SHOPPER Workshop

08.16.18

FEATURE Q&A DISPLAY

Interactive Q&A doors make it engaging to learn about product features.

This display is shoppable from two sides and offers simple fun interactivity to teach shoppers about features.

Lead Demand Drivers (cooking): - Enhances Productivity and quality of life - Easy to clean - Makes my life easier - Energy efficient - Saves time

INTERACTIVE COOKTOP ENDCAP

Induction endcap shows shoppers options (range/builtin) while inviting them to virtually experience the features for themselves.

Lead Demand Drivers (cooking): - Enhances Productivity and quality of life - Easy to clean - Makes my life easier - Energy efficient - Saves time

BUILD YOUR APPLIANCE ENDCAP DISPLAY

Shopper selects style components they likeShopper’s chosen “cooking” then “ranges” Shopper sees personalized results with option to save or show to associate Shopper selects features they like

Platform of controlled customization invites shoppers to build appliances based on features and styles most important to them. Inventory could be customized by retailer.

Lead Demand Driver: - Boosts Feelings of Independence & Empowerment

BUILD YOUR APPLIANCE SALES ASSOCIATE TOOL

Platform would be made available as a sales tool on associate tablets.

FOUR-SIDED FREESTANDING DISPLAY

Shoppable from every side, this spotlights each appliance by presenting innovations as key to thriving in daily life.

39 Lead Demand Drivers (cooking): - Easy to clean - Makes my life easier - Energy efficient - Saves time - Facilitates entertaining - Enhances productivity & quality of life

EVERYDAY RANDOMIZER ENDCAP DISPLAY

Interactive screen matches lighthearted, everyday challenges with solutions made possible by our innovations.

Lead Demand Drivers: - Saves time - Easy to clean - Boosts feelings of Independence and Empowerment

FAMILY KITCHEN VIGNETTE DISPLAY

FAMILY KITCHEN VIGNETTE DISPLAY

Real kitchen display helps shoppers visualize our appliances in their homes. Understated merchandising positions benefits in terms of real family life.

Lead Demand Drivers: - Brand Reputation and Association - Fridge: easy to clean, ambiance, makes life easier - Cooktop: easy to clean, saves time, peace of mind - Oven: saves time, supports entertaining - Dish: saves time, makes life easier

INDUCTION VIDEO ENDCAP DISPLAY

Teresa Maher Newport, OR

“Nothing burns on my induction cooktop, so it’s always easy to clean.”

Jessica Orin Detroit, MI

June McNally Springfield, MO

Angela Jones San Jose, CA

Create a content-rich destination for shoppers to learn about all things induction, shared as real people’s experiences, real reviews, and opportunities to learn how it really works.

Lead Demand Drivers: - Supports entertaining - Easy to clean - Energy efficient - Makes my life easier - Boosts feelings of independence and empowerment