PROJECTS
01
PERSONAL BRAND
02 LOVING ORPHANS GLOBAL
03
HOUSE OF BRAGANZA
05
THE RECLAIM MOVEMENT
04 ALASKA AIRLINES
06
COTTONWOOD COLLECTION
07
COALITION MAGAZINE
08
LOGO COLLECTION
HI, I’M JANELLE. Way back in the day, when I was in the fifth grade, my teacher told me that my handwriting was practically illegible and that I should really work on being “neater.” Naturally, I took it upon myself to look up fonts on Microsoft Word, print them out, and trace them in order to reinvent my handwriting. (I’m also pretty sure that one of the fonts I looked at was comic sans, but that’s beside the point.) However, what fifth grade Janelle didn’t know at the time was that this start of an interest in typography would later be an intrinsic part of my love for design. When it comes to design as well as any aspect of life, I am driven by a desire to constantly be challenged and am always looking for opportunities to grow and be refined. Though I am committed to working with all my effort, I also try to not take myself too seriously. I am obsessed with kerning type way too far and going for a classic “clean & minimalistic” design. The first font I fell in love with was Futura. I’m pretty sure I used it for the first ten projects I ever made. If I am not sitting in front of a mac, you can find me exploring new places, pursuing deep and honest conversation, playing bass, bringing up an inside joke with a friend, eating blueberry scones, or drinking a nice cup of tea.
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PROJECT 01
PERSONAL BRANDING OVERVIEW When it comes to personal branding, it is of intrinsic value to choose a logo, color palette, and overall composition that represent one’s personality and style. STRATEGY Brandon Grotesque Black was chosen because it is sans-serif and bold. However, its rounded edges give character and create a tone that is less harsh and friendlier. I chose to hyphen my last name to create a focal point to add interest. The brand identity as a whole is minimalistic in nature, and I wanted to emphasize that by using black and white with one color that is subtle, yet fresh. The logo is straightforward, and to the point, and was created with intentionality. CATEGORY Identity & Branding System
F O N T S
U S E D
BRANDON GROTESQUE BLACK
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PROJECT 02
LOVING ORPHANS GLOBAL OVERVIEW Loving Orphans Global is a non-profit organization based out of San Diego, California. They partner with those all around the world to help with the global needs of education, housing and caring for orphaned and poor children, and empowering the less fortunate toward a brighter future.
STRATEGY This is a “rebrand” of the current brand identity for “Loving Orphan Global.” In order to create a friendly tone that captures the idea of helping children, it made sense to create a handdrawn logo. However, it has been refined in order to create a clean visual identity that is professional. The flowy feel, as well as the imagery and illustrations of waves, were chosen to represent the majority of coastal cities that Loving Orphans Global works with. Loving Orphans Global is a unique non-profit as there is a strong emphasis on providing the opportunity for anyone to participate by actually going abroad to an orphanage that they work alongside with. With this in mind, the brand identity is meant to be welcoming to encourage anyone to “join the family.” CATEGORY Identity & Branding System / Design for Good / Web Design / Custom Type
F O N T S
U S E D
GOVERNOR georgia italic
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PROJECT 03
HOUSE OF BRAGANZA
OVERVIEW House of Braganza is an iced tea company inspired by Catherine of Braganza queen of England, Scotland, and Ireland from 1662-1685. She is credited as the one who introduced the custom of drinking tea to England. With that in mind, the aim of this brand is to fuse the elegance of a classy tea from England with the contemporary notions of an iced tea. STRATEGY The idea of this brand was to capture the elegance of royalty and old England, while still creating a brand that fits with today’s style and culture. The silhouette is representative of Catherine of Braganza and the script lettering of “Braganza” is meant to be reminiscent of her signature. The pattern was created with the pen tool to create a vectorized representation of an authentic British design from back in the day. CATEGORY Identity & Branding System / Packaging
F O N T S
U S E D
Archer Medium Italic Edmondsans Lavanderia
SHAKE WELL REFRIGERATE A FTER OPENING
We use, fresh organic tea leaves, honey from bee pollen, and authentic spcies. The teas enclosed in this package are brewed to perfection just for you. Not only is our product certified organic, but we are also fairtrade certified. Essentially, buying our tea is a win-win situation.
I N G R E D I E N T S : Water,
black tea, reduced-fat milk, vanilla extract, organic cane sugar, and natural flavors.
HOUSEOFBRAGANZA.COM
PLEASE RECYCLE NO REFILL HI-ME 5¢ CA-CRV
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PROJECT 04
ALASKA AIRLINES
OVERVIEW Alaska Airlines is an American airline based out of the Pacific Northwest. It originated in 1932 and now provides service throughout the United States, Canada, and Mexico. STRATEGY This is a re-brand of “Alaska Airlines.” The Airline focuses on the “Alaskan Spirit,” where “can-do” and “neighborhelping-neighbor” are facts of life. With that said, the Alaskan environment is also known for its rugged, mountain landscape, where early pilots in Alaska had to be prepared to face anything. Alaska Airlines values grit & pure determination, which leads to a bold design that is clean, yet reminiscent of Alaska’s rugged terrain. The look is more modernized because, though their roots are in Alaska, today’s Alaska Airlines flies everywhere. The icon was chosen to signify an airplane window and the mountains are roughly based from the shape of Mt. McKinley, a renowned mountain in Alaska that is the highest mountain peak in North America. The pattern was created out of the “A” from the logo, rotated and repeated in order to create a feeling of movement. The photography was treated with a gaussian blur and a warm, orange filter to create a dream-like tone of wanderlust and instill within the target audience a desire to travel. CATEGORY Identity & Branding System / Environmental Design / App Design
F O N T S
U S E D
neutra text
pantone 432C
pantone 656C
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PROJECT 05
THE RECLAIM MOVEMENT OVERVIEW To reclaim is to “claim or demand the return or restoration of, as a right” or to “claim again (something previously lost).” It is estimated that there are 30 million slaves today, whether that be through sexual exploitation or forced labor. “The Reclaim Movement” is centered around this idea: those enslaved deserve more than anything to be reclaimed because they are valued and need to be found. STRATEGY Human trafficking is heavily based out of large cities, which constitutes the use of city imagery. The handdone brush logo signifies the purpose of the movement that anyone can get involved, no matter who you are. It is meant to be a grassroots movement that welcomes anyone. The gold color is consistent throughout each extension of the brand signifying this idea of reclaiming the victims of human trafficking because of their worth and value. CATEGORY Identity & Branding System / Custom Type / Communication Program / Design for Good
F O N T S
U S E D
MISSION GOTHIC BODONI BOLD ITALIC
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PROJECT 06
COTTONWOOD COLLECTION OVERVIEW Cottonwood Collection is a greeting card based company that focuses on clean, hand-done illustrative design. STRATEGY The vision of Cottonwood Collection is to create an expressive brand with pastel colors and original drawings. With technology these days ,the focus has shifted from hand-written letters to emails, snapchats, instagram, and other social mediaoriented activities. The aim of this brand is to go back to the age of writing letters simply to show appreciation for someone. The logo’s focal point is a stylized version of a cottonwood leaf. The color of the leaf can be interchanged with any colors within the brand’s color palette. There are 10 letters in “cottonwood” and “collection” and each letter is lined up exactly according to a grid. The greeting cards themselves contain phrases that allow for the cards to be used for any occasion. CATEGORY Identity & Branding System / Custom Type / Print
F O N T S
U S E D
NAUTIK Klinic Slab
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PROJECT 07
COALITION MAGAZINE OVERVIEW Coalition Magazine is a magazine based on the notion of fusing multiple genres and styles with a consistent grid, photography, and layout. STRATEGY With a mixture of various genres and styles, it is key to create unifying elements that are present on each page. Gotham was used for all the headers and Garamond for the body copy. The logo itself is inspired by the idea of fusing information, which is represented graphically by the pairing of the regular and italic letter forms. CATEGORY Identity & Branding System / Publication Design
F O N T S
U S E D
GOTHAM HTF CONDENSED Garamond
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THANKS! #THEMACPACK For the laughs, countless inside jokes, late nights of deliriousness, sunset watching, and friendship. MY FAMILY They rock. MEDIA SERVICES For printing out papers for days. #traytwoplease DAVID ADEY For making me want to be a graphic designer. #zooiconsforlife MAXIMO ESCOBEDO For being a typography guru. MAELIN LEVINE For constantly pushing me to excel. COURTNEY MAYER For encouraging me and being someone that I can wholeheartedly count on. THE FOLKS AT THE ROCK For being such a huge blessing in my life! JONATHAN SMITH For telling me I had what it took to be a graphic designer. BEN MONSON I give you credit for every time I used a bar at the bottom and fixie ultra faded, what a baller. TOBIAS BURRIER For always laughing at my jokes, even the ones that aren’t funny. ERIN DEPUY For always being a listening ear, you’re the best. GEORGE WILLIAMSON AND ALL THE WORSHIP MINISTRIES PEEPS You guys didn’t really have anything to do with the making of this book (ha!), but I wanted to thank you all for friendship and constant encouragement. You all have been a huge part of my PLNU experience, and for that I am so grateful. IAN CRANE You seriously rock, and you’ve got some mad photography skills. KENDRA PITTAM For editing all the body copy, you are a grammar expert! (If there are any typos, it is entirely her fault..). BOAT NIGHT/SUSHI CREW Love you guys! FOR ANYONE THAT I ACCIDENTALLY FORGOT TO MENTION Though I may have forgotten you on this page, I have not forgotten you in my heart. YOU Yes, you, thanks for taking the time to check out my portfolio. I am incredibly honored. AND
L AST,
BUT
CERTAINLY
NOT
LEAST
I
thank Jesus Christ for all of this and for constantly pursuing me when I don’t deserve it. He is faithful.
T H A N K S T O O U R 2014 S E N I O R PORTFOLIO REVIEWERS Guusje Bendeler Creative Director Parallax Branding + Interactive Tyler Blik Founder + Creative Director Blik Design Bobby Buchanan Principal Buchanan Design Min Choi Art Director + Senior Designer Mentus Interactive Marketing Dave Conover Owner StudioConover Maximo Escobedo Creative Director Maximo, Inc
SPECIAL THANKS TO THOSE WHO SHARED THEIR TIME AND EXPERTISE AND ENHANCED OUR CLASSROOM PORTFOLIO EXPERIENCE! Nick Abadilla Photographer and founder of Nick Abadilla—photography Marcy Alyn Associate Director and Designer at the University of San Diego—InDesign page layout secrets David deVillier M.F.A. Yale University, Designer, Painter, Sculptor, Educator—design and inspiration Sibyl Rubottom M.F.A. Yale University, Cofounder of Bay Park Press, Artist—art of handmade books Daniel Heffernan Designer and Letterpress Printer of Clove Street Press—art of letterpress
Peter Horjus Illustrator PeterHorjus Design + Illustration
OFFICE OF STRENGTHS AND VOCATIONS
Patti Judd President
Reyna Sund Executive Director
Judd Brand Media
Nick Wolf Director of Programs and Operations
Vice-President, San Diego Film Festival
Sandy Ische Department Assistant
Chris McCampbell Design Director Kathy Davis Associates
ENTERTAINMENT
Tracy Meiners Creative Director, Owner
Kyle Furusho ’14 Music Ministry
Studio TM Scott Mires Partner + Creative Director Mires+Ball Brand Design Fabrizio Scrippa Creative Director Fabrizio Scippa Grafica Kellie Schroeder President + Creative Director Fuelhaus Integrated Brand Communications Michelle Shoemaker Freelance Design
DESIGNER
Human Trafficking Congregational Liaison at Point Loma Nazarene University
JANELLE HIROSHIGE
Center for Justice & Reconciliation Gloria Tebelman Associate Art Director San Diego Magazine
760.845.2672 BEHANCE.NET/JANELLEHIROSHIGE © All rights reserved Janelle Hiroshige 2014
PRINTER NEYENESCH PRINTERS 2750 Kettner Blvd, San Diego, CA 92101
PAPER STOCK FINCH FINE 100# COVER
PHOTOGRAPHY IAN CRANE Cottonwood Collection, House of Braganza, and a wee bit of Loving Orphans Global JESSLAN HOVIS Self Portraits MACKENZIE ROUSE Coalition cover UNSPLASH.COM Stock images DYLAN HOWELL Vance Creek GOOGLE IMAGES Stock images
TYPEFACE BRANDON GROTESQUE
SOFTWARE ADOBE CS6
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#MACPACK2014