CONTENTS research design packaging
7 13 21
9
Out with the old Savannah Bee Company has been a thriving entity in honey development. Situated in the old south, this honey company has a backstory that is interesting, infused with historical references and authenticity. Their logo mark illustrates three bees making a circular shape with the company name mimicing the cirlce.
in with the new This company is an icon for a system of branding. They're several products include different flavors of honey and beauty supply products. Because of the historical influence and the stout of the company, I will redesign the logo and design to be reminiscent of the old south.
10
The Big Deal About Honey Besides being delicious, Honey has a story of its own. Its sweet, thick viscid fluid comes from the labors of honey bees. Taste, color shading, flavor and density of honeys greatly differ. The color depends entirely on the flowers from which the honey is collected. Honey has normally a whitish color, tinged with yellow. There are, however, brown, red, green and even black honeys. The product of their efforts is flower pollenation, colony survival and of course the sweet delicous taste that we love.
Savannah Honey Company | Jody Metzger | RMCAD 2011
11
Bees Are A Good Thing?
The term ‘busy bee’ is not said in vain. Honeybees work to collect nectar from the nectaries of flowers, swallowed, assimilated in their honey-stomachs,
regurgitated, stored and thoroughly ripened in the cells of the combs. All honeybees are social and cooperative insects.
12
Old South Influence Southern bells, distinguished gentlemen are a signature to the old south. This lifestyle also lends itself to the design of the time. Throughout the years, Savannah, Georgia has maintained a similar fashion.
The influence of these times are a decorative example to the culture, one that offers an effortless grace. These designs are ornate and delicate.
Savannah Honey Company | Jody Metzger | RMCAD 2011
15
Style of Savannah
Savannah Bee Company redefines the style of honey Savannah Bee Company prides themselves on 'refining honey'. Their interests lie in creating a great product
while paying tribute to their pride and joy–honeybees. Pure honey and body care products are sold.
16
Art Nouveau vs Victorian Art Nouveau and Victorian Age aesthetic emboddies the identity of the old south and its people. The design is infused with swirling, vine like tendtrils,decorative colors and patterns are illustrated in every aspect of this art. Savannah, Georgia and this honey company is a example of this expression which is still thriving today.
Savannah Honey Company | Jody Metzger | RMCAD 2011
17
Swarms of designs
Design Concepts brings Savannah home The bee's sketched resemble many of the characteristics of the Art Nouveau/Victorian style. Their curling, vine like wings, their old style
street lamp head delivers the appropriate aesthetic. The form of the body made up of negative and positive shapes becomes a beehive.
18
Typeface: Aldus | Roman
The vectorized mark is paired with a serif font, Aldus. The delicate lines of this typeface is a beautiful representation of the old south style.
The shape and size of the mark with name on two lines creates a balanced and contrasting composition.
Savannah Honey Company | Jody Metzger | RMCAD 2011
19
Savannah Honey Company new name | new logo
Redesigning the logo and altering the name to read Savannah Honey Company was the next step. Bridging the old south with elements of design from Art
Nouveau and Victorian the mark took shape. The introduced of honey into the name was used to deliver a stronger connection.
20
The Honeycomb The symbol of the honeycomb is an iconic reminder of these busy insects. The hexagon shape represents the small make up of the bee hive. The honeycomb is one element of the redesign for the Savannah Bee Company. This unique structure is a pattern found in nature. Its pattern is copasetic with the delicate pattern decoration of the victorian aesthetic.
Savannah Honey Company | Jody Metzger | RMCAD 2011
23
Honey Labels The labels shown are a redesign for honey containers of Tupelo, Black Sage and Orange Blossom.
{heritage} “There is a sense of pride that comes from making honey in a place with a rich history. I think our elegant honey roots show in every spoonful of our honey. It has been an easy, approachable style with aromas of blossoming flowers. This honey goes great with just about any meal or snack, making it a good choice to have on hand for every day. (Thats what I do)” Join us at Savannahhoney.com to experience more products and delicious recipes.
natural
TUPELO
Honey 12.7 FL. OZ (375mL)
{heritage} “There is a sense of pride that comes from making honey in a place with a rich history. I think our elegant honey roots show in every spoonful of our honey. It has been an easy, approachable style with aromas of blossoming flowers. This honey goes great with just about any meal or snack, making it a good choice to have on hand for every day. (Thats what I do)”
Dennis Martin Honeymaker
Nutrition Facts Serving Size 14 g Amount per Serving Calories 43 Calories from Fat 0 Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 1mg Total Carbohydrate 12g Dietary Fiber 0g Sugars 11g
Join us at Savannahhoney.com to experience more products and delicious recipes. {heritage} “There is a sense of pride that comes from making honey in a place with a rich history. I think our elegant honey roots show in every spoonful of our honey. It has been an easy, approachable style with aromas of blossoming flowers. This honey goes great with just about any meal or snack, making it a good choice to have on hand for every day. (Thats what I do)” Join us at Savannahhoney.com to experience more products and delicious recipes.
natural
BLACK SAGE
Honey 12.7 FL. OZ (375mL)
natural
Honey
Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 1mg Total Carbohydrate 12g Dietary Fiber 0g Sugars 11g
Honeymaker
Serving Size 14 g
Honeymaker
Serving Size 14 g
Amount per Serving Calories 43 Calories from Fat 0
Dennis Martin
Nutrition Facts Amount per Serving Calories 43 Calories from Fat 0
Dennis Martin
Nutrition Facts
ORANGE BLOSSOM
12.7 FL. OZ (375mL)
Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 1mg Total Carbohydrate 12g Dietary Fiber 0g Sugars 11g
Savannah Honey Company, Inc. © Savannah, GA 80204 Made in USA
0 82896 70039 4
REDEFINING HONEY
24
Hand Creme The labels shown are a redesign for hand creme containers of Tupelo, Black Sage and Orange Blossom.
1100 000% natu na natural n tura ura r l Beeswax Hand Creme Our conditioning beeswax and orange blossom, almond and pecan oils and an all-natural fragrance hydrates and lightly scents.
SAVANNAH HONEY COMPANY
SavannahHoney.com and Savannah Honey Company retail store exclusive.
BLAC BLA B LA LAC CK K SA SAGE AGE E bee bees e sswax w xh hand ha and d cre creme reme me
1100 000% natural natura natu n ura rall Beeswax Hand Creme Our conditioning beeswax and orange blossom, almond and pecan oils and an all-natural fragrance hydrates and lightly scents.
SAVANNAH HONEY COMPANY
SavannahHoney.com and Savannah Honey Company retail store exclusive.
MIN MIN NT NT JULEP JJUL UL LEP P beeswax be b eesw swax wax x ha hand and and d cre creme reme eme
1 % natural 100 10 na ural natur n rall Beeswax Hand Cream Our conditioning beeswax and orange blossom, almond and pecan oils and an all-natural fragrance hydrates and lightly scents.
SAVANNAH HONEY COMPANY
SavannahHoney.com and Savannah Honey Company retail store exclusive.
OR O ORA RANG NG NG GE BLO BLOSSOM BL OSSO SOM OM M bees be eeswax waxx ha wax hand and and d cre creme eme eme
Savannah Honey Company | Jody Metzger | RMCAD 2011
25
Soap The labels shown are a redesign for scented hand soap of Tupelo, Black Sage and Orange Blossom.
Our honey bar soaps are handmade in Savannah using Savannah Bee Company honey, olive and jojoba oils, and all-natural fragrance with no harsh detergents and no parabens to damage skin. SavannahBee.com and Savannah Bee Company retail store exclusive!
100% n 100 natural natu na tura urra
SAV S SA A AVA AV VA ANNAH ANN ANNA AN NN NN NA AH AH HONEY H HO O NE ON N EY E Y CO COMP COM COMPANY MP PA ANY A AN N
BLACK BLAC BL CK K SAGE SA AGE AGE E Han Handmade H andm dmade dmad ad ssoa soap oaap
Experience the beautiful side of the old south’s honey by visiting SavannahBee.com and Savannah Bee Company retail store exclusive! Other southern scents are Orange Blossom, Clementine, or Mint Julep.
BLACK SAGE Handmade soap
Our honey bar soaps are handmade in Savannah using Savannah Bee Company honey, olive and jojoba oils, and all-natural fragrance with no harsh detergents and no parabens to damage skin. SavannahBee.com and Savannah Bee Company retail store exclusive!
100 00% n 00 natural nat aaturrral all
Experience the beautiful side of the old south’s honey by visiting SavannahBee.com and Savannah Bee Company retail store exclusive!
SAVANNAH S A AVANN AVA VAN N NAH N AH AH HON HONEY H O ONE E Y CO EY C COMPANY O MPA MPA NY
Other southern scents are Orange Blossom, Clementine, or Mint Julep.
MINT MIN INT NT JULEP JU ULEP ULE EP Handmade H and ndm madee so soap o
MINT JULEP Handmade soap
Our honey bar soaps are handmade in Savannah using Savannah Bee Company honey, olive and jojoba oils, and all-natural fragrance with no harsh detergents and no parabens to damage skin. SavannahBee.com and Savannah Bee Company retail store exclusive!
100 10 00% natural 00 naatur na ural ral ral ra al
Experience the beautiful side of the old south’s honey by visiting SavannahBee.com and Savannah Bee Company retail store exclusive!
SAV SA AVA AV VANN ANNAH A NNA NN NAH NA AH A H HONEY H HO O ONE ON NEY N E Y CO C COMP COMPAN O OM MPA MP PAN PA ANY AN A NY N Y
Other southern scents are Orange Blossom, Clementine, or Mint Julep.
ORANGE O OR R RAN AN NGE E BL BLOSSOM LOSS LOS LO O OSSO OS SSOM OM Handmade Han H an ndm ndm madde mad de soap sso p
ORANGE BLOSSOM Handmade soap
26
Savannah Honey Company | Jody Metzger | RMCAD 2011
27
28
Savannah Honey Company | Jody Metzger | RMCAD 2011
29
30
Savannah Honey Company | Jody Metzger | RMCAD 2011
31
32
Savannah Honey Company | Jody Metzger | RMCAD 2011
33
Brochure Design
34
Savannah Honey Company | Jody Metzger | RMCAD 2011