new pilot flying j model

from Joachym Joab Architecture Portfolio 2023

by Joachym Joab

forsyth urban park

spring 2023 /academic advanced vi professor michael bell group project: joachym joab brennan heyward

What are the potential demands of an architecture that responds to the future of transportation?

In a study conducted by Princeton for the United States to realize their net-zero goals there would need to be roughy 50 million electric cars on the road with 3 million charging port nationwide. There exists a huge market for an aggresive update to travel infrastructure.

Pilot Flying J is one of the largest transportation hubs in North America. With over 700 locations and 9000 fueling stations, how can architecture update their infrastructure to this upcoming demand? Currently with plans to add 2000 ev charging stations and an additional 1 Billion dollarsto update its building and operations is where we see an opportunity for out intervention.

Business Proposal

How can we create an updated unified brand that takes into account the technological and sustainable changes that meet the needs of pilot flying j users and employees through a mass and easily deployable product?