Welcome . . . FA L L 2 0 1 9
welcome
Meet Your Director Jill Walmer Senior Executive Director 925-325-2090 jillwalmer@sbcglobal.net
...just a little
note
Welcome to our Team! We’re thrilled to have you join us! We’re all so lucky to be part of the vision Cindy Monroe had when she started Thirty-One Gifts - a company designed to empower women!
Your Site Info consultant id
I hope you find the tips in this guide beneficial as you start your new journey - building your very own business. We want to get to know you! Reach out to me, your sponsor, and your team members as you settle in ask questions! You are part of the family now! We are excited to welcome you into our Pink Bubble and watch you grow and write your story!
All the best, Jill
password
consultant site url
Your Sponsor name
Your Sisterhood!
www.facebook.com/groups/TeamWalmerLineage
phone
Ready for a
Pink Bubble history lesson?
In 2003, Cindy Monroe began Thirty-One Gifts in the basement of her Chattanooga, Tennessee, home with a dream and a calling: to provide an opportunity for women to achieve financial freedom, find personal fulfillment and realize their dreams through becoming successful business owners. Our foremost company purpose is managing and building a business that helps Consultants succeed in theirs. We don’t empower women to sell bags, we sell bags to empower women. The mission of Thirty-One Gifts is to be more than just a company. We believe in celebrating, encouraging and rewarding others for who they are. Through God’s strength, we’ve built a family of individuals who feel women deserve to treat themselves and those around them to something special. We are committed to providing women with a fulfilling, enjoyable and rewarding experience one person at a time. Our mission, our values, and our goals are central to the Pink Bubble Sisterhood way of life!
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FALL 2019
more
When someone asks what you do at Thirty-One Gifts, what do you tell them? That you sell bags? That you party?
so much
bag
than a
It’s important that you see your role at Thirty-One Gifts and your business for what it is. At the most basic level, you are a problem solver for your Customers. You connect people with solutions that make their life easier and more organized! We know that’s not everything you do. Thirty-One Gifts is about so much more than just a bag! So the next time someone asks what you do, what will you say? How about “I’m a dream builder, would you like to join me?”
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FALL 2019
In 2014, along came Jewell - the story of two sisters, Christie Jewell Woodfin and Cindy Jewell Monroe, whose goals for life were both alike and different. One wanted to experience the corporate world, while the other drove toward entrepreneurship. One wanted to stay with her kids through Kindergarten, while the other wanted to work outside the home. They were two sides of the
same coin, both with a deep love of family and faith, and both called to give back and be part of something bigger than themselves.
jewell
The inspiration had begun that grew into Jewell and a collection of gorgeous handbags and accessories with an eye towards how the modern women of today can organize her life with our unique patent-pending pockets and fashion organizers.
extended jk by
thirty-one
product lines
Jewel Kade is a direct selling company based in Alpine, Utah, that designs handcrafted jewelry and personalized gifts. The company began in jewelry designer Janet Kinkade’s basement – much like Thirty-One Gifts origins with Cindy.
Today Show, American Idol and The Ellen DeGeneres Show.
In December 2014, ThirtyOne Gifts officially acquired Jewel Kade. Many of the Jewel Kade jewelry products began to be sold as part of the new JK by Thirty-One collection.
Jewel Kade was officially founded in 2009 and Janet Kinkade serves as quickly grew into a national principal designer for the brand with its artisan JK by Thirty-One collection. jewelry featured on The
welcome to the team
FALL 2019
journey!
begin your >> Visit ThirtyOneToday.com! We call it TOT! Visit the “New Consultants” section and watch the Welcome video. Get to know a little more about Thirty-One Gifts. While there, watch a party! The best way to learn is to attend a party to see how it’s done. Attend a party with a local consultant or your sponsor. You can also watch a video of a product presentation on TOT! >> New Consultant Webinar! Tune in! The link is on TOT and it’s one of the first things you need to do! Watch, listen, and ask questions! It’s information all for you! >> Learn our Core Values. Discover what makes us tick, what they mean to us - and now to you! >> Mark off the first 120 days on your calendar! This is your Quick Start Period! Your first business goal should be to sell your first $1,000 in sales! You can do it! >> Create your “Who do you know list”! Make a list of everyone you want to share your new business with. This list will be your starting point for booking your first parties and will be vital in the success of launching your new business. >> Schedule your Launch Party! Yes, you get to be your first Hostess! It’s a great way to work through the “nerves of your first party!” Ask family and best friends to join you for a fun evening to help you launch your new business! Plus, as Hostess, you can keep the Hostess rewards for yourself and add those products to your kit.
welcome to the team
>> Play around! Get a feel for personalization and how it works. Practice setting up parties and entering orders so you are comfortable at your first party! You can even go as far as choosing your own Hostess Items so you can go through the whole experience just don’t submit the order! >> Personalize your MyThirtyOne website. This is your business window to the world! You’ll find a tutorial on TOT on how to make it your own. Personalize your MTO site from your Virtual Office! >> Enter contacts into your Virtual Office. This will save you a ton of time later on. Have a lot? Set a task to do 15 a day! >> Learn the Monthly Specials. You’ll use these month after month - know them! They’re great conversation starters with potential customers and hostesses. >> Setup a separate checking account. This will help keep your Thirty-One business separate from your personal and family finances and help you manage your business. Plus, it makes tax time a breeze! >> Order Business Supplies! Starting supplies are available in your kit. After your first commission check, consider ordering business cards, catalog labels (or a rubber stamp with your info) - be sure to include your name, phone number, email address, and your new Thirty-One consultant website URL. Always be sure everything that you hand out or mail out has your contact information on it!
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values
our core
Our values are a key insight to what we hold dear - they are a central connecting point of our character as individuals and collectively as a group of professional women joined in a common goal - to empower women! A Thirty-One Consultant takes our values to heart and holds herself and her sisters accountable to do the right thing, to give back, and to put other people first. We believe in being engaged with integrity in our work, in our communities, in our families, our faith, and in our mission.
vision
our
The Thirty-One vision is to give women the tools to achieve financial freedom to support their personal “Why’s� and to make the path to that freedom simple, easy, fun, and full of rewarding experiences.
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FALL 2019
numbers & who you gonna call? Home Office 3425 Morse Crossing, Columbus, OH 43219 614.414.GIFT (4438)
letters
TOT www.ThirtyOneToday.com www.ThirtyOneToday.ca MTO
MyThirtyOne website
HO
Home Office
VO / BO
Virtual office or back office
Whatever the issue, we’re here to help!
AMP
All My Perks Rewards program that will help you earn free products and deep discounts on future and exclusive products.
Consultant Support Call Center Hours: 9 a.m.-midnight EST Monday thru Friday
PV
Personal Volume. Your personal sales volume including party and retail orders less tax and S&H.
Email - ordersupport@thirtyonegifts.com ordersupport@thirtyonegifts.ca Spanish support - 614-414-4983
TV / TS
Team Volume or Team Sales PV + Gen 0 sales
OV
Organizational Volume PV + G0 + G1 + G3 sales
Career And Guidelines Support Questions about policies and procedures Visit the ThirtyOneToday website to learn about CAGS! Email - cags@thirtyonegifts.com cags@thirtyonegifts.ca
QSC
Qualified Sales Consultant; a consultant who has sold their first $1,000 in sales.
Have a question? Suggestion? Idea? When you need to reach out, we’ll be there! Refer to this list of e-mail addresses when contacting us for any business need or question.
Events Questions about company-sponsored events? Email - events@thirtyonegifts.com events@thirtyonegifts.ca
welcome to the team
PEQA PEQA Personally enrolled, qualified, and active consultant. CAGS
Career & Guideline Support. Got a question about anything Thirty-One from career path to designing banners or shirts, etc? Contact CAGS!
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A Thirty-One Gifts party is more than an event – it is an experience.
how does she want to
party?
quick
tips
Hostess Coaching helps: • Reduce cancellations • Boost party attendance • Increase party sales • Foster recruiting efforts • Builds relationships
Face to Face
The most popular and effective way to party is at a Face-to-Face party! This allows the Hostess and her guests to experience products first-hand, which converts to higher sales, more bookings, and increased recruiting, and an opportunity to build relationships that last! Face-to-Face parties can be at her home, your home, a cafe, the park, the pool, soccer practice, or - well, anywhere! They are a great excuse to get together and have fun!
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The party is at the heart of what we do – and your Hostesses have at least THREE ways to do it! Take time to get to know her and her party style. Discover what works for her! Check out the “What’s Your Party Style” worksheet available on ThirtyOneToday for ideas and start having a purposeful talk with your Hostesses about how they like to party!
Facebook & Online
Online parties are super convenient – your Hostess and her guests can shop in their pajamas! They’re a great option for Hostesses with family and friends who live too far away to make it to a Face-to-Face party or busy Hostesses who don’t believe they have time to prepare for a Face-to-Face party. Everything is done online from invites or ordering! Your presentation can even be LIVE on Facebook as you show off a few products and engage with customers!
Catalog & Retail
Catalog parties are a simple way for Hostesses to get what’s on her wish list by sharing the catalog with friends, family and coworkers. This party type works best with one existing group – like co-workers, Bible-study friends or sports parents. Retail orders are awesome too! Your customers visit your website and place their own orders. You should always make time to thank them for ordering and follow up after the order arrives to offer Pink Glove Service! Build relationships!
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your
make
Your Rewards, Your Way!
Our signature rewards program gives you the chance to earn the Disney vacation of your dreams – or choose from VISA gift cards, Thirty-One products, Business Supplies and more – just for sharing the fun of Thirty-One!
quick
tips
* There is no limit on how much you can earn!
your first 120 days * Mark on your calendar! who earn * Consultants Wishes Rewards do better
overall with their business! * Set a goal to sell your first 1K and start earning your Rewards during your Quick Start Period to maximize your rewards!
New Consultants earn even MORE! Earn Wishes Rewards during your Quick Start Period! As a newly enrolled Consultant, we help you hit the ground running with a Quick Start Period. This period begins during your enrollment month and continues over the next four full months. During this time, when you submit $1,000 or more in Personal Volume, you’ll earn Wishes Rewards. There’s no limit to the amount of rewards you can earn! Once you’ve completed Quick Start Period the Rewards continue! Earn Wishes Rewards through your PEQAs! You earn Wishes Rewards for each Personally Enrolled Qualified Active (PEQA) team member who submits $1,000 in PV during her Quick Start Period (her enrollment month plus the next four full months). And remember, there’s no limit to how many rewards you can earn! Redeeming your Wish Rewards Save up your rewards for your dream vacation, cash them in for tools to grow your business or do a combination of both. Your wish is your reward!
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FALL 2019
Enrollment Month
PV x 0.25 = $
Commission
PV x 0.25 = $
Commission
PV x 0.25 = $
Commission
PV x 0.25 = $
Commission
Month 2 Month 3 Month 4
are
you ready
to dream? You’ll find a Wishes Rewards tracker in your Back Office that helps you track your PEQA count and your credit balance. Remember, there is no limit on the amount of Wishes Rewards you can earn!
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FALL 2019
Everyone loves a great vacation! You can You’ll be earning points while you simply work earn one just by partying and sponsoring! your business: Earn a 6-night trip aboard Royal Caribbean’s • 1 point for each $1 in Personal Volume (PV) Adventure of the Seas® cruise ship! during the six-month earning period. • 2,000 points for each PEQA who enrolls Travel Dates: April 19-25, 2020 during the earning period and qualifies by Departing from Fort Lauderdale, Florida, with the end of November 2019. ports of call in the Grand Cayman and along • 2,000 points for anyone who promotes, the stunning beaches of Mexico! or promotes someone in their G0 to any leadership level before the end of November Three ways to earn your way aboard 2019. Through October 31, 2019, all Thirty-One Consultants can earn this trip simply by partying and sharing our opportunity. It really That’s THREE ways to earn points toward is that simple. There are also more than one your ticket! Then, based on your points, there way to earn points. are three different levels you can earn!
earn your
spot
LEVEL Level 3 Earners Cruise for 2 + airfare + Ultra Experience Level 2 Earners Cruise for 2 + airfare Level 1 Earners Cruise for 2
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POINTS
PEQA Minimum
50,000
7
30,000
5
18,000
3
FALL 2019
What’s a launch party?
launch
party
It is a time to Celebrate and share the fun and excitement of Thirty-One Gifts and the start of your new business with your family and friends! Time to schedule yours! Your launch party goal is to fill your calendar with your first 6 parties, gather some sales, and share the news and excitement of your new business.
quick
tip
Here are a few tips for your Launch Party:
Having a seasonal launch party of your own with every new catalog is a great way to start a season off strong and keep momentum going!
• Keep the refreshments simple & invite everyone! Ask them to bring a friend! Approach the evening as a gathering of friends, not a sales party. Create a comfortable, welcoming, low pressure environment. • Gather at least 5 outside orders from those who can’t attend the party! • Use your Launch Party as a way to get your feet wet with a group of people you feel comfortable being with and who will support you! • Have fun! It’s a great day for you!
She is clothed
strength and beauty & laughs
TRAINING
Updates & News
FIND SCHEDULES & DETAILS ON TOT!
Weekly 411
without fear of
welcome to the team
Ready, Set, Sail
plus
A
future. Proverbs 31:25 the
New Consultant Webinars FALL 2019
1 2 3 4 5
Announce it! Let the world know that you are open for business! Create a public page on Facebook and start developing your customer base by working on your ‘who do you know’ list. Schedule your launch party! Pick a date - it could even be today! Setup a Facebook event, invite your friends and family. It’s that simple! Then spread the word! Send out invites! A blended invitation approach is always best. Use a combination of email, written, phone, and text graphic invites. Think about your guest and how they communicate - and reach out to them there. Spend time in the office! Where’s your office? Wherever you are! Just login to your Virtual Office. While you’re there, watch a few videos, join the New Consultant Facebook Group and attend a new consultant webinar! Do some party prep! Check out the Facebook Party script on TOT under Marketing Materials and schedule a few posts!
welcome to the team
5steps
launch your new business to
FALL 2019
know
who do you
One of the great things about having your own business is being able to keep things super simple and fun!
Your Who Do You Know list is a perfect way to generate leads as a Consultant and also serves as a way to keep track of your leads throughout Thirty-One is all about your career with Thirty-One! empowering women to achieve their why - and As you continue in your finding the path to success business, you should be shouldn’t be hard, but a continually updating the joyous journey! names on your list, checking them off as you move them
from potential to actual customers, hostesses, or recruits. Did you know that New Consultants who book 4 parties will set themselves up for success? Your launch party will count as one of those - now we have to start thinking about the other three!
Find your F.R.A.N.K.S. FRANKS is a thought starter to help with list building. These are people you could start with. F R A N K S
Friends, especially your BFF Relatives - your’s and your spouse’s Associates - people you work with or know from church or other groups Neighbors - current and past Kid Connections - parents from band, sports, cheer, dance, scouts, etc. Spouse - coworkers, clubs, network
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FALL 2019
Alright...
The conversation will sound natural and will flow easily. Ask them to join you for an evening of fun and friendship by hosting a party. Booking parties is easy and the more you’ve made your list - now what? Use it! Let you practice booking, the more your business the relationship you have with the person on the list help you know what you want to say will succeed. and how to say it! Choose one name from your list - pick the one person who is most Now - how do you handle someone who is likely to want to help you get started! not your BFF (we know, you called her first - you had to right!?! - smart move!). When When you contact that person, think about reaching out to an acquaintance, consider your relationship with them and about what they will love about Thirty-One. Then simply how you know them and again how Thirtyshare why this reason made you think to call One products will provide a solution - this is them. your ‘why’ for wanting to talk to them.
quick
tips
you meet new • Remember, your list is a living • When people or receive referrals thing - it will grow, shrink, through customers, add and evolve as your business these names to your list. grows, and update it often! have intentional • As you connect with each person, • Always conversations with others and cross out their name so you will ask open-ended questions. know you connected with them. • Add notes to your list so you know • Connect with them on a personal level and booking parties will be where you are with that contact. a breeze! Get to know them! It pays off!
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FALL 2019
office
virtual
What is it? The Virtual Office is where you run your Thirty-One Gifts business! You may hear others refer to this as the back office. Why it’s important? Virtual Office is where you enter your party orders, set up party events, submit Customer returns, and check order and shipment status. Learning your way around your Virtual Office will help you manage your business! How do you use it? The best way to learn is by doing! Key tasks are demonstrated with videos and useful tools that you can print out and keep near your computer for quick reference. On ThirtyOneToday, watch the video tutorials that will help you get familiar with this tool. They will show you everything from creating a party and changing your website address to processing orders and checking out customers! Your Virtual Office is also where you will go to view your personal volume history, commissions, team sales, setup your site, and run reports.
there’s an
app for that!
It’s business on-thego with the Thirty-One mobile app! Available for Apple and Android devices (tablets too), you’ll quickly see just how convenient and userfriendly our feature-rich mobile app is and how it helps you manage your business! Download the app and use your Virtual Office login credentials to access your consultant info! It’s super intuitive and will give you what you need when you need it - all at your fingertips!
welcome to the team
One great feature is advanced order history where you can search for specific customers or narrow down a customer list to only those who purchased a specific product! Watch and learn how to use the tools you have at your disposal! Your business will thrive as you master all your Virtual Office has to offer!
quick
tip
Search Virtual Office on the ThirtyOnetoday website to find video training and tips for your Virtual Office! There are even archives of 31-Minute Training Calls!
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thirty-one
today
You’re in business for yourself, but not your skills, track your progress with by yourself! You also are never more incentives, Wishes Rewards, and monitor than a couple of clicks away from the your business! information you need to succeed! ThirtyOneToday should be your first stop Plus, you have an entire community of Thirty- when you have a question, it is also the One Sisters and resources available to you main communication hub from Home Office 24/7! ThirtyOneToday (or you will hear it to you. Monthly specials and tools to help called TOT, a lot) is an online resource for market your business are always available, consultants. Everything you need is there at business updates will provide you with insight on products, shipping times, and your fingertips! items that may have been back-ordered or You should check TOT daily for discontinued. Get to know TOT; it will quickly announcements, training, and to advance become a vital part of your business!
my notifications
5
month at a glance
6
3
learn
7
for new consultants
4
support
8
recognition
1
virtual office
Here you will find the latest announcements, You are one click away from your virtual office incentives, marketing materials, weekly 411, where you can enter orders, book parties, and links to other resources. run reports, and monitor your business.
2
dashboard
Want to know where you stand on your goals From a scrolling notice board to articles for the month? Your dashboard has your that will help you with your business, your current PV and stats to help you grow! dashboard is the main hub of info!
Need some training? On the learn page, you Whether you have been a consultant for 1 have access to videos and training about minute or 10 years, your dashboard will help booking, partying, and sponsoring. with the info you need, when you need it!
Looking to order business supplies, check Be inspired by success stories, learn about the business update, grab a logo, or reach recognition, celebrate your accomplishments out for help? Support will have it! and those of your pink bubble sisters!
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thirty-one
today
6
1
8
5
7 4
2
3
quick
tip
welcome to the team
1 # 2 # 3 #
Not sure where to find something? Hit the search box in the upper right corner of the page - you will find lots to discover! For mobile devices, bookmark the TOT website for quick, easy access! There are videos on TOT full of tips from leaders, training, party demonstrations, and much more!
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your
your
website, why!
Head to your Virtual Office to setup or modify the information on your MyThirtyOne (MTO) website! Just click profile!
start
your
photo
We want to see your beautiful face! Here are some tips to creating a great profile & photo that is perfectly professional for your site! • Your photo should be square, so ideally 400x400 pixels • Photos should be a headshot cropped to your shoulders and above only and have your face centered in the frame • Use a simple white background with plenty of light on your face • Bigger is better when it comes to photo resolution! Be sure it’s least 300 dpi. • Make sure your photo is usable! It should be a .jpg, .png, or .tiff file format.
now, say cheese! welcome to the team
here your
introduce yourself & your why
why
Sharing your why is the best way to begin making a real connection with your customers. The ‘about me’ section on your website is a great place to do just that! • Give it some thought! What are you wanting to accomplish with your business? Is it financial, personal? • Be professional! Put your best foot forward and add your business info, correct spelling and caps, and all that jazz! This is your window to the world! • Edit your “About Me” section, introduce yourself, and thank your visitors for taking time to stop and check out your business! • Make a point to revisit this section from time to time, freshen it up, and craft your message.
figured out your why?
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your
your
business, tools!
Whatever you want to achieve with your Thirty-One business, there are tools to help you along the way. Every consultant has access to the tools and supports she will need to be successful. Among the most valuable tools offered are your personal replicated website and email subscription. Use both of these tools to grow your business, grow your team, and reach your why!
website benefits
Customers can: • shop online and order direct from you • view monthly specials • join your team • see your party schedule • contact you
get
training free!
TOT has a host of free training for you to explore! One great resource is our 31-Minute Calls! These recorded webinars touch on topics to help you learn new skills and gain more indepth knowledge for your Thirty-One business. Check out the archives on Booking, Business Basics, Partying, Sponsoring, and Sharing!
welcome to the team
email benefits
Customers will be emailed by home office on your behalf 2-3 times a month. These emails will highlight things like: • new and exclusive products • monthly specials • opportunity incentives • reasons to host a party with you
You’ll also have access to other training series! The Ready, Set, Sail training series that is designed to help you earn the Sea of Dreams Wishes Incentive Trip. Our Pink Ticket Power series is geared to sponsoring and growing your business as you start to step into leadership.
All of these fantastic training events, as well as new ones that are scheduled, are at your fingertips on TOT! Thirty-One wants you to succeed! They invest in training that will help you do just that. Make it part of your weekly routine to avail yourself of these fantastic resources!
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know your
catalog
Our Catalog is full of products designed to help Customers organize every room, enjoy every detail and love every moment! Get to know it and our products, their features and benefits.
personalization options, Hostess Rewards and Exclusives, so that you’re prepared to answer questions and deliver a great party demonstration!
Don’t have a catalog handy? Download the Know your catalog, digital version from online only products, ThirtyOneToday!
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FALL 2019
personalization
learn about
Personalization is as simple as 1-2-3: 1. Pick your product 2. Pick your words 3. Pick your options Products with personalization make your Customers’ products unique and extra special. Personalization can increase your sales by 15%45%, so be sure to share stories of personalization to engage her. Read the first part of that again! Mention personalization options consistently at your parties, showing guests how it makes our products mean more! Share your favorite items to personalize or cute and creative phrases previous Customers have used. Show each Customer you’re ready to help them select the perfect personalization. Assume the sale by acknowledging a specific product they have chosen. Ask “How can we personalize this product for you” during full-service checkout.
quick
tip
Create a few of your own sample personalization options before the party and screenshot them on your phone or tablet to share through text message or social media. This is a great way to offer a full-service checkout even when you are not face to face.
on the web
Pinterest www.pinterest.com/thirtyonegifts
Instagram www.instagram.com/thirtyone
Facebook www.facebook.com/thirtyone
YouTube www.youtube.com/user/thirtyonegifts
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FALL 2019
it’s pink box day! First, take a photo with your PINK BOX and email it to me! I want to see your excitement and share in your joy! Post it on Facebook and let friends and family know that TODAY is the day that your new business is officially launched! Open up your box and check out what’s inside! Be sure to check out the Welcome Guide from home office! Get your products out and use them! You’re a walking billboard - carry them, use them, enjoy them! After you’ve spent some time getting to know
welcome to the team
your kit, start making packets! You need to provide your Hostesses with packets so they can get started on their party planning straight away! Prepared Hostesses are successful Hostesses! Start learning about Hostess Coaching - this will make or break your business make time to learn all you can, so check out the resources on the ThirtyOneToday website! Practice filling out order forms, watch a few party demos on ThirtyOneToday. Learn about all the ways to party! Let your director know when your first party is! PRO TIP: Before your first party, practice setting up your kit display and even demonstrating products!
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why
wait
Don’t wait on your kit to start partying! Let’s do what we do best PARTY! Use your online resources to schedule a launch party on your very first day! Host a virtual party on Social Media, go live with your customers and let them know you just opened your business! You’ll find social media graphics, product photos, and even a script for a Facebook on ThirtyOneToday!
smart
business
You can do this!
As a business owner, you should start off smart by tracking expenses for your new venture! See how much you are investing into the business helps you track profitability.
• business cards Knowing your party average • company branded apparel and the profit margin for • other business supplies your business is just a smart business practice. Other expenses you should track include but are not You might even consider limited to: tracking individual parties, • travel expenses expenses for the party, and At a minimum, you should • conference expenses track expenses for: • registration fees for all how much commission you • product purchases meetings or events earned on that party - I’m • catalogs • gas and mileage to and throwing in a sample tracker • order forms from parties, events, post for that too! • fabric swatches office, and the bank • display items • enrollment & update kits On the next page, we have a Start good tracking habits • brochures and fliers simple expense tracker to get early and you will be able to • customer bags your juices flowing on starting see trends develop, which will • envelopes and postage your expense tracking help you plan and adjust your • postcards system. business marketing.
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Business AT-A-GLANCE
MONTH
Personal Goals
Personal Overview
Personal Volume
Total PV
Marketplace Sales
Marketplace Sales
Profit
Total Profit
Parties
Parties Held
Bookings
Parties Booked
Recruits
New Recruits
Team Goals
Personal Overview
Team Sales
Team Sales
Team Parties
Team Parties
Team Recruits
Team Recruits
Team Party Avg
Team Party Avg
Business Expenses Date
SALES
Description
-
Mileage Tracker Amt
EXPENSES
Date
Reason for Trip
=
Miles
PROFIT
Party Tracker
Hostess
Date/Time
Phone
Party - Online/Catalog/Address
Theme
HOSTESS COACHING Hostess Packet Party Setup Back Office Facebook Event Coaching Call #1 Guest List Hostess Wishlist Invites Sent/Mailed Coaching Call #2 (7 days before) Party Reminder post/email Coaching Call #3 (day before) Day of Party Post Outside Orders Collected Party Closed/Hostess order Thank You Cards Pink Bag Calls - 2 weeks Pink Bag Calls - 2 months
EXPENSES
BOOKINGS Date
SPONSORING LEADS
Hostess
Name Phone
FB/CAT/HOME
Date
Hostess
Notes/Why FB/CAT/HOME
Date
Hostess Name
FB/CAT/HOME
Date
Phone
Hostess
Email Notes/Why
FB/CAT/HOME
Date
Hostess
FB/CAT/HOME
PARTY TOTALS
Prizes / Gifts
$
Total Party Sales
$
Incentives
$
Commission
$
Postage
$
Less Expenses
$
Office Expenses
$
Profit
$
Food / Theme Decor
$
TOTAL EXPENSES
$
# Outside Orders
$
# Party Guests
$
Average Guest Spend
HOSTESS REBOOKED
Close Date
NOTES
$
Date Time Online/Catalog/Home
You’re going to love
What’s AMP? It’s Pay plus Perks and you are going to love it! AllMyPerks is a simple, fun way you can talk about all the advantages and extras of being a Thirty-One Consultant – all the things that make us so special here at Thirty-One. What do you have to do to earn AMP? Just your job! Best of all, the first level of rewards kicks in at the $100 PV level! Here’s how to AMP it up with $100+ in PV: AMP up to $100 or more in PV within a calendar month, and you’ll unlock a 60% discount on one of our top sellers! Earn it one month, redeem it the next. Earn, redeem, repeat: It’s that simple! And every month when we run commissions, we’ll notify the earners of how and when to easily redeem.
EARN your
perks
Here’s how to AMP it up with $1000+ in PV: AMP up to $1,000 or more in PV within a calendar month, and you’ll unlock not only the $100 AMP Reward level, but for every month you record $1,000+ PV, you’ll also earn access to purchase a Hostess Exclusive product at Hostess-only pricing - with FREE personalization! The more consistent your business, the more you unlock with the opportunity to earn rewards! Check out the details on TOT under Programs!
welcome to the team
FALL 2019
it’s time to
party!
welcome
During your Welcome, you should share what Thirty-One is and who you are - share your why! Welcome your guests and Celebrate your Hostess! It really is all about her! Sprinkle booking and recruiting seeds during your initial “commercial”.
offer solutions Becoming a party plan company was intentional by Cindy. She knows that a party isn’t really about selling – sales will happen. A party is about connecting with people and YOU are your most important product. We connect best when we’re person to person with one another. We can hug, laugh and reconnect. Being with people can feed the soul and give us the best night out with friends. YOU can bring these people together by having parties. The WOW party experience was designed to provide you a simple, fun way to create that party experience that you, your Hostess, and guests will love! Thirty-One is all about making connections and building relationships!
welcome to the team
Offer solutions as you highlight products from different areas of the catalog. Share solutions that you have found using a couple of products. Keep planting those booking and sponsoring seeds - you never know when someone is going to have that “hmmm” moment! You don’t have to demonstrate every product in your kit - let your audience tell you what products to present. Get to know them before the party as they arrive by discovering their interests.
wrap up
Wrap up and bring your party to a close. Connect with each guest during your FullService Checkout. Spend about 5 minutes per guest and make sure that you are providing great customer service, making a connection with them, and most importantly - ask them if they would like to book a party or join your team! Never pre-judge anyone! Everyone has the right to learn about the opportunity and benefits of Thirty-One!
FALL 2019
seeds
planting
booking
WORDS TO SAY
before the party
During Hostess Coaching, ask in advance which guests she thinks will be willing to book a party, too! Help her reach out to guests before the party by calling, texting, or emailing beforehand to confirm attendance. Get them excited and plant booking seeds. Demonstrate your passion for getting her what she wants. Tell her how much you’re looking forward to meeting her.
during the party
Arrive early to greet guests, connect and learn about them, and build rapport. Consider name-tags for a personalized approach. Mention the benefits of booking a party to guests at least three times during your presentation. Celebrate your Hostess and highlight her rewards publicly. Help guests create a wish list and invite them to host and get those products for free. Invite each guest personally to host – it’s a courtesy of your business to offer them this experience.
quick
tip
The best place to book a party is at the party! The one to one connection, the environment you create, and the benefits available to the hostess. It all happens at the party! The relationship building process flows before, during and after the party itself. It’s the heart of our business!
welcome to the team
Have FUN! If guests enjoy themselves at your party, they’ll be more likely to book one of their own.
after the party
Stay in touch with follow-up calls, emails, texts to Hostesses and guests. Try Red Stamp for a fun “thank you” to all party guests. When you re-connect, take a genuine interest in her. Ask about family, career and life and really listen. Thank them for purchasing and extend an invitation to host a party. Be ready to offer dates & times that could work. Be flexible. If a home-party isn’t her style, try a different venue like a coffee shop or break room at work.
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Your excitement and enthusiasm, especially in the beginning of your business, is contagious, and you will want to share it with everyone. Sharing your journey with someone you know can be the start of a great journey for you both and can be fun! Don’t be intimidated by sponsoring! You are simply sharing - not selling. Your job is to share the information.
sponsoring
WORDS TO SAY
quick
tip
Think about the ThirtyOne mission - empowering women - and our motto - Celebrate, Encourage, and Reward. Sharing these values along with your why are a great way to keep the conversation fun and friendly. Keep the conversation all about her and how Thirty-One can help HER achieve HER why and what matters most to HER! Ask openended questions about her interests.
her discover her why. Messages of importance will also help her fine tune her why. Words like ‘financial freedom, stay-athome mom, be your own boss, independence’ will spark some avenues of conversation as well. Try saying...“If I attached $150 to each party you had in the next 30 days before your paycheck on the 25th, how much money would you like to be paid?” Let her know that it really is that simple. Talk about how easy it is to sell ThirtyOne as the products sell themselves! Talk about how simple and fun it is to make extra cash and carry your business on your shoulder.
As you talk with her, also listen! Discover her why and the natural progression of the conversation will take care of the rest. Maybe Vacation time is coming! If she was to join ThirtyOne, she could earn free Ask about her family, her products and earn extra job, her interests, and help money for her trip!
When you show your enthusiasm for Thirty-One, it naturally attracts and draws others in. Have fun – and others will take notice! You will soon see it really isn’t about selling or convincing her of anything; it’s about discovering her “why” and helping her achieve her dreams.
welcome to the team
FALL 2019
Pink Bag Calls are one of the most important ways Thirty-One Consultants offer Pink Glove Service. They are easy, fun, and a great way to re-connect with your Hostess and her guests after the party!
pink glove
service
Pink Bag Calls are calls you make to Customers after they receive their products. It gives you a chance to thank them, make sure everything looks good, and make sure
she loves her purchases! While you have her on the phone, remind her about upcoming monthly specials. See if she is interested in making additional purchases, hosting an in-home or on-the-go party, or even joining your Thirty-One Gifts team! Do whatever you can to ensure Pink Glove Service and make a strong connection with her.
full service Pink Glove Service also means a Full-Service Checkout - the one thing that goes beyond helping your Hostess and her guests make purchases. This is your chance to personally connect with each person at the party! It’s time to ask her if she’d like to host her own Thirty-One Gifts Party – and to share the Thirty-One Gifts Opportunity with her.
welcome to the team
checkout
Full-Service Checkout will be a little different for your Hostess and her guests. For a guest, the primary focus is helping her find products that meet her shopping needs – and extending the offer to do an inhome or on-the-go party for her so she can enjoy the Hostess benefits that come along with
it! Feel free to share the ThirtyOne Gifts Opportunity with her, too – you never know when you might meet your next recruit! For your Hostess, it’s about thanking her and reinforcing what a great party she had, rewarding her with free and halfprice products, and sharing the Thirty-One Gifts Opportunity! Be sure to mention how you’d love to book another party with her next season so she can share the newest styles.
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media
social
SELLING WITHOUT SELLING
Social media can prove to be a great tool when used effectively. Here are a few pointers about the different social media channels available to benefit you and your Thirty-One business and how to use them to share. Strive to keep Customers, Hostesses and friends excited and engaged with what’s new and exciting with Thirty-One! The key to selling without being pushy on social media is engaging and socializing with Customers by sharing specials and updates and keeping your presence new and fresh! Be sure to show off how you use your products every day. Think of social media as your Thirty-One storefront window. Everything you post provides your Customers with a little peek inside the store. Your goal – keep their interest, but not give it all away – by posting conversation starters and creating excitement. Start by posting photos of one of your favorite products in use, share items from the Thirty-One Gifts social media outlets or by simply taking a picture of how you’re using it! Keep posts relevant, fresh and intentional and strive to maintain a ratio of 1 business post to every 10 personal posts.
Here are a few ways to get started! 1. Keep business and personal pages separate. Create a VIP Group for your customers to join and post your love of 31 inside your business group. This also helps keep you out of Facebook jail - yes, it’s real! 2. Invite Customers to take pictures of products they’re using and tag you so you can share it! Add a comment like this: “Check out how my Hostess, Linda, is using her new Large Utility Tote! She got it FREE at her party! Want one?” 3. Post photos of how you are using products. Caption with something like, “I love my new Deluxe Utility Tote! We’ve got everything for a fall harvest picnic! - or - For the sports mom!” 4. Approved images are available in the Marketing section on ThirtyOneToday! Check out what is available to post! But remember, original content is always best! Posting on social media is super simple, easy and fun! Watch your business take off when you start sharing photos with your friends, Customers and Hostesses. For additional information on ThirtyOne’s social media guidelines see the Consultant Guidebook. If you still have questions – please e-mail socialmedia@thirtyonegifts.com.
We love an opportunity to hear from great speakers - even celebrate, encourage and reward Cindy Monroe herself! each other, and the best way to do that is face-to-face – because Watch TOT for information on face-to-face is heart-to-heart. your local meeting and how to C&C meetings are a great register to attend. You’ll be so chance to do just that! Spend glad you did and won’t want to some time in the pink bubble, miss out on the next one! receive training, grab an amenity, It’s so worth it! It’s C&C!
welcome to the team
FALL 2019
always be
prepared quick
tip
Whether you are talking to a friend who just booked a party or a potential new team member at the market, having the right information available at the right time is essential to being prepared! Doing a little prep work beforehand makes being prepared a breeze!
Always have them on hand so you can put the information into their hands - right then! Digital versions are available too! Keep things simple! If you are calm and collected - that will leave an impression on them too!
Save old catalogs from season to season! Use them as marketing tools! Place stickers on them telling the reader to contact you for the latest version or view the online digital version on your website!
HOSTESS PACKETS
From the moment your Hostess agrees to party with you, it’s important to keep the Hostess conversations going to celebrate her and keep her excited. The best tool you have to help guide these conversations is the Hostess Packet!
RECRUITING PACKETS
Growing your team is simple using the fantastic resources provided to you for sharing the opportunity! Recruiting Packets are a great way to share your why and let others know how easy and rewarding it is to be a Thirty-One Consultant.
The Hostess Packet includes the following The Recruiting Packet should include the resources that you can order through following information: business supplies, print at home, or have them printed at a copy & print store: • Opportunity Brochure • Recruiting Flier • Hostess Rewards Flier • Income Disclosure Statement • Hostess Order Worksheet • Your Business Card • Opportunity Brochure • A Mini Catalog • Party Invites • Catalogs • Mini Catalogs • Order Forms Everything that leaves • Monthly Special Fliers your hands should • Your Business Card communicate a way for the recipient to be able to You’ll print and assemble a handful of contact you! packets to keep on hand, using Thirty-One envelopes (you can order through business supplies) with a printed Hostess Packet Label.
quick
tip
welcome to the team
Everything!
FALL 2019
email activity
report
top 10 tips
Your Email Activity Report can be the key to boosting your booking, selling and recruiting! Want to use your Email Activity Report more effectively? Check out these Top 10 Tips to make the most of this report!
1
OPEN IT This is a GOLDMINE! Head to your Virtual Office, click reports, and then email activity! Select the report you want to view! Simple right?
2
HEADERS Pay attention to the ‘links clicked.’ This will give you an idea of what Customers are interested in – book, sell or recruit.
5
HOT LEADS Reach out to those who have clicked multiple times. Consider these the hottest leads. There is nothing better than reaching out to someone who has never been a Hostess – or someone who you’ve never met and has only ordered through a Catalog party – and to pull them into the Thirty-One loop. Think NEW CIRCLES!
3OVERVIEW Take a quick look at the 6 entire report, trying to take note if someone has clicked and opened multiple links (i.e. both hosting and business opportunity). Then go back and look more thoroughly.
4
ORDER HISTORY Before you contact a Customer, review their ‘Order History’ to have a point of reference for your talk. The easiest way to do this is the Thirty-One mobile app; find their name and click on the shopping cart icon.
welcome to the team
EMAIL Don’t let not having their phone number deter you from reaching out! If you have just an email, then use that as a way to reach them. Social media is also a great way to get in touch!
8
CONNECT When reaching out, try starting with a point of connection such as where you met them, or simply ask how they’re enjoying the last product they purchased. Then ask if they’ve seen your latest newsletter (you already know they saw it, but they don’t know that you know!).
IT 9TRACK Document
who you’ve reached out to and how… along with their response. Circle back in a few days if you’ve not heard back. (Google docs, Word or a dollar store notebook work great for this - whatever works for you).
CALL/TEXT BE CONSISTENT 7 If they’ve shared a 10 The fortune is in the phone number, call or text, depending on how well you know them – if they’re more likely to text, do that. A good rule of thumb is to email first, knowing that if they don’t respond to my email you can then text or call them.
follow-up! She’ll appreciate you contacting her to see how her products are working for her. Let her know how much you appreciate her and value her as a customer and as a friend. Build that relationship!
FALL 2019
conference plan to attend
it’s a pink bubble, business Conference is the perfect opportunity to immerse yourself in the Thirty-One sisterhood! You’ll make new friends, connect with your team, learn how to take your business to new heights through our first-rate learning classes, watch presentations from worldclass speakers, be recognized for achievements, receive amazing amenities, hear about new products – and so much more. You won’t want to miss it!
• • • •
• It’s the biggest party of the year, but there are so many more reasons! Don’t miss the excitement, the • learning and the fun as you: • Be among the first to see all the newest products, tools, and resources. • • Get exclusive training on
welcome to the team
gamechanger
business and party topics. Hear from Thirty-One Consultants as they share lessons from their journey. Learn meaningful business skills from renowned national speakers. Be inspired by our Founder and CEO Cindy Monroe and husband Scott. Shop exclusive products and apparel designed only for Conference attendees. Celebrate one another with the recognition Thirty-One is known for. Meet new friends, reconnect with old ones, and immerse yourself in an inspiring, supportive, and empowering family of women just like you. Get product amenities to help you build your business.
quick
tip
Let Your Business Pay Your Way! Did you know that the commission earned from an extra party per month on average will pay your way to National Conference each and every year!
FALL 2019