CONTENT STRATEGY MISTAKES YOU SHOULD KEEP IN MIND KNOW YOUR TARGET AUDIENCE KNOW YOUR TARGET AUDIENCE. OTHERWISE, YOU RUN THE RISK OF CREATING CONTENT THAT’S TOO GENERAL
SOLVING A PROBLEM STRUCTURE THE CONTENT WITH A PROBLEM AND SOLUTION MINDSET .DETERMINE WHICH QUESTIONS, CONCERNS, OR PROBLEMS YOUR CONTENT CAN ADDRESS AND SOLVE THEM FOR YOUR AUDIENCE.
DONT FOCUS DIRECTLY ON SALES
FOCUS ON TEACHING, SHARING INFORMATION, AND STARTING A DISCUSSION. IF YOU HAVE A CALL TO ACTION, TRY TO MAKE IT INTERACTIVE AND INTERESTING,
CONTENT CANNOT GO VIRAL INSTANTLY CONTENT MARKETING SHOULDN’T BE GOING VIRAL YOU SHOULD HAVE A NUMBER OF SMALLER GOALS YOU’D LIKE TO ACCOMPLISH
USE SEO PROPER SEO IS WHAT BRINGS PEOPLE TO YOUR CONTENT. IF YOU FAIL TO PUT THE EFFORT INTO SEO, THERE’S A CHANCE NO ONE WILL FIND YOUR PAGE IN THE FIRST PLACE
WWW.SANBRAINS.COM