Jignesh Barasara- Go Slow And Steady To Pave The Way For Success After a startup has been setup it is not going to remain that way for long. It will grow into a full grown enterprise no doubt sooner or later. This growth will depend on many factors. However many aspire an exponential growth for their startup and wish to make a mark in the business world as soon as possible. Of course there is nothing wrong for having such aspirations but in practice it will be prudent to go slow and take one step at a time. The slow and steady growth may be long lasting and you may continue to trade for a long time and even after a couple of decades your brand will be in demand. At this juncture your enterprise would have made a name for itself and will become a well established firm. So for any business it is imperative to catch the market trend and tread accordingly. You need to know your potential customers and target them. This will help you grow and develop your enterprise with ease .
This takes time and patience says Jignesh Barasara. So you need to have that and learn all the basic features for growth. Some of the startups fail to do so and wishing to grow fast they may invest all the funds they have in expansion. They may hire more than the required staff. If the growth does not happen in a planned way everything can go haywire and you would lose all the investment too. then you may have to borrow to even pay the salary and other day to day expenses which keep recurring. Instead of making profit you start making losses and become engrossed deeply in debt. Interest needs to be paid for the borrowed money which is an extra expense at a time of financial crunch. When nothing goes right you make more mistakes and blunders adding to the already high baggage of woes. So instead of going the cash burn bubble way it is better to go slow and steady and pave the way for success.