Reach a Zenith from a Zilch Centering On Intensity and Focus Millions of enterprises have been set up across the globe. One common factor that each of these has is an idea. But people get thousands of ideas. Accordingly, if each idea was used as a base for an enterprise there would have been not millions but zillions of enterprises around the world. In fact, it is not so. Some ideas remain only as dreams or on paper. Only a few see the light of the day and materialize as an enterprise. The difference between these ideas is that the intensity and focus. So once you develop an idea it should be so intense that it will practically work out. Working on it further it can be developed into a startup. Yes, you may need to put in a lot of effort and employ several people to make it work practically and make a mark in the business world.
Then the idea should have a focus and you should work in the direction to make it a success. Only when you put efforts on its working and put all your focus on it, the chances of it being a success will increase. Then you can see it making a profit and a demand for your products and services will be created slowly and will grow slowly and steadily. At this stage, you need to
increase your reach so that more and more people will know about your presence and use your products and services. Offering high-quality products and the best of services will attract more customers and retain old ones thereby gaining loyalty. You will be able to craft a value for yourself in the business world. Your enterprise will become the talk of the town. It will have value in the coming days and people will start recognizing you as a brand. What is the basis of getting such recognition then? It is just intensity and focus of the ideas that can lead you to be a brand from a zilch.