Tiangl Swimwear Brand Style Guide

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Brand Style Guide Designed by Jing Liu


STRATEGIC BRAND OVERVIEW

Modern. Triangl is a new and contemporary swimwear brand that features simple yet chic designs. The material of the product itself, neoprene, is a revolutionary invention based on wetsuit fabric. The brand is all about the latest technology and the newest trends.

Vibrant. The core of Trangl is centered around a palette of bright and vibrant pop colors. These colors are mixed and matched in unexpected and playful ways. The brand shouts out to girls who are active, energetic and wants to have fun at a tropical beach.

Geometric. The design of Triangl is all about the simplest rearrangement of lines, shapes, colors, and patterns. Simple outlines are featured and emphasized, to best compliment a girl’s body shape.


TONE OF VOICE

The tone of voice of the copy is a critical part of Triangl’s advertising and promotional materials. To embrace the brand’s core personalities, we want the tone of voice to be Direct, Playful, and Edgy.

Ideas will be conveyed in straightforward language to reflect the Triangl’s modern brand image and simple designs. Our words will be playfully edgy, just like the bright colors on our bikinis and the boldness of our black lines. Moreover, we want our voice to be upbeat and infused energy, toappeal to a young and funloving audience.


LOGO Acceptable Versions

Horizontal version (Master Logo) Application: website, product package, print advertising

Stacked version Application: same as horizontal version, can be interchanged based on space restrictions

Strapline version Application: swimsuit garment labeling, printed with water-proof material Australia

Billboard version Application: Billboards or any other outdoor promotional material with similar scale


LOGO Uncceptable usages

TRIANGL Never change the font of the logo

Never stretch the logo to distort proportions

Never change the color of the logo

Never stack the logo in any way other than the specified version

Australia

Never change the placement of the strapline

Never use colors that are not from the color palette


LOGO Minimum sizes and spacing

Minimum Width: 1.42 in (36mm) Minimum Width: 0.71 in (18mm)

Australia

Minimum Width: 2.3 in (58mm)

Δ Same spacing rules apply to all horizontal versions

Australia


COLOR PALETTE These colors define the personality of Triangl. We are bright, vibrant, and playful. Δ Primary brand colors will be used on the logo (symbol) Δ Black will be the default color for logo font and all copy Primary Identity Colors CMYK: 0/46/30/0 RGB: 255/138/179 HEX: FF8AB3

CMYK: 0/4/87/0 RGB: 255/245/33 HEX: FFF521

CMYK: 100/80/0/1 RGB: 0/51/253 HEX: 0033FD

CMYK: 23/95/0/7 RGB: 183/11/237 HEX: B70BED

CMYK: 0/42/60/ RGB: 255/148/102 HEX: FF9466

CMYK: 0/0/0/0 RGB: 255/255/255 HEX: FFFFFF

CMYK: 100/100/100/100 RGB: 0/0/0 HEX: 000000

CMYK: 85/1/20/0 RGB: 38/253/204 HEX: 26FDCC

Complementary Brand Colors


TYPOGRAPHY Logo font

Print typeface

Triangl has a specially-made font for its logo. Use this font whenever the logo is used.

Myriad Pro The Myriad Pro is our cororate font. Its welldrawn letter proportions, clean, open shapes and extensive kerning pairs ensure that the design retains a comfortable level of readability across all of its variants.

The strapline version of the logo contains the word Australia. It is in the Myriad Pro typeface, with a 175% honrizontal scale.

Australia

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


TYPOGRAPHY Online Typeface

Helvetica Bold

Lucida Grande

Headlines (20-30px) HEX#000000

Body copy (12px) HEX#666666

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Aa Aa


IMAGERY As an outdoor interactive brand promotion, Triangl will build photo booths throughout various beaches for girls to take selfies in their Triangl bikinis. Since Triangl is a brand that grew poopular online and has a strong presence on social media, girls wearing the Triangl swimwear will be interested in taking photos and modeling for themselves. A motif background of tropical fruits using familiar black outlines and the brand color palette will be used.


Note: the use of logo on the photo image will be an exception to the traditional logo design rules


Note: the use of logo on the photo image will be an exception to the traditional logo design rules


Note: the use of logo on the photo image will be an exception to the traditional logo design rules


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