to today
Introduction
yourLINK Overview
Introduction
yourLINK Worldview
Company Mission Statement yourLINK Cell Phone Mission Statement
What we are all about:
Onesto is a company providing simple and convenient services for individuals around the world. Our innovative techniques and ingenuity will help ease the tension between today and tomorrow’s technologies. Onesto believes that everyone is our target audience/consumer. Love, patience, and consideration have become the focus for which we design. With environmentally safe manufacturing methods, we will be aiding in our Planet’s welfare and the betterment of tomorrow. Our goal is not to solve your daily frustrations… Our goal is to design for your understanding and comfort to help you trust and cherish the technologies of tomorrow.
We’re a cell phone service providing ease of mind for individuals of older generations. We provide friendly customer service at Walgreens and CVS pharmacy stores. We believe in environmentally safe, affordable, dependable products and serivce. We want our phone to be yourLINK to tomorrow!
to today
What Makes us Different? Fully customizable features and applications The feel of landline buttons Wireless charging Search Button Changing buttons keep things clear and simple Lifetime customer service at CVS/Walgreens
yourLINK is a cellular phone service providing ease of mind for individuals of older generations. Our innovative techniques and ingenuity will help ease the tension between today and tomorrow’s technologies. Though this service is designed for the elderly (ages 70+), it will be socially acceptable for anyone to purchase our product. Unlike most products on today’s market, both our product and the service(s) we provide will alleviate the stresses with the inconsistencies of modern design. yourLINK cellular phones will be distributed to costumers through Walgreens and CVS pharmacy stores. Friendly manufacturing methods will allow our product will be environmentally clean and safe. With affordable an affordable product and service, this cellular phone will be yourLINK to tomorrow.
Project Brief
yourLINK Design Process
The purpose of this project was to design a mobile phone for the elderly. Design criteria included: Identity and Branding Product and Interface Design Point of Sale and Product Packaging
This process book details how we came to our final product, the yourLINK cell phone. It includes inital concepts and sketches, ethnographic research and interviews, as well as the progression of our identity, interface, and point of sale. We have also included links that will direct you towards video of our testing.
1 Planning
yourLINK Design Prcoess
1 Planning
yourLINK Design Process
1 Planning
yourLINK Design Process
Plan & Create Goals Research Existing Brands
Interview Individuals - Brand Idenity, Product, Packaging
Testing Individuals - Brand Idenity, Product, Packaging
Brand Idenity
Development of Presentation
Iterations
Product Design
Prototyping
Spring Break
Packaging
Point of Sale
2 Research
yourLINK Design Process
2 Research
yourLINK Design Process
Research on current market + competition
The Jitterbug J is extremely intuitive and customizable. Only see the features you want.
The Jitterbug The original easy to use cell phone, custom-designed by Samsung
AARP’s mission is to enhance the quality of life for all as we age, leading positive social change, and delivering value to members through information, advocacy, and service.
Large keypad makes dialing easy
We believe strongly in the principles of collective purpose, collective voice, and collective purchasing power. These principles guide our efforts.
Powerful speaker delivers clear sound
AARP works tirelessly to fulfill the vision: a society in which everyone lives their life with dignity and purpose, and in which AARP helps people fulfill their goals and dreams.
Bluetooth®, Caller ID and Speakerphone enabled Providing a service
Access all options with simple “YES” or “NO” questions Dial “0” anytime to reach a friendly GreatCall Operator SimpleText Messaging available
Landline Design
AARP’s mission is to enhance the quality of life for all as we age, leading positive social change, and delivering value to members through information, advocacy, and service. We believe strongly in the principles of collective purpose, collective voice, and collective purchasing power. These principles guide our efforts. AARP works tirelessly to fulfill the vision: a society in which everyone lives their life with dignity and purpose, and in which AARP helps people fulfill their goals and dreams.
Visited Best Buy to research point of sale, cell phone features
2 Research
yourLINK Design Process
2 Research
yourLINK Design Process
Ethnographic research included several stages of interviewing at local businesses like Panera, Dunkin Donuts, and Hy-Vee. Purpose of this Interview was to develop a better understanding about the users’ relationships with their current phones and technology in general
Interview 2 Questions: Phone Perceptions Name: Name the first words that come to your mind when you hear the word “cell phone”. Do you use a cell phone? If so, how often?
Purpose of this Interview was to ask questions concerning the users’ views about themselves and their generation.
Interview 1 Questions: Person Name: Age: Name some words that describe you/ your personality. Name some words about your life, your generation. What do you like to do in your free time? What excites you in life? Sports, bird watching? Do you travel much? Far distance or short distance? What methods of transportation do you use?
If not, is it because it is difficult for you? Are there factors in cell phones that are intimidating? Are cell phones just not useful to you? What features (calls,texting,gps,safety) do you use the cell phone for? Are there things you would change in those features? Why do you need a cell phone? What is your relationship with computers? What do you use computers for? What DON’T you like about phones, cell phones and computers? Are you concerned with the design of cell phones? Would a cell phone designed for “the elderly” make you self conscious? Would you buy yourself a phone or would you let your family? Does your mobility, hearing, and/or eyesight prevent you from using cell phones? Are there any other things you want to say about cell phones?
2 Research
yourLINK Design Process
2 Research
yourLINK Design Process
Another stage of interviews designed to ask users more detailed questions about the features they want on their phones. 1. Do you own a cell phone? If yes, do you frequently use your phone? 2. When holding a cellular phone, do you prefer to handle something similar to a landline household phone or a small light compact phone?
1. Do you understand touch screens? If yes, do you enjoy using them? If no, would you be interested in trying them or do you like the security of push buttons?
3. Do you prefer a flip phone or an open-faced phone?
2. Do you have buttons on the side of your phone? If yes, do you have problems with your phone functioning without your interaction?
4. Do you like the idea of having a brightly colored cellphone for ease of finding, such as yellow or green??
3. Do you have difficulty reading buttons on cell phones? If yes, would you prefer large faced buttons?
5. Would a test for your cell phone competence intimidate you? (this refers to user interface, number of buttons, number of customizable options)
4. Do you get confused by too many buttons other than the number pad?
6. Would you like a phone customizable to your own personal preference or would you rather buy one of two or three phones that is directed to your general needs?
5. Do you like the idea of not dialing numbers by simply calling an operator when you need to make a phone call? 6. Do you dislike automated answering systems when trying to get information? If no, would you like to be connected to a representative or placed on hold while waiting for assistance?
1. Do you appreciate the idea of a 911 or emergency button?
1. Do you have a difficult time understanding people over the phone?
2. Does a voice recognition option appeal to you? For instance programming your phone to respond to an emergency service by saying or yelling “Help”.
2.nWould you appreciate treble and bass settings for you hearing that may be different from your neighbor?
3. Would you like an alarm for taking your medications? If yes, do you like the idea of your doctor updating the information for you? If no, would you like this idea if your doctor programmed the alarm for you?
4. Do you use or understand how to use a Bluetooth device? If yes, do you wear hearing aids? If yes, do you like the thought of a hearing aid and Bluetooth device combined into one?
3. Do you often want/need to use a speakerphone?
1. Would you like the idea of a cordless charging phone? (this concept is based around a housing that you would rest the phone in without any electrical connection. There would be a cord to the platform that the phone rests on, but there would be no hassle of literally plugging *If they don’t like camera phones* If the camera were extremely easy to use, would you be in the phone) more interested in having one on your phone? 2. Like a landline phone, would an option for paging your lost phone in your household interest you? (This would be an option on your charger) 1. Do you have a camera on your phone? If yes, do you enjoy having a camera? If no, would you use a camera on your phone if you had one?
3.Would you like your cell phone and landline to be converged into one service? (while your phone is charging, there is an option for landline style phones to be used around the house to alleviate the need to remove your phone from its charger. This would allow you to practically take your landline with you in a sense when leaving your home. Simply remove the phone from it’s charger, which would turn your landline service off, and take your service with you.) 4. Like a pager, would you enjoy a wristwatch that functions normally as a watch, but also pages you via a vibration or audio alert when someone is calling or has texted you? (With this, it would show you who is calling and maybe even a count down to when your voicemail will end the call. Also, there would be an option to cancel the call, send the call directly to voicemail, and/or place the call on hold while trying to find your phone.) 5. If you dropped your phone and could not find it, would you like the phone to light up and make a sound?
2 Research
yourLINK Design Process
2 Research
Results of Interview
Do you own a cell phone? YES No How frequently do you use it? Daily 10x 3-5x What size phone would you prefer? Small, light Want to fit in pocket Not a big deal Flip or open face? Flip!
yourLINK Design Process
Results of Interview
Yes Don’t use that often
Screen – black on white, no scrolling (makes it harder to read), bright screen
Side buttons? Yes – volume control
Do you easily understand the other person on the line? Yes- lots of trouble, I use the speakerphone when I can NO
Problems with side buttons? Yes VC is a problem
Do you use speakerphone? Yes Not a whole lot
Don’t use texting
Have difficulty reading buttons? YES – too small, need bigger ones No
Do you want a Bluetooth/hearing aid combo? No, don’t want the same thing for both
Want feedback to know its charging
Are you confused by too many buttons? YES No
Cordless charger? Yes
Bigger buttons, bigger numbers Used to on/off switches
Yes to rectangular buttons, no to curved ones
It should warn you when its on silent mode by lighting up Backspace for deleting one number if misdialed Has a tracphone for use on car trips, keeps in glove box
Lost phone pager? Yes!
Flaw- too many features
Converging landline and cell phone? Yes Yes but I want to be listed in the phone book
Has no opinion on caller id/ Likes caller Id
Do you want customizable preferences? Yes
911 Button? No Yes
Wristwatch phone? No
Likes to have phone calls for business everywhere
Do you understand touch screens? NO
Emergency service? No
Lost phone sound? Yes – that would be useful
Bright colors? No – black Don’t care Yes - yellow Intimidated by a cell test? No
Red= mentioned multiple times Orange= also mentioned
Do you want an operator for your address book? No Do you dislike automated answering systems? Yes
Alarm for meds? somewhat No Do you have a Camera? Yes Do you use the camera? NO
Should have a flashlight
Wants a way to block calls like on other phones Doesn’t see how anyone could not have a phone
Uses a Sanyo wants to dock with home phone have an alarm to know when you are roaming no verbal automated function
Red= mentioned multiple times Orange= also mentioned
Summary of Resutls
2 Research
yourLINK Design Process
Audience Personas
2 Research
yourLINK Design Process
Audience Personas
Terry Giliput
John Dough
76 Year old female Married to Garret, a barber, they have two sons and three daughters They live in Tamiami, Florida They are members of Laugh for Life, a laughter club They seldom use a cellular phone and keep one around for travel and emergency situations They have only owned one cellular phone in their lifetime
72 year old male Widower from 54 year marriage He has a thirty-six year old daughter and 38 year old son He lives in Colorado Springs, Colorado He is a fisherman and enjoys fishing He has owned numerous cellular phones Profession: Retired architect, occasionally is consulted by firm he created
Profession: Florist, owns small flower shop ran from home “I love flowers and enjoy sharing my beautiful arrangements with my frequent and new costumers. Since I stay at home most of the time, I have a lot of time to myself. My costumers are more like family and sometimes we spend hours laughing and drinking hot tea together. My husband at a barbershop down the street is probably talking dirty and carrying on with his friends who have nothing better to do. I’m glad we can both do something we enjoy so close to home and each other.” Personal background: Sara earned an associates degree in humanities and met Garret while at Florida State when getting her hair trimmed at a local styling boutique. With a sound inheritance from her parents, Terry and Garret moved to Tamiami and started their own businesses, which are still prominent today. Their five children reside mostly in Florida and all visit during the holidays. Their children are always concerned with their welfare and have gone to great lengths to care for them. Terry is a naturalist and likes the freedom of being alone in her own little world while tending her flowers. She enjoys listening to Leontyne Price and benefits herself by reading through her subscriptions of Herb Quarterly and Flower Magazine. Unfortunately her arthritis has become a subtle problem and she fears her flowering days may be coming to an end. Goals: Terry has noted that many of her costumers enjoy her services very much and this has concerned her for the future. She knows that she will not be able to keep the flower shop open forever and hopes that someone will keep her business running at some length. Her children have all married and her grandchildren are either in or looking to begin school, whether it be grade school or college. Terry and Garret would both enjoy benefiting them in the future if they were to intend on furthering their education. The both of them would like to retire within the next five to ten years and do some travelling, though they are very intertwined in their community and feel as though they are obligated to stay close. Terry has also always wanted to learn how to play the piano and learn to cook Indian cuisine.
“As a retired and experienced architect, I enjoy giving my input on occasion to those working at my old firm. I like to know that they are still sticking with the standards that I created. When they need answers to difficult questions, I am reluctant to answer them as best that I can if necessary. My son has decided to take over management and told me he might change the name, though he is only ‘pulling my arm’. I have two blessed children and I would do anything for them and I assure you they would do the same for me.” Personal Background: John is an Army Vietnam War veteran with five years of service. He was glanced by a claymore and lost his right arm and most of his hearing. After leaving the Army with the Purple Heart, he earned his PhD in Business Administration (DBA) and his Master of Philosophy (MPhil) at the University of Colorado in Boulder. After school, he created what is known today as J.D. Architecture & Design Firm and is now retired as a multi-millionaire. He enjoys the holiday company of his family and answering any questions his firm may inquire. He enjoys fishing in remote areas in Colorado, loves reading psychological thrillers, and paying homage to old friends on trips to memorials in Washington D.C. Goals: At John’s age, he has very few goals that he hasn’t surpassed. After surviving the war, life had new meaning to him and he succeeded wisely. All John truly wants, is for his family to outlive him. As a multi-millionaire, he has set up funds for his grandchildren, his son and daughter, and numerous charities such as the Foundation for Economic Education (FEE) and the Disabled Veterans Association. He hopes his family is successful for many generations as college graduates and/or whatever happens to be the necessary directive for which drives them.
3 Brand
yourLINK Design Process
3 Brand
Functions of our Brand Identity
yourLINK Design Process
Applying Research Results
Navigation
Reassurance
Engagement
Choose brand over other cell phone options, including non-senior centered cell phones
Communicate ease of mind, reassure that cell phone fits their user expectations as being an userfriendly communication line to family and friends
Distinct interface stresses simplicity, the elimination of unneccessary applications, streamlined for easy navigation, but still reminiscent of land-line phones most customers are accustomed to.
About Self friendly / active / caring / dynamic / energetic / wonderful / extrovert / passionate / intense / outgoing / outdoorsy / understanding / compassionate / entrepreneur / obessive
About Generation commitment / grew up working / doing for yourself / family oriented / different roles and duties / be more independent today and pursue what you want to
The Process Conducting Research
Clarifying Strategy
Designing Identity
Week 1 / / Enthographic Research Interviewed 11 seniors about both their current cell phone usage and comfortability, and also general life and personality questions to assess their social needs
Week 2 / / Change the perception of cell phones (into an “ease of mind” high quality communication tie/link/ connection/contact to family and friends), change cell phone behavior and ease for seniors, improve customer’s performance
Words invoking our design concepts tie / link / connetction / contact connectedness /independence / self sufficient / motivated / self reliant / commitment
Questions How do we propose providing phone service? Will we partner with AT&T or Verizon? Landline phone design vs. new touch screen designs (comfortability vs. ease of use) Call centers vs. no call centers Call centers in U.S. vs. cheaper call centers overseas
Align our organization’s vision with customer’s experience / / What is our vision? What is our mission and values? What do we say through our personality, voice, style? What will our product, our processes look like?
Brainstorming brand slogans ideas / / Ease of mind Convienence programed Signing on to family Only second to face to face Being close while you’re away Sharing everyday moments Shooting the breeze Family chat A visit over the phone Accessible conversations Reaching family and friends Approachability, reachable Connecting family to family Reinviting the telephone
3 Brand
yourLINK Design Process
3 Brand
yourLINK Design Process
Brand Taglines: Wheeler Reading Imperative: Commands action, starts with verb Descriptive: Describes the service, product, or brand promise Superlative: Positions the company as best in class Provocative: Thought-provoking; frequently a question Specific: Reveals the business category
Imperative Creating ease of mind Communicating ease of mind Reaching loved ones Sending messages home Say it with confidence
Descriptive You start the conversation We help you stay connected A promise of reliabilty An achievement The commiment of ease and reliability
Provocative Who have you talked to today? Independence is calling
Specific Make someone happy with a call
Testing / / Semantic Differential
Superlative Wishing family the best The Greatest Generation deserves the best
3 Brand
yourLINK Design Process
3 Brand
An overview of our process Nomenclature Company name, taglines, descriptors, product names, process names
Brand Essence Mission statements, vision statements, value propositions, key message, guiding principles, elevator speak
Brainstorming Names WeSpeak Chat Fama (latin word for talk) Based off an All-American surname (Ford) Adams (the first phone of its kind) Your Link (to today, to your grandkids) Onesto (honest in French) Link
yourLINK Design Process
Brainstorming Phone Concepts Testing Usability of product : Test logomark, tagline, graphics, phone icons, phone design, color palette, packaging graphics, supplementary materials
OPTION 1 / / Landline/cell phone 1+ phones (landline phone designed, large and bulky, easy to dial) Charging dock Either the cell phone works or all of the phones work Home phones do not work when cell phone is not in dock Another idea: Call a nurse/emergency program on home phone?
Option 2 / / cell phone becomes a landline phone when in dock, connects to other phone, call a nurse program
Question: Do you use your cell phone at home? Or do you only use your landline?
Option 4 / /wristwatch pager
Option 3 / /blue tooth hearing aid
landline
phone
phone
cell phone
Initial Concept Refinements “The Link”
“PACT”
Ease of mind, comfort, confidence, assurance Customization of technology (phones, computers, etc) Target Audience: Seniors for a variety of people (focused by interests or by age). Target Audience: Everyone Customers who want more control over their phone, the Key Message Ease of mind/ say it with confidence. features. Key Message Your link to ______. Connecting people to family, to social events, to friends, to lunch, to etc. Your link to personal environment. The idea of customization.
A Join the PACT A Join the PA B Say it with CONFIDENCE B Say it with C C Your LINK to _________. C Your LINK t
A Join the PACT A Join the PA B Say it with CONFIDENCE B Say it with C Your LINK to _________. C Your LINK
Testing we did to decide on a concept. Results were inconclusive, no distinctive winner.
3 Brand
yourLINK Design Process
3 Brand
First Round of Brand Sketches
This can be your link to what you want out of a phone. Want to talk to your grandkids? This is your link. Want to meet friends for lunch? This is the link. Want to call your children and chat? This is that link.
First Round of Brand Sketches
Ease of Mind, Comfort, Confidence
Ease of Mind Comfort
the
LINK
Confidence
Trust Comfort Assurance
to your
grandkids
link
your
to safety to family
yourLINK Design Process
A ssurance C omfort T rust
Assurance Comfort Trust
ACT WITH US
JOIN THE protection and confidence to trust
JOIN THE
PACT
PACT
3 Brand
yourLINK Design Process
Second Round of Brand Sketches
3 Brand
yourLINK Design Process
Second Round of Brand Sketches
3 Brand
yourLINK Design Process
3 Brand
First Identity Application
company word mark
yourLINK Design Process
First Identity Application
company logo
color palette
company envelope
phone word mark
personal business cards
Lauren Bock
1525 Mississippi Avenue Lawrence, KS 66045 e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
Lauren Bock
1525 Mississippi Avenue Lawrence, KS 66045 www.yourlink.com e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
company letterhead Lauren Bock
1525 Mississippi Avenue Lawrence, KS 66045 www.yourlink.com e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
3 Brand
yourLINK Design Process
Link: Video with Elissa’s Grandmother’s Bridge Group, Testing Link: Raw Video
3 Brand
yourLINK Design Process
Summary of Bridge Group, Testing
Photos of their phones big, bright, simple bright “we have arthritic finger” want speed dialing lesson to learn how to use your phone Apple’s One on One program or tutorial on the computer just want a phone for emergency purposes today some people are getting rid of landline (consideration) “we can’t hear as well” adjustable sound “don’t drive and talk” will pull over to talk on the phone if important “company selling the time” “plain phone” no bells no whistles consider price when thinking about applications First Round of Semantic Differential Testing
yellow book/white pages application “I use 411…” bright light, can’t see the screen ON/OFF (feedback) liked the colors on the interface/interaction delete (BIG AND RED)
3 Brand
yourLINK Design Process
3 Brand
yourLINK Design Process
Third Round of Sketches Summary of Semantic Differential Results
Brand Testing
Beautiful Pleasant
2
Harmonious
1
Meaningful
2
1
3
Ugly
2
Unpleasant
2 1
Cheerful
2
Refined
1
1
3 2
Hard
2
Tenacious
3 1
Meaningless
1 1 1 2 2
Masculine
1
3
1
Dynamic Interesting Warm Fast
3 3
Tense
1 2
1
3 2 2
1
1
Delicate
1
2
Ugly
Pleasant
4
Unpleasant
Harmonious
3
2
Meaningful Cheerful
1
2
Rugged
1
3
2
Weak
Strong
4
Tender
Tough
2
Masculine
Inert
Energetic
Boring
4
Tense Dynamic
2
Interesting
2
Cold
Warm
Slow
Fast
Meaningless
1
2
1
Vulgar Delicate
1
Soft Yielding Weak
2 2
Tender
2
Feminie Inert
2
2
Relaxed
2 2 2
2
1
Sad
1
Feminine
Dissonant
1
Refined
Tenacious
Relaxed
1
3
2
Static
3
4
Hard
Soft Yielding
2
1
Sad Vulgar
Tough
Energetic
Dissonant
1
Rugged
Strong
1
Beautiful
2
your
to today
your your
to today
to today
your
to today
your
to today
Static Boring
2
Cold Slow
When compared to The Jitterbug logomark, our yourLINK brand was not as successful. Though our users responded to our concept of yourLINK being a connection to today, they did not think the color was lively or interesting, and thought that our tagline of “to friends, to family, to today� was too busy.
Color studies and new logo sketches
3 Brand
yourLINK Identity Design Process
3 Brand
Second Brand Application
to today Lauren Bock
Second Brand Application
Lauren Bock
Our goal is to design for the betterment of understanding and comfort to trust and cherish the technologies of tomorrow.
1525 Mississippi Avenue Lawrence, KS 66045
1525 Mississippi Avenue Lawrence, KS 66045 e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414 | www.yourlink.com
to today
www.yourlink.com
www.yourlink.com
e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414
Lauren Bock 1525 Mississippi Avenue Lawrence, KS 66045
to today
e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414 | www.yourlink.com
Lauren Bock 1525 Mississippi Avenue Lawrence, KS 66045
to today
e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414 | www.yourlink.com
yourLINK is a company providing simple and convenient services for individuals around the world. Our innovative techniques and ingenuity will help ease the tension between today and tomorrow s technologies. yourLINK believes that everyone is our target audience/consumer. Love, patience, and consideration have become the focus for which we design. Our goal is not to solve your daily frustrations
Our goal is to design for the betterment of understanding and comfort to trust and cherish the technologies of tomorrow.
Lauren Bock 1525 Mississippi Avenue Lawrence, KS 66045
lauren bock
e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414 | www.yourlink.com
1525 Mississippi Avenue Lawrence, KS 66045 e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
www.yourlink.com
to today
to today
Lauren Bock 1525 Mississippi Avenue Lawrence, KS 66045
www.onesto.com
e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414
yourLINK Design Process
Lauren Bock 1525 Mississippi Avenue Lawrence, KS 66045
Onesto is a company providing simple and convenient services for individuals around the world. Our innovative techniques and ingenuity will help ease the tension between today and tomorrow s technologies. Onesto believes that everyone is our target audience/consumer. Love, patience, and consideration have become the focus for which we design. Our goal is not to solve your daily frustrations
www.onesto.com
lauren bock
e. lbock@yourlink.com | p. 785.225.7879 | f. 785.987.1414 Our goal is to design for the betterment of understanding and comfort to trust and cherish the technologies of tomorrow.
1525 Mississippi Avenue Lawrence, KS 66045 www.onesto.com Our goal is to design for the betterment of understanding and comfort to trust and cherish the technologies of tomorrow.
e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
Chose green and orange color palette, changed logo mark so that “your” is in Melior and “LINK” is in Helvetica Neue 55 Roman.
3 Brand
yourLINK Design Process
3 Brand
Second Brand Application
Second Brand Application
to today
to today
yourLINK Design Process
3 Brand
yourLINK Design Process
Second Brand Application, Testing
3 Brand
yourLINK Design Process
Second Brand Application, Testing
We tested our parent company logotype and name, Onesto, against the great call logo, and our yourLINK logo against the jitterbug. We wanted our identity system, for Onesto and yourLINK to look cohesive as a parent company/sub company relationship so we decided on the green Onesto logo to test. to today Beautiful
Ugly
Beautiful
Ugly
Pleasant
Unpleasant
Pleasant
Unpleasant
Dissonant
Harmonious
Meaningless
Meaningful
Sad
Cheerful
Dissonant
Harmonious
Meaningless
Meaningful
Sad
Cheerful
Refined
Vulgar
Refined
Vulgar
Rugged
Delicate
Rugged
Delicate
Soft
Hard
Yielding
Tenacious
Soft
Hard
Yielding
Tenacious
Strong
Weak
Strong
Weak
Tough
Tender
Tough
Tender
Masculine
Feminie
Masculine
Feminie
Energetic
Inert
Energetic
Inert
Relaxed
Tense
Static
Dynamic
Boring
Interesting
Relaxed
Tense
Static
Dynamic
Boring
Interesting
Warm
Cold
Warm
Cold
Fast
Slow
Fast
Slow
Semantic Differential Tests
Beautiful
Ugly
Beautiful
Ugly
Pleasant
Unpleasant
Pleasant
Unpleasant
Harmonious Meaningful Cheerful
Dissonant Meaningless Sad
Harmonious Meaningful Cheerful
Dissonant Meaningless Sad
Refined
Vulgar
Refined
Vulgar
Rugged
Delicate
Rugged
Delicate
Hard Tenacious
Soft Yielding
Hard Tenacious
Soft Yielding
Strong
Weak
Strong
Weak
Tough
Tender
Tough
Tender
Masculine
Feminie
Masculine
Feminie
Energetic
Inert
Energetic
Inert
Tense Dynamic Interesting
Relaxed Static Boring
Tense Dynamic Interesting
Relaxed Static Boring
Warm
Cold
Warm
Cold
Fast
Slow
Fast
Slow
3 Brand
yourLINK Design Process
Second Brand Application, Results
3 Brand
yourLINK Design Process
Final Identity
to today
john gates
lauren bock
1525 Mississippi Avenue Lawrence, KS 66045 www.onesto.com
1525 Mississippi Avenue Lawrence, KS 66045 yourlink.com
e. jgates@onesto.com p. 785.225.7889 f. 785.987.1416
e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
3 Brand
yourLINK Design Process
3 Brand
Final Identity
yourLINK Design Process
Final Identity
to today e. contactus@yourlink.com p. 785.225.7889 f. 785.987.1416
e. contactus@yourlink.com p. 785.225.7879 f. 785.987.1414
to today 1525 Mississippi Avenue Lawrence, KS 66045 yourlink.com
1525 Mississippi Avenue Lawrence, KS 66045 | onesto.com
1525 Mississippi Avenue Lawrence, KS 66045 | yourlink.com
to today e. contactus@yourlink.com p. 785.225.7879 f. 785.987.1414
to today
to today
1525 Mississippi Avenue Lawrence, KS 66045 | yourlink.com
LOT A
LOT B
EXPIRES 12/31/2012
EXPIRES 12/31/2012
1525 Mississippi Avenue Lawrence, KS 66045 | yourlink.com
3 Brand
4 Interactive and Interface
yourLINK Design Process
Final Identity
yourLINK Design Process
Tested users on what they wanted to see on a phone and their keyboard preferences. Results indicated that they wanted very few features and preferred the button layout of a landline phone. Find a Customer Care Center Located at your local CVS or Walgreens
Search
Search yourLINK website
to today
“I love how simple and intuitive yourLINK is, the changing buttons make sure that I only see the buttons I need.” — Frances, Little Rock, AR
Hello! We are yourLINK to today. We’re a fully customizable cell phone service providing ease of mind for individuals of older generations.
How can we help you today?
First time users learn about our phone and choose a plan
We will help every step of the way
Already own yourLINK and have some questions?
Call 1.800.543.LINK Email contactus@yourlink.com
From the following list, put a mark next to the feature(s) you would like to have on your cell phone. Choose as many or as few as you would like. You can prioritize them if so inclined, which would be of great help for us to get a better understanding of the importance in certain features over others.
4
Phone
4
Date/Time
3
Address Book
1
Settings
Health/Wellness
Stopwatch
Music
Calculator
Games
Calendar
(diet and exercise)
2
GPS Texting
2
Speakerphone
Camera
Video
2
Emergency Button
Password Protection
Alarm Clock
1
Place your phone in a dock that is attached to a computer like keyboard. You would only be able to input data at this dock, wherever that may be placed in your home, so you can not input data on the go.
1
A full keyboard on your phone where you can put data into your phone at any time. This will require more buttons which will result in smaller buttons to not increase the size of the phone.
3
Typical to landline phones, the letters would be on the numbered pad. Three to four letters correspond to each numbered button. To enter a letter you much push the button for as many times as the letter is placed in the numbered sequence. For example, if you want the letter K you must press the number 5 twice, K being the second postion in the letter sequence on the (5) button, to get K to show up on your screen. This is also known as T9.
Notes
2
Internet
What method of input, from below, would you rather use when entering data in your phone, such as numbers in your address book or texting? Please mark next to the concept you feel you would most likely want in a phone for inputing data.
2
Voicemail Voice Dialing
0
A full keyboard but yet not like a typical computer keyboard. Each button has one letter in alphabetical order.
4 Interactive and Interface
yourLINK Design Process
Pictures of Brainstorming and Concept Development
4 Interactive and Interface
yourLINK Design Process
Pictures of Brainstorming and Concept Development
Looking at our own phones
4 Interactive and Interface
yourLINK Design Process
Elissa created a interface testing system through Powerpoint, we used this to show how the user would navigate through our interface and our phone features.
4 Interactive and Interface
yourLINK Design Process
During the bridge group testing session with Elissa’s Grandmother and her friends, we tested our inital interface design. Based off the results of the testing, we made changes to our interface. This is a side by side comparision of the old and new interface.
Old
New
4 Interactive and Interface
4 Interactive and Interface
yourLINK Design Process
We asked our users to draw concept models of what they thought our phone icons and symbols should like. We made necessary changes to our interface after this round of testing.
yourLINK Design Process
Link: Video with Rachel, Testing Link: Raw Video John created button prototypes and we tested them with Rachel to determine the size and shape oof our phone buttons.
Old
New
Old
New
4 Interactive and Interface
4 Interactive and Interface
yourLINK Design Process
Intial phone model design, a button causes the phone to open automatically
Initial Sketch of Phone and Dock
yourLINK Design Process
Phone Sketches
4 Interactive and Interface
yourLINK Design Process
Phone Sketches
4 Interactive and Interface
yourLINK Identity Design Process
4 Interactive and Interface
yourLINK Design Process
Models
We tested our phone with a second bridge group
Link: Brand, Interface, Packaging Testing Video with Bridge Group Link: Raw Video Link: Raw Video 2
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interaction and Interface
Models
yourLINK Design Process
4 Interaction and Interface
Models
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
4 Interactive and Interface
yourLINK Design Process
Models
Models
Car Cupholder Charger Set phone on this cupholder charger to begin wireless charging
Wireless Headphones Light and comfortable Answer/end calls Mute music during calls
Wrist Watch General Concept Displays time and date Notifies you when someone is calling (buzz or beep). Displays unread messages, missed calls, and voice mail. Monitors and tracks the interaction with your body and environment, producing results online as a health benefit and more Health Benefits Monitors heart rate, glucose levels, body temperature, and body fate percentage Tracks distance travelled and where you have travelled (with GPS application)
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
yourLINK Design Process
Models, Final, In Context
4 Interactive and Interface
yourLINK Design Process
Models, Final, In Context
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
Models
yourLINK Design Process
4 Interactive and Interface
yourLINK Design Process
HTML Progression
4 Interactive and Interface
yourLINK Design Process
HTML Progression
Website Testing Link: Third teration
4 Interactive and Interface
HTML Testing
yourLINK Design Process
5 POS
yourLINK Design Process
Point of Sale Research at Walgreens and CVS
Point of Sale
5 POS
yourLINK Design Process
Signage at CVS and the same area with the yourLINK sign
5 POS
yourLINK Design Process
Point of Sale in SketchUp
5 POS
yourLINK Design Process
Initial sketches about point of sale
5 POS
yourLINK Design Process
To get our fully customizable phone applications, we developed a series of applicaton cards that would have information about the application, as well as a QR barcode that would lead the user to a online tutorial about how to use the application
to
HEALTH
The Link Health Application Provides:
For 24 Hour Support:
- visit your local store - call us at 913 - 710-3407
Reminders about when to take medication. Easily connect with your doctor and healthcare service provider.
To install a new applicaiton on your phone simply go to http://people.ku.edu/~bernsteine/ or take a picture of the code square below.
Calendar to program and schedule important medical appointments. A text service that alerts up to 5 contacts when you need help. Recieve alerts for when prescriptions have been ďŹ lled.
LINK: INTERFACE HTML POINT OF SALE
brought to you by
5 POS
yourLINK Design Process
Scenarios
5 POS
yourLINK Design Process
Scenarios
Terry Giliput
John Dough
Before purchasing LINK — Terry often cannot hear the house phone ringing when she is in her garden and often misses calls from her three children. — Sometimes when Terry is closer to her house, she can clip the landline phone to her belt and accept calls, though many times she gets too far away from the house and calls are still missed. — Terry’s three daughters have recently called her with important information regarding grandchildren and future engagements and Terry has begun to get frustrated with playing tag with her daughters during these busy years. — Terry’s daughters have suggested a new way of using telephone services after frequent trips to the Walgreens pharmacy for their grandchildren. — Terry decides to accompany them to Walgreens to get a better understanding of this new LINK phone that has been introduced to her.
Before purchasing LINK — John is always interested in new, convenient innovations that allow him to be at ease and discovers LINK in his newspaper on the front of the CVS insert. — John immediately takes note and makes plans to stop at a CVS on his way to the sporting goods store. — After reading the advertisement in the newspaper, John had no problems spotting the kiosk when he entered CVS.
At Walgreens’ with LINK’s interactive kiosk — Terry enters Walgreens and her daughters direct her towards the cell phone section designated by signs in the store. — Her three daughters let her navigate the interface to gain a better understanding of the LINK service. — Terry is quickly assured of the resolved lost signal issue that she has in the garden and the interconnectivity of her phone with the landline like extendibility. — Terry notices the variety of applications and their free informational pamphlets and gathers the ones she is interested with and stows them in her purse. — Terry decides that she is the pants wearer in the house and purchases a set of the phones and landline handsets/docks as directed by the interactive kiosk and the helpful representative who was helpful to answer all necessary questions. After purchasing LINK phone from Walgreens — Terry gets home and opens her phone package. — Inside the package, Terry learns that she simply needs to turn on the phone and enter her receipt number from Walgreens to activate the phone. — The phone verifies activation and asks if she would care to scan and download any applications. — Terry is not interested at this time and clicks no. — She plugs in docks in necessary rooms and places her husbands phone on his dock and her phone in her pocket. — She heads outdoors and begins going about her regular duties. — Terry answers her daughter’s call and explains that the phone is
At kiosk in CVS — John navigates the interface learning what he wants to know about this new cell phone. — The kiosk shows the phone and explains the options off to the side. — When John pushes the Phone Book option, the buttons change and new options are available. — He decides to try entering a name and follows the prompts accordingly. — After little effort, John learns to use all the options and applications on his phone in CVS. — He decides to use several applications (camera, gps, phone book, games, and Emergency option) and grabs the necessary pamphlets for registration later for when he activates the phone. — Finds little interest in owning a landline and a cell phone. — Purchases the landline/cell phone option. — Pays for his phone at the counter. — Leaves CVS and continues with his business as scheduled. After purchasing LINK phone service from CVS — John gets home with his new phone. — He opens the package to find the phone and instructions similar to that which he navigated via the kiosk at CVS. — John turns his phone on and activates it through necessary actions. — John scans and downloads applications from the pamphlets that he acquired at the CVS kiosk. — After initiating his phone, John places his landline style phones on their docks and allows them to charge overnight for the necessary initial charging time.
5 POS
yourLINK Design Process
5 POS
yourLINK Design Process
Scenarios
Scenarios
Margaret Nolan
Adam Drexel
Before purchasing LINK — Margaret found out about LINK through her family. — She doesn’t venture far from town, so Marry (Margaret’s daughter) suggested viewing Onesto from the Internet. — Through this website, Margaret learned exactly what LINK was made of and how awesome it is. — Margaret was so shocked by the pure power and bodaciousness of LINK that she insisted to Marry that she would buy one as soon as she could.
Before purchasing LINK — Adam is sitting at home listening to old people music. — He hears an advertisement for a new top of the line phone sold at CVS. — Fortunately for Adam, there are two CVS locations near his homestead in Surprise that he ventures near on his occasional walks through town.
Purchasing from Onesto website — Margaret filled out the necessary requirements for purchasing a LINK phone online. — After two daze, she received the LINK phone in the mail. After receiving LINK in the mail — After opening the packaging, she was surprised to see similar styled instructions as those found on the website. — As simple as it was to navigate the mock up phone online, Margaret found no problem activating her phone via packaging instructions. — Along with the packaging came the application pamphlets for which Margaret was to scan and download via the Internet. — Margaret scans the necessary QR codes. — The applications download and queue Margaret for further action. — Margaret accepts the terms for a one-month free usage of all programs for which she downloaded. — Margaret sets phone on dock for overnight charging in order to gather enough power for ultimate destruction of known usability (in a good way). — Since Margaret stays close to home for the most part, she decided to keep her new cell phone as her primary phone and dispose of her landline. — Margaret now uses her cell phone everywhere and feels as hip as she was fifty years ago when she was working fifth avenue.
At CVS store — Adam enters CVS. — Adam is immediately assisted by a helpful employee and directed to the LINK kiosk. — The LINK representative turns the voice assistant on for Mr. Drexel and allows him to navigate the interface on his own. — Adam, with sample phone in hand, begins patiently navigating through the different options and applications. — After verifying that LINK is the most awesome phone known to mankind, Adam decides on purchasing one on the spot. — He feels no need in purchasing the landline option, as he intends to keep his phone close to him at all times. — He asks the store manager for assistance with the applications and activates his phone in CVS. — The LINK representative walks Adam through using the phone package to upload more applications and reassures him that if there are any problems that he may call or stop in at any time during regular business hours. After purchasing LINK phone from CVS — John arrives back at his residence and arranges himself in his environment with his new service equipment. — He places the phone’s charger on his nightstand next to his bed and reading chair. — John takes some time to add new contacts into his phone and call a few important people to verify his new number. — John often forgets where he has left the phone and often has to push the button on the charger to find it. — Fortunately there is an extended beeping from the phone that is initiated by the charging station so Adam can track down his phone without having to push the button too many times. — When John drops his phone on the ground, it makes a sound (whether
5 POS
yourLINK Design Process
Scenarios
James Karey Before purchasing LINK — James and Barbara both retired and enjoy seeking subtle hidden adventures in the wild. — After losing their cell phone, they often worry about their age and the effect it might have on their abilities to find help if either of them were to run into a problem far from civilization. — They had recently ventured to Walgreens to purchase a few items before setting out on a short road trip across the state. — Seeing this service provided by Onesto, James and Barbara decided to make a point of stopping in at Walgreens after they returned home the next week. At Walgreens store — After returning from their trip, James and Barbara head to Walgreens to get a better understanding of the LINK. — They enter the Walgreens — They follow the necessary signage. — They meet with the LINK representative and are ushered to the kiosk for further understanding of the phone. — James and Barbara toy with the sample phone connected with the kiosk and get a feel for the comfort of LINK. — They navigate a few select applications and decide upon a select few for their travels. — Since James and Barbara are not avid cell phone users, the landline function is foreign to them and they decide to seek assistance for further understanding from the LINK representative. — After getting a better feel and understanding for the LINK landline, they decide it is in their best intentions to use this option. — They purchase the landline option and a few applications, such as the GPS, the Camera, and the Internet. After purchase of LINK from Walgreens — James and Barbara take phone home and unpack the device at their homestead. — After following the instructions, they activate their phone. — Once their phone is activated, they scan their applications and download the options they felt were necessary. — Taking only a few minutes to download their applications, the two decided to give their product a test run. — After navigating in Portland, a town they had never ventured before, using the GPS and taking a few pictures, they decided to accept the full charges for the applications once the tutorials were finished.
5 POS
yourLINK Design Process
Point of Sale in SketchUp, Second Iteration
5 POS
yourLINK Design Process
5 POS
yourLINK Design Process
Packaging sketches
5 POS
yourLINK Design Process
Packaging prototypes
5 POS
yourLINK Design Process
Packaging prototype second iteration
5 POS
yourLINK Design Process
5 POS
Packaging prototype third iteration
Packaging prototype second iteration, graphics
After testing, we realized that a case that the user could reuse in the future could be a better packaging design than a box. This way, the user could keep the dock, manual, and application cards safely tucked away in a hard body case.
1. Button 2. Date 3. Slide to open phone
1
4
2
1 5
2 3
to today
3
to today
1. Undo / Refresh 2. Call 3. Changing Buttons 4. Volume Control 5. Menu Button
Dock Underneath
Important Functions How do I make a Call? 1. 2. 3. How do I charge my phone? 1. 2. 3. How do I adjust the volume? 1. 2. 3.
Application Cards 1. Undo / Refresh 2. Call 3. Changing Buttons 4. Volume Control 5. Menu Button
Health Application FEATURES orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
4 1 5
2
3 orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Contact Us!
Dock to today
6. Dock
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
yourLINK Design Process
6
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6 Summary
6 Summary
yourLINK Design Process
yourLINK Design Process
Meet the Team
to today What Makes us Different? Fully customizable features and applications The feel of landline buttons Wireless charging Search Button
Elissa Interface, planning, leader, organization
Lauren Branding, packaging, drawing, marketing, research
Jing Graphics, brand identity development, presentations, process book
John Modeling, physical prototyping, research, audience profiles, scenarios
Changing buttons keep things clear and simple Lifetime customer service at CVS/Walgreens
Introduction
yourLINK Identity Core Elements
Introduction
yourLINK Identity Core Elements
Graphic Standards Manual Issued May 2011 Logotype Standards | Corporate Stationary + Online Guidelines
to today
Introduction
yourLINK Identity Core Elements
Logotype
yourLINK Identity Core Elements
The logo is the most visible and recognizable element in our identity. It is vital that it is always applied consistently wherever it appears.
Normal Logotype Black on White
Reversed Logotype White on Black
Introduction Our identity is a design scheme of elements that create a distinctive look and feel that makes the yourLINK brand instantly recognizable. Since our product, the yourLINK cell phone, instills ease of mind to our older generation user, our identity was designed with the same goal—to make the user experience unintimidating, friendly, and simple.
Color Logotype Orange and green To be used for maximum clarity in various applications such as the letterhead and envelope.
to today
Reversed Color Logotype White and green on orange
The following pages guide you through our identity elements and guidelines.
To be used for maximum contrast in various applications such as the business card and notecard.
to today
Logo Size
yourLINK Identity Core Elements
Typeface
yourLINK Identity Core Elements
The two main yourLINK typefaces are Helvetica Neue 55 Roman and Melior Medium and Bold. These two compliment each other and produce a brand identity that is professional and contemporary, but also approachable and friendly.
Minimum Size Controls
Minimum 4.5 cm
Both of the color logotypes may not be reproduced at a size smaller than these minimum contrants.
to today
abcd efghijklmnopqrstuvwxyz 1234567890.,’:;-!?() abcdefghijklmnopqrstuvwxyz
Minimum 5 cm
Logotype Control Area No graphic elements may intrude into the area surrounding the logotype. This is the minimum control area based off the minimum size of the reversed color logotype. These size relationships should remain the same at whatever logotype size. This applies to all four logotypes: normal logotype, reversed logotype, color logotype, color reversed logotype.
Helvetica Neue 55 Roman 20 pt / 24 pt leading
x
to today
To be used as the company’s standard typeface, it is used across all materials, including online applications.
y x width = .4 cm y height = .44 cm
Melior Medium 20 pt / 24 pt leading
abcdefghijklmnopqrstuvwxyz 1234567890.,’:;-!?() abcdefghijklmnopqrstuvwxyz Melior Bold 20 pt / 24 pt leading
abcdefghijklmnopqrstuvwxyz 1234567890.,’:;-!?() abcdefghijklmnopqrstuvwxyz To be used mainly as a highlighting typeface, to offer distinctive contrast between san serif Helvetica Neue.
Typography
yourLINK Identity Core Elements
Color
yourLINK typography should be ragged left, This provides the eye with a constant starting point for each line, thus increasing the legibility of the text. This creates a more a more informal and organic typographic treatment than justified text.
Correct
Incorrect
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Molum iderunt magnatem fugiatque doluptatum evelest ommo illam, solorernat anditio nsendi autem eatque assim hiliqui dem volo te mil exero officitin rehent maximust delente commoluptas alit, nobit et hiliquiate ne sit, nos aspieni scipsae eum idus doluptaquam verumendam as es maxime voluptatem ducia consequi cus.
The vibrant and youthful orange and green color palette is at the heart of the yourLINK identity. The logotype and general supporting materials should be in these two colors. The gray is a softer alternative to black and should only be used in body text applications. This distinction brings together the approachable and cohesive design of yourLINK.
Pantone 583 M
Paragraph Spacing Approved type size : leading size relationships for body text print applications
Helvetica Neue 55 Roman 9 pt / 12 pt leading Itas nimus eosam eictat explandam ut eiciaecto optaepta quas quia il illest, sequatisse molupta quodignis nistrunt facil maximil errorib usaesecus vel miliquiature con eum qui aut ped quam, ut resequa tiusdam ut odigent parchita sin rerfern atatendit expel molut quos ipidipsanis doloria simolor andusdam facimporem quam rerro minciate si corecte mporita tintinc ilition nullessed et quia velenec tempor magnimi, sinctur audi quam veruptatur ratur? Obita natae et lit occus non resequis evenis suntus enesti dolorro cum numquuntorro blab ilibus aribus seditatum ex etur mos quas moluptamet acepudi berum dipsunt, secus del min
Helvetica Neue 55 Roman 12 pt / 16 pt leading
Itas nimus eosam eictat explandam ut eiciaecto optaepta quas quia il illest, sequatisse molupta quodignis nistrunt facil maximil errorib usaesecus vel miliquiature con eum qui aut ped quam, ut resequa tiusdam ut odigent parchita sin rerfern atatendit expel molut quos ipidipsanis doloria simolor andusdam facimporem quam rerro
yourLINK Identity Core Elements
Pantone 1665 M
Pantone 7540 M
Letterhead
yourLINK Identity Corporate Stationary
Letterhead
yourLINK Identity Corporate Stationary
5.75 cm 5.2 cm
1 cm to today e. contactus@yourlink.com p. 785.225.7879 f. 785.987.1414
9.25 cm
to today
1525 Mississippi avenue Lawrence, KS 66045 | yourlink.com
centered
.75 cm
Envelope
yourLINK Identity Corporate Stationary
Note Card
yourLINK Identity Corporate Stationary
to today 3 cm
e. contactus@yourlink.com p. 785.225.7879 f. 785.987.1414
.85 cm
Address and website Helvetica Neue 55 Roman 9 pt / 12 pt
Email, Phone, Fax
1.2 cm
Melior Bold 9 pt / 12 pt Helvetica Neue 55 Roman 9 pt / 12 pt
to today 1525 Mississippi avenue Lawrence, KS 66045 yourlink.com
John Dough 1255 W. Mullbery Terrace Olathe, KS 66061
Recipient Information Typeface Helvetica Neue 55 Roman 9 pt / 12 pt Left Ragged
.75 cm
1525 Mississippi avenue Lawrence, KS 66045 | yourlink.com
Card
yourLINK Identity Corporate Stationary
Standards
yourLINK Identity Corporate Website
Find a Customer Care Center
2.54 cm
to today
Located at your local CVS or Walgreens
Name Melior Medium 14 pt / 14 pt 1.5 cm
to today
Address and website
lauren bock
Helvetica Neue 55 Roman 9 pt / 12 pt
1525 Mississippi avenue Lawrence, KS 66045 yourlink.com
Email, Phone, Fax
Search
Search yourLINK website
“I love how simple and intuitive yourLINK is, the changing buttons make sure that I only see the buttons I need.” — Frances, Little rock, ar
hello! We are yourLINK to today.
Melior Bold 9 pt / 12 pt Helvetica Neue 55 Roman 9 pt / 12 pt
We’re a fully customizable cell phone service providing ease of mind for individuals of older generations.
e. lbock@yourlink.com p. 785.225.7879 f. 785.987.1414
how can we help you today?
1.0 cm
.26 cm
First time users learn about our phone and choose a plan
already own yourLINK and have some questions?
We will help every step of the way
2.54 cm
to today
Color Standards
Online Typography Standards
Gray body text Only orange and green as highlighting text color White text on orange or green is acceptable
Helvetica Neue 55 Roman Minimum 8 point type
White transparent box over photography is acceptable
1525 Mississippi avenue Lawrence, KS 66045 | yourlink.com .5 cm