WHERE TO LOOK FOR INSPIRATION

CURRENT SITUATION

There are many reasons for Gucci to be one of the most wished brands in the world, for instance the fact of having Harry Styles or Jared Leto as brand ambassadors, or also collaborating with massive streetwear firms such as The North Face.

Today, Gucci is striving to redefine luxury in the 21st century, an ambition co-led by the brand’s creative director, Alessandro Michele, and its chief executive, Marco Bizzarri, since 2015. Colorful, romantic, poetic and magical, Michele’s unique vision has garnered huge acclaim, while also forging a real emotional bond with younger customers. The creative director of the brand has not only positioned the brand in a cooler universe but has changed the industry from the aesthetic, creative and business point of view with his particular way of understanding fashion and presenting it. Michele diluted the genders, ended taboos about what people can wear or not and placed those who had always been considered outsiders at the center of his proposal. With this he achieved a great impact and opened the range of what can be considered beautiful. In addition, the scourge took effect and Gucci doubled its income and tripled its profits between 2015 and 2019.

With an erudite reading of cultural and fashion history, Michele’s multifaceted approach successfully blends playfulness with Italian Renaissance, Gothic aesthetics and a DIY punk attitude. Now more than ever, glamour, innovation and a commitment to progress lead Gucci to take a radically modern approach to fashion.