AGENCY OF CHANGE
“If you don’t like something, change it. If you can’t change it, change your attitude.” Maya Angelou
Since 1997, our agency has launched 300-plus campaigns – each one created to change audience opinions and influence behavior. We’ve created and changed corporate brands, helped businesses express their true value, and built strong ties to their customers and constituents. We’ve achieved positive change on critical public issues, such as smoking, disease prevention, substance abuse, and diversity in the workplace. We’ve worked with companies from virtually all industries: pharmaceuticals and healthcare, financial services, IT, the arts, retail, higher education, and manufacturing, as well as state and municipal government. No matter the client or the task, one thing we bring to every job is a genuine passion. We live to deliver creative, compelling solutions. We believe that what we do can make a difference. Change can be hard, but it can never be ignored. We’ve made a choice to embrace the challenges of change. We make it our mission to help you envision the world you want, to achieve the change you need, to live the life you seek.
We encouraged an additional
9.4%
OF SMOKERS TO MAKE A QUIT ATTEMPT.
“Never doubt that a small group can change the world. Indeed, it’s the only thing that ever has.” Margaret Mead
In the face of global, super-sized advertising agencies, marketers and enterprises are finding that bigger isn’t always better. Many are turning to smaller shops – agencies that often give them more personal service, faster response, and innovative, accessible staff. Small … and proud of it. The heart of MORE Advertising is its people – a team of hard-working individuals. We are designers, account supervisors, writers, social media experts, web builders, content creators and video producers. Our team is comprised of amazing talent, pragmatic minds, and a generosity of spirit. We look forward to coming to work! We refuse to let our egos get in the way. We rejoice in our customers’ success.
we inspired
45%
OF
MEN
who saw our cancer prevention campaign
TO CALL A DOCTOR
“Your brand had better deliver something special, or it’s not going to get the business.” Warren Buffet
What does your brand represent? What story does your brand tell? You may have an idea, and you may even be right. But the people who can best define your brand are your customers. They are the most reliable source of information and data about you and your organization. They can tell you things about your products, people and value that you may never have considered. At MORE Advertising, we make it our business to know yours. And much of that knowledge comes from tapping into your customers. What do they like about you? What would they change? If you were to close your doors, would they miss you? Would they notice? We help you uncover the truths that govern your brand perceptions in the marketplace. We help you tell your story in a way that captures people’s attention. We help you maintain loyal, long-term relationships. Your brand is everything. We give it the attention it merits and the meaning you need to make it work.
WE REBRANDED A H E A LT H CA RE T E C H S TA R T U P
and helped them earn
10% MARKET SHARE IN THEIR FIRST YEAR
“There is no formula.” J. K. Rowling
STRATEGY POSITIONING Our process isn’t a process. It’s an experience. In partnership with you, we follow a path that leads us through discovery, strategy, production,
ADVERTISING
implementation, and measurement.
BRANDING
FYI: The path we take is never the same. The solutions must always be
MESSAGING
original. We don’t deal in formulas or off-the-shelf plans that meet our
DIRECT MAIL
needs more than yours. If you really want a formula, better to see a mathematician. If you seek success, you deserve MORE.
PRINT & WEB DESIGN SOCIAL MEDIA VIDEO PUBLIC RELATIONS EVENTS
We helped an
$80 BILLION
PHARMACEUTICAL COMPANY
ADD DIVERSITY TO ITS SUPPLIER ROSTER.
WE
22,300 CTED
O T I U Q
S O M FOR
E T I S B E W TS HI
ATTR A
& TI
CK B
ITE
PREVE
NTION
What’s MORE? When you get right down to it, marketing is about behaviors -- influencing them, reinforcing them, or changing them. Our agency has been in the behavior change business for nearly 20 years, helping people to quit smoking, embrace a new brand, see a doctor, select a college, improve a life. On the preceding pages, you’ve seen examples of the positive behavior changes we’ve helped bring to life. Now it’s your turn. Think about what you’d like to see evolve in your market or audience. And then give us a call.
CONTACT US 246 Walnut Street, Suite C Newton, MA 02460 617-558-6850 MOREADVERTISING.COM a causemedia company
WWW.MOREADVERTISING.COM