Portfolio HU JIN
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Master of Science Design for Interaction Delft University of Technology
Email j.hu.tudelft@gmail.com Phone (0086)18205957607
Delft University of Technology (Netherlands) Master of Science. Design for Interaction
2010. 8 – 2013. 1
Tongji University (Shanghai) Bachelor of Engineering. Industrial Design Three consecutive years of Uni-Scholarship Top Grade of graduation project
Expertise
Qualitative & quantitative research (interview, focus group, context mapping, generative tools, etc) Interaction design, Usability & user experience assessment, Creative Facilitation, Fuzzy front end innovation
2012.4- 2013.1 Philips Research
2011.9- 2012.2 Philips 2011.9- 2012.1 Unilever 2011.2- 2011.7 KPN
Software
Photoshop, Illustrator, InDesign, Flash, Axure, Dreamweaver,
JIN HU 胡瑾
Premiere, Max/MSP, Arduino
Language
Mobile: 0086-18205957607
Chinese (native), English (fluent), Dutch (beginner)
Awards
Email: j.hu.tudelft@gmail.com
“To create tangible product, intangible experience”
Experience
Education
RESUME
2006. 9 – 2010. 6
2010.9
2009.5 2008.9
2008.9
Winner of the 1st Chinese Publication Design Award Book design “By-cycle”, published 2010 Shanghai Design Week 2009 Shanghai Biennale 2008 Merit award in the 3rd International Birdhouse Design Project Winner of Samsung Student Innovation Competition
2011.5- 2012.5 TUDelft 2010.2- 2010.6 Forever Co. 2008.7- 2008.8 Samsung
User Experience Design Intern (Netherlands) −Researched & designed of a mobile application for non-professional design behavior, involving user research, design opportunities analysis, creative sessions, interaction design, prototyping & UX testing −Resulted in a research report, mobile application design & patent concepts R&D project (Netherlands) −Service design for fashion retail lighting, responsible for user & market research, design opportunity analysis, ideation & interface design Research project (Netherlands) −Investigated the validity of new product concepts (Calve peanut butter) −Resulted in feasibility report with focus group and questionnaire analysis UX project (project manager) (Netherlands) −Usability & user experience research and redesign of KPN prepay Dongle −Customized methods of UX research and data visualization −Resulted in a new interface design with distinctively improved UX Student Mentor (Netherlands) −In charge of all international students of Master Program DfI ID Graduation Project Intern, (Shanghai) −Bicycle design for CHINA POST (Top Grade, 1:1 working prototype) New Product Development Intern (Shanghai) −Participated in research & ideation for new Samsung white electronics −Worked closely with multi-disciplinary teams
Content
< Interaction Design
Product development > < Product Design
Interaction Design (interface) >
KPN PAPER Interface
Usability & User experience research & redesign / 2011
Keywords Usability testing & redesign Information design Out of box experience Teammates Grant Howarth Katja Leuschner Willem Span Personal involvement Project manager Research design Data visualization
Introduction An interface on the package that guides users from openning box to sucessfully installing the software. The basic idea is to create a paper interface as the extension of software interface which completes the customer journey and results in an positive experience.
STEP1
STEP2
STEP3
STEP4
OOBE
(out of box experience): After removing the sleeve from the outside, the inner package unfolds into 4 compartments which seperate installing process into 4 simple steps. Each compartment has a flap on which key information of the step are illustrated.The 1st and the 2nd compartment also contain products needed in the steps. In this way, the product and infomation appear at the right time and right place to better assist installation.
Design
Usability & user experience assessment < Design intentions accessment.The graph evaluates the product with design specification. As the graph shows, the design meets most of the intended design qualities.
^ Emotion journey mapping . The usability of the product is evaluated with emotion journey mapping, which is based on the emo-card technique.Both individual results (color) and the average result(white) are mapped in polylines.According to the result, the product use ends with an average positive emotion.
User test
Home Lighting Designer
Mobile application research& design / 2012
Keywords Design Research Interaction design Mobile APP design
Introduction This project was the Master Graduation Project completed during internship at Philips Research. The project focused on the unprofessional design activities of home users. In the first phase, the underlying needs and design opportunities of the context were investigated. In the second phase, ideas were genenrated, of which one concept was developed into a mobile APP and brought into UX evaluation. Solo project
The R&D project has resulted in a research report, a mobile application design and patent concepts. Due to the confidential agreement, only part of the project is presented here.
Design examples with the lamp Product specifications & Consumer reviews
An example of the live view of oneâ&#x20AC;&#x2122;s home. Indicate one meter in the scene to set the right proportion of the lamp to be loaded.
Adjust the lighting effect of the lamp. For the lamp in the example, Living Colors of Philips, the adjustable attributes are hue, saturation and brightness. The dashboard changes according to different lamps
When the design is done, the user can launch the function of diagnosis to evaluate current lighting condition. Firstly the user should choose an intended atmosphere. The application gives feedbacks on current lighting condition
Tap to see the feedbacks in details. The feedback includes the lighting problem, and suggestions for improvement. For each of the atmospheres, general tips of lighting design can be found.
......
LUMI
is a home lighting design APP that provides users with fast and extensive information of a lighting fixture through augmented reality. The information is gained by scanning the image of a lamp from magazine, shops and websites
View the lamp in oneâ&#x20AC;&#x2122;s home. When the user is at home, he/she can launch the function instantly; in the opposite case, he/she can connect to the phone of the person who is at home.
Fashion Retail Challenge Service design / 2012
Keywords Service design New product development Interface design Teammates Eden Simhony Joost Reode Pieter de Wit Sandra Cecet Sanya Khanna
Introduction This project is under the master course â&#x20AC;&#x2DC;Joint Master Projectâ&#x20AC;&#x2122;, which involves students from all three majors (Integrated Product Design, Strategic Product Design and Design for Interaction) of the faculty of Industrial Design Engineering of TU Delft.
Personal involvement Research design Concept development Interface design
The design project is a complete New Product Development process consisting of three phases: oppotunity identification, concept development and elaboration. Due to the confidential agreement, only part of the results are shown here.
The control panel also integrates the error alert of the lighting system.
THE INTERFACE
was designed for the control panel of the retail lighting system. Response to the ever-changing nature of the fashion retail, the interface enable the optimal flexibility of the use of lighting.The lightings are dimmed individually or in a set. Light settings can be programmed easily and spreaded over retail stores.
Interface design of the lighting system contol panel
HEART 2 HEART
Interactive Technology Design Project / 2011
Keywords Interaction design Interactive technology Fast prototyping
Teammates Julia Calbet贸 Le Li Nga-Hong Lau Rosalie Stone
Introduction HEART 2 HEART shares emotion between close friends by conveying real heart beat and glowing light. Further communication can be made with various interactions with the device.
Personal involvement Programmer Involved in conceptualization & prototyping
This project means to design and prototype interaction with feasible interactive technology.
Storyboard
Glowing Vibrating
1. A group of Friends
2. Tag emotion
3. Recieve tagging
4. Supporting
5. Being comforted
â&#x20AC;&#x153;Heart 2 Heartâ&#x20AC;? is used by a small group of close friends. Every friend wears a necklace and has a color that identifies him/her.
The device recognizes when the heartbeat of a user rises and starts pulsating.Users can tag the emotion by shaking, slowly for a sad emotion or quickly for happy.
The others see light in their device. By color they recognize the user and by speed of blinking they understand the emotion
They can support him by shaking the device, the user will see the responses
The user receives the comfort from his friends, color lights blink in his device to get this feedback.
User test in the exhibition shows people are happy to interact with the device and willing to use it with close friends. The immitation of heartbeat is very sucessful.
Components: LEDs, accelerometer, heartbeat sensor, arduino mini.
Concept
CHIRPING
Exploring Interaction Project (EI) / 2010
Keywords Interaction design Experience Flash+Projection Introduction CHIRPING is an interactive bird for children hospitals and schools. The main idea of this concept is to combine the two media, projection and natural branches to create a more friendly and approachable presentation of technology.
Solo project
CHIRPING reacts to different gestures of people. The bird can be fed and grows with time.
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2
3
4
5
6
CHIRPING is suitable for children hospitals and schools where real animals are not available. Through simple interactions and growing process of the bird, children get company and grow empathy.
BK POSTMAN BIKE
Bachelor Graduation Project / 2010
Keywords Bicycle design China Post
Solo project
Introduction Bicycle design for CHINA POST. The design means to better fit the bike to working condition of the postman of CHINA POST.The frame design largely enhances the load capability.Wheels and kickstand are redesigned specifically according to postmanâ&#x20AC;&#x2122;s working behavior. The bags are designed in a whole package with the bicycle.Choice of other standard components improves the comfort in a long span of work.
Itâ&#x20AC;&#x2122;s a solo project lasting for half a year from research, conceptualization to manufacture. The prototype was completed with support of the engineers from Forever Bike Co. Shanghai.
Tangram Lamp
Interaction Design / 2010
Keywords Interaction design Sematic meaning Concept developemt
Introduction Itâ&#x20AC;&#x2122;s a concept design based on articles from old days. The tangram lamp use the induction technology to make the play rule of tangram the way people control the light. disordered pieces- light off a finished graphic - light on the original square - charged mode
Solo project
This concept attempts to bring a more humane approach to technology, creating a natural interaction between the user and the product.
+
PLAY=CONTROL disordered pieces- light off a finished graphic - light on the original square - charged mode Itâ&#x20AC;&#x2122;s a low watt- lamp & toy. Kids can play with it to design their own bedroom lamp for night .
DRAGON NECKLACE Jewery Design / 2010
Solo project
Introduction The Dragon necklace is inspired by Cheongsam (qipao). This traditional Chinese dress created in the 1920s is elegant, delicated, and a symbol of the ages and Shanghai culture. A good cheongsam could be handed down from grandmother to the granddaughter, which makes the garment full of story.
I chose the fabric of cheongsam: tapestry satin to make this series of accessary, hoping to preserve the feeling of history and treasures passed on among generations.The classic pattern of dragon and phoenix usually come in pairs in Chinese traditional images.They bring a good meaning to the necklace.
LEAN Powerstrip Product Design / 2009
Solo project
Introduction lean is a power strip with a lean surface which make it easier to unplug with one hand/foot pressing the bar. The design purpose is to solve the problem in a simple and low-tech way,and keep the attention on the key function of the product.
Unplug with one hand/ foot on the lean surface of the socket. In line with the simplistic design of function, the form of the socket follow s a minimalistic style.
A diagram from competition analysis
UV Catcher Strategy Development New product commercialization (Confidential) / 2010
Keywords Strategy project Licensing Market plan
Teammates Gunjan Singh Winbin Chew Dwitya Prasasta Angus Moore Personal involvement Market segmentation Business model
Introduction The assignment is to position, promote and sell the Senz UV Catcher, an up coming groundbreaking parasol, based on its little brother, the Senz umbrella. The problematics include licensing, portfolio management, global tourism market and distribution. In the end the project comes up with a licensing strategy and a potential licensor for Senz to introduce the UV catcher in the target market. As it is a confidential project, the details can not be shown here.
THANK YOU
Jin HU Master of Science Design for Interaction Delft University of Technology
Email Phone
j.hu.tudelft@gmail.com (0086)18205957607