234-08-74 Fax: +7-495-775-62-52
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