A F U T U RE OF I N ST A N T S H A RI NG
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POLA RO I D VI S U A L D E V E LOP M E N T GUI DE
To reminisce with my old friends, a chance to share some memories, and play our songs again. — Ricky Nelson ∙
ACTOR
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POLAROID VISUAL DEVELOPMENT GUIDE
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In many ways, Polaroid was original photo-sharing cam
Now, in the age of digital, P is back trying to reclaim its as the ultimate sharing bra
TA B LE O F C O NT E NT S
s the mera.
1.1
2.2
Visual Anaysis
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1.1.1 The Former Logo
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1.1.2 Conceptual Research
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1.1.3 Logo Research
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Identity Development
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2.2.1 Logo Developments
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2.2.2 Digital Refinements
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2.2.3 Look-a-like Logos
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2.2.4 Our New Logo
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Polaroid s roots and.
POLAROID VISUAL DEVELOPMENT GUIDE
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Visual Anaysis + The Former Logo + Conceptual Research + Logo Research
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POLAROID VISUAL DEVELOPMENT GUIDE
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VISUAL ANAYSIS
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TH E F O RME R L O GO There was a time, not too long ago, that Polaroid cameras were ubiquitous. In many ways, Polaroid was the original photo-sharing camera. Now, in the age of digital, Polaroid is back trying to reclaim its roots as the ultimate sharing brand. I spoke with Scott Hardy, Polaroid’s CEO and president, about their resurgence and business strategy going forward.
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VISUAL ANAYSIS
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CONCEPTUAL RESEARCH There was a time, not too long ago, that Polaroid cameras were ubiquitous. In many ways, Polaroid was the original photo-sharing camera. Now, in the age of digital, Polaroid is back trying to reclaim its roots as the ultimate sharing brand. I spoke with Scott Hardy, Polaroid’s CEO and president, about their resurgence and business strategy going forward.
POLAROID VISUAL DEVELOPMENT GUIDE
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IDEA 01 SHARING YOUR MOMENT
IDEA 02 SAVING YOUR MEMORY
IDEA 03 SAVE AND SHARE INSTANTLY
Polaroid helps people share moments with their friends and family.
People want to save their memories. Polaroid helps them save and find memories.
In todays digital world, we are caring of the speed. As the original Polaroid, it printed out the photo instantly. That’s why we use the world Instantly
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VISUAL ANAYSIS
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LOGO RESEARCH SHARING YOUR MOMENTS The first camp for the mark was sharing. Since Polaroid is always seeking new ways to inspire consumers. They help people see and experience the world in a fun and playful way.
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VISUAL ANAYSIS
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SAVING YOUR MEMORY The second camp for the mark was saving. Put your memory in a box, and save it as longer as you want. And if you need your memories, you probably com and get them in the future.
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VISUAL ANAYSIS
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SHARE AND SAVE INSTANTLY It is good to be instantly in today’s digital world. Something like birds, stars, fireworks. and flying shapes are considered. which represent conncet the others insrantly
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Identity Development + + + +
Logo Development Digital Refinements Look-a-like Logos Our New Logo
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POLAROID VISUAL DEVELOPMENT GUIDE
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IDENTITY DEVELOPMENT
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LOGO DEVELOPMENT CAMP 01 SHARING YOUR MOMENTS The first camp for the mark was sharing. Since Polaroid is always seeking new ways to inspire consumers. They help people see and experience the world in a fun and playful way.
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IDENTITY DEVELOPMENT
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CAMP 02 SAVING YOUR MEMORY The second camp for the mark was saving. Put your memory in a box, and save it as longer as you want. And if you need your memories, you probably com and get them in the future.
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IDENTITY DEVELOPMENT
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CAMP 03 SHARE AND SAVE INSTANTLY It is good to be instantly in today’s digital world. Something like birds, stars, fireworks. and flying shapes are considered. which represent conncet the others insrantly
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It is not that we need new ideas, but we need to stop having old ideas. − Ediwin Land
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IDENTITY DEVELOPMENT
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DIGITAL REFINEMENTS At this stage, we started to explore one direction, which is an eye. People see the world, and share and connect with each other through this eye. And in the middle of the eye, there is an P represent Polaroid. It is also could means people see
POLAROID VISUAL DEVELOPMENT GUIDE
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IDENTITY DEVELOPMENT
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LO O K - A - L I K E L O GO S When we found our direction, and created a unique and distinctive logo, it is necessary to do some research about the similar logos in the market to avoide using elements and shapes too similar, which might confuse customers when they are using the products.
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IDENTITY DEVELOPMENT
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O U R N E W L O GO
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POLAROID VISUAL DEVELOPMENT GUIDE
The essential part of creativity is not being afraid of fail. — Ediwin Land
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SOURCES
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INFORMATION SOURCES Wikipedia, https://en.w ik ipedia .o rg /w ik i/ Po la ro i d _ Corpora ti on , Overview, Novemb er 201 6 , 23 Michael Archambau lt , h t t p://pet apixel. com/2015/06/11/ t he- h ist o ry -a nd-mag ic -o f -inst an t photography/, The Hist o ry a nd Mag ic o f I nst a n t Photography, Ju ne 201 5 , 56 Unknow n, http://w w w.po la ro id.co m/ h ist o ry, O u r History,
POLAROID VISUAL DEVELOPMENT GUIDE
PH O TO G R A P H Y S O U R C E S Fra nk Mckenna, ht t ps://unsplash .co m/ collections/36219 8 /mult iple-peo ple, Pexels Ezra Jeffrey, https://unsplash .co m/co llec t io ns/3 62 198 / m ultiple-people?pho t o = _UxKN jh 2Ic I , Pexels Clarisse Meyer, h t t ps://unsplash . com/collections/3 6 219 8 /mult iplep e o ple?photo=UISg c A0yL rA , Pexels
Valeria Vinnik, ht t ps://w w w.pexels.co m/pho t o/ bal l blur -b ra nch- celeb ra t io n-24 63 5 1 / , Pexels Brigitte Tohm, htt ps://w w w.pexels.co m/pho t o/ bal l ce leb rati on - christmas-c h rist mas-ball-23 9 6 03 / , Pexe ls Belinda Zeman, ht t ps://w w w.pexels.co m/pho t o/ye l l ow and- purple-petaled-f lower -1 3 4 49 3 / , Pexels Brigitte Tohm, htt ps://w w w.pexels.co m/pho t o/ bal l ce leb rati on - christmas-c h rist mas-ball-23 9 6 03 / , Pexe ls Unsplash, https://w w w.pexels.co m/pho t o/fo cusp hotography -of- wh it e-pet aled-f lower -204 1 6 0/ , Pexe ls fre estocks.org, ht t ps://w w w.pexels.co m/pho t o/pi nkand- whi te- petaled-f lower -in-c lo seup-pho t o g raphy - a t dayti me-188177/, Pexels
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Bailey Zindel, https://unsplash .co m/ collections/36219 8 /mult iple-peo ple? pho t o = Kaq DM63umU, Pexe ls
Academy of Art University 79 New Montgomery St, San Francisco, CA 94105 United States of America For the Academy of Art University MFA Graphic Design First published in December 2016 Š 2016 Academy of Art University https://www.behance.net/JieliLuo All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission in writing from te publisher. Printed and bound in San Francisco