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User Engagement Why Emotion Design Should be Something to Consider
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Why emotional design should be something to consider We live in the era of engineering, science and technology. Most of the focus in our society goes in terms of reason and maths, while emotions are seen as something negative and therefore tech builders tend to forget about them. If you show emotions, you are seen as weak, so, for that reason, you should separate Heart from Brain and never ever mix them. We see ourselves as logical creatures, but is it really bad to have an emotional side? Why emotional Design should be something to consider? Emotions have a huge impact on decisionmaking and they allow to remember events that happened in our childhood, for example. To build a great relationship with users tech builders need to remember that they are dealing with emotional beings and should target not only a great software but also an emotional design.
What does it mean? Emotional Design means to design with an emotional intent. Is about building a design that concentrates in personal concerns and values. It’s a mindset that should be applied while creating an application to make sure users will appreciate your product. Users don’t care about the quality of your software, they care about if it’s useful to them and if it’s worth keeping. (Click to tweet)
Is functionality enough? This mentality that says that having a powerful and functional product is enough to guarantee that people will use it, is beyond wrong! Even in real life, looks matter. People will prefer something that is pretty and clean to look at. If your competitor has a better design, you can bet that users will prefer to use it. In today’s advanced technology market, is not only about functionality, that has become the simplest aspect with the rising of so many engineering experts, the real problem is to catch user’s attention. To do that, it’s compulsory to build for them. To build something that they will love, use and recommend, in other words, something pretty and simple.
How do emotions influence user experience? Just think about those days when you wake up on the “wrong side of the bed” and literally everything you try to do goes wrong, just like a curse! You fall, you burn yourself with
co ee while taking breakfast, you delete an important document for your boss… just like a curse. And then it becomes so easy for you to get mad! You nd yourself shouting at your computer because you didn’t plug it in… I mean, the same happens to users, if they are having a bad day it’s more likely to focus on the negatives and get angry at your app. “I can’t nd the freaking search bar” or “Where are my old files??”. Keep this in mind when developing your application, try to create positive emotional responses by developing an intuitive and clean structure. Place speci c Helps for this kind of situations so when they need a bit of guidance, they can access immediately. Build especially for your users, attend their needs and interact with them.
Logic will never change emotion or perception. – Edward de Bono
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