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Typographic Standards

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Dos and Don’ts

Dos and Don’ts

Level Three Typography

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Ambient Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

Arcade Classic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!

SKIA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

The font Ambient Medium is used for the Arcade Infinite logo only and should not be used anywhere else.

The Arcade Classic font is used for headers and subheads. Proper space should be left around these headers for legibility. Manual kerning may be necessary depending on the text. Headers are always black, white, or red, according to the background color, and have a point size of 30.

Skia Regular is used for body text. Always use black or white for the body text, depending on the background. This font should never have a point size larger than 12. All text used for Arcade Infinite should be checked for proper spelling, grammar, and punctuation.

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