JAMES MARTIN
2019
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Challenge Develop marketing material for Charpak Ltd with consistent messaging and design to build brand awareness and consumer trust
Project Name Digital Marketing & Print Description Impactful assets for use online and offline including social media, email and content marketing Client Charpak Ltd
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Consistent brand marketing materials such as case studies, leaflets, advertisements and info graphics
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Challenge Design a unique, modern letter-based logo which is appropriate for the business
Project Name Barbershop Logo Description A simple and effective use of negative space to create the abbreviated company name and visual representation of a barber pole Client Blackfriars Barbershop
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Simple and well balanced logo design created using consistent curves
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Challenge Develop a recognisable logo to represent the new innovative packaging solution Twist-Loc
Project Name Twist-Loc Logo Description A UK trade marked logo which represents Charpak’s new 100% recycled container with unique twist and lock mechanism Client Charpak Ltd
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The logo and product were the main focus in Charpak’s 2019 Packaging Innovations and Ecopack exhibition
Challenge Design premium packaging with high product visibility whilst maximising shelf space
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Project Name Luxury Mince Pies Description Thermoformed plastic packaging for mini mince pies which includes innovative undercut features to allow two levels of product stacking Client M&S
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Packaging with high clarity and minimalist functionality to create shelf impact and distinctiveness
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Challenge Create an interactive product that encourages children to maintain healthy snacking
Project Name Riegel Description A fun granola bar mixing kit that allows children to enjoy the experience of making a healthy snack alternative Client Loughborough University
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Use the innovative, dual purpose packaging and mixing bag to create a series of granola bars with no mess and no utensils needed
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I am an inspired and passionate designer with experience in creating innovative design solutions. I am currently working as a Packaging Designer and with an Industrial Design and Technology BA (Hons) from Loughborough University, I have had exposure in several fields of the design industry.
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