EDITOR’S NOTE: BUSINESS FOCUS 2023

New businesses pop up, longtimers evolve

What are local people doing to spice up their business? How is the market changing? What are people demanding in services?

Those are questions every year, and 2023 is no different. One trend I see is with self-care and spas. There's a newly renovated Grand Spa at Snow King, now the biggest in the valley. There are two salons in Victor, Idaho: Renew Spa and Salon 22. And a former surgical nurse started Grand Aesthetics, a medical spa with a more relaxation-spa feel.

And the Hygge Hut! This is a mobile sauna, and it sounds like a ton of fun in the winter.