VIEW FROM PIONEER AVE. AND BROOKLINE BLVD.
WELCOME TO THE BROOKLINE MARKET HALL JOHN KIM _ JOHNSON PUN CHRISTINE GRAZIANO _ JOHN KLINE STUDIO 48 - 500 URBAN LABORATORY
Project Introduction
Project Introduction e r Av e e n Pio
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Project Introduction e r Av e e n Pio
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Project Introduction e r Av e e n Pio
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Project Introduction e r Av e e n Pio
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Brookline & Beechview
Food
“Good food brings all of us together, and helps us find a common point of view.�
“We believe that one of the greatest“People sources oftravel joy is a great what happens around the distance for food” dinner table.”
Farming to Dish
Farming
Market
Dish
Farming to Dish
Farming
Market
Dish
Farming to Dish
Farming
Market
Dish
Farming to Dish
Farming
Market
Dish
Market
Promoting Healthy Lifestyle
though Healthy Eating
Obese Adults, 2010 Denver Boston Philadelphia Cleveland Kanas City Richmond Benchmark Avg Cincinnati U.S. Average Charlotte Baltimore Indianapolis Pittsburgh Minneapolis St.Louis Detriot 0%
10%
20%
30%
40%
50%
Obese Adults, 2010 Denver Boston Philadelphia Cleveland Kanas City Richmond Benchmark Avg Cincinnati U.S. Average Charlotte Baltimore Indianapolis Pittsburgh Minneapolis St.Louis Detriot 0%
10%
20%
30%
40%
50%
http://www.pittsburghtoday.org/view_ObeseAdults2.html
Factors Factorscontriuting contributing to obesity in America Survey said...
to obesity in America
Society said...
People eating too much fast food
84%
“We eat far too much junk food”
Lack of exercise and physical activites
84%
“Americans just don’t get enough exercise.”
People eating too large of portions
83%
“We just don’t know when to stop.”
People eating too many calories per day
80%
“You can get food anywhere and at any time.”
People eating too much fat
78%
“Fried is just better!”
People eating too much sugar
76%
“We love our sweets”
Individuals’ lack of self-control
75%
“Americans have no self-control.”
Fast food restaurants
73%
“Fast food is just too convenient and cheap.”
People eating too many pocessed foods
71%
“If we could just make healthy food taste good.”
People eating too many carborhydrates
63%
People eating too frequently during the day
55%
“We have no idea how much we snack during the day.”
The high cost of eating healtlily
54%
“Healthy food is really expensive.”
Lack of education on nutrition
52%
“People just crave carbs.”
“I have no idea how nutrition really works.”
Factors Factorscontriuting contributing to obesity in America Survey said...
to obesity in America
Society said...
People eating too much fast food
84%
“We eat far too much junk food”
Lack of exercise and physical activites
84%
“Americans just don’t get enough exercise.”
People eating too large of portions
83%
“We just don’t know when to stop.”
People eating too many calories per day
80%
“You can get food anywhere and at any time.”
People eating too much fat
78%
“Fried is just better!”
People eating too much sugar
76%
“We love our sweets”
Individuals’ lack of self-control
75%
“Americans have no self-control.”
Fast food restaurants
73%
“Fast food is just too convenient and cheap.”
People eating too many pocessed foods
71%
“If we could just make healthy food taste good.”
People eating too many carborhydrates
63%
People eating too frequently during the day
55%
“We have no idea how much we snack during the day.”
The high cost of eating healtlily
54%
“Healthy food is really expensive.”
Lack of education on nutrition
52%
“People just crave carbs.”
“I have no idea how nutrition really works.”
Factors Factorscontriuting contributing to obesity in America
to obesity in America
“I have no idea how nutrition really works.”
“We just don’t know when to stop.”
“Healthy food is really expensive.”
“If we could just make healthy food taste good.”
Eleven | Strip District
Salt of the Earth | Garfield
Crested Duck | Beechview
Edible Schoolyard Braddock Farms Greenhouse City Growers Produce Distribution
Our vision: Grow Pittsburgh envisions the day when growing and eating healthy, local food is commonplace. Our mission: to demonstrate, teach and promote responsible urban food production.
Pittsburgh Department of City Planning
Urban Agriculture Zoning
URBAN AGRICULTURE REGULATIONS IN THE ZONING CODE Urban Agriculture is a use classification in the City of Pittsburgh Zoning Code that allows a range of small to large scale agricultural uses, from a chicken coop located in a backyard to a commercial farm. Urban Agriculture can either be a primary or accessory use. Within these categories, there are specific use types based on the activities occurring.
PRIMARY USES A primary use is the main activity occurring on a parcel of land. For example, a structure being used as a cafe would be classified as a restaurant. If the property were sold and became a clothing shop, the primary use would change to retail sales and services. The primary use categories in the Zoning Code related to agriculture are: •
Agriculture (General) is the category most resembling traditional agriculture and allows fullscale commercial growing of crops and raising of livestock. This use is only allowed in certain zoning districts and requires a minimum lot size of three acres.
•
Agriculture (Limited) with Beekeeping allows
•
Urban Agriculture (Accessory Use) With No Animals allows for the commercial growing of crops where there is a separate primary use. One example of this is growing food on the same lot as a restaurant.
•
Urban Agriculture (Accessory Use) With Animals allows for the housing of chickens and/or honeybees where there is a separate primary use. The lot-size and barrier requirements for beehives are the same as those for the Agricultural Use (Limited) With Beekeeping listed above. This use also permits the housing of three chickens where there is a minimum lot size of 2,000 square feet, and permits an additional chicken for each additional 1,000 square feet.
OVERVIEW OF APPROVAL PROCESSES All applicants must complete and submit a walk-through application form and must provide a scaled survey or plot-plan illustrating the proposed new agricultural uses. The walk-through application can be obtained at the Zoning Counter or by visiting the City Planning website and clicking on “Forms” on the right side of the page. The Zoning Counter is located downtown at 200 Ross Street, 3rd Floor, Pittsburgh, PA 15219 and the hours of operation are 8 AM to 3 PM, Monday through Friday, except city holidays.
Local (USDA Oraganic & Certified Naturally Grown) Farms in Western PA Youngstown
Butler
Pittsburgh
Indiana Penn Hills
Altoona Johnstown
Wheeling
Local Farmers Market in Pittsburgh
Local Farmers Market in Pittsburgh
How can we redefine the Market?
Farmers
Who should benefit from the market?
Community
Consumers
Quailty of Food
Seasonal Food
Benefit to Consumers
Interaction with local farmers
A Place to meet
Business traffic generated
Benefit to Communities
Desire to learn
No Middle-man
Full premium income for part of their produce
Benefit to Farmers
Less time in Storage
Farmers
Community
Consumers
Farmers
Community
Consumers
Eataly, NYC
Marty’s Market, Strip District
Farmers
Community
Consumers
Market
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Green Plaza
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Learning
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Food Gallery L
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Support MS
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GP
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Green Learning
Food Gallery
Program Layout Option Market
Market
Green
Food Gallery
Market
Learning
Food Gallery
Green Green
Learning
Market
Learning
Learning
Green
Green
Market Food Gallery
Market
Learning
Food Gallery
Food Gallery
Program Layout Market Learning
Food Gallery
Green
Program Layout Food Gallery
Market Green Learning
Program Layout Market Learning
Food Gallery
Green
Program Layout Market Learning
Food Gallery
Green
Intersection
End of the Business District
Connection Corridor
Appropriate Sized Environment
On a Public Transit Route
Existing Conditions
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CIRCUATION CORE CAP
ROOFTOP PUBLIC GARDEN
WALKWAY TO BERKSHIRE AVE RESTAURANT GALLERY SEATING ROOFTOP PUBLIC PARK
ATRIUM TO FLOOR BELOW OUTDOOR SEATING FOR DINING RESTAURANT STANDS RESTROOMS
RESTAURANT GALLERY (FOOD)
DEMONSTRATION AND LEARNING
CLASSROOMS
STAIRS TO SECOND LEVEL
MARKET HALL
GREEN PLAZA
Exploded Program Axon
Green Plaza
Bro Learning
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Market
Food Gallery
1st Fl Plan
Green Plaza View
Market
Learning
Food Gallery
Green Plaza
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Market
Food Gallery
2nd Fl Plan
2nd fl Balcony
Green Plaza
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3rd Fl Plan
Green Plaza
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Roof Plan
Green Roof
Sustainable Features Alternative Transportion
Bike Storage / Provide preferred parking for fuel-efficient vehicles / Public Transportation Access
Reducing Heat Island Effect Vegetated roof surfaces
Water Efficient Landscaping Daylighting and Views
Captured rain water / irrigation efficiency
Stormwater Collection Bioswales located along edge
Project’s Measure of Success
Combating Food Insecurity
Tackling Poor Nutrition Habits
Helping the Enviroment
Families Saving Money
Creating a Sense of Place
Brookline & Beechview
Thank you