2018 Graphic Design 352 Process Document
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Diorama
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[dahy-uh-ram-uh, -rah-muh]
Diorama
a spectacular picture, partly translucent, for exhibition through an aperture, made more realistic by various illuminating devices.
Diorama
NARRATIVE
Design is Storytelling
As a designer, generating visually beautiful work is only half the battle. Humans only remember about fifty-percent of the information we see and hear. A designers’ greatest achievement is generating work that will be remembered. Design is storytelling. By generating work that allows the viewer to be part of the experience, they are more likely to engage and recall the information. Using the structure of the hero’s journey, designers can begin to generate depth in their work. The piece then is no longer a poster on a wall, but rather an experience the audience has taken part in.
Narrative
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Starting the Journey If you focus too intensely on a problem, you tend to get stuck in the more logical left hemisphere of the brain, but as you relax, the cortex is freed up to conduct a more far-reaching search through the right hemisphere. What it’s looking for are remote associations that can help solve the problem in unusual and perhaps illogical ways. When a “serendipitous connection” is made, the insight suddenly becomes clear.
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-Northwestern University professor Mark Jung-Beeman
Narrative
To begin working in the realm of serendipity, one must begin by selecting a few architypes to build characters. Then, stop thinking about the outcome. Go to a library, or even your own bookshelf, to gather a few books. These books can be anything. Your favorite genre, childhood book, or even one you were attracted to because of the cover art. Begin flipping through. Highlight, mark with a tab, or tear a few pages out (only if you own them…your librarian might not appreciate this). Find things that interest you, don’t think about how this will be used later. Have fun, gathering this data. Begin to answer questions by skimming through the books.
Use your collection of data to generate a few iterations of a story. Plug it into the Hero’s Journey map. What areas of the story seem to lose your interest? Repeat the serendipity portion until you are satisfied with a basic storyline.
What are some interesting names?
Where could this story take place?
Write down five nouns per book. There are no rules and no wrong answers. You are simply generating a collection of data to make relationships to later. Narrative
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Narrative
Use a Journey map to log the emotions/attributes you would like the character to express as the story progresses. By mapping the data out, you are forced to generate connections. These connections are likely to come from your own experiences. We all have a different story to tell. The story we chose to share is subconsciously changing with our understanding of the world we inhabit.
Narrative
Use post-it notes to add ideas to the Hero’s Journey map. This allows ideas to change easily and lessens the work involved to change add/remove from the map. Use this time to share your story. Reflect upon issues you care about and the experiences that trigger different emotions for you.
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Gather Materials for Collage 9
Determine a mood or setting for your story to take place in. Gather books, illustrations, magazines, images. Honestly, get anything you think might be helpful in your collages.
This collection of visual data will be used as a fun exercise to create scenes for your story. They are not to be ‘still frames’ of a movie. Rather a visual representation of the information on presented on the maps. Use this exercise as a form of sketching. Ideas can change, so generate iterations quickly.
This is like using the postit notes before, you do not want to grow an attachment to the pieces. Work quickly to create many collages. Narrative
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Narrative
Iterate, Iterate, Iterate 11
Design is an iterative process: one of testing and improving in which failure plays an inescapable role. Failure helps a designer identify problems and strive for more successful and meaningful solutions.
Narrative
By making iterations quickly, you are able to compare the images to the journey map generated before. This allows you to see which elements help to portray the feelings and emotions you want the audience to understand.
Narrative
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Objects have Meaning
PERSONIFY
Being able to give an object a new meaning, or an unexpected new use shows a designers’ creative ability in our modern world. This idea goes back to forcing the audience to remember the work presented before them. Using objects in unexpected ways pushes the viewer to question objects in their everyday life. Caroline Covington used the structure of serendipity in order to generate new ideas with utilitarian objects. Getting into the mindset of play, or working without thinking, is a valuable skill for a designer to brainstorm ideas.
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Personify
Gather Fifty Identical Objects
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The group shared their fifty items. This gave us chocolate candy, popsicle sticks, and tile spacers. There were many discovers with these everyday objects.
The chocolate could be unwrapped, thus leaving you with more materials to work with. Popsicle sticks could be broken or cut to become the desired length.
Personify
These materials were used to generate many iterations of miniature sculpture. This process could be used in the future to quickly generate three dimensional forms for a project.
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Personify
Using Objects to Preform Using our bodies as an extention to the object, redefined its meaning. The items were no longer a utilitarian item around us. The items became the generator of a community, holding us together.
The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.
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-Carl Jung
Personify
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Personify
Everyone has a Story
VIEWPOINT
As a designer, it is important to understannd the audiences’ perspective. In this workshop, the goal was to generate a virtual reality experience with the audience in mind. To get started try various VR experiences and journal about each experience. The goal is to become familiar with the medium of VR, try a range of experiences that have been created in VR, practice critiquing VR experiences through a UI/UX design lens, and start brainstorming ideas for VR experiences you would like to create.
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Viewpoint
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Viewpoint
Meet Carrie Shaw Embodied Labs CEO & Founder
Carrie, a medical illustrator and health educator, has a particular interest in conveying the firstperson perspective of vulnerable patient populations through virtual reality storytelling. After completing her master’s in Biomedical Visualization in 2016, she founded her company Embodied Labs, with the goal of revolutionizing the way health care providers, caregivers, and patients learn about human health.
Viewpoint
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Brainstorming Ideas As a class, brainstorm topics you would like to create a VR experience for. List topics you could create a experience for in a 5-8 minute timeframe.
Open VR Labs Try various VR experiences, and journal about each experience. 23
The goal is to become familiar with the medium of VR, try a range of experiences that have been created in VR, practice critiquing VR experiences through a UI/UX design lens, and start brainstorming ideas for VR experiences you would like to create.
Viewpoint
LECTURE How can VR change the ways in which we learn? Embodied Labs emerses medical students into the body of patients they may encounter. This idea of embodying a perspective different from your own, genderates greater empathy between healthcare professionals and the patient.
Viewpoint
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Creating the Teams
Work with people different from you. Make a team of different perspectives, get out of your comfort zone, and DO WORK. 25
-Carrie Shaw
Viewpoint
Who Are We? With the rise of a more technologically advanced society, our rules of engagement have changed. Because of dating apps and social media the anxieties associated with modern dating 26
has led to overthinking and
This is where relationship
emotionally draining ourselves.
becomes a strong educational
Having technology between
tool. This technology educates
us in a relationship grants the
the audience, bringing them to
ability to avoid confrontation and
a better understanding of how
uncomfortable conversations.
relationships work; By viewing a variety of perspectives, stereotypes associated with these relationships can be broken-down. Viewpoint
Crafting a Virtual Experience
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Viewpoint
At the end of day two, the group made progress on the storyline and educational documents for the experience. However, there was little work completed on visuals. As a class, the progress was presented by each group. After listening to the feedback, we knew that the first steps moving forward would be to create a visual for our website.
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Viewpoint
Building a Mockup
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Viewpoint
Moving Forward As a larger group, we decided to push forward with the idea of using relationships as an educational tool. There is value in understanding the perspectives of others. The experiences we wanted to focus on were those around: sexual assault, LGBTQ+ relationships, and microaggressions. The goal was to generate the beginning of an educational tool on perpectives, for professionals and the general public. This could be used as a professional developement cource for businesses in the future.
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Viewpoint
Marie’s Script
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Marie’s Night Out [Marie is at home. You see her view of her hand holding a phone. She is in the middle of a text conversation with her best friend, Tina] [Voice Over of Marie and Tina reading texts. We hear messaging sounds of sending and receiving texts.] Tina: Hahaha, I can’t believe she said that! That’s hilarious. By the way, the girls and I are going out tonight for drinks-- do you want to come? Marie: (uncomfortably) Uhmm… ---------------- Choice one: Marie: I don’t know, I’m really tired and besides, I’m not looking to meet anyone new. Tina: Marieeeeeeee!! You haven’t come with in like a million years & I miss going out with you. You’re my best friend & I love you, but I’m starting to worry about you... so I’m not taking no for an answer! You’re coming and you’re gonna have fun-- doctor’s orders! Marie: Ha ha very funny, but I’m the doctor here… but you have a point. Fine, I’ll go out for a drink, but ONLY one drink. Choice two: Marie: Well, I don’t have any plans tonight and I haven’t been out for a while now, so I guess I could maybe join you guys for a drink or two… ---------------- [The friends have gotten ready and are in an Uber on their way to a bar to meet up with friends] Tina: Soooooo are you gonna look for some hottie tonight? I hear the bar we’re going to is the best place to find one! Marie: I don’t think so, I doubt anyone will catch my eye tonight. Tina: Well that’s because you haven’t been to this bar! Just wait and see… [Marie and Tina arrive at the bar. Marie’s stomach drops when she realizes it’s singles night as they’re walking in.] Marie: Tina! You didn’t tell me it was singles night!!
Viewpoint
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Reflection This workshop was a great experience to promote critical discussion on the new technology entering the consumer market. With the direction my group took, it also became a great opportunity to build a product pitch. This three day workshop was packed full of information not found anywhere else.
Viewpoint
Design is Discovery
RESTRICTION
Sometimes, design will get you into an awkward situation. Like designing for a government agency with top security clearance, a past they want to ignore, and your ex happens to be one of the lead nuclear physicists. During your research, you discover their past is full of racial and socioeconomic divisions. Do you find a new research topic? Or follow your own moral code and educate others? This is a challenge I am sure will come up again and again. At what point do you put your own ethical code before the desires of the client?
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Restriction
Getting Through the Fence
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. -Paul Rand
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Restriction
Research for Y-12 Nuclear Facility started with locating the complex on a map in relationship to Knoxville. Narrowing in to the demographics of their staff in 1942 (current information is protected under the Department of National Security). This became a common issue, often limiting the direction the project could take. I wanted to focus on the human condition in relationship to the nuclear facility, but I did not know which direction to take such a broad topic. I stumbled upon information describing the pre-fabricated housing units used to generate the living and working community for Y-12. This information then lead to the discovery of how your job, skin color, and education created a hierarchy within the community. Pair alongside the mountainous terrain in the area, few knew the conditions of those outside of their own economic status.
This division in community, drove the project forward. The idea of a fence creating a semi-transparent wall between the social divisions became an important visual aid when we formed groups for the project. The question remained: how do we show Y-12’s past while still showing optimism for their future?
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Restriction
Preliminary Research as an Infographic
1-2 children would share a small room wi th bunks.
the almost 75,000 empl oyees and their fa milies live d in small housin g units like this one.
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Restriction
Lens of Population
While the plans for Oak Ridge initially called for the town to have a population of around 13,000, that number was quickly surpassed when the Army and top scientists working on the project realized the enormous amount of skilled and unskilled laborers that would be required to build and operate the atomic production facilities. The number of residents in Oak Ridge grew to 45,000, then, by the end of 1944, the number of residents was around 75,000. 38 Restriction
Layering
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How Information Layers Mapping out the data and brainstorming the number of layers protecting each of the residents/ workers helped to visualize ways to move forward. Restriction
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Mood Board
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Generating Ideas for the Space Using a haptic device, the space will come to life with the audience. The information on display will we curated to the architype chosen by the visitor. This requires the audience to form a community with those around them, in order to obtain more information. This is similar to the residents of the Clinton Engineer Workers Reservation relying on each other in their daily lives.
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From the Sketchbook Sketching was an easy way to form ideas before moving into the computer. Sketches require less time than a montage, so you are more willing to make changes to the drawing than you would a computer rendering.
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Finalizing The Experience
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ENTRY / RECEPTION 01 +Visitors will be greeted by security upon entering, just as the residents were at the gate of the reservation.
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+ CUSTOMER SERVICE / GENERAL INFO Visitors are given their haptic sensor. Depending on the archetype of their group, appropriate information will react to their haptic device. Upon leaving the space, visitors will stop by a demo panel. This will give them a better understanding of the haptic journey they are about to embark upon.
HORIZONTAL / HAPTIC PANEL PROGRESSION 03 +Haptic sensors trigger the exhibit information on the panels as visitors get close to the panels throughout the space. Since the information is curated for the audience, each group’s haptic sensor will trigger information designed for them. Just as the residents of the Clinton Engineer Works Reservation relied on each other for support and new perspectives, the visitors will rely on meeting each other for new information. Building a community between the visitors will enrich their experience.
SPACE / RESTING AREA 04 +TheVIEWING film is dictated by the archetype engaging in the space.
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+ TRANSITION SPACE / HAPTIC RESPONSE LIGHTING As visitors move through the space, their haptic sensors will react with the dot lighting in the room. A colored dot will follow them and grow stronger as visitors move in groups. The residents in the military reservation knew there were spy residents patrolling to ensure secrets were not being spread. Large groups called the attention of authorities and were observed from afar. Visitors will experience this through the reactive lighting.
+ INFORMATIVE CENTRAL SPACE This space will use the transparency of the fabric to blur the room into two sections. Just as the two housing sections of the reservation were divided (mostly because of race and education). The curtain wall will react to the haptic sensors, generating a radiation map centered around the visitor.
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EURÄ“CA Documents
Justin Keyes EURÄ“CA Abstract
Confined Inside the Fences of the Secret City
Many technological advances were derived from the research conducted during the Manhattan Project, and they have an important place in the history of Y-12. However, the experiences of those in their developmental years within the confinements of a secret government reservation express an interesting perspective on this history. This reservation generated an enriching and diverse community for those within the perimeter. I hope to develop an engaging visual account illustrating how this melting-pot of people impacted this area of East Tennessee, and how it continues enrich the surrounding communities.
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JUSTIN K