Brand Style Guide Designed by Jing Liu
STRATEGIC BRAND OVERVIEW
Modern. Triangl is a new and contemporary swimwear brand that features simple yet chic designs. The material of the product itself, neoprene, is a revolutionary invention based on wetsuit fabric. The brand is all about the latest technology and the newest trends.
Vibrant. The core of Trangl is centered around a palette of bright and vibrant pop colors. These colors are mixed and matched in unexpected and playful ways. The brand shouts out to girls who are active, energetic and wants to have fun at a tropical beach.
Geometric. The design of Triangl is all about the simplest rearrangement of lines, shapes, colors, and patterns. Simple outlines are featured and emphasized, to best compliment a girl’s body shape.
TONE OF VOICE
The tone of voice of the copy is a critical part of Triangl’s advertising and promotional materials. To embrace the brand’s core personalities, we want the tone of voice to be Direct, Playful, and Edgy.
Ideas will be conveyed in straightforward language to reflect the Triangl’s modern brand image and simple designs. Our words will be playfully edgy, just like the bright colors on our bikinis and the boldness of our black lines. Moreover, we want our voice to be upbeat and infused energy, toappeal to a young and funloving audience.
LOGO Acceptable Versions
Horizontal version (Master Logo) Application: website, product package, print advertising
Stacked version Application: same as horizontal version, can be interchanged based on space restrictions
Strapline version Application: swimsuit garment labeling, printed with water-proof material Australia
Billboard version Application: Billboards or any other outdoor promotional material with similar scale
LOGO Uncceptable usages
TRIANGL Never change the font of the logo
Never stretch the logo to distort proportions
Never change the color of the logo
Never stack the logo in any way other than the specified version
Australia
Never change the placement of the strapline
Never use colors that are not from the color palette
LOGO Minimum sizes and spacing
Minimum Width: 1.42 in (36mm) Minimum Width: 0.71 in (18mm)
Australia
Minimum Width: 2.3 in (58mm)
Δ Same spacing rules apply to all horizontal versions
Australia
COLOR PALETTE These colors define the personality of Triangl. We are bright, vibrant, and playful. Δ Primary brand colors will be used on the logo (symbol) Δ Black will be the default color for logo font and all copy Primary Identity Colors CMYK: 0/46/30/0 RGB: 255/138/179 HEX: FF8AB3
CMYK: 0/4/87/0 RGB: 255/245/33 HEX: FFF521
CMYK: 100/80/0/1 RGB: 0/51/253 HEX: 0033FD
CMYK: 23/95/0/7 RGB: 183/11/237 HEX: B70BED
CMYK: 0/42/60/ RGB: 255/148/102 HEX: FF9466
CMYK: 0/0/0/0 RGB: 255/255/255 HEX: FFFFFF
CMYK: 100/100/100/100 RGB: 0/0/0 HEX: 000000
CMYK: 85/1/20/0 RGB: 38/253/204 HEX: 26FDCC
Complementary Brand Colors
TYPOGRAPHY Logo font
Print typeface
Triangl has a specially-made font for its logo. Use this font whenever the logo is used.
Myriad Pro The Myriad Pro is our cororate font. Its welldrawn letter proportions, clean, open shapes and extensive kerning pairs ensure that the design retains a comfortable level of readability across all of its variants.
The strapline version of the logo contains the word Australia. It is in the Myriad Pro typeface, with a 175% honrizontal scale.
Australia
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHY Online Typeface
Helvetica Bold
Lucida Grande
Headlines (20-30px) HEX#000000
Body copy (12px) HEX#666666
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Aa Aa
IMAGERY As an outdoor interactive brand promotion, Triangl will build photo booths throughout various beaches for girls to take selfies in their Triangl bikinis. Since Triangl is a brand that grew poopular online and has a strong presence on social media, girls wearing the Triangl swimwear will be interested in taking photos and modeling for themselves. A motif background of tropical fruits using familiar black outlines and the brand color palette will be used.
Note: the use of logo on the photo image will be an exception to the traditional logo design rules
Note: the use of logo on the photo image will be an exception to the traditional logo design rules
Note: the use of logo on the photo image will be an exception to the traditional logo design rules