Audience
West Michigan investors, local farmers, restaurant customers
Purpose 
Promote local Michigan farms and fresh healthy eating as
well as provide an experience for people to enjoy each other
and the local cuisine.
Solution 
A Single Seed is a restaurant providing farm-to-table meals
where our roots encourage a healthy lifestyle and strength in
the community.
jillianbourgeois.com
A Single Seed is a restaurant experience that provides farm-to-table meals where our roots encourage a healthy lifestyle and strength in the community.
Brand Identity | A Single Seed
Farm to...
Healthy Food = Healthy Bodies and Souls The backbone of A Single Seed is established on bringing the freshest of Michigan produce from the fields to the plates of hungry customers.
jillianbourgeois.com
Table
Brand Identity | A Single Seed
where fresh food, great company and a barn make lasting memories. Take a break for your busy life and head to the countryside. asingleseed.com
Get off the highway and turn onto the tw0 tracks. You’ll find us there. When Was the last time you sat doWn and truly enjoyed a fresh meal With the people you love?
A memorable, delicious restaurant experience is just off the beaten path.
if it hasn’t been in the last Week, then We can help.
asingleseed.com
a dining experience that gives you a moment to relax and enjoy a meal. A fresh meal from local Michigan farmers awaits you. asingleseed.com
Poster Series A poster series was created to bring awareness of A Single Seed to the public residing in Grand Rapids. To effectively show the overall dining experience photography and sayings are used.
jillianbourgeois.com
Website and Mobile App Posters, outdoor signage and a farmers market in downtown Grand Rapids leads interested customers to the What’s For Dinner app. This app provides users with bios of the featured farmers and their particular produce.
Brand Identity | A Single Seed
A Single Seed wouldn’t exist if it wasn’t for local Michigan Farmers involvement.
jillianbourgeois.com
KEEPING MICHIGAN’S LOCAL FARMS ALIVE. It has become more apparent, as the years go on, that the number of Michigan farms are dwindling. These once prosperous, local establishments are falling victim to big name stores and busy consumer lifestyles. As a group of five native Michiganders, A Single Seed, knows the importance of keeping these farms alive and prospering so they can continue to provide healthy, sustainable produce of all kinds to our community. Our mission is to support beginning farmers by promoting their farms & raising awareness of their importance in the community, who often unknowingly depend on them. A Single Seed is a restaurant, that has taken root in an abandoned barn in Rockford, MI. It has dedicated itself to utilizing beginning farmers produce to create delicious meals for the public, in turn showcasing the farm. We know how important you are to the communities well being and we want to keep your Michigan farm thriving. We invite you to join our efforts and become a star farm that nourishes the community.
A Single Seed 5860 Kies St. Rockford, MI 49351
(616) 239-7064 grow@asingleseed.com asingleseed.com
Letter Head Insert To contact the farmers and ask for their involvement, an insert is sent to them tucked in a letter head. The insert included photos of young farmers, local produce and meals served at the restaurant. The content explains the need for the farmers to be a part of A Single Seed and what the restaurant’s mission is overall.
Brand Identity | A Single Seed
Brand Manual A Single Seeds brand usage and mission is explained in the brand manual. The content of the book includes gives detail in the experience A single Seed offers to it’s restaurant guests.
jillianbourgeois.com
Brand Identity | A Single Seed
Healthy Living Communities are created from existing neighborhoods in Detroit to redirect the community to a cleaner and healthier way of life.
jillianbourgeois.com
Audience
Detroit City Council, developer investor and Detroit citizens
Purpose
This is a website that serves as an awareness and informational
tool that promotes the Live Healthy Detroit campaign
Solution
An upbeat, visually unique website, sets a tone of optimism
and the importance of living a healthy lifestyle.
Digital Experience | Live Healthy Detroit
jillianbourgeois.com
The transition from high school to college isn’t always a walk in the park. Let us help you.
Audience
Prospective Students and their influencers brought to you
by the Ferris State College of Business
Purpose
Provide a tool to high school students making the transition
from high school to College.
Solution
A website that leads users through choosing a program,
paying or college and applying to College
Digital Experience | The Student Path
High School Student
Questions About College
What are you going to study in college?
?
College. a r fo g in ok lo t ar st to e m Ti sy. But that’s not always ea
Brainstorming/ Blue Sky
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Research
?
What is FAFSA?
?
How am I gong to pay for college?
Audits
The Student Path
What do you want to study?
How will you pay for college?
College Student
What do you need to apply?
h, Thanks to the Student Pat you’ve made it to college!
Prototyping
Refining
Schedule
Digital Experience | The Student Path
To show all 24 business programs at once, a subtle yet engaging functionality is used to view information. Once the plus sign is clicked the box expands causing the others to shift around it.
jillianbourgeois.com
Helpful tips and inside information that most incoming freshman wouldn’t know, provides students with a heads up on what they will be spending money on and how to save as much money as possible in each area.
Giving a list of documents prior to filling out an application makes the application process just a little bit easier.
Brand Identity | A Single Seed
#saidnooneever jillianbourgeois.com
Ferris State University Students Make Good Choices
Audience
Ferris State University Students
Purpose
Make it clear to students that the reality of peers’ habits
are not what most perceive.
Solution
Using witty humor to attract the viewer and statistics to
complete the message.
Brand Identity | A Single Seed
Ferris State University: GRAPHIC DESIGN PROGRAM, Design Project Center
jillianbourgeois.com
Ferris State University: GRAPHIC DESIGN PROGRAM, Design Project Center
Ferris State University: GRAPHIC DESIGN PROGRAM, Design Project Center
Ferris State University: GRAPHIC DESIGN PROGRAM, Design Project Center
99% According to the NCHA, 2011*
Ferris State University: GRAPHIC DESIGN PROGRAM, Design Project Center
of Ferris students make responsible descisions while drinking such as: using a designated driver, staying with friends, & not drinking. www.ferris.edu/goodchoices
#saidnooneever
#goodchoices
Poster and Window Cling Series Sex, drinking and smoking are the main topics addressed in the series. Statistics from the National College Health Assessment (NCHA) are based from Ferris Student survey answers.
92% According to the NCHA, 2011*
of Ferris students have had four or fewer sexual partners* www.ferris.edu/goodchoices
#saidnooneever
#goodchoices
93% According to the NCHA, 2011*
of Ferris students do not smoke on a daily basis* www.ferris.edu/goodchoices
#saidnooneever
#goodchoices
Poster Series | Good Choices
Audience
Holland Bowl Mill and customers
Purpose 
Promote the Holland Bowl Mill and their gorgeous
wooden products.
Solution 
Create packaging that showcases the beauty of the
bowl and hold information as well as create a social
media campaign to get the HBM name out.
jillianbourgeois.com
There was a time when bowl making was a cherished trade, passed down through generations in families. The Holland Bowl Mill is keeping that tradition alive.
Brand Identity | A Single Seed
Holland Bowl Mill Packaging The handcrafted wooden bowls are a functional art piece. The minimal packaging allows the beauty and craft of the bowl to stand out, yet holds information and still be utilitarian. Along with the bowl packaging is a smaller package for the protective bee’s wax for the bowl.
jillianbourgeois.com
Brand Identity | Holland Bowl Mill
It can take close to one hundred years for a hardwood tree to grow enough to be used to produce wooden bowls. It can be said that the bowls will last as long as the tree it came from.
Longevity Functionality
Concentric Tree Rings
Multiple bowls are produced from the same tree and that tree is seen as the origin and each bowl is a ring/ piece of
High Quality
the tree that ends up in the hands of
Craftsmanship
are the same, just like each unique bowl.
many. Like the many tree rings no two
Environmentally Conscious To determine the age of a tree, it’s concentric rings, at the core of the tree, are counted. The origin and it’s concentric rings are represent the Holland Bowl Mill brand.
HBM has stayed in the family since 1926. The origin, at the center of all the rings shows the important family structure of the company.
The handmade bowls are made by the hands of skilled craftsman, with pride and an artful eye.
jillianbourgeois.com
ARVIL REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,‘“?!
Function
Art
1234567890
M rs E aves OT Rom a n ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,‘“?! 1234567890
From Concept to Solution The diagram explains the basis for the concept and shows its evolution into a brand.
Brand Identity | Holland Bowl Mill
Owners Manual Learn about our company, trade and values, as well as how to care for your bowl. Enjoy your Holland Bowl Mill bowl.
01
Tradition
Bowl making is a centuries old traditional craft. The process used to create our bowls is the same method used for over one hundred years and takes nearly a month to complete. Today, with the abundance of mass produced tableware, our handcrafted wooden bowls have become a specialty item and the once cherished trade is almost a lost art. “We pride ourselves in manufacturing tomorrow’s antiques that will last for generations.”
02
Timber
All of our bowls are crafted from American hardwoods including Beech, Cherry, Walnut and Hard Maple, harvested from forests throughout Michigan, Indiana and Ohio. Our bowls are both functional and decorative. Woods desirable visual features that have evolved over almost a hundred years of growth, provide warmth and character to each bowl. The natural properties in wood, as sustainable, renewable and recyclable resources, make it a logical environmental choice.
– Josh Gerics CEO
03 Selective Cutting
04 Maintaining your bowl
Being environmentally friendly is an ongoing component of our business and considered in all decisions in the production of our wood products.
This bowl is completely finished and ready to enjoy. To ensure that you have years of use out of your Holland Bowl Mill bowl follow these two rules.
We use a process called selective cutting, only large diameter trees are harvested, leaving small, less mature trees to continue to grow. Any of the wood that can’t be used to produce bowls is completely utilized so nothing goes to waste or is put into a landfill.
1. Wash with soap and warm water, rinse and dry. Do not allow your wooden bowl to soak in water and keep it out of the dishwasher.
+ 2. Rub only Bee’s Oil or Mineral Oil inside and out with the soft cloth provided, once a month or if wood feels dry. Please, never use vegetable oil.
www.hollandbowlmill.com (800) 774-1230 120 James St. Holland, MI 49421
jillianbourgeois.com
+ Package has Purpose Each piece of the package serves a purpose and shows the resourcefulness of the brand.
Brand Identity | Holland Bowl Mill
jillianbourgeois.com
Social Media and Promotion An important component to the Holland Bowl Mill brand is creating another opportunity to sell their product through Facebook as well as use Instagram to show customers the behind the scenes and let them post comments about their experiences with the HBM brand.
Brand Identity | A Single Seed
Thank you.