Developing a Game Plan for Success

Innovation to Profit Conference

By Kriss Nelson, knelson@iasoybeans.com

The Iowa Soybean Association (ISA) will show how it is “Driven to Deliver” during the upcoming Innovation to Profit Conference scheduled for Feb. 16, 2023.

Information at the conference will be geared toward delivering information to help bring profitability to your operation through research trial results using ISA’s analytic tools and discovering other valuable resources. Attendees will be encouraged to take the information and develop their personalized game plan.

“We want our attendees to go home with an action plan,” says Ed Anderson, ISA senior director of research. “Whether utilizing our data and technical assistance for a new management practice or working with the Iowa Soybean Association through on-farm trials or using a data-based tool.”

The conference is an opportunity to see soybean checkoff dollars at work.

“The conference provides information farmers can use that is unbiased,” says ISA President Randy Miller, who farms near Lacona. “Research is done to see whether certain products or practices work and if they are beneficial to farmers. The conference is an event to get information from a trusted source you helped fund.”

The Innovation to Profit Conference is an ISA-wide event. Attendees will be entertained by keynote speakers at the beginning and end of the conference, and they can attend breakout sessions providing insights into ISA programming.

“The topic variety is significant,” says Miller. “From population studies to fungicide, to nitrogen studies and water quality, to herbicide resistance, the breakout sessions allow farmers to dive deeper into subjects of interest.”

At the conference, participants can meet ISA staff and learn about ISA’s Research Center for Farming Innovation (RCFI).

“Our research team works hard to partner with farmers on their farms to provide more integrated, holistic programming, which spans agronomy with conservation and everything we know that is important for sustainability,” says Anderson. “We have a skilled analytics team that takes data from on-farm trials and other research entities and puts that information together in decision tools and predictive models. Farmers can access these resources to help them be more profitable in their businesses.”

The day-long conference will be held at the FFA Enrichment Center in Ankeny.

“It is centrally located and easy to get to from anywhere in Iowa,” says Miller. “It is a great time of year to take a break from the monotony of winter, connect with ISA and network with other farmers.”

Scan the QR code with the camera app on your phone or visit iasoybeans.com/profit44