INTRODUCTION

A NEW SEASON IS COMING...

At Sock It to Me, we believe the world is a better place when people are inspired, encouraged, and accepted for being their authentic self. This vision of a world that respects our differences and celebrates our common interests is what fuels our passion for turning everyday items into opportunities for expression.

We approached designing for Spring/Summer 2023 with a fresh sense of hopefulness and confidence in all the good there is in the world. Our designers focused their optimistic energy and creative talents towards graphics that will inspire laughter or better yet, spark a conversation with someone who notices that you love centaurs too.

DESIGNER SHOUTOUTS

ALICIA REESE

“Our graphic trends come from pop culture. What matters most to people right now? What are they talking about? What are social values in our fan community? What gets a good belly-laugh? What memes do we all need on a sock?”

BRITT HURLEY

“I love letting my imagination run wild and being able to bring my silly ideas/animals/pop culture references to life through my designs. When designing, I’m thinking about how this sock would enhance someone’s day, how would it inspire someone and make them feel good putting it on.”

SPRING/SUMMER 2023 THEMES

MY HAPPY PLACE

Self-care Vacation Indulgence

Mystical Herbalism Elusive

Furry Animals Fantastic Frogs Aquatic Beauties

THE SUPERNATURAL

ANIMAL PLAY