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In recent years, the trend towards mobile marketing has been steadily growing. In fact, it is well on its way to being a staple of every company's marketing plan. However, despite its growth, there really hasn't been a breakout year. Could 2011 be the big year for mobile advertising? According to the 2011 Mobile Marketer Outlook Report, it could be, In fact, the report suggests that it will be a dynamic year for the new method of advertising. Apple, Google, and Microsoft have all conducted substantial studies on retailers, and their use of SMS text and smartphone advertising. All findings indicate that retailers are now understanding the power that this marketing medium has to offer. They are seeing results, and it is becoming a significant part of many retailers marketing campaigns. It is safe to say that brands will spend over a billion dollars in 20ll on display, search, rich media, and text ads. There a number of developing trends that are really forming the "perfect storm" for mobile advertising. They are as follows: 1. Social Media- Social Media Sites like Facebook, Twitter, YouTube, Digg all continue to grow at lightning pace. Facebook has over a half a billion users, and could feasibly have a billion in just a few years. That is a staggering percentage of the world population, considering billions don't even own a computer. As the smartphone grows in popularity, they are merging with the popularity of social networks. The flexibility of a smartphone allows users to take their social networks on the road with them. This means that they are potentially exposed to very targeted advertising, all day long. 2. Growth of the Smartphone- With the introduction of the Android technology, smart-phones had have exploded across the mobile industry. Apple made the mistake of locking themselves with At&t. This left the door open for other manufacturers to get in the game with the android open source smartphone technology. As a result, there are now far more android phones on the market than i Phones. By the end of 2011, one in every two cell phone users will own a smartphone. This has tremendous implications considering the possibilities that smartphone technology provides for communication rich advertising. In addition, I-pad and its potential rivals offers a whole new aspect of the mobile advertising market. 3. Competition Among the Heavy Weights- Google, Apple, Microsoft and Yahoo all have invested heavily in the mobile advertising arena. They have either bought up existing networks, like Google's purchase of Ad Mob. Or, they have formed their own networks, like Apple did with iAd. Whatever their strategy, they are all fighting for the biggest piece of the mobile advertising pie, and
competition fuels growth. One unanswered question; what is Facebook's play in all of this? 4. Success of Mobile Adverting- Mobile advertising has been an experiment for years, but many business are starting to figure how to use it effectively. Especially with the introduction of smartphones. According to a recent Google admob study; Roy's Restaurant Chain saw a 800% return on their advertising dollar, using a smartphone click-to-call strategy. Success stories like this will continue to fuel application of mobile campaigns in many different industries. In 2011, it is expected that many industries reluctant to experiment with the technology, will start racing for market share. 5. User comfort- As consumers become more comfortable with shopping online, the Internet market place will continue to grow. The same is true for consumer expenditures via mobile devices. It's a comfort level, but as time passes, consumers will become more comfortable with making purchases right from their smartphones. There are many other factors that indicate good things for the future of mobile adverting. While nothing is set in stone, it does look like 2011 could be a big year for mobile advertising.
Learn how to harness the power of mobile advertising and social media. Mobile and smartphone adverting is hot, cutting edge, effective and dirt cheap. Studies have proven that mobile advertising can generate as much as an 800% return on investment. Combine this with the power of social media, and you can have an extremely powerful marketing system that will light a fire under your business. CLAIM YOUR FREE E-BOOK! THE "SMART" BOMB- How to Explode Your Business With Mobile Advertising! at Http://www.esmartmarketing.com Greg Taylor is a successful Online Marketer, Author, and Social Media Manager. He is the Author of, THE "SMART" BOMB- How to Explode Your Business With Mobile Advertising. He is also a President and Co-Founder of e Smart Marketing, a full-service online marketing and consulting company. e-Smart provides many services including online consulting, Internet marketing strategy, mobile advertising, social media management, list management. blog construction and management, e-mail marketing, copywriting, and content production. Greg's expertise is in Mobile Advertising and Social Media Management, with a focus on the restaurant and service industries.
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