Minute Brush 1
Minute Brush is a full mouth electric toothbrush that provides a quick and effective clean 2
Identified Problems ● 54% of Americans do not brush their teeth correctly and for enough time ● 23 % of Americans have gone two or more days without brushing their teeth in the past year. ● Poor dental hygiene leads to complications such as cavities, gum disease, diabetes, cancer, ulcers, etc. ● 4.15 million workdays annually are lost annually due to dental issues
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Costs in the marketplace In most places, an average check-up costs about $288, which covers an exam, xrays and cleaning In 2007, Americans made about 500 million visits to dentists An estimated $98.6 billion is spent on dental services according to American Dental Hygienist Association every year. According to a 2010 report from Pew Research Center, total annual spending for dental care is expected to increase 58 %, going from $101.9 billion to $161.4 billion in 2018. 4
An innovative toothbrush that is based on the model of a retainer.
The Solution
By covering a greater surface area of the teeth the toothbrush will remove a greater amount of plaque preventing the formation of cavities and other dental problems. By cleaning teeth more effectively the product will reduce the amount of money spent on the dentist every year. The product saves natural resources, as unlike toothbrushes it does need to be replaced every 2-3 months. 5
3D Model
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Market The toothbrush is suitable for people of all ages. 3.5 billion people use a toothbrush on daily basis Teeth problems effect 60-90% of adults every year. Dental diseases is the fourth most expensive disease in the US. The product will be distributed primarily through dentists and retail stores such as CVS and Walgreens 210,030 dentists in the US 776 dentists in Albany area
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Competition Manual toothbrush:
Minute Brush:
Cost varies from 80 cents to $28.
Cost will be $280.
Average usage: 3 minutes.
Average usage: 1 minute.
Easily contaminated
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Competition Electric toothbrushes:
Minute Brush:
Cost varies from $30 to $250.
Cost will be $280.
Average usage: 2 minutes
Average usage: 1 minute.
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Competition Blizzident
Minute Brush
Cost: $339 ($179 replacement /year)
Cost: $280
Average usage: 6 seconds
Average usage: 1 minute
Advantages:
Advantages:
No Power Consumption
More effective cleaning
Disadvantages:
Disadvantages:
High price
Power consumption 10
Business Model ● Business concept: Our business will generate money by selling the product through partnership with dentists. ○ Saves consumers time ○ Superior performance ○ Environmentally friendly ○ Best quality ● Key strategies for today and tomorrow: 11
● “Minute” brush cleans teeth much more effectively than traditional or electric
Financial Cost -
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Minute Brush: $280/unit retail; Distributor price : $200/unit - Variable cost: $80/unit - Gross Margin/ unit: $120/unit Initial Development: $50,000 - FDA approval: $2,614 - CE approval (safety guarantee + green product): $13,200 - Product R&D Yearly costs - Advertisement: 31% gross margin - Local TV stations - magazines - Further product development: 25% gross margin 12
Revenue
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Milestones ● 3D printed first prototype ● Interviewed dentists and receive positive feedback ● Conducted surveys and received positive feedback from people of different ages. ● Estimated financial costs ● Created possible sales plan ● Interviewed several engineers to discuss the best design for our product. 14
Next Steps Step 1 Conduct more research and build prototype
Step 2 Seek Funding
Step 3
Partner with dentists to distribute products.
Step 4 Start online distribution.
Step 5 Find ways to improve the product
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Thank You More Information: Megha Melligeri mmelligeri@emmawillard.org Jiaqi He jhe@emmawillard.org Lidia Ryabinina lryabinina@emmawillard.org Cara Yi fyi@emmawillard.org 16