Namhee Hyun (s2898026)
collective s t a t i o n e r y
papers
IDENTITY
ART STATIONERY COLLECTIONS/WRITTEN ETTIQUETTE
N O S TA L G Y
Namhee Hyun (s2898026) Product Range: Stationery Papers Company Name: Analog House
Objective/Motive: Nowadays people rarely write letters as they have more convient and time-efficient ways to deliver messages such as SNS, text messages, e-mails and phone calls. I hope that these stationery sets would bring back the enjoyment of letter writing to people and inform people with the proper art of letter writing.
WRITTEN ETTIQUETTE
identity stationery
package box envelopes
letterheads
business cards
labels
P A CK A G E D ES IG N
A guiding booklet to learn proper art of letterwriting and the ettiquttes in letter-writing.
Seal-Mock Stickers & Post Stamp-Mock Stickers
INTERIOR FIT-OUT
ONLINE
namhee hyun
6
Illustrated Letter Stationeryanalog house (set) $50 AUD Overview
Handmade Letter Stationery Set Includes: • 6 Illustrated Envelopes • 6 Illustrated Letterheads • 6 Mockup Wax Seal Stickers • 6 Mockup Postage Stickers (All in a box, with a proper letter-writing guide book.)
Etsy
ebay Illustrated Letter Stationery-analog house (set)
PRODUCTS
theme #1
R ainy D ays
STATIONERY 1. Letter Paper (×6) 2. Envelope (×6)
3. Wax Seal Sticker (×6) 4. Post Stamp (×6)
THEME #2
E X O T I C DANCER
STATIONERY 1. Letter Paper (×6) 2. Envelope (×6)
3. Wax Seal Sticker (×6) 4. Post Stamp (×6)
STATIONERY 1. Letter Paper (×6) 2. Envelope (×6)
3. Wax Seal Sticker (×6) 4. Post Stamp (×6)
theme #4
m o o n c h i l d
STATIONERY 1. Letter Paper (×6) 2. Envelope (×6)
3. Wax Seal Sticker (×6) 4. Post Stamp (×6)
theme #5
summer breeze
STATIONERY 1. Letter Paper (×6) 2. Envelope (×6)
3. Wax Seal Sticker (×6) 4. Post Stamp (×6)
t h e m e # 6
D a p h n e
STATIONERY 1. Letter Paper (×6) 2. Envelope (×6)
3. Wax Seal Sticker (×6) 4. Post Stamp (×6)
CAUSERELATED MARKETING
& COLLABORATION presents
LETTERS FOR OLD BUDDIES Join letter-writing campaign for elders who live alone
an amazing campaign tackling loneliness and
social
isolation among older people.
wait, what is...
is a British charity solely dedicated to tackling loneliness and social isolation among older people. Supported by a network of volunteers, the charity organises monthly Sunday afternoon tea parties for small groups of older people, aged 75 and over, who live alone. Offering a regular and vital friendship link every month.
wait, what do you do?
Letters For
OLD BUDDIES This campaign is similar to the idea of pen pals. Buy the LFOB letter paper! EXCHANGE letters with the elderly! Enjoy your friendship with your new buddy! ...and win free Analog House letter stationery set (random 10 people every month) as a thank you for contributing to the campaign.
WEBSITE
How To Join Letters for old buddy • • •
•
Sign up on Letters for old buddy (www.letters-for-old-buddy.com/assign) Get assigned to your elderly pen pal (information of your partner will be available on website) Go to any news agency in Queensland and purchase Analog House big-print letter for old buddies (exclusive edition for campaign purpose only. 30% of profits goes to CONTACT the elderly) Enjoy your friendship with your new buddy!
Analog House has designed an exclusive edition large linespacing letters for the ease of reading for the elderly, which would be used for the campaign.
LFOB LETTER SET
Win a free Analog House letter stationery set (random 10 people every month) as a thank you for contributing to the campaign.
YELLOW #1 Line letter #2 Grid letter
BLUE #1 Line letter #2 Grid letter
PINK #1 Line letter #2 Grid letter
GREEN #1 Line letter #2 Grid letter
PROMOTIONAL POSTERS
Sometimes letters are enough to let them know that you care for them.
LETTERS FOR OLD BUDDIES Elderly Loneliness Campaign
LEARN MORE
Sometimes letters are enough LETTERS FOR OLD BUDDIES
to let them know that you care.
Elderly Loneliness Campaign
LEARN MORE
BANNER ADS
PROMOTIONAL PRODUCTS
T-SHIRTS
ECO BAGS
BADGES
GLASSES CASES
GLASSES CASES
MUG CUPS