NO. 7
NOVEMBER 2017
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EXCLUSIVE CONTENT FOR THE L+D® RETAILER
BLACK FRIDAY SALE ANNOUNCEMENT Participate in the annual L+D® Black Friday Sale
REFLECTIONS The Holiday Campaign Assets are Here!
OPERATIONAL UPDATES Reserve Your Kelsey Cuffs & Necklaces
save
November 2017 11/3 VALENTINE'S DAY PRE-BOOK BEGINS
11/23-11/28 BLACK FRIDAY SALE
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11/27 KELSEY CUFF + NECKLACE RESERVED ORDERS SHIP
December 2017 dates
12/13 ORDER DUE DATE FOR GUARANTEED CHRISTMAS FULFILLMENT
12/25 CHRISTMAS: L+D® WILL BE CLOSED.
The information contained in this newsletter is confidential and provided to you solely as a Luca + Danni® affiliate. Distribution of this bulletin or the information contained in it is prohibited.
Kelsey is Sold Out
Place Your Reservation Order!
SHIPS NOV. 27th Earlier this year, we debuted our Kelsey Collection for pre-order to our L+D® authorized retailers. We were excited to expand the L+D® brand beyond wire wrapped bracelets and fell in love with all of the things that made Kelsey special: it's adjustable, it features amazing Swarovski crystals that form a pave pattern, and it makes the perfect addition to any stack! Well, to say that we underestimated the demand would be an understatement! For the first time in the history of our brand, we will be launching a new collection and will be completely SOLD OUT of inventory for our online consumers! This is a great opportunity for our L+D® authorized retailers to promote the Kelsey Collection on their social media as we have online customers actively looking for product. We will be doing our best to push them over to stores that have inventory. We are working with Swarovksi to create additional inventory and we anticipate being back-in-stock just before Black Friday. We are confident that this replenishment will sell out again quickly and are giving retailers an opportunity to place a reservation PO to reserve the Kelsey Collection in time for the peak of the holiday season. Once in stock, we plan on promoting this collection heavily through social media, creating the demand to consumers in your store for Kelsey.
RESERVE KELSEY NOW
MARKETING ASSETS
The 2017 Holiday Gift Sets!
The centerpiece of each gift-box is a limited edition arrow button handcrafted with an ultra rare West German glass button from the 1960's. This vintage find is only available in these gift sets! VIEW THE ORDER FORM
NOVEMBER
Secret Menu
Welcome to the L+D Secret Menu! Each month, L+D will release highly exclusive, time sensitive merchandise that will be available for immediate delivery & consumer release. L+D's ability to fulfill these orders is subject to the current demand and availability of these products.
INTRODUCING THE GEODE NECKLACE Available in Silver or 18KT Gold Plate, L+D® is the first major brand to launch Swarovski’s most anticipated new product. This crystal pendant features over 500 hand set crystals forming a brilliant geode pattern. Apache Gold!
Metallic Jasper!
NEW HAND PAINTED KELSEY! Available in a Silver or 18KT Gold Plated bestselling Kelsey cuff, featuring a hand painted glass cabochon. Each piece is unique and the glistening metallic pattern commands attention. VIEW THE ORDER FORM
Join our Black Friday
SALE! As we wind down the tail end of 2017, and we enter into what we anticipate to be the busiest time of the year, we wanted to share with you our plans for Black Friday Weekend! Beginning Thanksgiving Thursday, November 23rd through Giving Tuesday, November 28th we will be offering a 20% discount to all of our online customers. We would like to invite our L+D® authorized dealers to be a part of the sale by discounting 20% OFF MSRP as well! Please see our Dropbox with images for your social media and an exclusive email blast. We hope you share our excitement for 2018! VIEW THE MARKETING ASSETS
marketing
updates
"REFLECTIONS" CAMPAIGN ASSETS Now live: The 2017 Holiday "Reflections" Campaign! Currently available in the web storage file for you to grab & share with your customer base. The collection is inspired by winter scapes, vintage shapes and the warmth of the season, this sparkling collection will inspire to reflect on the beauty of the holiday!
MARKETING ASSETS HERE INVENTORY PLANNING We're building our Holiday inventory and we recommend our L+D® authorized retailers to do the same! Stock up on the suggested styles listed in the link below, as we will be heavily promoting these SKUS through out the Holiday season. Marketing assets will be available later this month.
HOLIDAY HIGHLIGHTED SKUS
operational
updates
NO LONGER AVAILABLE FOR ORDER Effective immediately, the following two Hudson bangle bracelets will no longer be available for purchase.
STC441, Hudson Bangle Bracelet in Tree Agate
L+D® is currently running at a 5-8 business day turnaround.
STC418, Hudson Bangle Bracelet in Denim Blue
SKUS/UPC LIST Please update your SKUS & UPC Listing for new, active, and inactive product.
CLICK HERE FOR SKUS/UPC LIST BACK IN STOCK The Hudson Bangle Bracelet in Champagne is back in stock.
PLACE AN ORDER
Order
Now By clicking the link above, you will be forwarded to Brandboom.