Salesforce Real-Time Cloud by Salesforce.com

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forwardlooking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forwardlooking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended April 30, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Our Mission: Cloud-Computing Driver, Catalyst & Evangelist

1960’s Mainframe

1980’s Client/server

Today Enterprise Cloud Computing Forecast for software: cloudy.

Applications Moving to the Cloud

1960’s Mainframe

1980’s Client/server

Today Cloud-Computing Applications

Platforms Moving to the Cloud

1960’s Mainframe

1980’s Client/server

Today Cloud-Computing Platforms

The Cloud Computing Model

Multi-tenant Pay-as-you-go Elastic No Capital Expense Modest Operating Expense Scales With Your Business

Yefim Natis, VP, Distinguished Analyst

Great for times like these.

First Cloud Company to Exceed:

$1.1 Billion +

305 290 276 263

Annual Revenue

248 Quarterly Revenue ($M)

217 192 177 162 144 130 118 105

FY2005

FY2006

FY2007

FY2008

FY2009

Revenue through ﬁscal quarter ended 1/31/09

FY2010

Strong Growth in New Customers

59,300+

55,400

Paying Customers 41,000

29,800

20,500 13,900

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Fiscal Year

The Cloud Serves Companies of Every Size

ENTERPRISE

MID-MARKET

SMALL BUSINESS

1/1/1 Model for Strategic Corporate Philanthropy

1% Time

Equity

125,000+ hours community service 5,200+ non-proďŹ t organizations

Product

$13 million+ grants

The Real-Time Cloud

The world’s most complete cloud applications (software-as-a-service)

The fastest way to build apps on a cloud platform (platform-as-a-service)

Real-time cloud infrastructure (infrastructure-as-a-service)

The Real-Time Cloud

ISO 27001 Certiﬁed Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

The Real-Time Cloud

Unlimited Real-Time Customization

Programmable User Interface

Programmable Cloud Logic

Real-Time Workﬂow & Approvals

Real-Time Web Sites

Real-Time Mobile Deployment

Integrated Content Library

Real-Time Analytics

Granular Security & Sharing

750+ Integrated Applications

ISO 27001 Certiﬁed Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

The Real-Time Cloud

Unlimited Real-Time Customization

Programmable User Interface

Programmable Cloud Logic

Real-Time Workﬂow & Approvals

Real-Time Web Sites

Real-Time Mobile Deployment

Integrated Content Library

Real-Time Analytics

Granular Security & Sharing

750+ Integrated Applications

ISO 27001 Certiﬁed Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

The World’s Most Complete Sales Application Real-Time Approvals & Workﬂow Forecasting & Analytics

Email & Productivity Integrated Content Library

Genius

Opportunities

Partners

Leads & Campaigns

Accounts & Contacts

AppExchange

Manage All Your Accounts & Contacts

Accounts & Contacts

Maximize Rep Productivity •  Log calls, emails, & tasks •  Track activity history •  Plan account strategies •  Get a 360° customer view

Generate More Leads and Align Marketing with Sales

Leads & Campaigns

Grow the Sales Pipeline •  Attract leads with Google AdWords •  Manage multi-channel campaigns •  Capture and route leads automatically •  Measure return on marketing spend

Turn Opportunities Into Closed Business Opportunity Stage

Opportunities

Close Deals Faster •  Integrate your sales methodology •  Track products, pricing, and discounts •  Track competition and win-loss ratios

Forecast and Analyze Your Sales in Real-Time

Forecasting & Analytics

Maximize Forecast Accuracy with customizable forecasting Gain Real-Time Visibility into performance, pipeline, revenue, win rates, and activities

Automate Your Approvals and Business Workﬂow

Real-Time Approvals & Workﬂow

Request Approval

Approve Approve

No Action For 2 Days

Send to VP

Yes

Maximize Sales Eﬃciency: •  Streamline pricing approvals to increase deal velocity •  Automate follow-up tasks to improve sales eﬀectiveness

Send to Accounting

Work Seamlessly with Oﬃce Productivity Apps Spend More Time Selling Email & Productivity

Microsoft Outlook

When all your desktop apps work together

Lotus Notes

Google Apps

Integrated Content Library for Sales & Marketing

Integrated Content Library

Close Deals Faster: •  Use the best collateral •  Deliver the right message with the latest content •  Assemble the perfect pitch

Leverage the Collective Genius of Your Organization

Genius

Close More Business •  Find experts in your company who have closed deals like yours •  Get smart about which sales strategies work •  Get smart about which content works

Industry expert Product expert Pricing Mid-market expert expert

Exchange Information with Your Partners in Real-Time

Work More Eﬀectively with Partners Partners

Your Company

•  Real-time sharing & collaboration •  Share contacts, leads, opportunities, & product data

Your Partners

Extend Your Sales Cloud with The AppExchange

AppExchange

Extend Success with Integrated Apps •  Best-in-class CRM & Non-CRM Apps •  Add sales compensation, sales operations, or contract apps •  View, Try, Install •  Reviewed by Salesforce.com

The World’s Most Complete Sales Application Real-Time Approvals & Workﬂow Forecasting & Analytics

Email & Productivity Integrated Content Library

Genius

Opportunities

Partners

Leads & Campaigns

Accounts & Contacts

AppExchange

Salesforce Customers Succeed in the Sales Cloud

Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc., December, 2008 ÂŠ 2009 salesforce.com, inc., all rights reserved. Salesforce.com confidential â&#x20AC;&#x201C; may not be copied or distributed without prior written consent of salesforce.com.

Dell Manages a Global Organization in the Sales Cloud

One Global CRM 15,000 Successful Sales Users 10% Increase in Sales Productivity $1 Billion in Approved Partner Deal Registrations

- Michael Dell

Dr Pepper Snapple Gains Key Sales Insights From the Sales Cloud

300 sales reps track 10,000+ accounts across the Fountain Sales and Bottles & Cans divisions Hundreds of dashboards track key KPIs like sales call volume Scheduled email dashboards alert the teams and drive accountability

Yesterday’s Contact Center Needs to Evolve

Companies invested here:

But customers are here:

Discussion Groups

Partner Websites

Contact Center

Social Communities

Customer Portal

Ideas

Chat Partners

Join the Conversation Call Center Social

Service Cloud Manager

Answer Every Question with Leading Knowledge Base Find Answers Fast Only Relevant Answers Scales Massively Intelligent

Customers Agents Partners ÂŠ 2009 salesforce.com, inc., all rights reserved. Salesforce.com confidential â&#x20AC;&#x201C; may not be copied or distributed without prior written consent of salesforce.com.

Run Your Call Center in the Cloud

Call Center

Resolve Cases Faster •  Agent Console •  Complete Case Management •  CTI Integration •  Workﬂow and Escalation

Turn Emails Into Cases Deliver Higher Service Quality Email

•  Capture every customer inquiry in real-time •  Let customers contact support on their time, on their device

Integrate with Chat for Real-Time Service Maximize Agent Productivity Handle multiple cases at once Chat

Maximize Customer Satisfaction Serve customers in real-time

Lower Costs with a Self-Service Portal Deliver Faster Service Customer Portal

•  Serve customers 24/7 •  Build a customer community Lower Service Costs: $7.50

50¢

Call Center Interaction

Self-Service Interaction

Engage Your Customers With Ideas

Ideas

Find the Best Ideas •  Source customers for ideas •  Let customers discuss & vote on ideas •  Build an online community

Online blog by Angela Vargo, June 2008

Share Cases and Information with Partners

Partners

Drive more sales through partners Increase eďŹ&#x192;ciencies in working with partners Distributors Resellers Vendors

Help Your Customers Find Knowledge with Google

Publish your knowledge, ideas, and content on your public web site…

… so Google can help your customers ﬁnd the answer

Knowledge Ideas Content

Join Customer Conversations in Facebook and Twitter

Capture customer conversations and knowledge Social

Share knowledge with your customers

Customer Portal

Ideas

Chat Partners

Email to Case

Join the Conversation Call Center Social

Service Cloud Manager

Customers Succeed in the Service Cloud

Qualcomm Opens New Support Channel In One Week

20,000 customers (engineers) that require 24/7 tech support Deployed ﬁrst customer portal In 1 week Made the latest answers easy to ﬁnd Reduced IT CRM support costs by 60% $11B Chip Manufacturer

Mark Silber IT Systems Architect

Salesforce Helps NJ Transit Keep Rolling

150 Customer Service Agents 600% More Inquiries Handled 0 New Agents Required 36% Improved Response Time

Tim Wierzbicki, Manager

The Real-Time Cloud

Unlimited Real-Time Customization

Programmable User Interface

Programmable Cloud Logic

Real-Time Workﬂow & Approvals

Real-Time Web Sites

Real-Time Mobile Deployment

Integrated Content Library

Real-Time Analytics

Granular Security & Sharing

750+ Integrated Applications

ISO 27001 Certiﬁed Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

Real-Time Workﬂow & Approvals

Programmable User Interface

Real-Time Mobile Deployment Real-Time Web Sites

Programmable Cloud Logic

Integrated Content Library

The Fastest Way to Build Custom Cloud Apps

Granular Security & Sharing

Unlimited Real-Time Customization

Real-Time Analytics

AppExchange

Unlimited Real-Time Customization

Easy, Real-Time Customization for Managing All Your Data Unlimited Custom Objects & Fields Build any Table Add any Field Automatic Audit History Tracking Automatic Performance Tuning

Programmable User Interface

Maximize User Productivity with the Right UI Create Any User Interface Use Code to Create Any Page Use Clicks to Create New Forms Componentized Interface Create Interfaces for Mobile Devices

110,000+ Custom User Interfaces

Programmable Cloud Logic

Fast Application Development without the Cost of Infrastructure Programmatic Business Logic Complex Transactional Logic Stored Procedures Triggers Data Validation

30,000,000+ Lines of Apex Code

Real-Time Workﬂow and Approvals Engine

Automated Business Rules through Point-and-Click Workﬂow

Send Back No

Real-Time Workﬂow Time-Based Triggers Approvals Formula-based

Request Approval

Approve Approve

No Action For 2 Days

Escalate

Yes

Outbound Messaging

Send to Accounting

220,000+ Custom Workﬂow Rules

Real-Time Websites Now in Developer Preview Lower Costs & Increase Speed of Development Deploy Your Apps Instantly to the Web Connect Your Apps with Your Website Collect CRM Data from the Web

1,600+ Developer Sites

Real-Time Mobile Deployment Have us show you how Salesforce uses Mobile

Write Once

Run Everywhere

Integrated Content Library

Share the Best Content Across Your Company Tagging, Ratings, & Comments Subscriptions Full Text Search Complete Security and Sharing Assemble & Publish Content Track Content Usage

Real-Time Analytics

Real-Time Visibility with Easy to Create Reports Real-Time Updates

Customizable by Business Users Real-Time Reporting

Real-Time Updates

Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery

Granular Real-Time Security Model

Flexible Data Sharing with Point-and-Click Rules Field, Object and Record-Level Control Sharing Across All Apps Custom Rules Across Roles & Proﬁles Integrated with API, Reporting & Search

750+ Integrated Applications

Your Choice of 750+ Partner Applications Trusted Native Apps Reviewed by Salesforce.com View, Try, Install Built on Force.com Best-in-class CRM & Non-CRM Apps

750+ Apps 200+ Native Apps

Fastest Way to Build Apps

Buy Servers

Build App

Build Datacenter

Build Security

Build Analytics

Build Search

Build Workﬂow

Build Sharing

Deploy Mobile

Globalize

Build App

Months/ Years to Build

Days/Weeks to Build time

EA Runs Their Business in the Gaming Cloud

Gabrielle Toledano Customer Hero

Starbucks Builds Pledge 5 Site Fast on Force.com

The Real-Time Cloud

Unlimited Real-Time Customization

Programmable User Interface

Programmable Cloud Logic

Real-Time Workﬂow & Approvals

Real-Time Web Sites

Real-Time Mobile Deployment

Integrated Content Library

Real-Time Analytics

Granular Security & Sharing

750+ Integrated Applications

ISO 27001 Certiﬁed Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery

Real-Time Transparent System Status

Real-Time Upgrades

Real-Time Query Optimizer

Proven Real-Time Integration

Proven Real-Time Scalability

Real-Time Sandbox Environment

World’s First Real-Time Cloud Salesforce to Salesforce

Proven Reliability

ISO 27001 Certiﬁed Security

3 Global Data Centers & Disaster Recovery

Multitenant Kernel The Foundation for the Real-time Architecture

Single Multitenant Infrastructure & Kernel

Continuous Advancement

Your Success

ISO 27001 Real-Time Security

The World’s Most Trusted Security that Improves in Real-Time with Testing by Every Customer Application Security •  •  •  •  •

ISO 27001 SSL encryption Identity conﬁrmation SAS 70 Type II; SysTrust certiﬁed FDA 21 CFR Part 11 & Part 820

Network Security •  •  •  •

IP restrictions Fault tolerant, multi-layered ﬁrewall Intrusion detection 3rd party assessments

Facility Security •  •  •  •  •

24 x 365 security Biometric readers Silent alarms CCTV Motion detection

Proven Reliability 99.9%

100%

98%

System Uptime

96%

>99.9% Reliability 94%

92%

90% Jan 2007

Jan 2008

Jan 2009

Proven, Real-Time Scalability

Fast Deployment and Real-Time Scalability Proven by the Largest Enterprises

100 Customers with over 1,000 Subscribers 50 Customers with over 2,500 Subscribers 10 Customers with over 20,000 Subscribers

Real-Time Query Optimizer Fast Data Access with Massive Scale Web clients

Query Optimization Engine

API calls

Massive Scalability Across Multiple Dimensions: Your Company

Your Security

Your Role

Your Sharing Rules

Your Metadata

Your Search

<300 ms

Real-Time, Transparent System Status

Conﬁdence, Transparency, and Trust Live System Status Security Best Practices Historical Performance

Real-Time, Automated Upgrades

Painless, No Hassle Upgrades 28 Major Releases Every Customization & Integration Automatically Upgraded Always have the Latest Innovations & Technology

Proven, Real-Time Integration

Leverage Your Existing Investments

Native Oracle & SAP Connectors Consume External Web Services Build New Web Services Leverage Existing Investments

Connect the Clouds

Force.com for Facebook Force.com for Google Force.com for Amazon Web Services

60+ Certiﬁed Integration Middleware Connectors

Real-Time Sandbox Environments

Eliminate Risk in Deployment Fully Replicated Development Environments Production

Support any IT Governance Strategy Production-class Infrastructure One Click Import/Refresh of Your Production Data Refresh Anytime Development

Testing

Training

Salesforce to Salesforce Real-Time Data Exchange Set up Any Connection

Share Any Process

Easy to Share Data with Other Companies Avoid the Cost of Integration

Global Network & Infrastructure

Salesforce.com Data Center Locations

You Focus on Innovation. We Focus on Infrastructure. Geographically-dispersed, mirrored data centers Near real time replication

Main Production Data Center Back-up Production Data Center

Seamless disaster recovery Dedicated, path diverse network backbone

Production Data Center & Archive Production-Class Development Lab & Archive

No single points of failure Carrier neutral network strategy

The Real-Time Cloud

The world’s most complete cloud applications (software-as-a-service)

The fastest way to build apps on a cloud platform (platform-as-a-service)

Real-time cloud infrastructure (infrastructure-as-a-service)

The Real-Time Cloud

Unlimited Real-Time Customization

Programmable User Interface

Programmable Cloud Logic

Real-Time Workﬂow & Approvals

Real-Time Web Sites

Real-Time Mobile Deployment

Integrated Content Library

Real-Time Analytics

Granular Security & Sharing

750+ Integrated Applications

ISO 27001 Certiﬁed Security

Proven Reliability

Proven, Real-Time Scalability

Real-Time Query Optimizer

Real-Time Transparent System Status

Real-Time Upgrades

Proven Real-Time Integration

Real-Time Sandbox Environments

Salesforce to Salesforce

3 Global Data Centers & Disaster Recovery