Jiaolong Wang
PORTFOLIO Cover Story I love sport since my childhood, had been selected in Dalian City Women’s Football team, and had won the seventh of Dalian International Marathon. Mother’s love and art took me into the palace of design. The platform of Zhejiang University make me roam in Literature, Business & Management and Psychology. Broader field of vision lets me know that my dream is at the other side of the ocean. After graduation, I began to learn English, the GRE trained my critical thinking. Two years’ entrepreneurial practices makes me continuously explore how to integrate design with business. Now I am already to pursue my dream.
* The painter of the cover is Jiaolong Wang.
Jiaolong Wang Email: jiaolong_089@163.com
Tel : + 86 18058155691
SPECIALTY
Integrated Design (Design+ Business）+ Design Logicality
PROFESSIONAL EXPERIENCE
Entrepreneur 2010.3-- Present
Co-founder and Designer BoTou Info. Tech. Inc., Hangzhou, China
Intern
EDUCATIONAL EXPERIENCE
2008.2– 2008.4
Visual Designer TUS Construction LTD., Singapore
2007.7—2007.10
Visual Designer
Major
Design Industrial Design, College of Computer Science and Technology, Zhejiang University (ZJU), China GPA 3.77/ 4.0, Ranking in top 10%, 4 years as the class leader
2006.9 – 2010.7
Minor 2007.10 - 2010.7
Exchange PATENT
AWARD
ShiYu Clothing Inc., Dalian, China
Economy & Management Innovation & Entrepreneurship Training Program, Chu Kochen Honours College, Zhejiang University (ZJU )
2008.1 – 2008.5
Design Industrial Design, School of Design and Environment, National University of Singapore (NUS ), Singapore
37 items
Patent of Utility Model ( First author: 22 items, Second author: 12 items)
2 items
Software Copyright
3 items
Registration of Design (First author: 3 items)
6 items
Design Awards of China (1 items– 2nd Award, 2 items- 3rd Awards. etc. )
10 items
Academic Awards (National Scholarship, First- Grade Scholarship, etc. )
(First author: 2 items)
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My Understanding of Design Thinking I am always thinking and exploring how to perfectly integrate design and business since university. I am striving to keep the balance, when design has the perspective, how to not be out of the needs from business; when business benefits get maximized, how to make design fully show the innovativeness. At same time, I think design should have the logicality and critical thinking as business, business also should possess the innovativeness and energy as design.
CATALOGUE
1 2 3 4 5 4
Business Practice Interactive financial website EverString
Design Research New product development Brand research RISIS
Design Practice Multidisciplinary design Interactive product Baby Player
Conceptual Design Transportation City Artery
Other Works 2
Business Practice Type：Interaction Project Name: EverString Project Time: 2012.2----Present Project Description: • Financial Website • Searching business intelligence in global unstructured Website Design Innovation: Data Expression
Result: This project gets the financing up to one million dollars. Number of teammates: 10 My role：Design leader Web Link：http://114.112.51.219:8080/CMS/web2/index.jsp
Background 1 Product 2
Competitor Analysis
EverString is an entrepreneurial program. Moreover, the goal of ES is to become the next generation search engine, unveiling and analyzing the insights of company, sector and tech trend, etc. Financial Information Provider
Unstructured Data
EverString EverString
Structured Data
Private
3 Customer
Public
Market Pattern
Corporate Sales &Marketing
Business Development
• Sales lead generation • Real-time smart alerts • Private company insights • Market landscape
• Competitive intelligence • Market intelligence • M&A lead generation • Reputation monitor
Business Intelligence
Big Data
Potential competitors
Investor • Private company insights • Investment lead generation • Portfolio tracking • Market intelligence • Event driven trading strategy
Investment Bankers • Private company insights • IPO,M&A target lead generation • Leads tracking
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5
Getting Design Purpose
Financial Website Next generation Professional Interactive Deriving critical nuggets of information quickly on your competitors, prospects and markets—opportunity unfolds, risks are averted, decisions are sound and success is yours for the taking.
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Product’s character and position
• Save time “47% of end users (information workers) report insufficient time as an obstacle to searching information.” Outsell End-User Update, April 2011
• Real- time Deriving critical nuggets of information quickly on your competitors, prospects and markets—opportunity unfolds, risks are averted, decisions are sound and success is yours for the taking.
Consulting firms & Independent research houses
Subscription-based market intelligence research house
EverString Quid Real-time market intelligence platform
InsideView
Recorded Future
News aggregation Platform
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Design 1 Purpose 3
Financial Website Next generation Professional Interactive
Research of methodology Brand
2 Scope of work 3.1
1. Achieve the purpose of this website design 2. Lead the team to implement the plan of design 3. Conduct the main design style and key of this website
Research
Website
Direct Competitors Relative Industries
Design Analysis about American Financial website
Strong point
Weak point
Inspiration
Concise
No design
Concise
Concise+ regular
All are characters. No graphic
Clear classification
The important content is in the center of picture. Grey background +colorful data
All data is used by only one expression so that this method is not appropriate for all data.
Point + line The center of picture
Refreshing Simplified data
All data is used by only one expression.
White background + grey content + translucent colors
Big pieces of contrasting colors + translucent colorful layers+ flash Big size of characters
The elements in one picture are superabundant.
Homepage should be attractive.
Forms are bold, colors are bright. The picture has many layers to show the delicate works.
The second page has no design.
Bold appropriate details
Diversity of data expressions
The second page has no design.
Diversity + Breaking through the traditional bondage
Animation effects from Flash make shows of data much more clear and detailed.
A single expression form
Flash
Implement of project
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3.2
Design Implement
1. Grasp Product’s“ Personality” 2. Design the“ Personality” Hope + Energy Our website unfold and dig those potential companies for users, so I think the design style of this website should be lively, energetic, and give users hopes and show bright prospects about companies.
• Design Objective - Catch uses’ eyes • Design Style - Simple / Blazing
3. The Design of Framework and Foundation
Applied Human Factors + Implement of project
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3.2
Design Implement
3. Design of Data Expression Traditional Exhibition
My Design Process
Thinking process
Timeline
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Unadopted
2
Adopted
Reason: The design breakthrough is not remarkable. Reason: Innovation of interactive ways We use sliding ways to achieve the design expression of the timeline. When user clicks any Time Point on the timeline, the concrete content will emerge at above part. At same time, they can slide the page at above part towards left or right for checking other events near this time point.
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2
Competitive Dynamic
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Unadopted Reason: The data expression is not very accurate.
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1 2
Adopt Reason: The type of data expression is more concise. The size of bubbles corresponds to the company scale; the color depth paralyzes the fierce degree of competition; the axis shows the growth rate of produce launch; buttons, in the top left corner, could be chosen to unfold the amount of ranking top companies.
Applied Human Factors + Implement of project Note At present, our team doesn’t conduct large-scale market research, because of preventing competitors from entering this market when our team is so young. Thus, now our statistics and feedbacks come from investors and other experienced financial participants.
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4 Accomplishment 1. Website Design Web Link：http://114.112.51.219:8080/CMS/web2/index.jsp
• Homepage
• First page- Corporate Event Trends
Why do I deign like this? 1. Color The design proposals also included green color, yellow and blue one. In accordance with feedback from users, the green website makes people believe that the website has a relationship with environment; the yellow one easily makes eyes tired; the blue one produces an impression associated with technical corporations, rather than finance corporations. Therefore, we decided to choose the orange color as the main color of homepage. 2. Title “Turning big data into actionable business intelligence.” The title would make users, at first glance, know the product’s main function. 3. Icons Users can understand the product features as soon as possible.
• Second page- Sector Storyline
2. LOGO
3. Project Reflection
1. Color Light Blue shows “On the Cloud” and is a highly frequently used color for cloud based companies. 2. Butterfly Butterfly means butterfly effect, we hope that our products can effect the financial industry.
• Present problems in design The design part still has a large space to improve. Such as 1. Whether if bubble charts, in the part of Competitive Dynamic, satisfies users for the need of accuracy of data expression. 2. Which one, Timeline or Corporate event trend, is used frequently? That will directly impact on the position in website and other detail design. • Ways to adjust Strengthening the design deep-going for improving the interaction with users.
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Business + Design Research Typeďźš Brand research New product development
Project Name: RISIS Project Time: 2008.2—2008.3 Project Description: Design a product, for RISIS, based on Asian story. Design Innovation: Cultural innovation Result: Very Bullish had been entered in the waiting list of 2009 new product development of RISIS. In 2012, similar products had been sold on line. Website: http://www.risis.com/raging-bull-p514.html My role: I am responsible for all of work.
1 Purpose 2 Scope of work 3 Research methodology 1. Asian story 2. Having RISIS’s DNA
1. Find a story 2. Find the DNA 3. Combine the two elements together 4. Conceptual design
2. What is the RISIS DNA (1) Prize Arrange (USD)
1. Brand understanding • RISIS’ products position as tourist souvenirs and Singapore's gift to the world. • RISIS’s core values: creativity and quality • RISIS developed a technique that immortalized the natural beauty of Singapore's orchids in precious 24K gold. .
Materials
Category
35--100
100--230
925 silver+ rhodium /+ plated in 24K gold/+ palladium
Fashion Accessories
60-100
100-300
24 carat gold plated /in rhodium
Desktop
40-100
400-500
Polycarbonate+ gold plated caps /+ plated in 24K gold
Tableware
40-100 100-300
300-500 1000-3000
plated in palladium / 24K gold
Figurines and Collectibles
40-100 100-170
170-300
Natural orchids plated in palladium gold/ +24 carat gold /+crystal / 24K gold plated chicken egg
Natural Inspirations
Product
Conceptual Research
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3 Research methodology 2. What is the RISIS DNA (2) like the product which has culture and is utility
5%
350-200 300-400
Own use + Gift
50-60
like the product which has some meanings
28%
200-300 300+
Gift
40-50
like the product which has a good taste
35%
80-200
Gift + Own use
30-40
Almost women customers love fashion
20%
35-180
Own use
20-30
Characteristics
Purchasing ratio
Purchase Range (USD)
The Main reason to buy
Age
35
100
200
300
Prize
Conceptual Research
3. Conceptual Design • Research conclusion In the light of research contents mentioned above, I decided 1. Pick up the Chinese elements, among Asian ones, to be background story, because the number of Chinese tourists is increasing dramatically. 2. Auspicious story is appropriate for this product. Chinese consumers like those products which have good earnings, especially the gift. 3. The customers of these products are mainly financial participants or business people whose ages are between 30 to 50 years old, such as investor, stockbroker or proprietor, because of their strong purchasing capacity.
• Concept Extraction 1. The business men and financial participants always wish the good prospect of the market. So “very bullish” is appropriate words to meet the need of these people. 2. Very bullish is often metaphorically referred to the prosperous and flourishing market.
Conceptual Research
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4 Accomplishment 1. Product Show
2. SWOT Analysis
S Wish the market flourishing Bull spirit is rising to the sky
W
O T
thrength 1. It is the first product for RISIS that has great meaning in economy. 2. The words, “Very bullish” are very famous for Chinese people.
eak 1. There is lots of ashes in the container, when the incense works in it.
pportunity 1. Incense container has never been used as a symbol in the souvenir market.
hreat 1. There are many other products that are at the same price range.
3. Project Reflection Overall, this project still has a lot of defects, such as market survey is insufficient, thinking is not critical enough. More specifically, 1. Market research at early stage is not accurate and elaborate enough. • The quantity of the research sample which covers 100 customers is not enough. Furthermore, the statistics from separate age groups didn’t be collected. Thus, the conclusion seems like hasty. • The analysis for RISIS Brand is also not enough, such as volume ratio of male and female and whether or not purchasing channels is impacting on the purchasing behavior especially for men. 2. The detailed problems in product design • It is inconvenient that the incense is needed for this product. • The joint of the container didn’t be considered. • It is dangerous and improper that bull horns are sharp.
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Design Practice Type： Multidisciplinary design Interactive product
Project Name: Baby Player Project Time: 2010.1—2010.5 Project Background: December2010, I was a senior. The idea of this product was chosen by laboratory. The objective was to develop this idea to become an actual product which met criteria of production to sell.
Project Description: • Interactive music toy • Designing a product for children, which could improve the interaction or communication between them with friends or parents.
Design Innovation: The healthy interaction of specific group
Number of teammates: 2 My role: Project leader of all design part
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Purpose
Design an interactive product for children
2 Scope of work 1. Project manage 2. Process control 3. Except the first step and the technology part, I am responsible of all other works.
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Research methodology
1. Project schedule 1. Looking for the originate of concept
7. Technology Implementation of Monomer module
3. Determine product function 2010. 2.3 2010.1.5
9. The integration of appearance and electronic module
5. Product’s appearance design
2010. 3.2
2010. 2.13
2010. 3.15 2010. 3.5
11. Demo 1 exhibition and presentation
2010. 4.10
2010. 3.25
2010. 5. 23
2010. 5.15
2010. 5. 30
8.Technology implementation of group modules 10. Overall 6. Determine the debugging plan of appearance
4. Circuit design 2. Determine product prototype
• Problems When this project processed the second step, the other three teammates decided to withdraw from this project because of tough final exam. Therefore, my tutor determined to quit this project. • Solution I persisted in being devoted into this project and undertook the responsibility of leader to manage and implement this work.
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3 Research methodology
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2. The Process of Design Children’s problem Obesity Don’t like sports Academic pressure is huge Loneliness Lack communication with friends and parents ……
Accomplishment 1. Product Show
Design element
Function imagination
Music Color Light Reason: Children, at 2 - 8 years old, are sensitive and curious for colors, sounds and light.
Main Function: To complete one simple piece of music with others. Operation Method: Every module represents one musical note and one specific color, such as Do, Re, Mi. The control chip lights the specific module one by one according to the melody. When the kids approach it under the guidance from the colorful light, the specific note will sound.
Applied Human Factors
4. Limiting Condition
3. The Sketch
• Appearance of the product
Rapid design sketch
The reason why I adopt the product which is mature product in market The cost of model I design is about 1300 Yuan RMB, which is more than the project budget. Therefore, the tutor suggested taking the strategy that we could use the appearance of mature products until product effect is achieved. The cost of this project 620 Yuan RMB= 50(mature product) X 7 + 70( loudspeaker )+ 200( electronic materials)
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4 Accomplishment 2. Technology
Conceptual Prototyping
• The workings of Baby Player
Control module Infrared Sensor + LED Music module
• The chip of the control module
La
RF unit
Music module
Si
RF unit
Music Module+ Loudspeaker
Do
Re
Mi
Fa
So
• Inner structure of music module • Control module= Loudspeaker+ RF unit+ Processing unit
3. The extension of the product concept
The discipline of technology
Conceptual Prototyping
Infrared reflection principle, when one near any music module, the infrared light, emitted by the infrared unit in the music module, is reflected by the body to the infrared receiver, and then follow –up treatment after the signal Sounds and music. When the body leave the music module, infrared light is not reflected. Finally, the solenoid valve automatically closes.
Idea origination: Many children don’t like to bathe. Operation: The method is in accordance with play method of the one of Baby Player. Every shower nozzle represents one musical note, such as Do, Re, Mi, and it also corresponds to one specific color. The control chip lights the specific module one by one according to the melody. When the kids approach the shower nozzle under the guidance from the colorful light, it will make the specific note sound. So children could have baths while playing. 17
Conceptual Design Type: Transportation / vehicle Project Name: City Artery Project Time: 2009. 5 Project Description: • Small personal car • These cars can join together for saving space. Design Innovation: • The use-pattern of future energy • The idea of human existence and development Number of teammates: 2 My role: Concept Extraction, modeling, composing
1 Purpose 2 Scope of Work 3 Research Methodology Design a kind of public transport, which can save energy and be environmental friendly.
1. Brainstorm 2. Sketch 3. modeling
4 Accomplishment
City Artery
1. Problem • Too many private cars • Not enough space for parking • Inconvenient to refuel
2. Solve the Problem 3. Operation Method • Joining together can save space • The stations scatter around the city so that the monomers can be rent or returned conveniently. • The whole system is selfcontrolled. The monomer can join and be charged as long as it can join in the System automatically.
Step1 : System releases the nearest node of the proper Position. Step2 : The monomer joins in the System by electromagnetic equipment both in the front and back of it. Step3 : When it arrives the station, The monomers leaves the system from the back in turn. Step1
Step2
Step3
Conceptual Research
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Other Works
Accomplishment
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THANK YOU Thanks to everyone who had supported me to complete all the design works and accomplish the portfolio. And thanks again for reviewing this portfolio. Please do not hesitate to contact me if you have any questions or comments. jiaolong_089@163.com
JIAOLONG WANG Dec. 2012