Processing And Preparation
2009 PRODUCT GUIDE
Why Choose Eastman Outdoors ® Wild Game Products for Processing and Preparing Your Harvest? We are the most complete Wild Game one-stop solution. We offer jerky, sausage, slow cooker seasonings and tools.
CONTENTS
• More knowledge, more choices, less effort for the trade
Jerky Jerky Cure & Seasoning Jerky Slicer & Meat Cuber Jerky & Sausage Maker Drying Racks
4 7 7 7
Sausage Sausage Kits Sausage Seasonings Sausage Casings Meat Grinders Jerky & Sausage Maker
8 8 8 9 9
Game Processing Meat Saw Processing Kit Camo Freezer Paper Skinning Tool
10 10 10 11
Cooking Wild Game Meat Marinator Cyclops™ Tripod Firepit & Grill Slow Cookers Slow Cooker Seasonings
12 13 14-15 15
We are the ONLY Wild Game company that is also managing market leading hunting and cooking brands. • Our products are designed by food scientists, professional chefs and avid hunters resulting in unsurpassed end consumer insights leading to unique product offerings
Targeted Consumers • Primary Target: Hunters (~16 Million Americans) either weekend or passionate ones • Secondary Target: Hunters’ friends & family (~64 Million Americans) • Hunters Demographic: male, 35-54 years of age, have high school education and frequently some college, have income level of $40K – 74K annually • Psychographic: respects the outdoors and nature; values tradition and male-bonding during the “hunt”, simple and straightforward
What’s New for 2009 At Eastman Outdoors® we pride ourselves in consistently providing innovative solutions built around customer needs.
NEW! Ultimate Kits Including The Wild Game Processing And Preparation DVD see page 16 - 18.
Our extensive market research identified two unmet consumer needs: 1 - Most hunters find wild game processing and preparation intimidating. • Hence we developed Ultimate Kits including an exclusive, all inclusive “how to” DVD explaining how to take care of wild game from field to table. See pages 16-18. 2 - Most hunters find skinning wild game a difficult and time consuming task • Hence we developed the Grip & Rip Skinning Tool. See page 11.
Brand Promise
2
Value Packs Slow Cooker Value Pack Ultimate Jerky Making Bundle Ultimate Sausage Making Bundle
16 17 18
Displays PDQs
19
• Simply surprisingly great flavor every time
NEW! Grip & Rip Skinning Tool see page 11. www.eastmanoutdoors.com
810.733.6360
3
JERKY Jerky Cure And Seasoning With TABASCO® Brand Dry Red Flavoring • Seasons 5 or 15lbs of jerky • Includes jerky cure and seasoning • Blend of herbs and spices and TABASCO® Brand Dry Red Flavoring
Jerky Cure And Seasoning • Seasons 5 or 15lbs of jerky • Includes jerky cure and seasoning • Use with beef, chicken, lamb, veal or any wild game meat • Display in peggable boxes or self displaying color shippers (see PDQ p.19)
Spiced With
38448 Fiery Teriyaki (5 lbs)
38456 Fiery Teriyaki (15 lbs)
38445 Original (5 lbs)
38444 Hickory (5 lbs)
38443 Mesquite (5 lbs)
The TABASCO ® marks, bottle and label designs are registered trademarks and servicemarks exclusively of and licensed by McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com
How Are Our Jerky Products Different? We use all natural, premium seasoning ingredients*.
JERKY
We are the FIRST to offer jerky seasoning spiced with TABASCO® brand ingredients.
38454 Mesquite (15 lbs)
38447 Whiskey Pepper (5 lbs)
How Is This Relevant To End Consumers? Why use anything less than natural for the all-natural hunt harvest when all-natural, premium ingredients mean surprisingly great flavor? Seasonings spiced with TABASCO® brand ingredients taste better. •T ABASCO® brand is the only pepper sauce that is carefully aged in white oak barrels for up to 3 years, according to the timehonored TABASCO® tradition
*Only exception is Whiskey Pepper seasoning (contains artificial flavor)
4
38453 Original (15 lbs)
Inner Pack
Case Pack
UPC 044734-
Jerky Cure & Seasoning - Original (5 lbs.)
12
48
38445-6
Jerky Cure & Seasoning - Hickory (5 lbs.)
12
48
38444-9
38443
Jerky Cure & Seasoning - Mesquite (5 lbs.)
12
48
38443-2
38447
Jerky Cure & Seasoning - Whiskey Pepper (5 lbs.)
12
48
38447-0
38448
Jerky Cure & Seasoning - Fiery Teriyaki (5 lbs.)
12
48
38448-7
38453
Jerky Cure & Seasoning - Original (15 lbs.)
4
16
38453-1
38454
Jerky Cure & Seasoning - Mesquite (15 lbs.)
4
16
38454-8
38456
Jerky Cure & Seasoning - Fiery Teriyaki (15 lbs.)
4
16
38456-2
Item
Size/Description
38445 38444
www.eastmanoutdoors.com
810.733.6360
5
JERKY How Is This Compelling For Your Business? Opportunity to increase sales and gain market share. •T ABASCO® branded products sell at a significant price premium
Jerky And Sausage Maker Kit Includes: • Jerky & Sausage gun • Meat barrel • 2 Jerky nozzles • 3 Sausage Stuffer tubes
Jerky Slicer And Meat Cuber • Converts between jerky slicer and meat cuber easily • Manually operated and gravity fed for safety • Mounts securely to any table top • 31 Stainless steel knives tenderize coarse meat
38237 Jerky & Sausage Maker
Drying Rack • 1 drying rack, 13.5” x 13.5” • Fits on standard size oven rack
Slicer - Patent Pending
38218 Drying Rack
90418 Jerky Slicer & Meat Cuber
Drying Racks • 3 pack stackable racks • 16.875” X 10.75” each • Non-stick coating for easy clean-up
38228 Drying Racks
6
www.eastmanoutdoors.com
810.733.6360
Item
Size/Description
90418
Jerky Slicer & Meat Cuber
38237
Jerky & Sausage Maker
38218
Drying Rack
38228
Drying Racks (3)
Inner Pack 2
3
Case Pack
UPC 044734-
2
90418-0
6
38237-7
12
38218-6
12
38228-5
7
SAUSAGE Sausage Seasoning Sausage Kit • Makes 15 lbs of sausage • Includes seasoning and corresponding casing types
• Makes 5 lbs of sausage • Use with beef, chicken, lamb, veal or any wild game meat • Adjust seasoning to personal taste • Display in peggable boxes or self displaying color shippers (see PDQ p.19)
How Is This Compelling For Your Business? Opportunity to increase sales and gain market share by leveraging the surprisingly great flavor provided by our premium seasonings.
Electric Meat Grinder 38660 Breakfast
38661 Variety
38641 Breakfast
38643 Bratwurst
38645 Italian
Sausage Casings • Hog and Sheep casings are 100% natural • Smoke permeable fibrous casings • Use with beef, chicken, lamb, veal or any wild game meat
38662 Smoked Summer
• 1 hp direct drive motor • Stainless steel construction • Grinds 540-600 lbs per hour Includes: • 5/16” Coarse grinding plate • 15/64” Fine grinding plate • Meat stuffer • Stainless steel pan • 3 stuffing tubes • Stainless steel top tray
38663 Smoked & Spicy Snack Stick
How Are Our Sausage Products Different? We use all natural,
38672 Hog
38674 Sheep
38675 Fibrous
premium seasoning ingredients.
SAUSAGE
How Is This Relevant To End Consumers? Why use anything less
8
#10 Meat Grinder • Compact manual meat grinder • Includes adapter and three nozzles • Clamps securely to table • Includes fine plate (3/16”)
38213 #10 Meat Grinder
#32 Meat Grinder • Large manual meat grinder • Great for making your own hamburger, sausage and bratwurst •Includes fine plate (3/16”) and coarse plate (3/8”) • Includes adapter and three nozzles
38214 #32 Meat Grinder
38226 Electric Meat Grinder Inner Pack
Case Pack
UPC 044734-
Sausage Kit - Breakfast (Sheep Casings) (15 lbs.)
4
16
38660-3
38661
Sausage Kit - Variety (Italian, Brat, Beer & Cheddar, Natural Hog Casings) (15 lbs.)
4
16
38661-0
38662
Sausage Kit - Smoked Summer (Fibrous Casings) (15 lbs.)
4
16
38662-7
38663
Sausage Kit - Smoked & Spicy Snack Stick (Sheep Casings) (15 lbs.)
4
16
38663-4
38641
Sausage Seasoning - Breakfast (5 lbs.)
12
48
38641-2
38643
Sausage Seasoning - Bratwurst (5 lbs.)
12
48
38643-6
38645
Sausage Seasoning - Italian (5 lbs.)
12
48
38645-0
38672
Natural Hog Casing
12
48
38672-6
38674
Natural Sheep Casing
12
48
38674-0
38675
Fibrous Casing
12
48
38675-7
38226
Electric Meat Grinder
1
38226-1
38213
#10 Meat Grinder
2
38213-1
38214
#32 Meat Grinder
1
38214-8
38237
Jerky & Sausage Maker
6
38237-7
Item
Size/Description
than natural for the all-natural hunt harvest when all natural, premium ingredients mean surprisingly great flavor?
38660
Variety pack: Great product to experiment with three different and succulent flavors.
2
www.eastmanoutdoors.com
Jerky & Sausage Maker Kit Includes: • Jerky & Sausage gun • Meat barrel • 2 Jerky nozzles • 3 Sausage Stuffer tubes
38237 Jerky & Sausage Maker
810.733.6360
9
GAME PROCESSING Eastman Outdoors® presents an exciting new, easier and faster way to skin wild game... The Grip & Rip Skinning Tool
Processing Kit
Meat Saw
7pc Set Includes: • Caping knife • Skinning knife • Boning/filet knife • Butcher knife • Sharpening steel • Cutting shears • Single-handed bone-saw
• Stainless meat grade blade • Offset teeth reduce clogging • Wide bow provides room for large cuts
)4+2 4+2 5-+00+0) 6QQN
.# 24+5' '6 . #%%41% .# 21+)0d' &' 5-+00+0)
“No More Cramped Hands” “Aucune Main Plus Restreinte”
90612 Processing Kit
Skin Wildgame Faster & Easier Wildgame de peau plus rapide Quick Release or Ratcheting Action Version rapide ou action ratcheting The faster, easier way to skin wild game La voie plus rapide, plus facile à la peau un cerf
38281 Grip & Rip Skinning Tool 90610 Meat Saw
Eastman Outdoors ® presents professional quality processing equipment. GAME PROCESSING
We make it easy to process wild game at home with affordable tools that yield expert results.
10
Grip & Rip Skinning Tool • A must have for faster, easier skinning • Design enables one or two-handed operation
Camo Freezer Paper • Poly lined freezer paper • Timber Illuzion™ Camo Pattern • 200’ x 15” wide roll
One hand use: one-handed operation for gripping and pulling hide while cutting away with the other hand.
How Is This Relevant To End Consumers? “No more cramped hands” How Is This Compelling For Your Business? Unique product as its design
Do It Yourself = Quality, Flavor and Yield Guaranteed. 38240 Camo Freezer Paper
Item
Size/Description
90610
Meat Saw
90612
Processing Kit
38240
Camo Freezer Paper
Inner Pack
enables one or two-handed use. 1. One hand use: one-hand operation for gripping and pulling hide while cutting away with the other hand 2. Two hand use: grip, lock and pull with both hands for the toughest jobs
Two hand use: grip, lock and pull with both hands for the toughest jobs.
Case Pack
UPC 044734-
4
90610-8
4
8
90612-2
Item
Size/Description
12
48
38240-7
38281
Grip & Rip Skinning Tool
www.eastmanoutdoors.com
810.733.6360
Inner Pack
Case Pack
UPC 044734-
6
38281-0
11
COOKING Meat Marinator STOCK put your food & marinade in the barrel.
LOCK
• Provides surprisingly great flavor • Brine, Season, Marinate and Tenderize in just minutes • Features high-powered vacuum, and tumbling action • Includes step-by-step wild game recipes
lock the top, turn the dial & hook up the vacuum.
& ROLL
Eastman Outdoors® presents an exciting new way to entertain your hunting buddies. The first transportable firepit and grill in one!
tumble for 2 to 20 minutes to massage, marinate & tenderize.
90052 Cyclops™ Firepit and Grill
38250 Meat Marinator
Cyclops™ Tripod Firepit And Grill
COOKING
The Ultimate in Wild Game Flavor Half the marinade, twice the flavor, in a fraction of the time.
• Firepit and grill all in one • Assembles easily in less than 5 minutes • No tools required • Carrying/storage bags included
FORGET the days of advanced prep and messy bags! Say hello to full flavor and more tender game in just minutes.
How Is This Relevant To End Consumers? Firepit and Grill, all in one, designed to enhance the traditional campfire and outdoor cooking experience.
The Meat Marinator™ commercial vacuum pump removes air pressure, stretching and opening the fibers of food to allow marinade to get to the core. During the tumbling process, the paddles in the rolling barrel flip the food and marinade, working to massage in the flavor, tenderizing the food as it drives juices and spices deep inside.
How Is This Compelling For Your Business? Unique, "attention grabbing" product. • "Increasing sales of outdoor heating products, such as fire pits, are helping more people stay outdoors in chilly weather, so drive sales by blurring category lines"
The result is fork tender, juicy and flavorful wild game, veggies and even tofu.
12
(Mintel research: Outdoor BBQ May 2007)
Item
Size/Description
Inner Pack
38250
Meat Marinator
1
90052
Cyclops™ Tripod Firepit and Grill
Case Pack
UPC 044734-
1
38250-6
1
90052-6
www.eastmanoutdoors.com
• LAUNCH PROMOTION: Order 5 units, get 1 free unit with, weather-proof POP 810.733.6360
13
COOKING How are our slow cooking products different? We are the FIRST to offer slow cooking seasonings specially formulated to make wild game flavor-rich and fork-tender.
7qt Slow Cooker • RealTree Hardwoods HD® Camo pattern • Spacious 7 quart pot with removable crock • 3 Heat Settings including a Keep Warm setting to maintain temperature • Removable crock is dishwasher and microwave safe
How Is This Relevant To End Consumers? We make it easy to slow-
82003 7 qt. Slow Cooker
cook succulent stew, chili and barbecue. Add your own meat and vegetables, set it simmering and forget it. Enjoy a complete meal in just 4 hours.
3.5qt Slow Cooker • RealTree Hardwoods HD® Camo pattern • Large 3.5 quart pot with removable crock • 3 Heat Settings including a Keep Warm setting to maintain temperature • Removable crock is dishwasher and microwave safe
82002 3.5 qt. Slow Cooker
How Is This Compelling For Your Business? Opportunity to increase sales and gain market share by leveraging the uniqueness of the wild game slow cooking product portfolio.
COOKING
Eastman Outdoors ® presents easy fixings for the camp. Cooks a delicious meal by itself!
14
Removable crock is dishwasher and microwave safe
• PREP with wild game, meat, poultry, vegetables and seasoning • SET the temperature for 4 or 8 hour cooking • FORGET IT until you’re ready to eat
Case Pack
UPC 044734-
Slow Cooker 3.5 qt.
2
82002-2
Slow Cooker 7 qt.
1
82003-9
4
16
38912-3
Slow Cooker Seasoning - Italian
4
16
38914-7
38915
Slow Cooker Seasoning - Savory Herb
4
16
38915-4
38916
Slow Cooker Seasoning - Chili
4
16
38916-1
38917
Slow Cooker Seasoning - Pot Roast
4
16
38917-8
38918
Slow Cooker Seasoning - Stew
4
16
38918-5
Item
Size/Description
82002 82003 38912
Slow Cooker Seasoning - Barbecue
38914
Inner Pack
www.eastmanoutdoors.com
Removable crock is dishwasher and microwave safe
Slow Cooker Seasoning Eastman Outdoors® slow cooker seasoning is a premium blend of herbs and spices specially formulated to make wild game flavor-rich and fork-tender. Eastman Outdoors® makes it easy to slow-cook succulent stew, chili and barbecue. Add your own meat and vegetables, set it simmering and forget it. Enjoy a complete meal in just 4 hours.
• Includes enough seasoning for two 3.5 qt. crocks or one 7 qt. crock • Display in peggable boxes or self displaying color shippers (see PDQ p.19)
38915 Savory Herb
38916 Chili
810.733.6360
38912 Barbecue
38914 Italian
38917 Pot Roast
38918 Stew
15
VALUE PACKS Exclusive DVD Covers All You Need To Know From The Field To The Table
Slow Cooker Value Pack Value Pack Includes: • 7 qt. Slow Cooker • Barbecue Seasoning • Italian Seasoning • Chili Seasoning • Pot Roast Seasoning • Stew Seasoning • Wild Game Processing & Seasoning DVD – Presented by award winning meat processor and executive chef – Covers all you need to know from the field to the table
82005 Slow Cooker Value Pack
VALUE PACKS
All-in-one special to slow cook succulent wild game. Includes 5 different seasonings to cook five crocks of 7 qts. each.
Size/Description
82005
Slow Cooker Value Pack
Case Pack
UPC 044734-
1
82005-3
Package Contents: • Jerky & Sausage Maker • 5 Jerky Cure & Seasonings • 3 Tier Drying Racks • Wild Game Processing & Seasoning DVD – Presented by award winning meat processor and executive chef – Covers all you need to know from the field to the table
38647 Ultimate Jerky Making Bundle
Contains all you need to cure a nd season 25 lbs. of meat!
Item
Size/Description
38647
Ultimate Jerky Making Bundle
Wild Game Processing & Seasoning DVD
82003 7 qt. Slow Cooker
38914 Italian
16
Item
Exclusive DVD Covers All You Need To Know From The Field To The Table
ULTIMATE JERKY MAKING BUNDLE
38917 Pot Roast
38237 Jerky & Sausage Maker
38445 Original (5 lbs)
38918 Stew
www.eastmanoutdoors.com
UPC 044734-
1
38647-4
Wild Game Processing & Seasoning DVD
38912 Barbecue
38916 Chili
Case Pack
810.733.6360
38443 Mesquite (5 lbs)
38444 Hickory (5 lbs)
38228 Drying Racks
38447 Whiskey Pepper (5 lbs)
38448 Fiery Teriyaki (5 lbs)
17
DISPLAYS Exclusive DVD Covers All You Need To Know From The Field To The Table
ULTIMATE SAUSAGE MAKING BUNDLE
PDQ Displays • All of Eastman Outdoors® Wild Game Jerky, Sausage & Slow Cooker Seasonings come in easy to stack, perforated PDQ boxes.
Package Contents: • Jerky & Sausage Maker • 2 Sausage Seasoning Kits • #10 Meat Grinder • Wild Game Processing & Seasoning DVD – Presented by award winning meat processor and executive chef – Covers all you need to know from the field to the table
38659 Ultimate Sausage Making Bundle
Contains all you need to make 30 lbs. of sausage!
Item
Size/Description
38659
Ultimate Sausage Making Bundle
Case Pack
UPC 044734-
1
38659-7
Maximize merchandising power with easy to stock, perforated PDQ display boxes.
VALUE PACKS
Wild Game Processing & Seasoning DVD
38237 Jerky & Sausage Maker
38213 #10 Meat Grinder
38661Variety
18
38662 Smoked Summer
www.eastmanoutdoors.com
810.733.6360
19
© Eastman Outdoors, Inc* 3475 Eastman Drive Flushing, MI 48433 www.eastmanoutdoors.com phone: 810.733.6360 fax: 810.733.2077 Revised 09-08 P3042-09 © 2008. All rights reserved
How Eastman Outdoors® Wild Game is Different at a Glance
Sausage
Cooking
• O nly Tabasco® co-branded offering on the market • F IRST natural casings offering on the market • O nly Wild Game Meat Marinator • O nly seasoning mixes specifically formulated for wild game
Competitors Simply Surprisingly Great Flavor
Jerky
Eastman Outdoors® Wild Game
N/A
N/A
N/A
• Skinning Handle
Processing Tools
• O nly Ultimate Kits with Wild Game Processing & Seasoning DVD
N/A
The TABASCO ® marks, bottle and label designs are registered trademarks and service marks exclusively of and licensed by McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com
*Eastman Outdoors, Inc. is not affiliated in any way with Easton Technical Products