Jinwoo Kim Strategy & Planning 217. 819. 1754 | jin.woo.kim@hotmail.com | projeqt.com/jinukim3914 About “Curious about humans, Interested in finding out the effective communication approach and implementing it“
Education University of Illinois at Urbana-Champaign | Graduation Date: May 2014 Bachelor of Science in Advertising Major GPA: 3.70/4.0 Cumulative GPA: 3.58/4.0 Dean’s list | Fall 2012, Spring & Fall 2013 Experience Oct 2013 - Present NSAC Ad Team - Leader of Research department Situation: • Selected as one of two Research Leaders • Had to come up with the core strategy for the campaign’s corporate sponsor Mary Kay • Had to manage the media budget allocation and create a media flowchart
Task Performed: • Led the team of seven students through months of primary and secondary research • Boiled down all the research insights into ‘Three Truths: Culture, Brand and Consumer’ • Conducted Secondary research to optimize budget
Outcome: • Came up with the campaign’s main strategy, ‘Mary Kay enhances who you already are’ • Created the media flowchart and the budget allocation chart for the plans book
Situation: • Heartland wanted to set a brand identity • They wanted to expand their target market from Asians to Every College Students in midwest area
Task Performed: • Conducted surveys and interviews with the target consumers • Recruited marketing interns to brainstorm and optimize marketing plan as a team
Outcome: • Created the brand’s theme/tagline,’Unite Through Music’ • Coordinated the marketing campaign, ‘Green with Love‘, for Heartland Music Fest which drew an audience of 2000+
Jan 2013 - Present Heartland - Marketing Director
Jun - Sep 2013 Media Career Center - PR Intern & Twitter Manager Situation: Task Performed: • Had to figure out the • Benchmarked other social media channel to efficiently communicate with the target • Had to create flyers and handouts to help students’ job preparation
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career centers and conducted research to find the right social media Read more than 80 articles related to job seeking process to provide the best information to the sudents
Feb - Sep 2013 WPGU 107.1 FM - Marketing Intern / Graphic Designer Situation: Task Performed: • Needed to design WPGU • Used adobe illustrator •
display ad on the MTD bus Needed sponsors and participants for the ‘Summer set Valley Ball Fest‘
Skills Languages English & Korean
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and photoshop to create a design Contacted and met the managers of local bars and greek houses
Outcome: • Created MCS twitter which now 152 media students follow • Created 6 handouts such as ‘How to write a cover letter‘ and ‘How to manage your online appearences’
Outcome: • The designed ad got placed on MTD buses at U of I • Got 3 sponsors and 8 teams to participate in the event
Programs Microsoft Word, Excel, PowerPoint / Adobe Photoshop, Illustrator, Indesign Digital Marketing (Social Media and Google Adwords)