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To create is to connect. I like to synthesize small things in daily life, from things I’ve seen and things I’ve had for a while. That’s how creation happens.
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INDEX
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SEEING TOMORROW __________________
PROJECT
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simplicity
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HEART & MIND ______________
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WISHBONE _____________
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Project Name _________________
Seeing Tomorrow Year Fall 2015
Course Type Systems Instructor David Hake Category Book Design
Description I created a book about the future based photography. This future is not hundreds of years away. I thought about the immediate future within 10-20 years from now.
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Typeface Helvetica Neue Audience Ages 15 and up
Duration Five Weeks
Attributes Conceptual Delicate Future
Deliverable Print Book
Approach Photography records our lives. For this project, we were asked to give an outlook on the near future of Photography. I first started researching the technology of developing photography. I have learned photography from chemical techniques to digital techniques, from 2D pictures into the future of 3D photography. I also found out lots of small equipment which will come up in the next 10 years. This will add much convenience to the future of photography.
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”It makes no difference how deeply seated may be the trouble, how hopeless the outlook how muddled the tangle, how great the mistake. A sufficient realization of love will dissolve it all.”
—Emment Fox
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__________________ Photography is not only a technology, it’s also an art form that contains our thinking and consciousness. I brought up conceptual photography to look far ahead into photography from an artistic point of view.
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Project _________________
Simplicity YEAR OF COMPLETION Spring 2016
COURSE Type Experiments INSTRUCTOR Kathrin Blatter CATEGORY Conceptual Website
DESCRIPTION In this project, I created a website conceptual about how simplicity can release stress. I conducted extensive research, writing, image creation as well as design. Then I further explored blending image and type.
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TYPEFACE Chronicle Display
ATTRIBUTES Conceptual Calm Healing
AUDIENCE Ages 15 and up
DELIVERABLE Website
DURATION Four Weeks
APPROACH My topic is “Simplicity”. Nowadays, people living a fast-paced life set high expectations for themselves which leads to stress. For example, some people want to lose weight, so they stop eating so much that they become anorexic. Thus, learning how to “subtract” in life is very important. In the website, I used a white background, with a serif typeface to show an elegant feeling. I used lines and very simple symbols as connections between pages.
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”Minimalism is beyond time. It is the stillness of perfection”
—Massimo Vignelli `
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PROJECT name _________________
Heart & Mind YEAR OF COMPLETION Summer 2016 COURSE Visual Thinking INSTRUCTOR David Hake CATEGORY Visual System
DESCRIPTION This course led me through specific steps in the design process to create engaging and relevant solutions. I proposed the topic which is mindfulness. During the process, I identified its relevant audience and stakeholders, then found, created, and implement compelling visual elements in a variety of media that work together as a cohesive system.
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TYPEFACE Proxima NovaNeue Verlag
ATTRIBUTES Inspiring Bright Playful
AUDIENCE Ages 25 and up
DELIVERABLE Poster Website Event ticket Brochure App
DURATION Six Weeks
APPROACH In Heart & Mind project, “Think less experience more ”is the core. I want people who suffer from stress to practice mindfulness. Heart & Mind encourages people to experience life with no distraction. I tried to make the visual system look fun, encouraging, and energetic. I used large type and bright colors to inform the audience about the brand and used the double exposure effect on the image to show the energy when people set their minds free.
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“Put your heart, mind, and soul into even your smallest acts. This is the secret of success.”
—Swami Sivananda
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______________ POSTER SERIES For Heart & Mind, I intend to make it look fun, happy, and energetic. I used big type and simple words to inform the audience about the brand and used the double exposure effect on the image to show energy when people set their mind free.
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__________________ Heart & Mind wants people to care more about their inner world. I want to encourage them to get out of their comfort zone and try to do new things everyday.
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_____ EVENT Heart & Mind intends to encourage people to get out of their comfort zone to try new things. An event will encourage many participants to create stronger connections with each other.
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Booklet __________________ BOOKLET A booklet shows audience lots of Heart & Mind’s activities and classes. In the booklet people can get other programs Heart & Mind has. People will also get to know our body and mind training classes and check out the schedule from the booklet. 40
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__________________ APPLICATION You can go anywhere with the Heart&Mind application. When people don’t have any time or budget to go a trip, the application will take you anywhere. With meditation music in the background, people can go any where in the world.
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________ WEBSITE For giving people better understanding about what stress is and how to deal with it, I divided the website in four different levels. The first step is about stress. The second one is about minimalism life style which is a effective solution of stress. In the third level, I encouraged people to get more motivation and try to find things they like, which will bring them happiness again.
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Wishbone YEAR OF COMPLETION Spring 2016
COURSE Digital Design Studio INSTRUCTOR Bob Slote CATEGORY App Design
DESCRIPTION In this class, I was required to design an App which should be creative, innovative, and original. My concept is about to help people with allodoxaphobia to make an easier choice.
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TYPEFACE Helvetica
ATTRIBUTES Inspiring Comfortable
AUDIENCE Ages 5 and up
DELIVERABLE Application
DURATION Three weeks
APPROACH Wishbone. Is an App that is uncommon and creative. As I started to dig into what people like and their desire, I thought. What if there was an App which could solve people’s daily problems and help them be in a good mood? And here came the Wishbone. It’s an app which can help people make decisions by exploring people’s inside—what they like, who they willing to be with, and where they want to be. Testing is the main idea of the App. Visually, I used blue to show the rationality. I used three levels of blue to create variety. I also used some fun illustrations to loosen the tension to create a relaxed feeling so the audience would fell less stress.
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“Sometimes you make the right decision, sometimes you make the decision right.”
—Phil McGraw
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__________ WIREFRAME The yellow arrow is the reaction when people click the button.
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Stadium Architecture YEAR OF COMPLETION Spring 2016
COURSE Type Experiments
INSTRUCTOR Kathrin Blatter CATEGORY Experimental Type
DESCRIPTION Students were required to do research and fully develop an architecture event as a concept, then present event with three sub topics and ideas for posters. In the class, I chose stadium as my architecture.
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TYPEFACE OCR A Std
ATTRIBUTES Structural Conceptual
AUDIENCE Ages 5 and up
DELIVERABLE Poster
DURATION Four Weeks
APPROACH Stadium is a place that holds sports meets or music concerts. In order to show the structure of a stadium, I looked up some famous works such asJawaharlal Nehru Stadium, Wembley Stadium, Allianz Arena, and Westfalenstadion.
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“We shape our buildings; thereafter they shape us.”
—Winston Churchill
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________ UNUSUAL First I choose the world “UNUSUAL“ to represent the “cover” of every stadium. Every stadium has a unique look and it will be remembered by every audience. The type of the cover part should be very stable, sharp and strong.
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_____ PRIDE I used “PRIDE“ to represent the seating area for a stadium. When an audience is watching the game and supporting their team, I think they are very proud of sitting in this area. The architecture for the area is like layers by layers.
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______ ASSIST The third part is the steel supporting wires. I will use string to create the type.
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Copyright Qianjun Wang All rights reserved Printed and bound in United States of America Design & Concept // Qianjun Wang Copy & Editing // Qianjun Wang Typefaces: Blender Pro The Projects in this book were created as projects for Academy of Art university 79 New Montgomery Street, San Francisco, CA School of Graphic Design Ma Portfolio Seminar// Fall 2016 Instructor // Jeremy Stout
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