JINZHEN XIAO
PORTFOLIO
WHAT I HAVE LEARNED... EVENT MANAGEMENT PRODUCT LAUNCH EXHIBITION PUBLIC RELATION FASHION JOURNALISM STYLE CONSULTANCY MAGAZINE PUBLISH PHOTOGRAPHY
JINZHEN XIAO jinzhen.xiao@gmail.com +44 (0)7838 779 009
CONTENTS PAUL SMITH
CONCEPT STORE
VOGUE
CONCEPT EXHIBITION
MODELZINE
CONCEPT MAGAZINE
PHOTOGRAPHY
FASHION PHOTO SHOOT
TOPSHOP
VISUAL MERCHANDISING
VIVIENNE WESTWOOD CONCEPT FASHION SHOW
AUDREY HEPBURN FASHION EDITORIAL
WORK EXPERENCE PRADA INTERNSHIP
LAUNCH PAUL SMITH NEW COSMETIC STORE IN LONDON
VISUAL MERCHANDISING
IN STORE VIEW POINT
LAUNCH PARTY GOODY BAD AND BROCHURE
INTERACTIVE TECHNOLOGY WEBSITE ADVERTISING IPHONE APPLICATION
UK
DESIGN A CONCEPT FOR A CURATED FASHION-RELATED EXHIBITION
DIRECTION FOR GUEST
FLOOR PLAN
1. History Room 2. Hologram Performance 3. Vogue Office 4. Pop-up Magazine 5. Photography Studio 1 6. Photography Studio 2 7. Cafe 8. 3D Cinema 9. Shop
DISPLAY DESIGNERS’ GARMENTS WITH OVER SIZE POP-UP MAGAZINES
1
2
3
1. PHOTOGRAPHY DISPLAY OF VOGUE FASHION SHOOTS 2. VOGUE COVERS DISPLAY FROM 1918 TO 2010 3. 3D FILM BY NICK KNIGHT
ModelZine CREATING A CONCEPT FASHION MAGAZINE
ModelZine
ModelZine is a fashion magazine about modelling in the fashion industry. It explores a new arena of fashion models and brings the latest news about models to the readers. It also introduces audiences see something they have never seen before, such as, what is happening behind the fantasy photo and fashion show, how can photographers take such good photos and even the secrets behind the models’ lifestyles. In the first issue of ModelZine, it will give you some of the answers. Photography is all about art, attitude and attraction that we give you the front cover and the story behind it.
ModelZine
EDITOR’S LETTER
CONTENTS
CONTRIBUTORS
FASHION SHOOT PAGES
ModelZine
EDITORIAL PAGES ARTICLE AND LAYOUT TYRA BANKS
AMERICA’S NEXT TOP MODEL
DAVID DOWNTON
THE ART OF FASHION
PHOTOGRAPHY FASHION PHOTO SHOOT AND STYLING
E
ngland’s Dreaming
P
rince of Egypt
F
reedom
S
tyling
VISUAL MERCHANDISING / WINDOW DISPLAY
IN STORE DISPLAY
WINDOW DISPLAY
CONCEPT AND DESIGN CATWALK SHOW
CONCEPT DESIGN
MODEL AND FLOOR PLAN
AUDREY HEPBURN EDITORIAL MAGAZINE DESIGN
The quintessence of elegance, Belgian-born actress and globe-trotting ambassador for UNICEF
Audrey Hepburn
This page: cotton hat by H&M. Sunglasses by Chanel. Cotton gloves by Lanvin. Cashmere dress by Prada. Bag by Topshop. Opposite: hat by H&M. Cotton dress by Louis Vuittion. Cotton gloves as before
Audrey Hepburn, a lady who was stylish, classy, talented,
humble and humane. She was famous at her sublimity, outstanding appearance and excellent performance. Furthermore, her passion for humanitarian work was also well-known all over the world. Audrey played the lead female role in Roman Holiday, Breakfast at Tiffany’s and My Fair Lady, which were considered as classic films today. In addition, she won an Academy Award, a Golden Globe and a BAFTA that was the best way to represent her outstanding performance. Beside her successful performance, she was also famous at her fashion so that many women still mimic her style and fashion to this day. She can always lead the fashion trend at that time when her film was in cinema. For example, girls either kept Audrey’s hair syle or worn white shirt with round skirt and wide belt as what Princess Ann worn in Roman Holiday. They also started to wear a rakish sabrina pants that was named from the other film Sabrina. On the other hand, the little black dress that Audery worn in Breakfast at Tiffany’s became an icon. This black dress with vital accessories such as pearl necklace, big blobby blonde streaks in hair, gloves and big black sunglass was viewed as uniform by people and it continued to be copied and referenced till today. Even we review those classic movies today, these wearing styles still can get the most of attention. Particularly the most impressive one was her graceful acting and variety hats. On the other hand, Audrey’s life was not smoothly at the beginning. Because of the Second World War, Audrey had difficult time of her childhood. This is the reason why she can easily put herself in victims’ position and decided to help then when she would able to. Her war-experience inspired her to strive for children’s welfare. She was appointed as UNICEF Goodwill Ambassador in 1988 and then began to help children. As far as these children were concerned, Audrey Hepburn was viewed as a peaceful angel that gave them endless love and support. She traveled to Africa, Asia and Latin America on behalf of the children until her death in 1993. Since Audrey formally became one of the "I've known UNICEF a long time, ever since the Second World War International Goodwill ambassadors of UNICEF in 1988. In the following five when they came to the aid of THOUSANDS OF CHILDREN likes me, years, she devoted all her energy to work famished victims of five years of German occupation in Holland. We with UNICEF and tried to help children were reduced to near total poverty as is the developing world today till she passed away in 1993. Even if where she had been for this work could for it is poverty that is at the root of all their suffering - the not having, always cause physically and emotionally not having the means to help themselves. And that is what UNICEF is damages and sometimes she had to all about - HELPING PEOPLE TO HELP THEMSELVES - giving undertaken at great personal risk, Audrey still took over fifty times missions about them the aid to develop, thereby allowing them to become self-reliant filed research for UNICEF. This project and live with dignity." Audrey Hepburn. focus on some place that need support, which includes Sudan, El Salvador, Honduras, Mexico, Venezuela, Ecuador,Bangladesh, Vietnam, Audrey's last journey was to war-torn Somalia, in September 1992. Thailand, Ethiopia, Sudan, Eritrea, and Somalia. Audrey saw the Between the worst drought in history and a horrifying civil war real situation of children who suffered wars, drought and poor in that had destroyed the country; most of the population was starving some particular countries through these trips. In order to raise the to death. It was the first time in history that a country had been held awareness of people all over the world and salve the problems together purely by relief workers, from organizations such as about lack of funds, Audrey gave her first-hand information to UNICEF, Save the Children, and Care. But there were too few of inform Special assemblies at the U.N and shared details with them. The mission of this trip was to raise the awareness of people several of publishers. She also worked hard on proposing countries who were well-off and used to pay less attention to help people. improving child welfare. In 1994, Audrey’s sons Sean H. Ferrer, Luca Dotti and her The purposes of these trips were not entirely the same. For companion Robert Wolders created The Audrey Hepburn example, in 1988, it had been less than a week since Audrey had Children’s Fund which mission is to support diverse organizations enlisted with UNICEF when she and Wolders took off for around the world dedicated to helping improve the lives of Ethiopia, her first field-trip assignment. Ethiopia was among the children. It is hard to imagine that such as a successful, beautiful poorest countries in the world. The trip was designed to bring and rich Hollywood actress are willing to work tirelessly to raise attention to the dire conditions. She went to places with no support for UNICEF's programs and increase public awareness of sanitation, no heating, and no water. She visited hospitals, food the third world children through over fifty trips. Especially most of distribution centers, and dam construction sites. Nevertheless, the these trips are dangerous and difficult. Audrey maybe does not main purpose of Audrey's trip to Vietnam in October 1990 was to have the most beautiful appearance in the world but she has the get the government behind the UNICEF-supported immunization most beautiful soul. That is the reason why people always like her and water programs. and her love will live in our mind forever.
WORK EXPERIENCE
WORK EXPERIENCE
INTERNSHIP IN PRADA JUNE 2010 SHENZHEN CHINA
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