FEAST
OF
UNIFORMALITY
MY CONCEPT IS BASED ON COLOUR – RED. THE Ancient ROMANS BEFORE GOING TO BATTLE WOULD PAINT THEIR FACES WITH RED THE COLOUR OF PLANET MARS – GOD OF WAR BUT At the SAME TIME THE BRIDE WOULD WEAR a RED VEIL, RED ROSE IS A SYMBOL OF LOVE AND FIDELITY. IN CHRISTIAN LITURGICAL MEANING IS COLOUR WHICH REPRESENTS FEAST OF MARTYRS, A COLOUR OF HOLY WEEK. IN MODERN DAYS IN DIFFERENT COUNTRIES THIS COLOUR EVOKE DISTINCTIVE MEANINGS. IN communist COUNTRIES IT MIGHT REPRESENT A Terror AND FEAR when they wanted to apply FREEDOM OF EXPRESSION, IN JAPAN IT RERESENTS LIFE, HAPPINESS, CELEBRATION, A BRIDAL COLOUR. IN WESTERN COUNTRIES THEY Connect RED WITH DANGER, LOVE, PASSION, POWER. My MIND MAP SHOWED ME THAT MY FOCUS IS ON THE CELEBRATION AND PASSION MEANING OF RED. A FEAST OF MARTYRS, A FEAST AFTER ROMAN VICTORY. A PLATE OF FULL OF RED FRUIT AND A LOBSTER REPRESENTS FOR ME A VICTORY FEAST. IT HAS INSPIRED MY COLOUR BOARD AND EMBROIDERY STYLES. RED WAS ALSO USED FOR THE UNIFORMS OF ROMAN SOLDIERS AS WELL AS IT IS NOW FOR THE HOUSHOLD ROYAL CAVALRY OF HRH ELIZABETH II. THE RANGE WAS INSPIRED by a COMBINATION OF BOTH STYLES OF UNIFORM. I USED THE DETAILS OF DRAPING AND UNIQUE ELEMENTS OF THE ROYAL CAVALRY UNIFORM. I HAVE RE-SCALED AND RE-CREATED a NEW FRESH LOOK. THE SUSTAINABILITY OF MY COLLECTION WAS FOCUSED ON THE QUALITY OF THE PRODUCT TO CREATE A RELATIONSHIP BETWEEN MY COLLECTION AND THE CHOSEN CUSTOMER. I HAVE USED EXCELLENT
QUALITY OF MATERIAL, MAINLY NATURAL FIBRERS (SILK, WOOL, CASHMERE). HOWEVER TO MAINTAIN THE STRETCH IT NEEDS TO CONTAIN ELASTANE, AND IN SOME CASES LYCRA. THE MAIN FEATURE OF THIS COLLECTION IS FOCUSED ON FINISHING AND EMBELLISHEMENTS. THE HERITAGE OF BESPOKE AND COUTURE NEEDS TO BE PRESERVED. IT MIGHT COST A LITTLE BIT MORE, HOWEVER THE QUALITY OF THE MATERIAL USED AND VARIATIES OF CRAFTSMANSHIP GUARANTEE THAT THE GARMENT WILL LAST FOR A LONG TIME. THE WHOLE COLLECTIONS IS DESIGNED TO BE ABLE TO BE MIXED AND MATCHED IN WITHIN THE RANGE OR WITH DIFFERENT BRANDS, TO ENSURE NEW LOOK EACH TIME. MY CUSTOMER (AGE 30 – 50), MIDDLE CLASS, PROFESIONAL WOMAN, APPRECIATES AND SUPPORTS THE SKILL, WOULDN’T MIND PAYING EXTRA WHEN THERE IS AN ASSURANCE OF QUALITY. SHE IS SMART LADY WHO RESPECTS THE LIFE CYCLE AND TRIES TO PRESERVE THE EARTH AND KEEP HER CHILDREN SAFE. SHE WOULD WEAR THE SAME DRESS FOR DIFFERENT OCCASIONS, MAKING THE LOOKS DIFFERENT BY CAREFULY CHOOSING ACCESSORIES TO CREATE NEW FRESH LOOK EACH TIME. AS PART OF MY HERITAGE CONCEPT TO PRESERVE THE ENGLISH BRANDS, IDEALLY MY MAIN COMPETITORS WOULD BE REISS, ALICE TEMPERLY, AND ALEXANDER MCQUEEN.
CUSTOMER OF “FEAST OF UNIFORMALITY”… IS A MODERN WOMAN WITH A POSITIVE VISION FOR THE FUTURE, AGED BETWEEN 30 TO 50 YEARS OLD. SHE IS A ROFESSIONAL WOMAN WITH AN ABILTY TO ADJUST TO CHALLENGING SITUATIONS; CAPABLE OF LOOKING AFTER HER CHILDREN AND CREATING HOME FOR THE WHOLE FAMILY. LIVING IN COUNTRY HOME WITH GARDEN, SURROUNDED BY ANIMALS, ORGANIZING WEEKLY SHOPPING IN THE FARMERS MARKET AND IN WAITROSE FOR GROCERIES. SHE IS SHOPING FOR FASHION IN BOUTIQUES AND CONCESSIONS FOR EVERY DAY OCCASIONS AND FOR MORE SPECIAL WHEN SHE NEEDS TO REPRESENT HER HUSBAND, SHE WILL LOOK INTO UP MARKET ENGLISH DESIGNERS. HER TASTE FOR QUALITY, CRAFTSMANSHIP AND HAND FINISHING IS AMAZING. SHE HAS THE ABILTY TO ALWAYS LOOK IMACULATE. THAT IS WHY MY MAIN COMPETITORS ARE REISS, ALICE TEMPERLY AND ALEXANDER MCQUEEN. SHE IS VERSATILE IN HER WARDROBE, WITH ABILTY TO RECYCLE HER WARDROBE. CLEVERLY ACCESSORISE AND RECREATE NEW LOOK FOR RELEVANT SITUATION.
Front
Knotted top ss13 jk001 colour: white/ creme Material: silk jersey
Back
Front
multy panel skirt ss13 jk011 colour: red material: light weight wool
Back
Gathered shoulder top ss13 jk005 Colour: white/ creme Front
Material: silk jersey
Back
Front
Pencil skirt (elasticated waist) ss13 jk055 Colour: red Material: silk cotton with elastane
Back
Knot corset dress ss13 jk002 colour: red Material: silk jersey Front
Back
Front
Padded shoulder jacket ss13 jk003 Colour: red Material: silk cotton with elastane Back
Front
High waist trouser ss13 jk033 Colour: creme Material: silk cotton with elastan Back
Short sleeve jacket SS13 jk004 Material: silk crepe Colour; creme/white Front
Back
Turn up shorts ss13 jk044
Front
Material: silk crepe Colour: red Back
sleeveless top ss13 jk006 colour: red material: silk jersey
front back
slashed trouser ss13 jk066 colour: creme front
material: silk cotton elastane back
Front
Gathered shoulder top ss13 jk005 Colour: white/ creme
Knotted top ss13 jk001 colour: white/ creme Material: silk jersey
Front
Material: silk jersey
Back
Back
Front
multy panel skirt ss13 jk011 colour: red material: light weight wool
Front Back
Pencil skirt (elasticated waist) ss13 jk055 Colour: red Material: silk cotton with elastane
Back
Knot corset dress ss13 jk002 colour: red Material: silk jersey Front
Back
Front
Padded shoulder jacket ss13 jk003 Colour: red
Short sleeve jacket SS13 jk004
Material: silk cotton with elastane
Material: silk crepe Colour; creme/white
Back
Front
Back
Front
High waist trouser ss13 jk033 Colour: creme Material: silk cotton with elastan
Turn up shorts ss13 jk044
Back Front
Material: silk crepe Colour: red Back
sleeveless top ss13 jk006 colour: red material: silk jersey
front back
slashed trouser ss13 jk066 colour: creme front
material: silk cotton elastane back
sleeveles ss13 jk006 colour:
material
front
slashed ss13 jk0 colour
ss top 6 red
l: silk jersey
d trouser 066 r: creme
back