Abigale Jiaqi He jhe@emmawillard.org 285 Pawling Ave, Troy, New York. 12180 Company Name: Ghana China Waste Management Team members: Jiaqi He Emmanuel Father Quaigraine Francis Miller Godsway Anderson Kwesi Koomson Andrew Anderson I. II.
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Our company mission: We manage waste in Ghana by offering a reliable and affordable service. Our short term goals: 1. By the end of this year, we estimate to cover 80% of households in Breman-Essiam using our service. 2. Raise awareness through events at local schools and community centers like churches. 3. Give at least 900 trashcans to people. Startup capital: We are seeking US $12,951 to test our idea. What inspire us to do what we do: 1. Many people get sick from food poisoning each year. 2. Improperly disposed trash. Burning trash around houses is bad for health. 3. The unbearable smell from trips to Mankessim and other markets. 4. Trash that lines the road everywhere, especially plastic bottles and bags. Business Model
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Value Proposition 1. Why customers will use our service: 1) Membership system: For our loyal one-month subscribers, we will give them plastic seed planting containers and recycled plastic bottles and trashcans. For customers who subscribe to our service for more than one year, we will give discounts to them or a share of the proceeds from the recycling. 2) Educating People Giving environmental lessons around the community and schools. 2. Why government will support our business: 1) Hiring people to separate trash, to drive trash trucks. Creating more jobs opportunities. 2) Giving a more sustainable and efficient way of recycling trash. 3) Teaching residents to stop burning trash in an open space. Marketing 1. Sales agents go door-to-door in the village of Breman-Essiam. 2. We partner with schools to give waste management awareness classes. 3. Television commercials 4. Campaigning with a car with a speaker, a promotional style unique to Ghana Problem 1. Why we do what we do? 1. Ghana produces 13,000 tons of trash daily, but lacks waste management infrastructure. 2. According to 2010 Environmental Performance Index (EPI) of Yale University, Ghana obtained a mark of 51.3 and was ranked 109 out of 163 countries. 3. High unemployment rate in Ghana. 4. Most of Ghanaians regard all forms of solid waste to be fated for the landfill site, and very little is recycled or disposed of sustainable Business Idea
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1. Our service focuses on collecting regular trash from people in the community, classifying trash, and selling recycled material to recycling company. Market 1. Our company targets hospitals, schools, restaurants, neighborhoods, and businesses. 2. Our primary markets are Denkyura, Essiam, and Ajumako. 3. We provide designated trash collection schedule and supply trashcans for people in the Ajumako-Enyan-Esiam District where has roughly 138,046 1 residents. Competitor: Zoomlion 1. Zoomlion Ghana Limited is a company does waste management in Ghana and Africa as a whole. 2. Zoomlion does not have an educational component to their waste management program. Whereas, we teach the value of stewardship of the environment and why responsible waste management can build a stronger community. Significant risks: 1. Over estimation of revenue stream – business is in an area of extreme poverty 2. Unexpected breakdowns from dangerous and poorly maintained roads Solution: We start small and dream big. We minimize needed startup capital by renting equipment, locating cheap land. Financial costs for 6 months
1 http://www.statsghana.gov.gh/docfiles/2010_District_Report/Central/AJUMAKO%20ENYAN%20-%20ESIAM.pdf
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Conclusion: We are a socio-environmental enterprise that focuses on improving social-wellbeing and environment.