20
24
a
3
b 2
c
1
d fig. 14
64
65
typography factsheet
Swift Swift is used in this magazine for most of its body text. Swift is a transitional serif typeface developed between 1984 and 1987 by Gerard Unger as a newspaper font. It was influenced by the development of more legible, alternative fonts for newspaper printing that was being designed by William A. Dwiggins (1880-1956), the typographic consultant of Mergenthaler Linotype. Gerard Unger was born in Arnhem, Netherlands in 1942. He studied graphic design, typography and type design at the Gerrit Rietveld Academy in Amsterdam. A well known design educator and has taught at his alma mater, the University of Reading (UK) and the University of Leiden (Netherlands), he is also a prolific type designer of typefaces such as Capitolium, Coranto, Gulliver, Swift and Vesta.
X-height comparison between two transitional serifs
uppercase
small capitals lowercase
Swift
uppercase
small capitals lowercase
Baskerville
118째
114째
112째
102
103
112
113
70.82˚
79.38˚
120.71˚
80.08˚
139.97˚
97.77˚
128.47˚
143.69˚
123.45˚
128.85˚
150.93˚
100.32˚
136.12˚
106.73˚
102.17˚
107.41˚
102.50˚
141.39˚
163.32˚
106.87˚
132.21˚
98.90˚
132.41˚
137.68˚
120.15˚ 100.43˚
156.78˚
148.03˚
165.42˚
151.73˚
136.67˚
163.31˚
157.27˚
164.36˚
143.47˚
148.25˚ 136.86˚ 162.06˚
3
132.12˚
156.40˚
151.35˚
54
2 6
81 7
134.36˚
142.40˚
101.12˚
145.86˚
125.68˚
85.78˚
146.03˚
116.86˚
104.42˚ 124.73˚ 125.31˚
139.06˚
175.36˚
139.67˚
80.43˚
93.35˚
123.47˚
100.27˚
59.15˚
72.25˚
151.96˚
157.25˚
142.95˚
98.36˚
152.49˚
87.15˚
132.79˚
163.18˚
152.82˚
178.32˚
155.49˚
84.33˚
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