scalp care salon promotions
SKIN-IFICATION The new approach to scalp health. The strength and beauty of the hair are closely related to the quality of its vital environment. Perfect hair requires an innovative approach in which Skincare and Haircare go hand-in-hand sharing the same routines, technologies and active ingredients. A beauty treatment that not only resolves the specific problems of the scalp but also makes the hair stronger and beautiful.
GET A HEAD START HAIR CARE IS A MATTER OF USING YOUR HEAD. WITH SEMI DI LINO SCALP CARE, BEAUTY IS BORN AT THE ROOTS THANKS TO THE DUAL ACTION RENOVAGENYL ACTIVE INGREDIENT, THAT STIMULATES AND REVITALIZES THE SCALP. SEMI DI LINO SCALP CARE INCLUDES A BEAUTY ELIXIR RICH IN ACTIVE INGREDIENTS TO PROMOTE THE DAY BY DAY GROWTH OF HEALTHIER, SHINIER HAIR AND SPECIFIC PRODUCTS FOR COUNTER ACTING SCALP PROBLEMS SUCH AS HAIR LOSS, DANDRUFF AND EXCESSIVE SEBUM. FEATURES INNOVATIONS WITH TRIED-AND-PROVEN EFFECTIVENESS AND ENSURES EXTRAORDINARY SHINE THANKS TO THE ADDITION OF LINSEED EXTRACT. PEOPLE CAN SEE WHEN YOU USE YOUR HEAD. ESPECIALLY BY YOUR HAIR. THE FREE FROM LINE FORMULATED WITHOUT SULFATES, PARAFFINS AND MINERAL OILS WHILE GUARANTEEING MAXIMUM PERFORMANCE.
EXCLUSIVELY IN THE BEST SALONS WWW.ALFAPARF.COM
SCALP CARE What is so special about it?
&
a valuable ingredient which for over 20 years we have been transforming into beauty products for the hair.
After years of research, this wonderful extract known for its
illuminating power has for the first time been placed in a
three-dimensional network to boost its effectiveness. The result:
ex
ix Comp l
• long-lasting action UP TO 24 hours. • Improved distribution throughout the hair, for exceptional shine from the roots to the ends.
ILLUMINATES
2 new generation complexes, for extreme, long-lasting shine.
Shiny hair also means bright color. Thanks to an innovative combination of UVA&UVB filter + antioxidant, COLOR FIX COMPLEX prolongs and increases the brilliance and intensity of the color.
Up to 91% after 9 washes*.
& *Test performed with COLORIMETER on SDL SCALP CARE shampoo + conditioner.
LINSEED EXTRACT,
F or
Shine Fi
m p l ex o C
Co l
x
The first line entirely dedicated to the improvement and the treatment of the scalp without giving up to an incredible shine. The only line that tackles specific problems but also creates and maintains an optimal environment for the growth of perfect hair. The ideal combination of intensive action and effective treatment.
Revitalization at the heart of the hair fiber, creation and maintenance of the optimal environment for the growth of healthier, more beautiful and shine hair, adjuvant action in the treatment of scalp problems.
nergizing E 3
m p le x o C
CARE
Cel-Pure n
Dermo-Purifying Action Extract of Pomegranate rebalances and normalizes the scalp flaking process, relieving the sensation of discomfort and itching.
Extraordinary performance without give up to the wealth of the scalp and the beauty of the hair.
v
Sebum-C o
and naturally shiny hair.
s
100%
l
growth of stronger, beautiful
es
en y
the perfect conditions for the
Free From Sulfates, Paraffins and Mineral Oils
rol nt Sebum-Regulating Action Extract of the Buchu plant, which normalizes the scalp, regulating and reducing sebum secretion and excess sebum, while inhibiting its reappearance.
*Of APM. **Self assessment test Energizing, Purifying, Balancing Treatment.
Re n o
Keeps the environment of the follicle active and vital and creates
The first* line
treatment.
ag
&
balances and revitalizes the scalp. that
Multi-active complex composed of Grape, white Walnut and Rocket extracts, which help to prevent and reduce hair loss and protecting the follicle from the action of free radicals that cause premature aging.
dedicated to the scalp
It combines 2 transversal complexes with a synergistic blend of 2 active ingredients of natural origin, producing a targeted and calibrated result that responds to the specific needs of the scalp.
Dual-action active ingredient
Adjuvant action in Preventing and Reducing Hair Loss
SKIN TOLLERANCE**
origin of beauty The
Only a perfect scalp can produce perfect hair.
SUGGESTIONS FOR USE FOR YOUR CUSTOMERS “Take care of your hair just as you care for the skin of your face and body.
Stimulating Elisir is your daily beauty treatment. Apply to the scalp and the hair from roots to ends for truly stunning results. The effect is boosted by the special concentrated activator Stimulating
Capillary restoring elixir that enhances and improves the beauty of the hair day by day. A vital impulse that acts directly at the source, strengthening the hair at the roots and making it incredibly bright and shiny. A synergistic action to revitalise the environment of the follicle and stimulate cell renewal, which helps the hair to grow strong, beautiful and healthy. *Panel test of 30 assessments. - **Comb test.
Pack Size: 125 ml
40
% + shine*
44
% + fewer tangles** Helps the effect thanks to the special concentrated activator Stimulating Super Serum Pack Size: 12x10 ml vials
Stimulating Elisir
Super Serum.�
SCALP CARE
hair loss What is it?
of hair
Dedicated to scalps with weak hair and a tendency to hair loss.
What it is so special about it? An intense stimulating action to prolong the life of the follicle and boost its proliferation. A complex that acts directly on the dermal papilla, favoring the growth of stronger, more resistant hair.
45
%
loss*
75
%
more
resistence of the hair for
of the subject**
Energizing Shampoo A regenerating treatment that contributes to preventing hair loss, with energizing action that gently cleanses the scalp while respecting the structure of the hair.
Energizing Lotion An intensive energizing concentrate that revives the follicle by stimulating the hair fibre, making it stronger and more resistant through a Hot-Ice effect.
Pack Sizes: 250 ml - 1000 ml
Pack Size: 12 x 10 ml vials
*Pull test carried out on a panel of 20 subject using Energizing Shampoo + Energizing Lotion for 60 days of treatment. - **Self assessment test.
For an impoverished scalp prone to hair loss
10% shine vs main competitor on the professionnel market
+
**
For scalps with excess
sebum What is it? Dedicated to the treatment of scalps, with excess sebum.
What it is so special about it? An extraordinary rebalancing action geared to regulating the secretion of sebum.
95
%
sebum
after first application*
%
Lighter hair for
65
Balancing Shampoo An effective refreshing action that neutralizes excess sebum by reducing the deposit on the shaft. Transforms lifeless, overloaded hair into vital hair that stays clean for longer.
Pack size: 250 ml
*Self assessment test. **Panel test of 45 assessments.
of subject*
For scalps with
What is it? Dedicated to the treatment of scalps associated with the formation of dandruff.
What it is so special about it? An extraordinary rebalancing action which normalizes the scalp flaking process. Results visible from the very first application.
Purifying Shampoo A daily relief that removes dandruff from the first application and lessens its appearance. It soothes the scalp, reduces itching and restores a correct balance, leaving the hair beautifully shiny.
Pack Size: 250 ml
dandruff reduced in
100 %
of the subject*
64
% of itch*
Product tested on panel of 80% “stressed� subjects.
*Clinical evaluation carried out by dermatologist after 30 days of treatment.
dandruff
1
Description
Products display
Salon Price € RRP €
Scalp Stimulating Elixir 125ml
€13.50 €26.95
3
Scalp Energizing lotion 12x10ml €13.50 €26.95
Counter: Display & Mini-Sizes
Scalp Energizing Shampoo 250ml €6.25 €12.50 Scalp Purifying Shampoo 250ml
€6.25 €12.50
Scalp Balancing Shampoo 250ml €6.25 €12.50
2
Reception
1 Products Display Display your SEMI DI LINO products in an organized manner, grouping the different ranges neatly together and concentrating them in a well-visible section of the purchase area.
2 Reception
4
Waiting area: Banner
The RECEPTION is the place where the beauty procedure in the salon begins and ends. Not only when your clients arrive, in fact, but also when they leave is an extremely important moment. This is the time for reviewing the CARE treatments performed at the shampoo basin and recommending the proper routine to follow at home.
5
Workstation: Shine System
3 Counter: Display & Mini-Sizes Place on the countertop the SEMI DI LINO display for presenting new products and set up a mini-sizes corner. These latter are essential tools for gratifying your customers, arousing their curiosity and increasing their loyalty - whatever type they may be: • the SKEPTICAL client: invite her to try out the products, giving her the most suitable sample for her hair. She will not be able to do without it. • the INCOSTANT client: to win her over to the designated beauty procedure have her try the products that are complementary to those she has purchased. • the IDEAL client: she is the one everyone would like to have; please her by giving her mini-sizes for her dream holidays.
4 Waiting area The WAITING AREA is where the clients spends time alone and makes the most of it by observing the salon’s environment and image.
5 Workstation The WORKSTATION is the key part of the salon: here the clients voices her wishes and you assess her needs. This is the moment when you identify and establishes, with the Shine System, the right personalised beauty procedure that will take into account the condition of the scalp and the state of fiber and the customer’s beauty desires.