Ginto Brand Guideline

GINTO Brand Guidelines Leong Ting Kwok Joshua

Our Mission

“A place where our Japanese Chef can create premium and quality food made available for you to order online for delivery or pick up! We’re making it fresh every single day for you because the best Donburi is Fresh Donburi!”

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Concept 1.0 JKwok Ginto 02 Logo Development1.1

Logo Development

GINTO is a ghost kitchen, a professional food preparation and cooking facility set up to prepare delivery or pickup only meals. The word GINTO in Japanese is translated as “silver rabbit", which matches the brand's overall image of being fast and efficient. Hence, We want to design the brand by revolving around the idea of a rabbit and adopt it as the brand's mark, with a modern minimalistic representation to align the entire brand.

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Logo 2.0 JKwok Ginto 04 Primary Logo Logo Variation Minimum Size Exclusion Zone Incorrect Usage 2.1 2.2 2.3 2.4 2.5

Primary Logo

The primary logo for GINTO is a combination of wordmark and the minimalist-designed rabbit logomark. Both the combination mark and the rabbit logomark will be used as a primary logo across the entire brand identity when acceptable.

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Logo Variation

The logomark also includes a Japanese version for Japanese customers and can be used for any Japaneserelated design collateral.

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Minimum Size

The minimum size of each logomark for both

and digital usage is listed

and cannot be used smaller than the minimum size.

in

Print Digital

px

print

here

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98 px0.6

72 px0.23

28

Exclusion Zone

The exclusion zone is an area to isolate the logomark from any competing graphic elements.

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Incorrect Usage

The brand logo should be unaltered and used exactly according to the guidelines. Here are some examples that people should not do with the logomark.

Do not add any effect

Do not remove the rabbit logomark

Do not use a different typeface

Do not deform the logo

Do not move any part of the logo

Do not change the proportion

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Typography 3.0 JKwok Ginto 10 Brand Typeface Secondary Typeface 3.1 3.2

Brand Typeface

The brand typeface used for the English logomark is Montserrat

Regular, mainly used for titles and headings.

For the Japanese logomark is 游ゴシック Medium.

Montserrat Regular

Medium

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游ゴシック

Secondary Typeface

The font Catamaran and its family will be used as a secondary typeface and can be applied in various design areas such as paragraphs or mobile apps.

JKwok Ginto 12 3.2 Catamaran Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Catamaran Medium Catamaran SemiBold Catamaran Extra Light Catamaran Light Catamaran Bold Catamaran ExtraBold Catamaran Thin Catamaran Regular Catamaran Black

Color 4.0 JKwok Ginto 13 Brand Color Color Variation 4.1 4.2

Brand Color

The brand color for each logomark is mainly monochrome, which is black on a light background or white on a dark background.

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Color Variation

In addition, the color used for the brand can be varies depending on different holidays or events, as long as the variations remain in one color usage and approved. Here are some examples.

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Collateral 5.0 JKwok Ginto 16 Stationary Signage Packaging Apparel Delivery Scooter Pickup Locker Advertising 5.1 5.2 5.3 5.4 5.5 5.6 5.7