Portfolio

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LIU` S DESIGN PORTFOLIO


APPLICANT

LIU ZIYU

Department of Industrial Design, College of Computer Science and Technology, Zhejiang University Studio of Design and Innovation, International Design Institute of Zhejiang University E-mail: ziyu_liu69@163.com Tel: +8618768118908


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Joint Project

CASIO DESIGN WORKSHOP SUTD-ZJU i-PROJECT: TRANSFORMATIVE WHEELCHAIR CHINESE ZODIACS EMOTIONAL BOXES

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Concept Design

Graphic Design

5-11 12-16 17-20

WESTORY SHOME GUIDE SYSTEM RANDOM INTERWEAVE

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Integrated Design

Fi-BAND PIECE SLIPPER Fracture Box BOX DESK

22-25 26-29 30-33 34

45-49

36-37 38-40 41-43

HANDCRAFTS

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1 Joint Project I have participated more than 10 workshop or project, most of which were featured with their international cooperation backgrounds, including the cooperation with the student teams from MIT, SUTD and TUD, the professors from University of Chiba in Japan, as well as the professional teams from the well-known large corporations like CASIO. As a result, I have gained practice experience except theoretical knowledge from lesson and book, the whole process of a project make me get deepen known of design. Moreover, I can also make conceptual theory translate into practice work, even having good cooperation with different team. In this part, I will show 3 pieces of remarkable works as a presentation.


In 2012, I participated in a design workshop cooperated between CASIO and International Design Institute of Zhejiang University.Watches were designed for Chinese young people as their target customer group, from an innovative and integrated design perspective. Date:

10/2012 Third year of of Bachelor’s program Mentor: Prof. Ying Fangtian Medium: Rhino, Keyshot, Photoshop, Illustrator


Trend Analysis

For this workshop, our target-customers are the young guys aged from 20 to 35. Taking this into consideration and making an analysis on the current fashion trend, we obtained three basic trend elements which most conformed to these target customers after seeking large amount of materials and doing long-time brainstorm. Zoology: Natural elements were employed to infuse certain natural flavor into people’s life. The shape and texture of nature were blended to render people a little fun and pleasure, and to arouse their resonation. Communication: Product was endowed with life as feeling was added into objects. People will enjoy the convenience given by the design. Culture: Based on the wisdom of ancients, the product design will be more individuality attracting the users to join the designing.Designing has the magic to render product warmer, more natural and human. Paying more attention on people’s most essential demand is one of the most significant questions for products.

Ecological

Communication

Culture


Market Positioning WE CLASSIFIED DATA LIST OPPOSING WORDS AND BUILD THE AXES TO FIND THE GROUP AND CONCLUSION With the help of coordinate axis and key words, we succeed in positioning some more clustered areas on the coordinate axis by classifying and sorting out the materials. These clustered areas demonstrated that the target population generally shared such feature, which was exactly the starting point and key point of our following designing. We sorted out four representative features by some of these clustered areas on the coordinate axis. 1. Students & sports enthusiasts: Those who love life with positive and optimistic attitude and pay more attention on watch’s function and health. 2. Trendsetters: Those who are self-centered and prefer to pursue individuality, fresh and provocative things and eager to gain the other’s recognition. 3. Designers, cameramen & white-collar workers in foreign company: Those who have special aesthetic judgment on beauty and fashion, appreciate any product from the angle of designing. Never caring about the price, they will buy what they want and love. Most of them worked in a big city and seldom go home. 4. Ordinary white-collar workers (green hands in the job market and pregnant women): those who are fond of simple design and reliable brand. Seeking


PERSONA&PRODUCT NO.1

O-LIGHT Quality | Fashion | Life


PERSONA INFORMATION Occupation: HR/Designer Residence: Hangzhou Personal and cultural value: Environmental protection & healthy Demand for watch: Doing sports, telling time, Soul bailment Description of user: Working in the city with regular income, loving the light-sensitive products, hoping to enjoy high quality of life and own certain products to show their identity at a certain extent Purpose: To promote everyone’s quality of life with metallic materials and modern shape and form Feature: A perfect combination of classic and fashion Value: Compared with the existing watches made of metal in the market, it demonstrated its own differentiation in the form. It also harbors more sense of dignity and quality than the existing creative watches in the market.

Product Introduction O-LIGHT is designed for young office man. It uses classic metal material with a fashion form. The belt would represent a fashion light effect with etching inside the watch belt. It changes the traditional watch plate design with transparent glass instead, providing a feeling of peace and simpleness.


PERSONA&PRODUCT NO.1

MOMMY`S YES to LIFE, NO to RADIATION


PERSONA INFORMATION Occupation: Translator in a foreign corporation Residence: Shanghai Personal and cultural value: Freedom, quality of life Demand for watch: ornament, fitting, functionality Description of user: : She is fond of getting close to nature, doing aerobic exercises, reading and listening to the music. Capable and experienced, she has been working for the foreign corporations for 5 years. As a mother-to-be, she pays special attention on health with the hope that the baby will grow healthily.

Product Introduction

Concept A is designed for young pregnant mothers, who care a lot about the health of their babies as well as themselves. To meet the needs, the product can show the radiation level by color changing. It is also different from traditional watch plate, for its transparent glass to make the design fashion and adorable.


TRANSFORMATIVE WHEELCHAIR In 2013, I participated in a exchange project cooperated between Singapore University of Technology and Design and International Design Institute of Zhejiang University. In the i-project, We design and fabricate a Transformative Wheelchair for Rehabilitation: We are developing a transformative wheelchair for after-stroke rehabilitation. Date:

10/2013 Forth year of of Bachelor’s program Mentor: Prof. Soh Gim Soog Medium: Rhino, Solidworks, Keyshot, Photoshop, CNC lathe, Laser cuter, Hand work


NEEDS & AIM

According to a survey after several months of rehabilitation in a hospital under the guide of a therapist, most post stroke patients in China would rather discharge and continue the activity on their own. There seems to be a lack of personal devices that could provide both rehabilitative and mobility function to cater such needs. In this project, we aim to explore a variety of wheelchair design that is able to transform its functionalities under different scenarios. For example, people can use it as a regular wheelchair for daily transportation. While for the rehabilitation purpose, the wheelchair can transform its shape and function as a walking rehabilitative guide.


Material Chosing Solidworks Structure Model

Function Realization

Model Making

HANDMADE PROTOTYPE

We have built model by Solidworks to test motion of the transformative machanical model. And then we transform a normal wheelchair to realize our structure by add chair arms and build new seat. At last, we get a handmade prototype of the transformative wheelchair.


CONCEPTUAL MODEL

TRANSFORMATIVE WHEELCHAIR For Rehabilitation


APPEARANCE CONCEPT COSY | RELIABLE | EASY COSY: To make the wheelchair sit comfortable, we have a ergonomic experience by polymer clay, these mini models give me an exact figure to build 3D concept model. RELIABLE: Since our robotic backbone have precisely calculated, the structure is reliable in both sitting state and stand state. EASY: The transformation between two state only need one step, therefore our patient can easy use it.

Sitting State

Sitting Mechanical Model

Stand State

Stand Mechanical Model

APPROACH Given a set of task positions, we sized a robotic backbone chain that reaches the set of task positions. The movement of this robotic system was programmed using RR constraints design from burmester theory. The result is an articulated mechanical system that could transform its functionality under different scenarios.


CHINESE ZODIACS EMOTIONAL BOXES In 2013, I participated in a exchange project cooperated between Singapore University of Technology and Design and International Design Institute of Zhejiang University. This project is an interactive design of twelve Chinese Zodiacs. We use mechanical actions to imitate their characters based on the features of respective animals. Date:

10/2013 Forth year of of Bachelor’s program Mentor: Tan U-xuan Medium: Rhino, Keyshot, Photoshop, Arduino, Laser cutter, Handmake

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Idea Generation

What is it?

Why make it?

There are 12 small boxes, each represents an animal in the Chinese 12 zodiacs. It shows the Characteristic of the 12 animals by simple and interesting interaction.

1. It is an exploration of how to present and imply emotions in objects by technology and interaction design. 2. It shows the characteristics of the12 animals to people, especially the children, in a really fun and participating way. 3. It perpetuates the Chinese traditional culture combined with up-to-date technology.

Appearance The appearance of the 12 boxes is designed as an abstract from the animals. It uses the simplest shape but try to remain the characteristics. The material is PVC board, so we can make it by the laser cutting machine.


Chinese Zodiacs Emotional Boxes Illustration

Chinese Zodiacs For the emotional boxes who react by lights, we specially use transparent board to illustrate better. The picture is snake box of 12 Chinese Zodiacs which change colour in different background.

Snake


Technical Realization The project is based on arduino, using sensors like ultronsonic distance sensor, photo resistor, accelarator sensor... The appearance of these boxes are abstracted from the animals. The first prototype which is under process consists of several flat board cutted by laser machine.

Please scan and watch the video https://vimeo.com/84612510


2 Graphic Design When I started a website or app designing, I had a great freedom of designing something with sense of design without worrying about such practical issues as structuretexture or color number.As a senior internet user, I tended to design some products featured with well-designed, perfect visual design feast and excellent interactive experiences,which was all based on my own annoying experience in browsing webpage or applying app and the interactive methods learned from others. However, when I design the visual guides for the production department in WALLWA technology company, working in company allowed me to consider the budget of an item. I run and find proper and substantial materials in four places, and discuss with artisan my idea. And you cannot only concentrated on the aesthetic design, it also need to be foundational.


WESTORY In 2012, the lesson ‘ User Experience and Product Innovation Design’, we are required to design an App for local attraction. We choose West Lake in Hangzhou as a case,it is an auxiliary App about travelling around West Lake. We can see there are lots of Apps like map, camera, socialization etc. which are necessary during the travaling.But it may bother the trip if many of Apps are turned on. Date:

10/2012 Third year of of Bachelor’s program Mentor: Prof. Luo Shijian Medium: Mind Manager, Photoshop


Main Idea

Photo Edit

Puzzle Mission

Social Net

This three idea make your trip interesting and substaintial, after brain storm we decide concerntrate in these functions.


Diagram Listing WE GO ON A FIELD TRIP COLLECT POINT OF TOUR ATTRACTION TO SET OUR GAME AND STICKERS We classified data like tradition background story, famous symbol building and most popular place etc. Therefore, we combined the tour attractions and game point to make a travel route, after complete a mission, you will get a set of fancy stiker as bonus. Additional functions: 1. Automatic notification: If you are placing in the circle of West Lake attraction, you will receive a pop notification from Westory App, you click it going to App directly. 2. Guide and Navigation: Those who are using Westory App to start their trip can use it guide yourself and read matching introduction along guide line. Also if you are losing, you can navigate to find place. 3. Photo Edtiter: After chose a fancy sticker, you can also edit photo in four ways, Fliter, Shutter/Flash, Setting, Flip. 4. Coupon: After you upload photo to your sosial net, you can get a coupon of around place in random.

Place found


User Interface ICON and PAGES https://vimeo.com/83914280

MAP

MATCHING GAME

STIKER USING


SHOME In the lesson ‘Product Business Strategy’, we use business model to analys other Internet website, and kinds of Innovation Tools to learn how a Internet company run. Shome is a website for Chinese designers, which displays online portfolio, design works show as well as forms a social network and provides job seeking and hiring. Date:

04/2013 Third year of of Bachelor’s program Mentor: Prof. Chai Chunlei Medium: Mind Manager, Photoshop


Integration of resources, reduce the customization Face to face with the user requirements Designer - user, more directly Customization meet the psychological needs Online platform have great freedom

Design Personal page customization Communication with company Customization service Product co-creation Satisfied with demand of design

Professional design reduce the amount of time Users participate design, reduce the communication problems Combine social and display Mature technic

Customized personal website The designer's online display A community of communication channels The interaction with enterprises Produce economic benefits

Website custom-made Personalized aesthetic Form a certain network community The product experience

The role of users on the product relationship is co-creation

Website promotion degrees Site team capacity To maintain the cost of personal website Custom pattern is contentment or not


According to the urgent need of Chinese young designers, the project is beneficial for them to show themselves and get the useful information in an easier way.

Please scan and watch the video

https://vimeo.com/83964306

HOME PAGE

NEWS


Pages Preview

PERSONAL PAGE

WORK LIST

DATA ANALYSIS


VISUAL GUIDE SYSTEM During the time at WALLWA technology, I designed the visual guides for the production department, from design to installing.

Date: 08/2014 Medium: Illustrator, Photoshop


Main Guide ZONE SETTING

A E

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F

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H

J

C

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K

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I devide the product department into several zones, the main map is in the entrance, the doorplate on the wall of room, the pillar guide regarded as line shows each zone of them, and the hanging guide above on the main road, workers can easily find their zone through it.


Icon Design & Use WOODEN STYLE ENVIRONMENT-FRIENDLY Cutting Area Warehouse Print Room

Hanging Guide

Framing Area Packing Area Restroom Logistic Area

Pillar Guide The set of visual guide is echoed with office`s style, and I think wood is environment-friendly and with nail is symbol of a decoration painting company.

Doorplate


I run and find proper and substantial materials in four places, and discuss with artisan my idea, then I choose wood as background and hollow black labels to show information, so we need steel tube to hang it on since it is heavy. And you cannot only concentrated on the aesthetic design, it also need to be foundational, for instance, the production department is obscure except noon, and the color should not to stimulate of workers, therefore the color of guide should be clear but not high contrast.

Actual Guide Using


Random Interweave

Processing Art Work It is a font designed by computer programming in Processing. And it becomes a simple arithmetic which can draw lines between a random point and a stationary point. Many lines are interwoven, and the result has a strong visual impact.


3 Concept Design I enjoyed a lot from the experiences of engaging in these design competitions where designers were able to design what they liked. I was keen on taking part in such a variety of design contests for they were great new learning experiences for me. Not only could I meet many like-minded peers, I also could be well aware of the fact that whether my design philosophy and idea were approved by experts and experienced designers. To a great extent, these precious experiences helped me to be who I was. selected for display.


PIECE SLIPPER In 2012, I made a pair of unibody slippers which were single-materialed and easy to use. Normally, slipper production consumes a large amount of human labor, energy and other natural resources as well. Sometimes people consume disposable slippers and throw them away quickly, while the kids in the rural area cannot even afford a pair of shoes. Date: 12/2012 Third year of of Bachelor’s program Mentor: Prof. YIng Fangtian Medium: Photoshop


Prototype Display

Pull up the front part of the Piece slipper and push it into the slot rearward.

Everyday millions of slippers are churned out, used, and wasted, in households, hotels all over the world. Whereas many people who live in poverty still have no decent shoes to wear. Piece slipper, with a unibody design, saves materials and is easy to transport. It achieves a lowest cost as well as a environment-friendly way, but most importantly, its low cost is affordable by most people.


FRACTURE BOX In the team, we come up with lots of ideas about disaster relief, unibody design is our point, the fracture box is is to find material and useful when emergency happened.

Date:

04/2013 Third year of of Bachelor’s program Mentor: Prof. YIng Fangtian Medium: Photoshop


On-site Assistance

Fracture box is an emergency medical system which can meet the immediate medical situation. It’s more comfortable with low cost and convenient transportation.There are some essential medical drugs and bandages inside. Itsredesigned packaging can be used as splints.


3

Instruction

1 4 2

1 Distribute relief supplies to disaster areas 2 Open the medical some medical necessities 3 Take out the medical necessities 4 Set it comfortably on the injured arm

Responsibility Fracture is in the highest risk of earthquake. There is a large demand for an instant applicable splint.

Environment Fracture splint in the market now is too expensive and complex, which is not suitable for disaster and poor areas.

Design Our product is more comfortable with air bag inside and adjustable structure details.


BOX DESK The poor place always lack of resources, education is priority of children in poverty. So we design the desk for them. Social resbonsbilities make me think lot about the disaster and poverty.

Date:

04/2013 Third year of of Bachelor’s program Mentor: Prof. YIng Fangtian Medium: Mind Manager, Photoshop


Instruction Easy to find and use

Box Desk gives the waste carton a second life to help poor children, and reflects the concept of green and environmental protection at the same time.


Problem

Why we design it? In many poverty-stricken area, children take class in poor condition, without desks and chairs. They just sit on the concrete floor or even mud reading and writing. Young children are in the growth phase, incorrect posture may cause dysplasia and other serious consequences. Moreover, it is unsanitary sitting on the floor long term, and may cause health problem. Accordingly, in order to keep them grow up healthy, it is particularly essential to provide them suitable desks and chairs. Box desk is specifically designed to solve such problems.


4 Integrated Design The industrial design in Zhejiang University is very comprehensive and inspiring, especially considering that it covers aesthetics, technology, business and many other courses involved in the whole design process. I still remember that a master student in my department told me that the industrial design in Zhejiang University is to cultivate for designers who think and carry social responsibilities, rather than provide high-quality mass productions.


Fi-BAND Wearable devices are progressing rapidly while the Big Data generations is coming soon. A trend of design combined cloud storage, Internet and big data, and the wearable devices will bring a new technology revolution. With the improving of life qualities, a debate which catching our eyes is that the health of people are getting terrible. People are taking care of their health and each thing of quality now, health management are taking the leading position among development of wearable devices, as it is good point. Date:

05/2014 Fourth year of of Bachelor’s program Mentor: Prof. Sun Shouqian Medium: Mind Manager, Photoshop, Illustrator, Arduino


Popular Product Sensor Data collection Habit Learning Health Care

Solid Product Corresponding App User Experience

Data Analysis

Big Data


Solid Prototype

Sketch I Made A Prototype By Die Sinking With A Big Space To Pack Main Board And Sensor I measured the wrist size of 50 people, after a statistical calculation, I got an appropriate sample size.Entity prototype made a large space to place the sensor, due to the limited by the size of the chip and sensors, physical prototype seems to be heavy.


Solid Prototype & Concept Model Sensors: Heart rate sensor The acceleration sensor Temperature sensors LED mode switch light The mode switch button

Prototype defect: Material is too hard to adapt to a variety of sizes Main rboard and sensors is too big, the space is large It can't fit the skin, part of the function is difficult to achieve

Improvement: To find the right model manufactory, made shell by elastic colloid The more integrated sensor


UI Design

Introduction People more and more concerned about their health. And with the economic development, the pace of life is becoming faster, a lot of people is in a state of sub-health.FI - BAND is a wearable smart devices can manage your health status at any time. FI - BAND is divided into three major functional modules, sports module, the module of sleep and physical test, record your body specifically. Data collected your sports and sleep stare through the sensor, it not only give your sports and sleep chart on the mobile phone App, but also for real-time detection of your health, and ranking at internet social in one touch.


Handcrafts Two oil paitings of scenery -2012 First year of Bachelor’s program Pottery-Chinese tea set-2013 Third year of Bachelor’s program


Design has no end, I will keep improving Thank you for watching


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