A F U T U RE OF I N ST A N T S H A RI NG
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POLA RO I D VI S U A L S T A N DA RDS GUI DE
POLAROID VISUAL STANDARDS GUIDE
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We do not remember days, we remember moments. — Cesare Pavese ∙
POET
TABLE OF CONTENTS
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POLAROID VISUAL STANDARDS GUIDE
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TABLE OF CONTENTS
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In many ways, Polaroid was original photo-sharing cam
Now, in the age of digital, P is back trying to reclaim its as the ultimate sharing bra
TA B LE O F C O NT E NT S
— Jerry Grossman
s the mera.
Polaroid s roots and.
POLAROID VISUAL STANDARDS GUIDE
1 .1
2.2
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1.1.1 Our New logo
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1.1.2 Logo Anatomy
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1.1.3 Clear Space
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1.1.4 Logo Components
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1.1.5 Logo Alternate
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1.1.6 Logo size chart
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1.1.7 Logo don’ts
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C o m pl et io n
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2.2.1 Color
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2.2.2 Typographic
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B r a nd P r o ject io n C ha r t
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3.3.1 Extension List
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3.3.2 The chart
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3.3
D is t inct io n
TABLE OF CONTENTS
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Distinction + + + + + + +
Our New Logo Logo Anatomy Logo Clear Space Logo Components Logo Alternate Logo Size Chart Logo Don’ts
POLAROID VISUAL STANDARDS GUIDE
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OUR CONCEPTION
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O U R N E W L O GO Polaroid is an American company that is a brand licensor and marketer of its portfolio of consumer electronics to companies that distribute consumer electronics and eye wear. It is best known for its Polaroid instant film and cameras.
POLAROID VISUAL STANDARDS GUIDE
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OUR CONCEPTION
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LO G O A N A T O M Y Here is a chance to see how the logo came true. Let people to see the details, and how the designer create the logo.
POLAROID VISUAL STANDARDS GUIDE
X = 14 PT =
8x
(8×1.618) x
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8x
2x
2x
x
x
x
x
x
x
x
OUR CONCEPTION
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LO G O C LEA R S PA C E The construction of a logo is very important. A logo, while seemingly imple, but takes a lot of steps to get to the “simple. This is a great experience to measure how it comes true. Otherwise, it is a good chace to refine the logo to make it looks more comfortable.
POLAROID VISUAL STANDARDS GUIDE
X = 14PT =
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OUR CONCEPTION
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LO G O C O M P O NE NT S Logo components tells each part of the logo, which is the logo symbol, the wordmark and the signature.
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SYMBOL
SIGNATURE
WORDMARK
POLAROID VISUAL STANDARDS GUIDE
OUR CONCEPTION
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LO G O ALTERNATE Here is an example to see how the symbol, the wordmark and the signature looks like when they are used individually.
VERSION 1: SIGNATURE VERTICAL LOCK UP
VERSION 2: WORDMARK
POLAROID VISUAL STANDARDS GUIDE
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VERSION 2: SYMBOL 1
VERSION 2: SYMBOL 2
OUR CONCEPTION
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LO G O SIZE CHART Nowadays, we use logo in so many different places, and very different sizes. Like apple watch, or big board. So here is a great example to show how the logo will look like in very different sizes.
LARGER THAN 1 INCH
SMALLER THAN A HALF INCH
POLAROID VISUAL STANDARDS GUIDE
SMALLER THAN A QUARTER INCH
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SMALLER THAN 1 INCH
OUR CONCEPTION
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LO G O D O N’ T S Incorrect uses o f our lo g o is a sa mple t ha t it wo n ’t a nd ca n ’t b e use on these uses. I t is no t a g o o d lo o k ing, and w i l l g ive audience a bad impressio n, wh ic h is no t pro fess i o nal , a nd reliab le. Below a re so me inco rrec t uses o f our l o g o.
Do not delete any part of the logo.
Do not do drop shadow.
Do not transparent.
POLAROID VISUAL STANDARDS GUIDE
Do not stretch or distort the logo in any
Do not use gradient effects.
way.
Do not change the position of the type and symbol.
Do not solid the inside of the eye.
Do not put the logo to a busy background.
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Do not Rotate.
Completion + Color + Typography
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COMPLETION
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C O LO R S
Polaroid’s colors were chosen to represent the spirit of the brand. Polaroid is young, playful, and warm. Here is the system of the kind of colors that should be used.
POLAROID ENER G Y O R A N G E
P O L A R OI D F U N Y E L L O W
P O L A R O I D H O T PI N K
C M Y K: 0 9 5 2 0 0
CMY K : 0 5 100 0
CMYK: 100 0 73 0
R GB : 2 3 8 4 2 1 2 3
RGB: 2 5 5 24 1 0
R G B: 0 255 69
HEX: #ED2A7B
H EX: # F FF100
HE X: #00FF4 5
P A NT O NE C O A T E D : 3 5 16 CP
P A NT O NE COATE D: 10109 C
PAN TON E COATE D: 3529 CP
P A NT O NE U NC O A TED: 2 43 9 U
P A NT O NE UN COATED: 24 79 U
PAN TON E UN COATED: 3539 U
POLAROID VISUAL STANDARDS GUIDE
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POLAROID 75% NE N R G Y O R A N GE
P O L A R O I D 75 % F U N O R A N G E
P O L A R O I D 75 % H O T P I N K
POLAROID 5% NEN R G Y O R A N GE
P O L A R O I D 5% FU N O R A N G E
P O L A R O I D 5% HO T P I N K
COMPLETION
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TYPOGRAPHY
YuanTi DESIGNED BY ARPHIC FONT DESIGN TEAM IN 1994. PUBILISHED BY ARPHIC AS PART OF THE AR YUANTI SUPER FAMILY.
POLAROID VISUAL STANDARDS GUIDE
LIGHT AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+
REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+
REGULAR pQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
COMPLETION
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Archer DESIGNED BY ARPHIC FONT DESIGN TEAM IN 1994. PUBILISHED BY ARPHIC AS PART OF THE AR YUANTI SUPER FAMILY.
POLAROID VISUAL STANDARDS GUIDE
LIGHT Aa Bb Cc D d Ee Ff G g H h I i J j K k L l M m Nn O o P p Q q R r S s Tt U u Vv Ww X x Yy Z z 1234567890 !@#$%^&*()_+
BOOK Aa B b Cc D d Ee Ff G g H h I i J j K k L l M m Nn O o P p Q q R r Ss Tt U u Vv Ww X x Yy Z z 1234567890 !@#$%^&*()_+
MEDIUM pQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+
BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
TABLE OF CONTENTS
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Projection Chart + Extention List + The Chart
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PROJECTION CHART
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OUR FUTURE Today, our lifes is full of sharing. We share everything to the internet. In the future, we are guiding our to a bright sharing environment. Make our sharing more instantly and more safty is out mission. And Polaroid has a mission to make our sharing more instantly. And make our every moment account. and traudty.
A.
POLAROID MEDIA
C.
POLAROID RETAIL
A1.
Polaroid Moments F
C1.
Polaroid Boutique C
A2. Polaroid Save+Share Feature F
C2. Polaroid voice-controlled Device FA
A3. Polaroid Shares Checker F
C3. Polaroid Window N
A5. Polaroid Instant Publishing Plateform C
C4. Polaroid Watch F
A6. Polaroid Magazine F
C5. Polaroid Glasses F
A7. Album Book C
C6. Polaroid Museum F
B.
POLAROID LIFE
B1.
Polaroid Home Virtual Assistant FA
B2. Polaroid Schedule C B3. Polaroid Pet FA B4. Polaroid Baby FA B5. Polaroid Live FA B6. Polaroid Translator FA B7. Polaroid Goal C B8. Polaroid Nearby News N B9. Polaroid Recommendations N B10. Polaroid Online Meeting C B11. Polaroid Cloud C B12. Polaroid Message F B13. Polaroid Computing Services C
C7. Polaroid Experience Center FA C8. Polaroid Gallery N
D.
POLAROID ACTIVITY
D1.
Polaroid Events FA
D2. Polaroid Travel
F
D3. Polaroid Live Show N D4. Polaroid Neighborhood N D5. Polaroid Inspire Lab C D6. Polaroid Hands-on Workshop F D7. Polaroid Sharing Safety Lecture FA
POLAROID VISUAL STANDARDS GUIDE
⋅NEIGHBORS
⋅FAMILY
B1 C3
B6
C7
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C1
D4 A10
B8
C2 B9
C8
B4
B5
D3
B3
D7
D1
B7 B11
A5 B2 A7
A2
A3
C4
B10
D6
C6
D2
D5 B13
⋅COLLEAGUE
A6
A1
B12
A4 C5
⋅FRIENDS
PROJECTION CHART
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PRODUCTS SERVICES ENVIRONMENT EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
A.
POLAROID MEDIA
A1. Polaroid Moments S It is an app will help you save and share your life journey with friends. A2. Poaroid Save+Share Feature CO / S It is a function of the Tripadvisor / Yelp / Airbnb app will help you save and share story with your friends. A3. Polaroid Shares Checker P / S It is a tool to check the social sharing data from tons of different social networks. A4. Poaroid Digital Publishing Plateform P / S People find, share and publish the magazines, catalogs, and newspapers on this website. A5. Polaroid Magazine P The magazine is dedicated to instant film and instant film artists. A6. Album Book P / S Create, Print, and Share your Book Easily
POLAROID VISUAL STANDARDS GUIDE
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PROJECTION CHART
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PRODUCTS SERVICES ENVIRONMENT EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
B.
POLAROID LIFE
B1. Polaroid Virtual Assistant P / S It is an intelligent personal assistant that helps you keep tabs on where your schedules, documents and workflows are going. B2. Polaroid Schedule P / S It helps you build and share schedules for your family, so you know when everyone is in practice or when the kids are in class or have an activity. B3. Polaroid Pet P / S It designed to keep track of your pets. B4. Polaroid Baby P / S The live video + audio baby monitor will share your baby from everywhere you go. B5. Polaroid Live P / S Set up for Polaroid live so you can share your videos with friends, family, and the world instantly. B6. Polaroid Translator P / S It is a voice translation app that translate and share your speech or text into other languages instantly. B7. Polaroid Goal P / S It helps you set and reach goals with friends through creating new habits. B8. Polaroid Nearby News P / S Let you upload and browsw photos of the news around you.
B9. Polaroid Recommendations P / S It is a website shares honest rating and reviews on products from the unbiased experts and consumers. B10. Polaroid Online Meeting P / S The online meetings bring your teams together in a place that makes it easy to keep people and work connected. B11. Polaroid Cloud P / S It is a place for secure file sharing and storage. B12. Polaroid Message P / S It lets you keep in touch with anyone who uses the same application. B13. Polaroid Computing Services S It provides live customer support to your visitors from any type of devices.
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PROJECTION CHART
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PRODUCTS SERVICES ENVIRONMENT EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
C.
POLAROID RETAIL
C1. Polaroid Boutique E / S People could buy and experience Polaroid products there. C2. Polaroid voice-controlled Device It is a device supposed to integrate the Polaroid Assistant into your life. C3. Polaroid Window P The window production will just like a computure. C4. Polaroid Watch P it is a new way of notification. C5. Polaroid Glasses P The Polaroid glasses is the ultimate device for your sharing life. C6. Polaroid Museum E / S The Museum offers engaging exhibitions, hosts hands-on programs that will help you toexplore the history of sharing stories. C7. Polaroid Experience Center E / S It offers children the opportunity to learn and practice social networking. C8. Polaroid Gallery E / S / P The Gallery provides a new way to interact with photos.
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PROJECTION CHART
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PRODUCTS SERVICES ENVIRONMENT EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
D.
POLAROID ACTIVITY
D1. Polaroid Events S It is a website that provides instant sharing experiences through events. D2. Polaroid Travel S / P It provides any instant experiences and service during your travelling. When you back home, it will send you a file of all the memory you have during your travelling D3. Polaroid Live Show E / S Buskers shares their art with the public. D4. Polaroid Neighborhood E / S It is a way to make your neighbourhood a community instantly. D5. Polaroid Inspire Lab E / S The lab connects you work with inspiring people instantly. D6. Polaroid Hands-on Workshop E / S It is a way to make your neighbourhood a community instantly. D7. Polaroid Sharing Safety Lecture E / S It is a lecture to teach you how to use internet safely.
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TABLE OF CONTENTS
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POLAROID VISUAL STANDARDS GUIDE
An essential aspect of creative is not being afraid to fail. — Edwin Land
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SOURCES
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INFORMATION SOURCES Wikipedia, https://en.w ik ipedia .o rg /w ik i/ Po la ro i d _ Corpora ti on , Overview, Novemb er 201 6 , 23 Michael Archambau lt , h t t p://pet apixel. com/2015/06/11/ t he- h ist o ry -a nd-mag ic -o f -inst an t photography/, The Hist o ry a nd Mag ic o f I nst a n t Photography, Ju ne 201 5 , 56 Unknow n, http://w w w.po la ro id.co m/ h ist o ry, O u r History
POLAROID VISUAL STANDARDS GUIDE
PH O TO G R A P H Y S O U R C E S Frank Mckenna, https://unsplash.com/collections/362198/ multiple-people, Pexels Ezra Jeffrey, https://unsplash.com/collections/362198/ multiple-people?photo=_UxKNjh2IcI, Pexels Clarisse Meyer, https://unsplash.com/collections/362198/ multiple-people?photo=UISgcA0yLrA, Pexels Bailey Zindel, https://unsplash.com/collections/362198/ multiple-people?photo=K-aqDM63umU, Pexels
Brigitte Tohm, https://www.pexels.com/photo/ballcelebration-christmas-christmas-ball-239603/, Pexels Belinda Zeman, https://www.pexels.com/photo/yellow-andpurple-petaled-flower-134493/, Pexels Brigitte Tohm, https://www.pexels.com/photo/ballcelebration-christmas-christmas-ball-239603/, Pexels Unsplash, https://www.pexels.com/photo/focusphotography-of-white-petaled-flower-204160/, Pexels freestocks.org, https://www.pexels.com/photo/pinkand-white-petaled-flower-in-closeup-photography-atdaytime-188177/, Pexels
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Valeria Vinnik, https://www.pexels.com/photo/ball-blurbranch-celebration-246351/, Pexels
Academy of Art University 79 New Montgomery St, San Francisco, CA 94105 United States of America For the Academy of Art University MFA Graphic Design First published in December 2016 Š 2016 Academy of Art University https://www.behance.net/JieliLuo All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission in writing from te publisher. Printed and bound in San Francisco