HEADS. MAY / JUNE 2013
UNBEATABLE SAVINGS! JOICO CARE DUOS BONUS SAVINGS ON NEW JOICO POWER SPRAY MOTHER’S DAY GIFT IDEAS Spring IS HERE! look for VERO LIGHTENERS THE BEAUTY OF GREEN JOICO’S PART IN PRESERVING THE PLANET
VP PROGRAM
K-PAK
SPRING DUOS Save up to 46% VP PURCHASE
(6) K-PAK Shampoo & Conditioner Duo with free 50 ml Power Spray Finishing Spray. (6) K-PAK Color Therapy Shampoo & Conditioner Duo with free 50 ml Power Spray Finishing Spray. (6) K-PAK Intense Hydrator 250 ml & Reconstructor 150 ml.
Save 46%
K-PAK Intense Hydrator & Reconstructor
Salon Price (ea): $ 47
13
Salon Value: $ 25.05 Retail Price: $22.49
Salon Special Price: $272.50 Salon Value: $463.60 + 50 foils ($50 value plus Joico’s new TURN HEADS DVD) Total Savings 42% Potential Profit: $182.52
FreE: 50 DUO k-pak foils (k-pak Color Therapy Shampoo and Conditioner)
(1) joico turn heads DVD (1) Header Card (1) Shelf Talker
K-Pak & K-Pak Color Therapy
Salon Price (ea): $ 99
15
Salon Value: $ 26.10 Retail Price: $26.69
Save 39% The VP Display is the property of Joico Canada and can be repossessed at any time should products other than joico VP products be featured on the VP stand.
K-PAK DUO LITERS Save up to 44% on the purchase of each K-PAK Duo Liter CHOOSE FROM: • K-PAK DUO LITER (shampoo and conditioner) • K-PAK COLOR THERAPY DUO LITER (shampoo & conditioner)
Salon Price (ea): $ 95
29
Salon Value (ea) $53.20 Retail Price (ea) $49.99
Save 44%
TURN UP THE POWER with
BONUS SIZE POWER SPRAY Receive 55% more product FREE with the purchase of each NEW Power Spray Bonus Size 465 ml
Salon Price (ea): $ 95
11
Retail Price $19.95
TURN HEADS
THIS SPRING Save up to 28% on the purchase of each JOICO Duo, Shampoo and Conditioner 300ml, with the free Power Spray 50 ml Finishing Spray. CHOOSE FROM: (Duo with FREE 50ml Power Spray)
Moisture Recovery, 300 ml Color Endure Sulfate free, 300 ml • Color Endure Violet Sulfate free, 300 ml • Body Luxe, 300 ml • Smooth Cure Sulfate free, 300 ml • Daily Care Balancing, 300 ml • •
Salon Price (ea): $ 99
14
Salon Value up to (ea) $20.75 Retail Price (ea) $24.99
Save up to
28%
Revitaluxe Buy 1 get the 2nd ½ price
Salon Price (duo): $ 43
22
Salon Value (duo): $29.90 Retail Price (duo): $37.43 Retail Value (duo): $49.90
Save 25%
Buy 1 K-PAK revitaluxe 150 ml and receive the 2nd one at ½ price. That’s 25% OFF. Plus a FREE Joico Turn Heads DVD* *While quantities last, 1 per salon.
K-PaK hair repair system TURN MORE HEADS WITH A HEALTHY HAIR TREATMENT
Save 38% with the purchase of each of the K-PAK LITERS below K-PAK Clarifying Shampoo, liter K-PAK Cuticle Sealer, liter • K-PAK Deep-Penetrating Reconstructor, liter • K-PAK Intense Hydrator, liter • •
Salon Price (ea): $ 00
75
Salon Value (set of 4) : $120.60
Save 38%
k-PAk GALLON SALE Save UP TO 50% on the purchase of each K-PAK and K-PAK Color Therapy gallon!
K-Pak
Salon Price (ea): $ 99
31
Salon Value (ea): $63.75 50% Savings
K-Pak Color Therapy
Salon Price (ea): $ 99
34
Salon Value (ea): $63.75 45% Savings
Don’ t mis
s this !
Color endure mother’s day gift Save 25% with the purchase of the Color Endure Mother’s day kit with an organza wine gift bag. PREPACK OFFER INCLUDES: (1) Color Endure Sulfate Free Shampoo, 300ml (1) Color Endure Sulfate Free Conditioner, 300ml (1) Humidity Blocker 150ml (1) FREE gold organza wine holding gift bag
Salon Price (ea): $ 99
20
Salon Value (ea): $28.10 Retail Price (ea): $34.99 Retail Value (ea): $46.94
Save 25% Not a Joico Canada Facebook Fan yet? You’re missing out!
Cut-A-Thon for Parkinson’s This one day event happens throughout Ontario where salon clients can receive a hair care service at a great price and leave with a gift from Joico. All sales made from this event are donated to the Parkinson Society of Southwestern Ontario. Joico, a Major Corporate sponsor donated backbar shampoos and conditioners, all the styling products and the gift packs as well as monetary contribution to the CUT-A-THONs throughout Ontario. We are a proud sponsor for the 4th year in a row and hope our contribution will help people living with Parkinson to ease the burden and find a cure.
Check out what some of our Turn Heads with Joico Canada contest winners are posting on our wall! “I have to say WOW!! :) I washed my hair with my new products and it was as if I washed years of damage out. WITH JUST ONE WASH!!! :) My hair was left feeling weightless and feeling so silky. Thank you, Thank you, Thank you!!!” – Tanya Macpherson, Oakville, ON “Thank you so much for the gift set! My hair has never felt so light and shiny!! I will definitely be buying these products in the future. Thanks for the awesome giveaway!!” – Clare Sherrin, Toronto, ON “Thanks again Joico! The K-PAK Shampoo & Conditioner are fantastic!” – Nicole Abrams, Belleville, ON “Thank you so much for the gift set. Just arrived in perfect timing — I finish work at 9 pm and don’t have the time to wash my hair. (Instant Refresh) Dry Shampoo rescued me! Wow ! The (K-PAK) shampoo and conditioner, fantastic for my damaged hair. I’m very happy, thanks Joico” – Merry Noël, Trois-Rivières, QC
Join our Facebook community at www.facebook.com/JoicoCanada
“Joico Modernizes their store displays” Have you visited one of our distributor stores lately? Check out the new Joico store unit. It’s TURNING HEADS!
GO GREEN We believe we must change the way we see our world. The change must start everywhere and by everyone. That’s why Joico is in the process of implementing one of the largest private industrial sustainability programs in the nation. Check out all our green projects by visiting www.joico.com and find out the many ways Joico is taking steps towards social responsibility, beautiful hair and a beautiful world.
ICE ERRATIC & MINI ERRATIC BUY Erratic 100 ml and receive a mini erratic 50 ml for
Free
Salon Price (ea): $ 97
8
Salon Value: $ 13.92 Retail Price: $14.95
SAVE on the following top selling PRODUCT ICE Distortion Styling Gum 100 ml
DOUBLE SAVE Save 12% on the purchase of each Finisher duo, 300 ml
Salon Price: $ 97
Salon Price (duo): $ 99
Salon Value: $ 11.97 Retail Price: $11.65 Retail Value: $19.95
Salon Value: $ 20.34 Retail Price: $30.00 Retail Value: $33.90
6
Save 42%
17
Plus receive 6 FREE reusable ICE bags with every 6 purchased. While quantities last.
Save 12%
MAY Only Receive 3 FREE K-PAK PRODUCTS with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.
RECEIVE
FREE Up to 28% Savings
Limit of one deal per salon, per month. Available while suplies last.
Vero K-PAK Color
Salon Price:
116
$
10 / 18
Vero K-PAK Age Defy Color
Salon Price:
$134
10 / 18
Vero K-PAK Chrome
Salon Price:
$10350 / 18
(1) K-PAK Liquid Reconstructor, 300 ml (1) K-PAK Protect & Shine Serum, 50 ml (1) K-PAK Smoothing Balm, 200 ml Salon Value: $41.00
JUNE Only RECEIVE
Receive 3 FREE JOICO STYLERS with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.
FREE Up to 23% Savings
Limit of one deal per salon, per month. Available while suplies last.
Vero K-PAK Color
Salon Price:
116
$
10 / 18
Vero K-PAK Age Defy Color
Salon Price:
$134
10 / 18
Vero K-PAK Chrome
Salon Price:
$10350 / 18
(1) Design Works – Shaping Spray, 300 ml (1) JoiFix Firm – Finishing Spray, 300 ml (1) Flex Control – Pliable Paste, 100 ml Salon Value: $30.15
COLOR INTENSITY SPECIAL BUY 5, GET 1 FREE! Mix and match amongst: Color Intensity Red • Color Intensity Orange • Color Intensity Yellow • Color Intensity Pink • Color Intensity Indigo • Color Intensity Clear Mixer •
Salon Price: $ 25 6
32 /
Salon Value: $ 38.70/6
Save
17%
SPOTLIGHT ON
Verolight lightening powder New Look – Same Fast- Acting Performance! Now, Lighten Hair On-Scalp!
FAQ Did the formula change? Yes, the VeroLight formula has been modified slightly for improved performance. As changes are very subtle we do not expect you to notice the formula change in mixing, application and results. The new formula is nearly identical to the existing formula.
How long does it take to process? VeroLight is still a fast-acting formula and the processing time hasn’t changed – hair will not process faster or slower. Suggested processing times vary – keep VeroLight on hair until the desired level of lift is achieved.
Is there any change in the levels of lift? No – you should expect the same level of lift. VeroLight lifts up to 8 levels depending on the selected developer volume.
Can the new formula be used with different levels of Developer? Yes – please note that there are different developer recommendations for ON-scalp and OFF-scalp use: ON-SCALP: 10 Volume or 20 Volume Developer ONLY are suggested for VeroLight. Do not use 30 Volume or 40 Volume Veroxide for on-scalp mixtures. OFF-SCALP: 10 Volume, 20 Volume, 30 Volume or 40 Volume developer.
What is the difference between VeroLight & VeroBlue? We will continue to offer both VeroLight & VeroBlue as it depends on your personal preference which lightener to use. VeroLight is “fast-acting” while VeroBlue has a more gradual processing time. Note that VeroLight lifts up to 8 levels and VeroBlue lifts up to 7 levels.
Vero lightENER SAVINGS! Save 30% on the purchase of each VeroLight, 1lb or VeroBlue, 1lb. CHOOSE FROM :
VeroLight, 1 lb or VeroBlue, 1 lb Salon Price:
$
1750
Salon Value: $24.95
SAVE 30%
JOICO Price List 2013
Salon SUGG. UNIT PRICE Retail
k-pak
Salon SUGG. UNIT PRICE Retail
Daily care
Salon SUGG. UNIT PRICE Retail
I-C-E HAIR®
Continued
K-PAK Shampoo
300 ml 10.00
16.75
Daily Care Balancing Conditioner
Liter 18.55
30.99
Molder ® Matte Texture Crème
100 ml
9.57
15.95
K-PAK Shampoo
Liter 26.60
44.40
Daily Care Balancing Conditioner Gallon 44.00
—
Spiker® Water-Resistant Styling Glue
150 ml
11.97
19.95
K-PAK Shampoo Gallon 63.75
—
Daily Care Leave-In Detangler
9.00
14.99
Spiker® Water-Resistant Styling Glue
500 ml
23.95
39.95
Daily Care Leave-In Detangler
Liter 22.75
37.99
Erratic® Molding Clay
100 ml
8.97
14.95
Distortion® Styling Gum
100 ml
K-PAK Daily Conditioner
300 ml 11.95
19.95
K-PAK Daily Conditioner
Liter 26.60
44.40
K-PAK Daily Conditioner Gallon 63.75
—
300 ml
StylE & Finish
K-PAK Deep Penetrating Reconstructor 150 ml
12.90
21.55
K-PAK Deep Penetrating Reconstructor 250 ml
19.60
32.75
Power Spray Fast-Dry Finishing Spray 8-
300 ml
11.95
K-PAK Deep Penetrating Reconstructor K-PAK Intense Hydrator
11.97 19.95
Finisher® Shaping Hair Spray
300g 10.17
16.95
Blast™ Spray Adhesive
284g
17.95
19.95
Spiker Colorz White Styling Glue
50 mL 50 mL
10.77
7.15 11.95
42.80
71.50
Power Whip Whipped Foam 9
300 ml
11.95
19.95
Spiker Colorz Red Styling Glue
250 ml 12.15
20.29
Power Gel Sculpting Gel
250 ml
8.35
13.95
Spiker Colorz METALLIC Gold Styling Glue 50 mL
7.15 11.95
Liter
7.15
11.95
Liter 32.30
53.95
Instant Refresh Dry Shampoo 0
200 ml
11.95
19.95
Spiker Colorz METALLIC Green Styling Glue 50 mL
7.15
K-PAK Liquid Reconstructor
300 ml 15.20
25.39
Design Works Shaping Spray 3
300 ml 11.95
19.95
Spiker Colorz Blue Styling Glue
7.15 11.95
K-PAK Leave-in Protectant
250 ml 10.35
17.29
Matte Grip Texture Crème 5
60 ml
9.85
16.49
K-PAK Thermal Design Foam 5
300 ml
12.90
21.55
Style Reform Matte Clay 8
100 ml
9.85
16.49
K-PAK Smoothing Balm 1
200 ml
12.90
21.55
Flex Control Pliable Paste 7
100 ml
9.85
16.49
50 ml
12.90
21.55
Super Shine Glossing Polish 2
100 ml
9.85
16.49
K-PAK Split End Mender
100 ml 12.90
21.55
Texture Boost Dry Spray Wax 2
K-PAK Protective Hairspray 4
300 ml 13.75
22.95
Creme Wax Texture & Shine 3
K-PAK Intense Hydrator
K-PAK Protect & Shine Serum 1
k-pak Revitaluxe K-PAK RevitaLuxe Bio-Advanced Restorative Treatment
50 ml
4.15
6.95
K-PAK RevitaLuxe Bio-Advanced Restorative Treatment
150 ml
14.95
24.95
K-PAK RevitaLuxe Bio-Advanced Restorative Treatment
480 ml 22.75
37.99
k-pak Color Therapy K-PAK Color Therapy Shampoo
300 ml 10.00
16.75
K-PAK Color Therapy Shampoo
Liter 26.60
44.40
K-PAK Color Therapy Shampoo Gallon 63.75
—
16.49
9.85
16.49
Vero K-PAK Color® 74 mL
6.45
Humidity Blocker Finishing Spray 2
150 ml 11.50
19.25
Veroxide® 10 / 20 / 30 / 40 Vol. 950 mL
6.99
JoiLotion Sculpting Lotion 2
300 ml
7.75
12.95
Base Breaker
5.95
JoiGel Firm Styling Gel 8
250 ml
8.35
13.95
Vero K-PAK Glaze™ No-Lift 950 mL 10.10
Liter 18.40
JoiGel Firm Styling Gel 8 JoiGel Medium Styling Gel 4
1 lb. 24.95
Vero K-PAK Crème Lightener
300g 14.95
JoiMist Firm Finishing Spray 9
300 ml 11.95
19.95
Vero K-PAK Lift® Crème Lightening Booster
60g
5.39
JoiMist Medium Style & Finishing Spray 6 300 ml 11.95
19.95
Vero Stainless Haircolor Stain Remover 118 mL
7.50
JoiShape Shaping & Finishing Spray 4
19.95
JoiFix Medium Style and Finishing Spray 6 300 ml
9.10
15.19
8.35
13.95
300 ml
34.65
Vero K-PAK Chrome 60 mL
5.75
Color Endure Shampoo Gallon 47.20
—
Vero K-PAK Chrome No-Lift Activator 950 mL
6.99
9.00
14.99
Liter 22.75
37.99
Color Endure Conditioner Gallon 47.20
—
300 ml
color endure VIOLET SULFATE-FREE
Liter
22.75
—
Color Endure Violet Shampoo
350 ml
9.90
—
Color Endure Violet Shampoo
K-PAK Hair Repair System 120.60
—
Color Endure Violet Conditioner Color Endure Violet Conditioner
300 ml
7.60
12.69
Liter 20.75
34.65
300 ml
9.00
14.99
Liter 22.75
37.99
body luxe
Moisture Recovery Shampoo
300 ml
7.60
12.69
Moisture Recovery Shampoo
Liter
20.75
34.65
Body Luxe Volumizing Shampoo
Moisture Recovery Shampoo Gallon
47.20
—
Body Luxe Volumizing Shampoo
9.00
14.99
Body Luxe Volumizing Shampoo Gallon 47.20
22.75
37.99
Body Luxe Volumizing Conditioner
Moisture Recovery Conditioner Gallon 47.20
—
Body Luxe Volumizing Conditioner
Moisture Recovery Treatment Balm
Liter
250 ml 12.15
20.29
daily carE Daily Care Conditioning Shampoo Daily Care Conditioning Shampoo
300 ml
7.60
12.69
Liter 20.75
34.65
Daily Care Conditioning Shampoo Gallon 47.20
—
VERO K-PAK CHROME™
12.69
K-PAK Professional Cuticle Sealer
Moisture Recovery Conditioner
6.45
7.60
Color Endure Conditioner
300 ml
118 mL
Liter 20.75
—
300 ml
SEMI-PERMANENT CRèME COLOR
SULFATE-FREE
Liter 22.75
Moisture Recovery Conditioner
VERO K-PAK Color Intensity Semi-Permanent Crème Colors
color endure
Color Endure Conditioner
moisture recovery
300 ml 11.95
JoiFix Firm Finishing Spray 8
K-PAK Professional Clarifying Shampoo K-PAK Professional H.K.P.
24.95
VeroBlue On/Off Scalp Lightening Powder
Color Endure Shampoo
16.75
2 lb. 47.95
19.95
—
K-PAK Professional Clarifying Shampoo 300 ml 10.00
1 lb.
VeroLight Off-Scalp Lightening Powder
30.75
K-PAK Color Therapy Conditioner Gallon 63.75
k-pak Professional
VeroLight Off-Scalp Lightening Powder
13.95
Liter 18.40
Color Endure Shampoo
21.55
30.75
8.35
300 ml 11.95
44.40
100 ml 12.90
250 ml
59 ml
7.45
JoiWhip Firm Hold Design Foam 7
JoiGel Medium Styling Gel 4
19.95
K-PAK Restorative Styling Oil 0
PERMANENT CRèME COLOR
9.85
Liter 26.60
4.95
VERO K-PAK COLOR®
50 ml
300 ml 11.95
2.70
UNIT PRICE
125 ml
K-PAK Color Therapy Conditioner
21 ml
11.95
Vero K-PAK Age Defy 74 mL
K-PAK Color Therapy Conditioner
K-PAK Restorative Styling Oil 0
50 mL
300 ml
7.60
12.69
Liter 20.75
34.65
300 ml
—
9.00
14.99
Liter 22.75
37.99
Body Luxe Volumizing Conditioner Gallon 47.20
DEMI-PERMANENT CRèME COLOR
COLOR ACCESSORIES NEW! Age Defy Swatchbook
45.00
Vero K-PAK Color System Premium Swatch Book
90.00
Vero K-PAK Resource Guide
13.95
Vero K-PAK Quick Reference Resource Guide
6.95
Vero K-PAK Color System DVD
4.95
Vero K-PAK Modular Mixing Bowl
6.95
Vero K-PAK Brush
3.50
Vero K-PAK Narrow Brush
3.50
Vero K-PAK Tech Apron
37.99
Vero K-PAK Client Cape
24.95
SUGG. Retail
Salon Unit + EDLP
NEW K-PAK Waves
—
Reconstructing Waves Acid
4.50
7.95
Body Luxe Volumizing Foam 4
250 ml 11.35
18.99
Reconstructing Waves Extra Body Acid
4.50
7.95
Body Luxe Volumizing Elixir 3
200 ml 11.35
18.99
Reconstructing Waves Thio-Free C/T
4.50
8.95
Body Luxe Root Lift 3
300 ml 11.95
19.95
Reconstructing Waves Thio-Free N/R
4.50
8.95
Reconstructing Waves Alkaline N/R
4.50
7.95
Reconstructing Waves Alkaline C/T
4.50
7.95
Smooth cure SULFATE-FREE
12.69
Smooth Cure Shampoo
34.65
Smooth Cure Shampoo
Daily Care Balancing Shampoo Gallon 47.20
—
Smooth Cure Conditioner
7.60
12.69
Smooth Cure Conditioner
Liter 22.75
37.99
Joico 2 sided salon banner
29.99
Liter 20.75
34.65
Smooth Cure Leave-In Rescue Treatment 0 100 ml 11.95
19.95
Joico Roll Comb
2.00
9.00
14.99
Smooth Cure Thermal Styling Protectant 1 150 ml 10.15
16.95
Joico Clips
5.99
Liter 22.75
37.99
Joico Flat Iron Tension Comb
9.99
12.99
Joico Flat Iron Pouch
7.99
Daily Care Treatment Shampoo Daily Care Treatment Shampoo Daily Care Conditioner Daily Care Conditioner Daily Care Balancing Conditioner
300 ml
300 ml 300 ml 300 ml
7.80
300 ml
7.60
12.69
Liter 20.75
34.65
UNIT PRICE
7.60
Liter 20.75
Daily Care Balancing Shampoo Daily Care Balancing Shampoo
300 ml
9.00
Joico Merchandise
14.99
Hold Levels * Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire June 30th, 2013. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2013 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3 0123456789
LEARN FROM THE BEST! Join us in Tulum, Mexico
January 18th – 26th 2014 Dreams Tulum Resort & Spa Featuring Premiere Education by:
Damien Carney
Sue Pemberton
Vivienne Mackinder Robert Lobetta
BEN MOLLIN
DREA LECHER
Joico International Artistic Director
Vero K-PAK Color International Artistic Director & NAHA Winner
Five-Time NAHA Winner and Master Stylist
ISO Guest Artist, Shear Genius Stand-Out & Education Academy Owner
ISO Guest Artist & i.Color and Texture Expert
Industry Legend & Creative Mastermind
The 7 day allinclusive package:
$1,999/person
**
(all fees and taxes included)
It’s a TOTAL resort takeover Only Destination Education Guests allowed for the entire week!
BOOK EARLY & SAVE Reserve on or before May 31st, 2013 for additional savings!
Learn more:
www.destinationeducation.ca * Date range reflects two separate arrival & departure dates, depending on flight schedule. Guests to travel 1/18/14 – 1/25/14 OR 1/19/14 – 1/26/14. ** Based on Double Occupancy in Deluxe Garden View Room. Note: Destination Education 2014 is open to residents of Canada only who are of the age of majority in their province of residence at the time of travel or who are travelling with a person of the age of majority.
©2013 Joico® Laboratories/©2013 Innovative Styling Options, Inc., divisions of Piidea Canada Ltd., Pointe-Claire QC H9R 5N3
Valued at : $4,000/person