Redhawks & Under Armour

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Southeast Missouri and Under Armour, Inc. (NYSE: UA, UAA) announced a partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment became the official outfitter of Southeast Missouri Athletics on July 1, 2018.

As part of the multi-year agreement, Under Armour provides on-field and training gear for 15 sports. Additionally, Under Armour outfits members of the athletic department including coaches and staff.

“We are extremely excited about our partnership with Under Armour and BSN SPORTS to outfit our student-athletes and coaches with the highest quality apparel in the market,” said Director of Athletics Brady Barke. “Having two of the industry leaders in athletic apparel associated with us expands the resources available to each of our teams and significantly benefit our student-athletes.”

The new official outfitter agreement includes marketing entitlement that complements Under Armour’s brand marketing campaigns through print and venue presence at the University.

Southeast Missouri’s athletic programs include football, men’s basketball, women’s basketball, baseball, men’s cross country, women’s cross country, softball, women’s tennis, volleyball, women’s soccer, men’s outdoor track & field, men’s indoor track & field, women’s outdoor track & field, women’s indoor track & field and women’s gymnastics.

The Redhawks compete at the NCAA Division I level and are part of the NCAA Football Championship Subdivision (formerly I-AA) in football. Southeast first became a member of the Ohio Valley Conference when it moved to NCAA Division I in 1991-92. The Redhawks have won 57 OVC regular-season championships and 20 OVC tournament titles during their first 29 years in the league. Southeast also won seven Women’s All-Sports trophies in that span.

Southeast Missouri joined the growing Under Armour roster of NCAA partners that includes the University of California, Los Angeles, University of California, Berkeley, University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.

About Under Armour

Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand’s innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world’s largest digitally connected health and fitness community.

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