d e s i gn
portfol io
j o e y
s a b i o
p rofil e jo se
le o nardo
v.
sab i o
1412 Santan St. Bliss Townhomes Hulo, Mandaluyong City Philippines 1550 Mobile: (+632) 928 5548655 Email: joey.sabio@gmail.com
EDUCATION BACKGROUND
Bachelor of Science in Information and Communications Technology Management De La Salle University
EXECUTIVE SUMMARY
A creative designer with almost 4 years experience in Branding, Graphic and Web Design and Usability Engineering. Known for bringing a high amount of energy and ingenuity into solving difficult problems with large-scale results. Eye for design, empathetic understanding of high concept and how the big picture plays out in terms of bottom line numbers to the agency. Aside from my love for all things design, I have an abiding love for food & wine, sustainability, and pop culture. I believe that in order to create with the greatest result, the designer must be involved on a deeper level with the subject, and that’s why I choose to work with products I believe in, and with people I respect. I am a team player, a right brainer, a local, a foreigner, a foodie, a great designer, and a dedicated student of my craft.
SPECIALIZATION Brand building, Deck/Slideshow Presentation, Typography, Layout, Desktop publishing, Content management solutions, Web Design, Rich Media Development and User Interface. PROFESSIONAL EXPERIENCE Designer (January 2013-Present) Marketing Shared Services, Accenture Philippines Responsible for designing, developing and conceptualizing marketing collaterals for Accenture’s Geographic Units, Operating Groups and Growth Platforms. Ensures that Accenture’s brand presence and visual identity is showcased consistently in all collateral (Print and Rich Media Components). Currently working with the Local Geopgraphic Marketing Team with several of their ad-hoc projects and end-to-end marketing campaigns for Client Marketing, Internal Communications and Recruitment Marketing. Achievement: Received recognition for Drives to Add Value. FREELANCE PROJECTS - Highlights Wunderman International Philippines Final Artwork Artist for the Nokia Apps Campaign Honestly Toolkit Project Clinique (Estee Lauder Companies) Final Artwork and Layout Artist for the Clinique Book (Giveaways for Consultants)
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cli n i q ue
bo o k
Over-all responsible with the design and art direction of the CLINIQUE BOOK. The served as giveaways to Clinque’s Consultants.
A brighter outlook is right at your fingertips.
0
p ri nt A brighter outlook is right at your fingertips.
projects
Welcome to Clinique
Our TEAM Milestones
Strong Brands have a story to tell. Few have a legacy as rich as ours. Fewer still cherish their story and respect it as a path to the future. Clinique will forever be the first dermatologist-developed Skincare brand.
First Class 20
Accordingly, we remain the first to offer allergy tested, 100% Fragrance free formulas, the first to create skintyped routines, the first with diagnostics developed by the ultimate Skincare expert, the dermatologist.
4. (L-R): nt, April 201 all Grand Eve gre, Kaye Fidelino, SM Megam Ale , Catherine Ai Ogawam lao, Brigitte Revilla anis Est na Don
The list of firsts is long, because Clinique offered a premise that was utterly without precedent. We sloughed off the myths of beauty and embraced science. We gave the consumer knowledge and know-how. We honored her time and her intelligence. It is no exaggeration to say Clinique made beauty modern.
Poveda Pro
At Clinique, being on brand is being on track to great things. This book is here to help us all innovate while honoring our founding principles. I hope you find it valuable.
Clinique Philippines Christmas Party 2013
You have been entrusted with greatness. Together, let’s write the next bold chapter in the history of Clinique.
I Am Meg BTS
2012
Best, Lynne Greene
Our milestones...
Brand Promise Clinique’s brand promise to women around the world is that “Great Skin Can Be Created At Any Age”. Clinique remains inspired today, as always, by Mark Twain’s quote, “Do what is right. It will please some people and astonish the rest”. Clinique will live up to this standard by surprising and delighting consumers with:
Scrupulously honest, intelligent, and optimistic communication
Unique, highly effective and safe products
An informative, personalized, engaging service experience
Color that is healthy, fun and easy
Always overdelivering on its promises
How about you, what are your personal milestones? Share your story here.
A brighter fiscal year ahead. July
August
September
Product Architecture Clinique’s product architecture is grounded in a portfolio October November December perspective of each category, where each category plays a particular role in helping build Clinique’s equity: Clinique’s Product Architecture Core Engines
EVEN BETTER ESSENCE LOTION FY’15 Kick Off
TAD 100ml / 3- STEP Make-up Workshops (MOA Makati, Megamall) Brand Meeting (August 12)
BONuS Make-up Workshops (Shangri-La, Trinoma, Aura) Brand Meeting (September 9)
Support Engines
Great Skin Can CLINIQuE SMART HOLIDAY HOLIDAY Be Created At Any Age CuSTOM-REPAIR SERuM Brand Meeting (November 12) Happy Day CORE ENGINES Brand Meeting (October 8) Field Force Christmas Party (Are critical drivers of Brand Equity and Recruitment and comprise the majority of brand’s investment and time) 3-Step (Cleansers, Toners, Moisturizers)
Equity role
Objective
January
February
March
Dermatological Solutions (Serums, Moisturizers)
• Always what is best for skin • Defend #1 global position in Prestige Moisturizers • Defend leadership position in Cleansers with Devices
Grow High Priority
Grow
April
Objective
CLINIQuE SMART CuSTOM-REPAIR SERuM Spring ‘15 Strategy Seminar
SONIC CLEANSING BRuSH
BONuS
Foundations
Powders
Pencils
• Reinforce link with Skincare • Reinforce link with Skincare • Easy solutions that are fun via Dermatological Solutions by delivering Skincare and and easy beauty benefits • Balance Skincare • Increase emotional appeal heritage with focus on through broad color ranges beauty benefits • Expand shades and forms to meet needs of all ethnicities
Grow High Priority
Grow
May
Grow
June
SUPPORT ENGINES (Are important to brand experience though supported with substantially less investment)
Moisturizers and Makeup Removers
Equity role
• Bring technology from the Dermatologist to the store • Relevant concerns, tailored by region • Performance comparable to a procedure/RX drug
• Efficacy • Great moisturizers for any age
Maintain share and capture selective wins
Other Color (Eye, Mascara, Cheek)
Body
Men’s
• Healthy Beauty • Efficacy • Leverage skincare • Selective create innovation • Brings texture to the entire authority • Win in high priority or build smiles product offering markets
Maintain share and capture selective wins
Reenergize
Grow
Fragrance • Leverage to bring warmth and Smiles (Happy, Happy Hearts Foundation)
Reenergize
SONIC CLEANSING REFINING TuRNAROuND As is shown above, 3-Step,PORE Dermatological Solutions, BRuSH FOR MEN and CHARCOAL MASK FRANCHISE RELAuNCH Foundation, and Pencils are Clinique’s Core CLINIQuE FORPowders, MEN product engines. This implies that the majority of uV GuARD Clinique’s time and resources are spent on these product segments, as they each play a specific role in helping reinforce Clinique’s equity pillars.
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Accenture Recruitment Marketing - Campus Responsible for designing all of the marketing collaterals used for the Student Leadership Conference 2014. Materials: Roll-Up Banners (2x5ft), Station Banner (3x5ft), Welcome Banners (5x3 ft), Directional Signages (2.75x6.5ft.), Directional Banner, Poster, Invitation, Merchandise Products.
Student Leadership Conference 2014 Visit accenture.com/SLC
Š 2013 Accenture. All rights reserved.
Achieve beyond the ordinary.
p ri nt acc en tu re
projects
phi li ppi ne s
co f f e e tab le
Re-branded and created a new layout for the Philippines Coffeetable Book.
book
The objective is to present a collection of photographs representing the Filipino Workers taken by members of the Photography Club here in Accenture Philippines.
Hanapbuhay
Portraits of the Filipino Worker
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projects
Message from Lito Tayag
The Fi
I am pleased to present this collection of photographs representing the Filipino Worker taken by members of our very own Photography Club here in Accenture Philippines. Celebrating the exceptional talent of our people, this photo book widely reflects the character of our organization that encourages and supports the holistic development of everyone within and beyond the workplace. This also reflects the continued support of Accenture in the growth of our people in every dimension possible.
The Filipino word h work or job. It is a c composed of the ve means to search an meaning life. Thus means to search fo another way, to sea gives meaning to li
I hope you will enjoy leafing through this book as I did. The photos are impressive and they display great technical skill. And so I thank everyone who made this possible. Indeed this makes me proud to be Accenture Pinoy.
Hanapbuhay
In this photo book, many faces of Filip occupations and in farmers harvesting
Sincerely,
Portraits of the Filipino Worker Lito Tayag Country Managing Director
Determination
The Filipino Worker
Resourcefulness Honesty Ingenuity Loyalty The Filipino word hanapbuhay means work or job. It is a compound word composed of the verb hanap which means to search and the noun buhay meaning life. Thus literally, hanapbuhay means to search for life or to put it another way, to search for work that gives meaning to life. In this photo book, you will see the many faces of Filipinos in various occupations and industries — from farmers harvesting rice in the vast
fields of Central Luzon to office workers in Makati’s urban jungle, from street vendors peddling almost anything imaginable in Manila’s bustling streets, to the ubiquitous new breed of Filipino outsourcing professionals who have helped make the Philippines a premier outsourcing destination in the world. Wherever they are and whatever they do, what is common among them are values that shape and guide them in everyday life: determination, resourcefulness, honesty, ingenuity and
loyalty. Despite many challenges that come their way, the Filipino is proudly resilient and never gives up hope easily. This is our humble offering to all Filipinos at home and in lands far away, who contribute in many ways to the development of Philippine society and the world.
3
Inspired Professionals and Talented Artists The Philippines produces about 450,000 college graduates every year. About 30% go to medicine and the allied medical fields such as nursing and caregiving, 20% go into business and accounting, followed closely by engineering and information technology. The rest make up a mix of people in the arts, communications and media.
Photo by: Mark Ian Zubiri
Due to the accessibility of tertiary education in the Philippines, Filipinos are highly employable in most industries at home and abroad. Moreover, Filipinos possess a unique trait called malasakit— a natural ability to have deep care and concern towards their work which they treat as if it were their own.
p ri nt n oki a
projects
apps ho ne st ly co m pai g n tool k i t proj e ct
Responsible for designing, layouting and producing the final artwork for the Nokia Apps Honestly Campaign Toolkit Project.
The final artwork consist the Generic KVs, App Specific KVs, Brochure, Tactical KVs, Digital Ad Banners and Social Media Sharables
Honestly life is better with apps.
Nokia Lumia 1520 $RRP
Luckily, my favorite apps plus over 240,000 others for Nokia Lumia are now available for me to download on the Windows Phone Store.
nokia.com/xx/Honestly
p ri nt ibm
ase a n
d ata
projects pri vacy
cam pai g n
Designed and provided a campaign poster for the Data Privacy Team.
The message of the poster is to always shred unused confidential materials and encrypt and verify the recipients of confidential files.
p ri nt W. A.L.
(we
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projectVIP - IBM GPS Learning Manila Delivery Center Spearheaded and at the same time assisted projectVIP/Elite in the art direction and production of the WAL (We Are Learning) Magazine’s theme, design, layout and approach. The magazine is distributed thorught the Learning Domain across the region.
BY ELITE
}
WA L SEPTEMBER 2012 - W.A.L. MAGAZINE #14
SHOPPING-RONE BOYFRIENDS
eyeing the icons
When men shop for their ladies pg. 83
SHAPES & SIZES
Flatter your curves with clothing tricks On pg. 66
INKED & PROUD
Curious on who etched art on skin? Flip through pg. 70
BEAUTY & FASHION EDITION
Hail Learning’s Fashion Mavens TRIM DOWN & SLEEK UP Andre Ong shares his Cohen’s Diet success story
CASH-CACHE! Unravel tips for sweat-free shopping in a click
‘
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WA L
projects
SEPTEMBER 2012 - W.A.L. MAGAZINE #14
contentsMATINEE in an action-star Wolverine, donned e new iscent of X-men’s debonair to a whol Suave hair remin a face that brings fab finds hed withONLINE he won as when ers denim jacket, matc numb ves the as desershopping how does the corporate dress “Windows” means differently for level, Aaron Cabig code inspire your fashion sense? these shoppers. If you didn’t ”. neehome-grown “Timeless Mati get the pun, welcome to the 21st Century; itioner bring this ANZ pract you need to read thisnt, story. ’s, 1990’s up to prese ly fit. Lookbook a.k.a. Fashion PoliceFrom the 1950 onab he will still be fashi browse through as real-life models to any era and Embracing your Curves sophy. grace IBM’s halls philo his style this is a tolooks the to women timeless histribute s thatour Perhaps, he . He deem taste ofowes Learning. let us to take pride of both not to trends but He subscribes Fashionista’s Haven substance and curves!is innate.” subjective, …. taste though “style is fashion never has to solely be for senting nonrepre elf hims n sees In fact, Aaro the opulent Fashion on Ink what’s in”. does not follow “ conformists as he
eyeing the icons
When men shop for their ladies pg. 83 Flatter your curves with clothing tricks On pg. 66
INKED & PROUD
Curious on who etched art on skin? Flip through pg. 70
60
11
WAL ISSUE 014 ▪ AUG-SEP 2012
SHOPPING-RONE BOYFRIENDS
8
The Learning Voice
–table of contents
SHAPES & SIZES
timeless
BY ELITE
BEAUTY & FASHION EDITION
66
15
inked and proud IBMers etch their
art on skin 20 Chinos, casual coat, Spotted daily in his
Fashion Staples
invest in what’s timeless
loafers or brogues, slipped in At Your Best ful class n expresses taste
Aaro three looks, three styles, three beauties – 27 uline air. in a masclet one work for you!
Stealers: Hail Learning’sScene Learning Fashion Defined IBMers, six very different Fashion Mavenssix fashion philosophies TRIM DOWN & SLEEK UP What’s Inside Your Bag?
Andre Ong shares hislet us peer into some of our colleague’s Cohen’s Diet success storyeveryday bags
56
CASH-CACHE!
70
76
Of Tux and Wellness
80
My POV: Confessions of a Shopaholic’s Boyfriend
82
he simply wanted to look good in a tux but ended up conquering healthier heights
when men shop for their ladies
Unravel tips for sweat-free shopping in a click
10
WAL MAGAZINE
□ SEPTEMBER 2012
2012 SEPTEMBER 2012 APRIL
THE HEALTH & WELLNESS ISSUE
PROJECT VIP
WORDS BY:
NOVEL DENATOLIO
APR-MAY 2012
The GMC Diet was created by General Motors for their employees. It was rumored that they paid a hefty sum to a research lab to come up with the ultimate diet plan, but General Motors soon released a statement where they denied any involvement with the diet plan. However, the name stayed on and the diet was soon circulated via emails and forums all over the Web and more people tried it out with different results. This is a seven-day eating plan that requires you to eat as much as you want of a concoction called the “Wonder Soup” in addition to specific food groups on each day of the plan. You may repeat this diet as often as you like and alcohol is permitted after the first week. You may drink two glasses of beer or wine daily if you repeat it on the second week. ber Decem
2011 # 12
7-DAY EATING PLAN
SLINKY. SEXY. SCORCHING...
elle aguila & steph amboy plus!
WORK OUT WITHOUT BREAKING YOUR BANK!
Find the gym place that suits you best on pg.24 GET A TOTAL BODY WORKOUT IN JUST 30 MINUTES.
GM SEVEN DAY DIET Let’s see what the GM diet is all about.
YOU ARE WHAT YOU EAT: 10 Food for the Health
inside!
There are many reasons why some diet plans are popular with people. Some of them are easy to sustain, some of them have instant effects and some of them have long-term effects. There are a few diet plans that combine all of these traits, and the GM diet happens to be one of them. The a loyal diet first appeared on the Internet about four years ago and has had group of followers since.
DIETS DO WO
RK!
Jana Lopez lost 75+ lbs after more than 7 months with Cohen’s FROM CORP OR TO CORPOR ATE Passion For SpoAL rts And Adventure
Find out how on p.25
58
WAL MAGAZINE
□ APRIL 2012
P R O J E CT VIP
ber
2011 # 11 Novem
W.A.L
. Mag
az
ine
Hit the Road with Ready. GIG. Go.
music edition
ROCKER BY BLOOD
camila labog
talks about living with her mucisian/lawyer/ heartthrob brother
Lomography
JPOH ABIPD What is it? What’s so interesting about it? These Learning folks are ready to share some lomo love.
♥
PHOTOS BY ELLE AGUILA, ANNA ALFONSO & REGGIE NAGUI
DEBUNKING THE MYTH They’re more than just rockstars’ girlfriends
GO MANO Y MANO
with Learning’s very own Music Moguls
The
Learning Music Circle UNZIPS page 25.
inside!
Usher ▪ Chris Brown+Rihanna ▪ The Script ▪ American Idol Season 10 ▪ The Big 4 Learning’s Music Playlists. Learning 5 Years. Baranggay Hall Pictures
e Day 1: GM diet beginsagwith azin consumption M .L. fruits of only fruits. Any work except W.A bananas. Water melons are highly recommended on day one. This is to prepare your body for the rest of the week.
Day 2: Start with a baked potato for breakfast. This gives you your morning dose of complex carbohydrates. Through the rest Tradition of theThe day, Filipino you have to eat raw or boiled ofvegetables and you can eat to your heart’s content. You can also have vegetable soup. Avoid coconut and oil in the preparation.
9 Mornings
simbang gabi
Day 3: Eat only fruits and vegetables. Avoid fruit juice or vegetable juice. Avoid the morning potato and avoid oil. Avoid bananas on this day. You can use herbs and natural taste-makers in your preparations.
Day 4: This is a tough one. On this day, you must have only bananas and milk. You may have up to eight bananas and about 3-4 glasses of milk.. You can also have the special GM soup on this day, which helps break the monotony of the bananas and milk. Also consume up to 8-10 glasses of water on this day.
HOLIDAY EDITION
7-DAY PLAN
‘TIS THE YULE SEASON holiday greetings
GM DIET WONDER SOUP RECIPE Ingredients:
learning
□ 28 oz. of water □ 6 large onions (unpeeled) □ 2 green peppers (whole) □ As many whole tomatoes you like □ A head of cabbage □ A bunch of celery □ 4 packets of onion soup mix
from the Manila delivery center
The Wonder Soup recipe permits some flexibility. You can eliminate the cabbage if you like and add any or all of the following vegetables instead: peas, corn, green beans, cauliflower, turnips and asparagus. Just do not add legumes such as kidney beans and lima beans to the soup.
Day 7: Your gratification day. You can have brown rice, vegetables and fruits. Fruit juices are also allowed on this day. This wraps up the GM diet plan. You can return to your regular diet from the 8th day, albeit with caution.
EXPERT ACUMEN
This diet may be attainable and easy to follow, however many nutritionists think that this diet is harmful especially for those who have diabetes who need to eat low-glycemic carbohydrates throughout the day as this diet contains too little protein and a lot of insoluble fiber and sodium. Alice Lichtenstein, an associate Filipino professor of nutrition in Tufts University in Boston, MA The Learning Society ▪ also says that given the low calories provided in these Christmas Shopping ▪ restricted meals, you are like to lose weight but it does Wishlists ▪ not encourage a change in eating patterns. Making Day 6: A mix of lean beef and vegetables. You can smaller, long-term changes such as adding some Learning Year-End Party ▪ also have the GM Special Soup on day six. Vegetarians exercise and removing some calories from your diet should have a mix of theChristmas vegetables from day five. You The Filipino’s Feast would better promote health and ideal weight. may also have sprouts in place of beef.
inside!
Day 5: You can binge a bit on this day. It’s all about lean beef and tomatoes. You can again eat as much as you like on this day. But you can replace beef by lean chicken meat or a mix of vegetables like beans, lentils, TheThese Mostreplace Anticipated Holiday Every and tofu. the proteins you get of from beef. Make sure you consume plenty of water.
A FILIPINO CHRISTMAS NOCHE BUENA
page 14
2012 APRIL
■ WAL MAGAZINE
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■ WAL MAGAZINE
41 9
p ri nt g re e n
&
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WHi t e
2 0 0 8
ye arbo o k
De La Salle University Assisted the Layout and Design committee in the art direction and production of the 2009 Yearbook’s theme, design and layout. Designed and created the dividers for the Graduates, College of Science and Behind-the-Scene in the yearbook. URL: http://yyeeoojj.carbonmade.com/projects/2230317#1
p ri nt g re e n
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projects
WHi t e
2 0 0 8
ye arbo o k
De La Salle University Assisted the Layout and Design committee in the art direction and production of the 2008 Yearbook’s theme, design and layout. Designed and created the dividers for the Administration and Corporate Partners in the yearbook. URL: http://yyeeoojj.carbonmade.com/projects/2230317#5
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projects
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draw i ng s
d i gi tal pe pi to
projects j e w e lry
Over-all responsible with the design and art direction of Pepito Jewelry Website. URL: http://www.pepitojewelry.com/
d i gi tal the
hub
projects -
re f re sh
Accenture Technology Over-all responsible with the design and art direction of “The Hub� Website.
d i gi tal sa mple
projects
e cards
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Marketing Shared Services Designed and provided various eCards and EDMs for the ASEAN and Local Geo-Marketing Teams (Internal Communication, Recruitment Marketing and Client Marketing)
d i gi tal sa mple
d e c k
projects pre se ntat i o ns
Marketing Shared Services Designed and provided several presentation decks (sales, orals) and templates for Accenture Philippines Geo-Marketing Team (Internal Communication, Recruitment Marketing and Client Marketing)
Š2014 Joey Sabio. All Rights Reser ved