Creating Successful Social Media Campaigns by Jharri Agency

6 Steps to a Successful Social Media Campaign

Table of Contents The 5 Ws and the Bonus H in Social Media........................................................... 3 Who is Your Target Audience? ............................................................................ 4 Where Is Your Target Market? ............................................................................ 5 What Does Your Target Market Want to Hear?.................................................. 6 How Does Your Target Market Communicate? ................................................... 7 When Does Your Target Audience Like to Communicate? .................................. 8 Why Should Your Target Audience Listen to You? ............................................. 9 Closing ................................................................................................................ 10 Special Offer! ....................................................................................................... 11 Letâ&#x20AC;&#x2122;s Stay Connected ........................................................................................... 12

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Introduction We easily forget what we ate for breakfast yesterday morning or the person’s name that we just met an hour ago. But, we intuitively remember the lessons we learned in kindergarten even though we can’t recite those lessons on demand. Before crafting our first sentence, the teacher’s introduction contained the mechanics of writing which included the, who, what, when, where, why and how rule that became the core of complete sentences and pointed questions. Years later, those basic building blocks still serve as the foundation when it became time to pen book reports, thesis or dissertation, proposals and ultimately social media posts. Who would have ever thought such an elementary principle would also serve as the founding layer to a sensational social media campaign?

With the complexity of the World Wide Web, it’s easy to get entangled in the intricate details of cyberspace, leaving the social media campaigns of entrepreneurs stuck in a web of unproductivity and dissatisfaction. Everything that is designed has to be stable, sustainable and sensational starts with a solid foundation, including effective social media campaigns. Online success as an entrepreneur starts with the 5 W’s. Who, What, When, Where and How? You may be skeptical because a kindergarten simple solution can’t work or complex marketing strategiesBut it does. Just like you used rules to craft your first sentence, that same rule helps entrepreneurs begin to erect a successful social media campaign for your business.

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The 5 Ws and the Bonus H in Social Media  Who Who is your target audience?  What What does your target audience want to hear?  When When does your target audience want to hear?  Where Where can your target audience be found?  Why Why should your target audience listen to you?  How How does your target audience communicate?

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Who is Your Target Audience? You have a great product or service that millions of people would love to purchase and share their buying experience with their friends and family, influencing them to make a purchase as well, which build brand loyalty. Do you know who those people are?

Who did you have in mind when you developed your product or service? As awesome as it would be if everyone in the world was a potential buyer of your product or service, unfortunately they arenâ&#x20AC;&#x2122;t. As a business owner you have to determine who your ideal client is. The first step to creating a sensational social media campaign is to define your target market. A social media campaign is nothing more than having a real-time online conversation on a platform that everyone has access to. It is the gateway to global communication. But, your online conversation (or campaign), should be geared towards a certain segment of people that would be interested in purchasing the goods or services that your business has to offer.

When you know who you are talking to, it is easier to know what to say! Just like your language, vocabulary and vernacular varies between your conversations with friends, family, colleagues or clients, your online conversations have to be dynamic as well, to capture and hold the attention of potential buyers and create loyal clients. Although you donâ&#x20AC;&#x2122;t know who is watching what your business has to say, you have to speak directly to your target audience because those are the people that will seek out your posts, share those posts with their online community and ultimately purchase.

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Where Is Your Target Market? Come out, come out wherever you are!! New social media platforms pop up faster than entrepreneurs can set up a profile and develop content to publish on these sites, leaving new business owners chasing after the newest, latest, greatest platform, only to be disappointed because social media begins to suck up their time and consume resources while yielding little to no results. Donâ&#x20AC;&#x2122;t be distracted by the new, shiny object. Entrepreneurs believe that they should occupy space on every single social media platform that is introduced into cyberspace. Who doesnâ&#x20AC;&#x2122;t like to be first? Being first or accepting every invitation to a new social media platform is not important- if your target audience and potential clients are not on these social media platforms. Just because a social media platform has hundreds of millions of active users, that does not equate to your target audience being among those active users on that platform. By clearly defining your target audience, an entrepreneur will know the habits, characteristics and subsequently where potential clients spend their online. Discover where your target market is and create a strategy to dominate the top two platforms where your potential clients frequent the most. By focusing on just a couple of platforms rather than all of them, entrepreneurs will have an opportunity to be more engaged and gain momentum in cyberspace before expanding.

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What Does Your Target Market Want to Hear? Some entrepreneurs become frustrated and discouraged when they log onto their social media platforms only to notice, seemingly irrelevant posts that have tens of thousands likes and shares, while their information packed post doesnâ&#x20AC;&#x2122;t even break double digits. What is that all about? Why arenâ&#x20AC;&#x2122;t people responding to the content that you creatively crafted, but that post with typos and an unclear image has gone totally viral? The reason this occurs is what entrepreneurs post and what their online community is interested in are not aligned. A common mistake among entrepreneurs is they typically craft content that is sales driven or what matters to the entrepreneur rather than what will capture the attention of potential clients. Of course entrepreneurs desire to have a profitable business but when online content becomes sales focused instead service based, engagement decreases and so does the bottom line. People respond to what is relevant, authentic and interesting, in a medium that is eyecatching, engaging, and incite their desire to see more, know more, and learn more. Talking at your online community instead of to your online community will not increase online engagement for your business. By identifying who the target audience is, knowing what to say to an online community becomes easier for entrepreneurs because the content will be more relationship driven than transaction focus.

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How Does Your Target Market Communicate? Many entrepreneurs struggle to craft content that is creative, engaging and delivered multiple times per day on all the various social media platforms. They desire to share news about their products and services. Some posts seem to draw attention and spread like wild fire, while other posts seemingly go unnoticed. Why? How does your target audience communicate? To accurately answer this question, entrepreneurs have to define who they are speaking to in order to know what medium will appeal to their online community. Is it visual, auditory, or reading text? Some people are visual; they need to see what is being said. Some consumers are auditory, they need to hear information. Then there are those that still enjoy a good read. Of course it is impossible to know how your entire online love to learn and communicate, but you can mix up your content and analyze the results. When creating social media posts, use all the various mediums which include videos, memes, text, infographics, links and blogs to engage the majority of your online community. Knowing who the target audience is and where your potential clients are, will make it a little easier to craft effective and engaging posts. Experiment with the various content mediums; analyze what your online community responds to most to determine they like to communicate.

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When Does Your Target Audience Like to Communicate? There are numerous social media speakers that will say that there is a magical time to post online that will yield exceptional results from your social media campaign. That is a fallacy. Yes there are specific times of the day that internet traffic is higher than others, but overall traffic does not mean that your target audience is most active at that time. Each industry and target market has its own unique identifying characteristics and will vary according to the product/service. School teachers arenâ&#x20AC;&#x2122;t online at the same time as corporate commuters. Also, prime time on the east coast is not a peak time on the west coast. Traffic moving in the same direction isnâ&#x20AC;&#x2122;t always headed to the same destination. Reviewing the insights and analytics of social media platforms, entrepreneurs are able to identify the high traffic time of their current client base to determine when their target audience is engaged and most active. Through identifying your target market, knowing when they are online most often, and the buying cycle of those potential clients will help entrepreneurs maximize their social media efforts.

Remember people use social media when it convenient for them, not when its ideal for the business owner.

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Why Should Your Target Audience Listen to You? Wouldn’t it be great if your business were the ONLY business that delivered the product or service that you offer, in the manner at which you deliver? Yes, that is the ultimate dream of every entrepreneur. Unfortunately, you aren’t the only game in town. And due to globalization, consumers no longer have to operate within the confines of their own town anymore. The World Wide Web offers a global reach to consumers which means entrepreneurs and startups have to more than visible. These businesses also have to be appealing to their target audience. The advantage of incorporating social media into your marketing strategy is it can position your business to be center stage. On the other end of every keystroke is a potential client searching for goods, services, or information. By establishing yourself as an expert in your field and/or positioning your business as an industry leader people to notice, listen and purchase. People do business with people that they know, like and more importantly that they trust. Create trust online require these three keys:  Actively engaging with your online community  Sharing valuable information  Remaining consistent Try these keys and you will notice an increase in the traffic to your profile(s) and/or website. ©2016 The Jharri Agency All Rights Reserved.

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Closing A building may collapse, burn to the ground or blown away by a tornado, but no matter how violent the storm is or the strength of the blast, the foundation of that building is usually intact underneath all of the rubble. No matter what the industry is or the product/service that a business offers, a successful social media campaign has to possess a solid foundation in order to withstand the fickleness of buyers, the growth of the internet and instability of the economy. Create a firm foundation for your social media campaign and remodel or rearrange the components of your online marketing strategy as your business continues to grow and your online community expands.

Don’t just be on social media, create a presence on social media to increase your digital footprint, exceed sales goals by establishing your business as an industry leader in the marketplace by defining the:  Who?  What?  When?  Where?  How?

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Social media training through The Jharri Agency will help you: – Stop Winging It – – Avoid PR pitfalls, so you’re not the next social media fail – – Remove the stress from content creation – – Discover the right social media plan for you – – Develop skills that apply to any social media channel –

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Let’s Stay Connected

@jharriagency

PO Box 813 Addison, Texas 75001-0813 www.jharriagency.com 844-544-4700

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