JMU Athletics’ strategic planning embodies the characteristics of the University’s road map - The Madison Plan, James Madison University’s Strategic Plan 2014-2020. To effectively engage its stakeholders in its pursuit of excellence, Athletics concurrently developed its strategic plan, Engaged in Excellence. Athletics’ priority is to ensure an exemplary student-athlete experience within an environment of heightened competitive expectations combined with sustained academic achievement, exemplary rules compliance and fiscal accountability. Athletics is also committed to a campus culture that promotes access, inclusion and diversity – including Title IX compliance. Additionally, recent facility improvements, coupled with plans for additional capital projects, have positioned JMU for continued success in NCAA Division I. Going forward, funding constraints to higher education will require that Athletics maximize all revenue streams. Further, JMU Athletics’ future will be significantly influenced by NCAA Division I restructuring.
The Madison Plan, James Madison University’s Strategic Plan 2014-2020 http://www.jmu.edu/jmuplans/jmu-strategic-plan/index.shtml
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Table of Contents Introduction................................................................................................................................1 Message from the Director of Athletics - Jeff Bourne................................................................6 Strategic Planning Process.......................................................................................................7 Collaboration: The Madison Plan..............................................................................................9
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Mission, Vision, Guiding Principles............................................................................................11 Strategic Themes......................................................................................................................16 Ensuring Excellence..................................................................................................................31 Participants................................................................................................................................33
Dukes of JMU!
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Show your colors proud and true.... we are the
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ENGAGEMENT 5
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The Madison campus is known for its friendly people who share mutual respect and positively connect with each other. Accordingly, it is through genuine engagement that we will achieve our Vision of being the NCAA model for a student-athlete experience distinguished by academic achievement, integrity, personal development and nationally competitive athletic programs.
Jeff Bourne Director of Athletics
As we look to the future, particularly within the reconstituted NCAA Division I, our achievements will contribute significantly to the University’s national profile. We expect to lead in competition, learning and service, while being fully integrated with the campus and greater JMU community. The continued support of JMU’s passionate fans and alumni paired with prudent management of resources will be foundational to our sustained success. Indeed, going forward, increased private support will be essential to sustain and enhance our athletic programs. Through purposeful planning, execution and transparency, JMU Athletics will contribute to a vibrant University, community and student experience. Excellence and achievement will be our hallmark. Please join us as we implement our plan, Engaged in Excellence! Go Dukes!!
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Strategic Planning Process
STRATEGIC PLANNING PROCESS MISSION, VISION & GUIDING PRINCIPLES
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STRATEGIC THEMES
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PLANNING ASSUMPTIONS
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SITUATION ANALYSIS
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IMPLEMENT THE PLAN
Consistent with University planning, JMU Athletics’ planning focuses squarely on our Mission, Vision and Guiding Principles. These Principles meaningfully describe who we are and what we do. The strategic planning process engaged JMU stakeholders including University administrators, faculty and external constituents along with JMU Athletics’ staff, coaches and student-athletes.
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
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GOALS & STRATEGIES
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REVIEW ASSESSMENT
MONITOR CORRECT UPDATE
© 2014 CarrSports Consulting, LLC.
The following activities were significant to the development of Engaged in Excellence: • Updating Athletics’ Mission Statement and Guiding Principles while creating a bold Vision Statement • Analyzing JMU Athletics’ internal and external operating environments • Examining JMU policies impacting student-athlete welfare, gender equity and diversity • Benchmarking with NCAA Division I peer institutions and select conferences • Analyzing financial data detailing Athletics’ revenue and expense goals • Establishing measurable goals and strategies
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STRATEGY
CREATIVITY & INNOVATION
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COL The Madison Plan
James Madison University’s Strategic Plan In 2012, President Alger charged the Madison Future Commission, a group of 160 or so faculty, staff, students, alumni, former Board of Visitors members and representatives from our local community, with laying the groundwork for the University’s 2014-2020 strategic plan. Consequently, The Madison Plan guided University divisions – including JMU Athletics in developing their respective strategic plans.
The Madison Plan, James Madison University’s Strategic Plan 2014-2020 http://www.jmu.edu/jmuplans/jmu-strategic-plan/index.shtml
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LLABORATION CONTINUOUS IMPROVEMENT
Engaged In Excellence collaboratively aligns Athletics’ Strategic Themes with the University’s Core Qualities
The Madison Plan
A T HL E T I C S
Strategic Themes
Core Qualities
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Student-Athlete Well-Being and Athletic Performance Development
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Academic Quality: Outstanding Programs
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Academic Achievement and Student-Athlete Development
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Sustainable Athletic-Generated Revenue
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Contemporary Athletic Competition and Training Facilities
Academic Quality: Teaching, Scholarship and Research Excellence
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Competitive Sports Supporting a National Profile
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Accessibility and Inclusivity
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Fiscal Accountability and Transparency
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Faculty and Staff Success
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Fiscal and Facility Resources
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Innovation
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National Prominence
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Access, Inclusion and Diversity
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Recreation and Athletics
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A Culture of Philanthropy
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Student Life and Success
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Engagement
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Mission JMU Athletics contributes to a vibrant University, community and student experience. Through our resolute commitment to excellence, service, inclusiveness and engagement, we generate pride, passion and national exposure for the University. Central to our mission is ensuring an exemplary student-athlete experience emphasizing academic achievement, personal development, social responsibility and competitive excellence.
Vision To be the NCAA model for the student-athlete experience, distinguished by our academic achievement, integrity, personal development and nationally-competitive programs.
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Guiding Principles Integrity We embody ethical behavior consistent with academic, social, fiscal and customer service standards; we adhere to University, Commonwealth of Virginia, NCAA and Conference requirements.
Responsibility We demonstrate accountability to all stakeholders by being excellent stewards of resources with transparency of policies and practices.
Excellence and Continuous Improvement We seek excellence in academic achievement, athletic competition, social responsibility and business practices; we pursue professional development, lifelong learning and continuous program assessment.
Strategy, Creativity and Innovation We engage in a systematic planning process in pursuit of prioritized goals and maintain a steadfast commitment to accountability and transparency in our achievement of measurable performance standards; we encourage the development of ideas and solutions through proactive problem solving and investment in industry best practices.
Engagement and Inclusion We invest in University and community enrichment through collaboration, communication, service and sharing of resources; we promote a network that values shared respect of all individuals and perspectives while emphasizing and acknowledging a positive culture of passion, pride and achievement.
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SERVING OUTSTANDING STUDENT-ATHL
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THLETES IN 18 SPORTS WITH ONE VISION
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Strategic Themes Engaged in Excellence focuses on seven distinct Strategic Themes that are foundational to achieving JMU Athletics’ Vision and fulfilling its Mission. Corresponding to the Madison Plan’s Core Qualities, these Strategic Themes set specific goals, strategies and performance measurements.
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Student-Athlete Well-Being and Athletic Performance Development
2 Academic Achievement and Student-Athlete Development 3 Sustainable Athletic-Generated Revenue 4 Contemporary Athletic Competition and Training Facilities 5 Competitive Sports Supporting a National Profile 6 Accessibility and Inclusivity 7 Fiscal Accountability and Transparency
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STRATEGIC THEME
Student-Athlete Well-Being and Athletic Performance Development Foster a student-centered community that collaborates to ensure the health, safety, and general well-being of JMU student-athletes, while maximizing the development of their athletic performance. GOALS • Provide adequate tools and resources to ensure the health, safety and athletic performance of our student-athletes • Collaborate with select campus services to strengthen the student-athlete experience • Implement industry best practices that promote student-athlete well-being • Provide a comprehensive program for integrated sports performance
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STRATEGIC THEME
Academic Achievement and Student-Athlete Development Provide student-athletes with an exemplary educational experience that leads to academic success, personal responsibility, leadership development and life-long learning. GOALS
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Enhance graduation and retention of student-athletes
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Foster a comprehensive student-athlete educational experience
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Design and implement a dynamic student-athlete leadership development program
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STRATEGIC THEME
Sustainable Athletic-Generated Revenue Diversify strategies to increase sustainable revenues while reducing institutional support for Athletics. GOALS • Attain ticket revenues and achieve game-day attendance projections (Football, Men’s/Women’s Basketball and Baseball) • Strategically grow resources through Duke Club initiatives to offset scholarship and essential operating costs • Position Athletics prominently in the University Capital Campaign to achieve long-range revenue and capital project goals • Achieve corporate partner’s growth projections • Achieve game guarantee revenue targets
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STRATEGIC THEME
Contemporary Athletic Competition and Training Facilities Provide state-of-the-art Athletic facilities that enhance JMU’s Division I competitive position, student-athlete and fan experience as well as revenue and community engagement opportunities. GOALS • Integrate Athletics’ and University facilities master planning to include new Convocation Center • Develop and implement Athletics’ facilities maintenance and improvement plan • Engage campus and community through collaborative use of Athletics’ facilities • Align facilities improvement and construction plans with fan amenities and game-day operations priorities
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Architectural rendering of the new Convocation Center
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STRATEGIC THEME
Competitive Sports Supporting a National Profile Athletics will be recognized for nationally competitive Division I programs and exemplary sportsmanship as a major component of the University’s growing national profile. GOALS • Attract, develop and retain valued coaches and staff • Recruit, develop and retain exemplary student-athletes • Develop and implement sport specific strategic plans • Enhance the University’s national profile through the accomplishments of JMU teams, student-athletes and coaches • Evaluate new NCAA Division I autonomy measures and determine appropriate level of benefits
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Accessibility and Inclusivity JMU Athletics will foster an inclusive community that promotes and values the contributions of all individuals and perspectives. GOALS • Provide the resources to support and encourage an accessible, inclusive and diverse community within Athletics • Promote an atmosphere that encourages recruitment and retention of coaches, staff and student-athletes representing diverse and under-represented populations
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STRATEGIC THEME
Fiscal Accountability and Transparency Ensure accountability and open processes for the management of Athletics’ resources. GOALS • Ensure all financial transactions are in accordance with University and other regulatory agencies’ policies • Ensure the effective and efficient use of resources • Ensure transparency and full disclosure of Athletics’ revenue and expenses
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Ensuring Excellence. Engaged in Excellence demonstrates a renewed commitment of distinction for JMU Athletics. This pledge will be rigorously measured by its alignment with the University’s Mission, Vision, Values and Core Qualities. With transparency, Engaged in Excellence is to be continually reviewed and updated. Collaboratively, JMU Athletics and University stakeholders will always strive for excellence.
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INTEGRITY
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Participants JMU Athletics appreciates the time and effort by all those individuals who have participated in the development of Engaged in Excellence. UNIVERSITY CONTRIBUTORS
ATHLETIC CONTRIBUTORS Jeffrey T. Bourne, Director of Athletics Geoffrey H. Polglase, Deputy Athletic Director Kevin White, Associate Athletic Director/ Sports Programs Jennifer Phillips, Associate Athletic Director/ Compliance/SWA Casey Carter, Associate Athletic Director/ Student Athlete Services Brian Frerking, Associate Athletic Director/ Athletic Development (previous) David Biancamano, Senior Associate Athletic Director/Fundraising/External Development Michael Carpenter, Assistant Athletic Director/ Tickets and Customer Relations Tom Kuster, Assistant Athletic Director/ Sports Medicine
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Ty Phillips, Assistant Athletic Director/ Facilities/Events/Equipment Room John Martin, Assistant Athletics Director/ Athletics Communications Jeff Souder, Director/Athletics Business Office Andy Reilly, Director of Athletics Facilities Scott Carter, Assistant Director of Events Stephen Pugh, Director of Athletics Marketing Curt Dudley, Director of Multimedia Communications Kyle Yeager, Director of Premium Seating/ Corporate Giving Aaron Epstein, Assistant Director of Annual Fund
Mike Hughes, Director of Athletic Ticketing
Lauren Steinbrecher, Volleyball Head Coach
Justin Zenz, Assistant Director of Ticket Office
Chris Ouren, Director, Equipment Services
Marcus Bartley, Director of Compliance
Ta’ Frias, Track and Field Head Coach
Stephen Henderson, Associate Director of Student Athlete Services
Sam Smith, Swimming Head Coach (previous)
Alise Svihla, Assistant Director of Student Athlete Services
Joseph “Spanky” McFarland, Baseball Head Coach
Jennifer Burkhart, Academic Advisor/Student Athlete Services
Steve Secord, Men’s Tennis Head Coach
Scott Arbogast, Athletic Academic Advisor Joi Irby, Athletic Academic Advisor Stephen LaPorta, Assistant Director of Compliance Tiffany Brutus, Director of Student-Athlete Affairs
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Towana Moore, Associate Vice President/ Business Services Win Hunt, Director, Facilities Planning and Construction John Knight, Assistant Vice President/Finance Diane Stamp, AVP/Budget Management Michele White, Registrar
Dr. Roger Soenksen, Facility Athletic Representative Keith Bradshaw, Front Row Sports Marketing
Teresa Somma, Coordinator for Special Projects/ Personnel
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James Robinson, Director of Equal Opportunity Arthur Dean, Special Assistant to the President
Andrew Westhouse, Front Row Sports Marketing (previous)
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Caroline “Cannie” Campbell, Director University Health Center (previous)
Kurt Johnson, Associate Registrar Herb Amato, Associate Vice Provost
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