MARKETING TIPS

Our marketing specialist Cat has come up with some great tips to help you attract more customers this Summer.

Remember you can always email us at HQ marketing@jkgroup-uk.com if you need help with anything Norvell related.

Here are five marketing tips for a spray tan company looking to attract more customers:

1. SOCIAL MEDIA PRESENCE: Establish a strong presence on social media platforms such as Instagram and Facebook, as they are highly visual and ideal for showcasing the results of spray tans. Share before and after photos, testimonials, and behindthe-scenes content to engage with your audience. Consider partnering with influencers or local beauty bloggers who can promote your spray tanning services to their followers.

2. TARGETED ADVERTISING: Use online advertising tools, such as Facebook Ads or Google Ads, to reach your target audience. Utilize demographic filters like age, location, and interests to narrow down your target market. Craft compelling ad copy and visuals that highlight the benefits of spray tanning, such as a natural-looking tan, convenience, or even special promotions.

4. LOCAL PARTNERSHIPS: Collaborate with local businesses to cross-promote each other. Identify complementary businesses in your area, such as beauty salons, hair salons, gyms, or bridal boutiques, and explore opportunities for joint promotions. For example, you could offer discounts to their customers, and they could promote your spray tanning services to their clientele.

3. REFERRAL PROGRAM: Implement a referral program to incentivize your existing customers to bring in new clients. Offer discounts, free sessions, or other rewards to customers who refer friends or family members. Word-ofmouth marketing can be highly effective, as people tend to trust recommendations from people they know.

5. ONLINE REVIEWS AND TESTIMONIALS: Encourage satisfied customers to leave online reviews and testimonials on platforms like Google My Business, Yelp, or your website. Positive reviews can significantly impact the decision-making process of potential customers. Respond promptly and graciously to all reviews, whether positive or negative, to demonstrate your commitment to customer satisfaction. Remember, consistency and creativity are key in marketing. Continuously monitor and evaluate the effectiveness of your marketing strategies and be open to adapting and refining your approach based on customer feedback and market trends.