About us
Designed for a life lived under the sun, SUNNYLIFE is the world's leading summer lifestyle brand. Born on the beaches of Sydney in 2003 the brand was established with a simple goal: to share Australia’s authentic summer style with the rest of the world.
Today our products can be found on beaches, in pools and at sun drenched holiday destinations across the globe. SUNNYLiFE is recognised for its vast seasonal collections featuring every must-have summer item imaginable.
Bold graphics, show-stopping prints and trend-setting packaging are all part of our trademark look. We are committed to creating a range of sunny essentials that deliver on quality, style, functionality and innovation; the perfect summer lifestyle solution.
Best sellers
Bestsellers products that have had consistent sell-in and sell-through in all markets
Luxe Lie-On Lounger
Luxe Twin Hammock Float
Underwater Camera
Light Cooler Bag
Inflatable Beach Ball
Hammock Float
Deluxe Beach Chair
Luxe Beach Umbrella
Beach Paddle Set
La Palma
Colour & print palette
Inspired by coastal living, relaxed and casual with a sun-bleached pallet of sage green and creamy hues adding a cool accent to neutrals. Reflective of sandy shores, the ocean, and its surrounds this is a collection perfect for the modern sun seeker: uncomplicated, understated and under the sun.
Compact Beach Umbrella
Solo Sun Shader
Deluxe Beach Chair
Take Anywhere Folding Chair
Carryall Beach Bag
Beach Towel
Inflatable Beach Pillow
Light Cooler Bag
Light Cooler Drinks Bag
Vintage Beach Paddles
Luxe Lie-On Lounger
La Palma Collection
Rustico
Colour & print palette
Imagine coastal morning walks with an iced latte in hand. Sandy toes, collecting ocean treasures of seashells and driftwood foliage along the seashore. Made for the low-key beach lover who values an unpretentious earthy pallet.
Compact Beach Umbrella
Reclining Beach Chair
Deluxe Beach Chair
Luxe Floating Chair
Luxe Twin Hammock Float
Slim Tube Pool Ring
Rustico Collection
Lazy Days
Colour & print palette
Find us in the summer haze where colours have gently faded under the Australian sun. Tones of duck egg blue paint the backdrop to this collection, calming your mind and soothing your soul. Classic beach stripes, a modern floral print and pops of gelato pink is our fresh take on summer blue.
Light Cooler Bag
Light Cooler Drinks Bag
Pickleball Set
Tube Pool Ring
Luxe Lie-On Lounger
Lazy Days Collection
Repeats
Repeats Products that have sold-in or sold-through well in one or more market, but not reached all markets sell-through yet.
Luxe Lie-On Lounger
Large Picnic Basket
Portable Picnic Table
Reclining Beach Chair
Pickleball Set
Portable Travel Speaker
Luxe Lilo
Catch Ball Set
The Lounger Chair
Lucite Jumbling Tower
Lucite Backgammon
Lucite Chess & Checkers
SL 25
Dex the Duck
Colour & print palette
Say hello to our new baby collection designed for the bubs who love to eat, sleep, float, repeat. This little duckling is our newest addition to the range - he’s cute, fuzzy and the perfect pop of yellow amongst the natural sages and duck egg blue stripes. Follow him to the water’s edge and enjoy a moment with bub as they encounter the joy of splishing and splashing this summer.
Float Together Baby Seat EU
Kids Canvas Beach Bag
Dex the Duck Collection
Strawberry Sunshine
Colour & print palette
A deliciously sweet burst of strawberries and sunshine. A beautiful baby collection designed for moments best spent together. This berry cute collection is dripping in soft pink stripes and a berry adorable strawberry print. Summer’s sweetest treat will have bub splishing and splashing all summer long.
Interactive Baby Float
Silicone Bucket and Spade
Strawberry Sunshine Collection
Sid the Seagull
Colour & print palette
Catch him if you can! Sid the Seagull is here for the sea, sun and snacks! Sid makes for the perfect friend to follow on seaside adventures all summer long. You’ll spot him in pops of neon, skyblue stripes with fish friends in tow. A collection designed to inspire water confidence and fun!
Kids Swim Vest 1-2 & 2-3
Kids Swim Vest 3-6
Kids Inflatable Arm Bands
Kids Swim Goggles
Kids Swim Mask
Kids Swimming Cap
Kids Character Hooded Towel
Dive Buddies Set of 6
Dive Buddies
Kids Inflatable Noodle
Kids Velcro Beach Bats
Kids Wet Bag
Kids Lie-On Float
Sid the Seagull Collection
Bonnie the Butterfly
Colour & print palette
Fly into the magical world of Bonnie the Butterfly!
This collection is the cherry on top to your little one’s summer featuring a burst of cherry prints and candy pink stripes. An explosion of glitter, a fluttering butterfly motif and a touch of magic. Sprinkle the magic of summer and inspire little one’s water confidence with our most whimsical collection yet.
Kids Swim Vest 1-2 & 2-3
Kids Swim Vest 3-6
Kids Inflatable Arm Bands
Kids Swim Mask
Kids Swimming Cap
Kids Character Hooded Towel
Kids Tube Pool Ring
Kids Lie-On Float
Kids Inflatable Noodle
Inflatable Beach Ball
3D Inflatable Beach Ball
Kids Inflatable Pool
Kids Wet Bag
Kids Velcro Beach Bats
Bonnie the Butterfly Collection
Sleeptime
Colour & print palette
Monsters under the bed is a thing of the past. This sleepy collection has been curated for the dreamers, the free spirited, the wild wanderers, Introducing sleeptime - a dreamy capsule taking them on adventures beyond their wildest imaginations.
Kids Sleepover Bed
Kids Sleepover Bed
Kids Sleepover Bed
Kids Sleepover Bed
Tides Out
Colour & print palette
For the coolest kids under the sun. Meet Tides Out, a capsule for young thrill seekers who ride to the sea on their skateboards. With acid wash yellow, and khaki ombre, this collection is all about embracing adventures and exuding effortless coolness. Hit the waves and ride into summer with our first 10+ boys collection.
Slim Tube Pool Ring
INFLATABLES HAVE IMPORTANT SAFETY LABELS.
Underwater Camera
Tides Out Collection
Stole My Heart Colour & print palette
On holidays we wear pink. Sherbet pink. Introducing our first 10+ girl’s collection. A curation of summer essentials for summer loving babes who want to float all summer long. This capsule is made for the gram. Grab your BFF and take on summer with a collection that is sure to steal their heart.
Luxe Tube Pool Ring
Twin Heart Lie-On
Stole my Heart Collection
Poolside Fun
Colour & print palette
Meet you poolside! Slip, slide and have FUN this summer with our ultra cool retro inspired 10+ kids collection.
Injected with bold coloured stripes and a free flowing tye die inspired pattern. It’s colourful, cool and will be the envy of all the kids on the block.
Giant Inflatable Noodle
Foam Beach Bats
Poolside
Best sellers
Bestsellers products that have had consistent sell-in and sell-through in all markets
Kids Swim Vest 3-6
Mini Swim Goggles
Dive Buddies
Inflatable Giant Sprinkler
Kids Swim Vest 1-2 & 2-3
Kids Swim Vest 3-6
Baby Float
Repeats
Repeats Products that have sold-in or sold-through well in one or more market, but not reached all markets sell-through yet.
Inflatable Cubby
Squirters
Inflatable Sprinkler
Kids Tube Pool Ring
S25 Packaging
At SUNNYLiFE we are committed to implementing sustainable and ethical processes.
We are passionate about protecting our beautiful planet and the outdoor lifestyle we have built our brand around.
We are working hard to explore new and innovative ways to reduce our impact on the environment and continue to educate ourselves and evolve in the sustainability space, we acknowledge that this is a journey and we are at the beginning with a big job ahead of us.
As new technology becomes available within our product industry we are committed to exploration, as we are also committed to partnering with global initiatives set up to support recycling in key markets.
REDUCE:
REMOVED ALL POLY BAGS FROM BOXED ITEMS.
REUSE: PACKAGING DESIGNED TO LAST.
(EVA BAGS, SWIM MASK AND GOGGLE CASE)
RECYCLE: ALL CARDBOARD AND PAPER USED ON PACKAGING IS MINIMUM 70% RECYCLABLE.
REMOVED MATTCELO COATING.
VARNISH PRINT IS FULLY RECYCLABLE.
Kids & Baby Packaging
Sunkissed
S25 Collection